• Land and Housing Review
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• v.14 no.1
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• pp.17-32
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• 2023

This study investigates investment attraction in manufacturing and reviews the current trend of Korean companies' overseas expansion, targeting Vietnam and Indonesia to create a demand-based overseas industrial complex. Furthermore, a survey was conducted with domestic companies located in industrial complexes to analyze the details of their intention to enter overseas markets. By linking the previously specified industrial sectors for investment attraction with the desired industrial sectors for overseas expansion and previously entered industries, measures to promote overseas industrial complexes are proposed. For instance, combining with already expanded industries, entering attractive fields to develop new markets, and deriving specialized strategies for each country. These strategies can be useful as basic resources when establishing plans that reflect the domestic and foreign needs of the key target countries to attract companies to overseas industrial complexes.

• Journal of the Korea Society of Computer and Information
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• v.26 no.2
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• pp.213-220
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• 2021

With the continuing development of the global economy, the scale of international production and management of companies is expanding rapidly nowadays. As a result, it is increasingly important for multinational companies to establish appropriate marketing strategies for products in order to successfully enter overseas markets. When consumers evaluate the quality of products from various countries, they depend heavily on the image of the product as well as the price of the product. Therefore, this study aim to find out how the price, country image, brand image and country of origin image affect on consumer product evaluation and purchase intention. Based on these concepts, the significance of this study is helping local companies make more appropriate marketing strategies by understanding the importance of price and image of a product to companies and knowing more accurate recognition in Korea and Korean-made products of Chinese consumers. The results of this study which used AMOS model showed that 1) The country image and country of origin image for a product had a positive effects on product quality, 2) The price and country image of a product had a positive effects on service quality, 3) And evaluation of product had a positive effects on purchase intention. Based on these results, we made some proposals and presented the future research directions according to the limitations.