• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.565-572
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• 2021

The role of the garment and textile industry is particularly important in the economies of many countries in the context of international goods trade. There is no denying that the garment and textile industry contributes significantly to the economic growth in the global economy. The study seeks to investigate the relationship between control variables and Vietnamese consumers' intention to buy Chinese garment products. While previous research has found some control variables influencing consumers' intention to buy products, little research has been done about the influence of control variables on consumers' intention to buy Chinese garment products, in developing countries like Vietnam. In particular, the textile industry plays an important role in export, but outsourcing is accounting for a high proportion of trade, hence, it is necessary to increase innovation to increase consumers' intention to buy domestic garment products. The data is collected from a survey of 406 Vietnamese consumers' in Hanoi city and Ho Chi Minh City. The methodology includes a mixed-method, i.e. qualitative method and quantitative method. The quantitative method applies SPSS analysis to measure the control variables' influence on Vietnamese consumers' intention to buy Chinese garment products. The results identify 1 control variable that impacts Vietnamese consumers' intention to buy Chinese garment products, which is domicile.

• 복식
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• 제42권
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• pp.113-126
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• 1999

The purpose of this study was to identify the differences n preference of advertisement and intention to buy the advertised jeans among the consumer groups which perceived eroticism and attraction of female model in advertising differently. he data were collected using questio-nnaires which contained eleven advertisements of Guess jeans selected form Vogue magazine publ-ished from 1990 to 1996. Female college students (n=270) living in Seoul Korea participated in the study. The data were analyzed by one-way ANOVA. he results of this study were as follows:First there were significant differences in preference of advertisement and intentio to buy the advertised jeans among the consumer groups which had different perceptions of eroticism and attraction of model in the case of eleven advert-isements. Second consumer group which perceived model erotic and attractive highly had the most preference of advertisement and intention to buy the advertised jeans, However consumer group which perceived model low in two aspects had the lowest preference and intention to buy. Third consumer group which perceived model a low erotic but highly attractive women had a higher preference of advertisement and intention to buy the advertised jeans than consumer gorup which perceived model a highly erotic but low attractive women or the former group was similar in prefe-rence and intention to buy to the latter group.

• 복식문화연구
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• 제8권1호
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• pp.1-14
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• 2000

The purposed of this was (1) to investigate the beliefs, attitudes and buying intention of well-known brand apparel among female college students, and (2) to identify the factors that might distinguish those who have high intention to purchase well-known brand apparel and those who have low intention in terms of individual characteristics and social influence. The data were collected trough questionnaire from random samples of 291 female college students. Statical analysis of factor analysis, χ²-test, t-test and multiple discriminant were performed in analyzing the data. 1. 63% of 291 respondents investigated were identified as having high intention to buy well-known brand apparel. 2. Those who have high intention to buy well-known brand apparel have significantly higher beliefs on well-known brand apparel. 3. Those who have high intention to buy well-known brand apparel have significantly more favorable attitude toward buying well-known brand apparel. 4. Two groups of high intention and low intention to buy well-known brand apparel have significantly different profiles in terms of social influences, values, personality and demographic variables.

• 한국의류학회지
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• 제29권1호
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• pp.189-197
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• 2005

The purpose of this study was to find factors affecting sun protective behavior and intention to buy UV-protective clothing among Korean golfers. Health belief (HB) model and diffusion theory(DT) were used for the study. Dependent variable of HB model was sun protective behaviors (SPBs) and dependent variable of DT model was intention to buy (ITB) UV-protective clothing. Independent variables for HB model were cancer perception, perceived benefits, behavioral/psychological barriers and cues to actions, while independent variables of DT model were relative advantage, compatibility, complexity, friability, and observability, besides demographic variables. Perceived benefits and cues to action variables in addition to gender and age were significant determinants of SPB for Korean golfers. Also, relative advantage and compatibility. behavioral barriers and cues to action were significant in affecting intention to buy UV-protective clothes. Both HB model and extended DT model were useful to predict sun protective behavior of Korean golfers.

• 한국콘텐츠학회논문지
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• 제9권11호
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• pp.376-390
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• 2009

본 연구는 청소년들의 e-Learning 구매에 영향을 미치는 요인을 살펴보고자 한 것으로 특히, 청소년들의 동조성에 따른 차이에 초점을 두고자 하였다. 주요 결과는 다음과 같다. 첫째, 청소년들의 e-Learning구매에 대한 인지적 유용성에 영향을 미치는 요인들로는 교수자의 능력, 개인 맞춤 서비스, 서비스 사전탐색 용이성, 학습자간 상호작용, 그리고 서비스 재생가능성으로 나타났는데 유희성을 제외한 모든 가설들은 지지되었다. 둘째, 인지적 유용성은 구매의도에 긍정적 영향을 미치는 것으로 나타났다. 셋째, 개인맞춤서비스가 인지적 유용성에 미치는 영향은 동조성이 높은 집단에서 유의하게 나타났다. 넷째, 기존의 연구들은 서비스라는 점에 착안하여 서비스 품질모형인 SERVQUAL모형이나 SERVERF 모형을 적용하여 연구한 반면에, 본 연구는 오프라인과 대별되는 온라인 특성을 도출하였고, 청소년들을 대상으로 하였기 때문에, 이들을 타겟으로 하는 e-Learning 기업들에게 보다 유용한 시사점을 제시하였다고 판단된다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제8권7호
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• pp.2383-2399
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• 2014

Due to the low conversion rate of social commerce, its sustainability is questioned. To solve this problem, this study aims to verify the different antecedents between visit intention and purchase intention. For a visit intention, this study employs the concept of the scarcity heuristic and its momentary characteristic. The scarcity heuristic is created by a scarcity of time and quantity, and provisional coupons. In previous studies, the scarcity heuristic has often been treated as a major factor in which to influence purchase intention. However, this study examines the scarcity heuristic only as an antecedent of the visit intention, not of the purchase intention, because of its momentary characteristic. Contrary to previous studies, as this study expected, the attributes of the scarcity heuristic had a significant relationship only with the visit intention in social commerce. Additionally, the results suggest that there are two distinct intentions in social commerce: visit intention and purchase intention. This study verified that the antecedents of the two distinct intentions are different from one another. This study helps to understand why people visit social commerce sites regularly but do not buy.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.475-482
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• 2021

This research intends to examine and analyze the service quality effect on petrol buying intention through satisfaction when the Maranatha Christian University lecturers spend their money in the Pertamina-affiliated gas stations in Bandung. To attain this goal, we develop four relevant hypotheses to be tested. Furthermore, we use simple random sampling to acquire samples by denoting a sample size set by the Slovin formula. To collect the responses, we use the online survey and fruitfully yield a 53.54% rate with a total of 106 lecturers participating in completing the distributed questionnaire link. This number is near 100; hence, we employ a structural equation model with a variance basis to analyze them. After examining the data and conferring the results, we conclude three things. First, service quality does not affect purchasing intention, but customer satisfaction positively does. Second, service quality has a positive impact on customer satisfaction. Finally, consumer satisfaction successfully mediates the effect of service quality on the intention to buy. Based on these conclusions, this paper finds the superior service to the petrol buyers is the key driver for the gas stations under Pertamina control to effectively compete with their rivals in the marketplace, especially in Bandung.

• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.135-145
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• 2019

The paper aims to investigate the factors of brand equity affecting the purchase intention of car buyers in Ho Chi Minh City. The authors use qualitative method and quantitative research to study the matters, specifically using scales and data collected for Cronbach alpha reliability testing, analysizing the discovery factor of EFA, CFA and verifying the regression models through AMOS software with SEM linear modeling. The study proposes four factors: (1) brand awareness, (2) self-expression value, (3) perceived quality, (4) brand psychology impacting on the brand loyalty and intention to buy cars of customers. The results show that all four factors are statistically significant for positive brand loyalty and purchase willing. The results showed that brand loyalty positively affects consumers' intention to buy cars. Among the factors included in the study, the brand psychology is a new factor which developed by experts in the context of Vietnam. This is the first study in Vietnam to quantify clearly the element of "crowd psychology" affecting the interests and habits of Vietnamese consumers. This explains why Vietnamese consumers prefer brands that are familiar in the market and some new cars with nice models and colors suitable for Vietnamese psychology.

• 복식문화연구
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• 제18권3호
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• pp.499-512
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• 2010

The purposes of this study were to identify awareness of pollution and attitudes toward eco-friendly clothing according to women's LOHAS lifestyle. Over 60% of women were not aware of severity of environment pollution by clothing wastes and 37.2% kept their not-wearing clothing in dead storage. 26.7% of women disposed not-wearing clothing into clothing collecting box separately and 20.9% sent them to neighbors or friends. 39.4% of women were willing to pay 10% more for eco-friendly clothing and 84.6% were not willing to buy clothing produced by unethical companies. Factors of LOHAS lifestyle were healthy food, environmental protection, family life, healthy clothing, healthy housing, and community service, and were segmented into using leisure group, family centered group, LOHAS group, and LOHAS stagnated group. Using leisure group were university women with low incomes, well aware of environmental pollution by clothing wastes and eco-friendly clothing, kept their not-wearing clothing into dead storage, and low intention to buy clothing produced by unethical companies. Family centered group were women of 30’s with average income and higher educationl, unaware of environmental pollution by clothing wastes and eco-friendly clothing, but low intention to buying them, disposed not-wearing clothing into clothing collecting box. LOHAS group were the over forties home makers with higher income and education, well aware of severity of environmental pollution, sent not-wearing clothing to others or remodeled, intended to buy eco-friendly clothing, and not to buy clothing produced by unethical companies. LOHAS stagnated group were university students, unaware of severity of environmental pollution by clothing wastes and threw not-wearing clothing into trash box, no experience of eco-friendly clothing, could buy clothing produced by unethical companies if needed.

• 한국의류학회지
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• 제30권11호
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• pp.1618-1625
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• 2006

The purposes of this study were 1) to identify dimensions of fashion lifestyles of men of digital generation and online shopping mall service attributes, and 2) to find factors affecting general satisfaction and intention to purchase at online shopping malls. Data were obtained from 632 men aged between 15 and 39 who were using the internet. Fashion lifestyles produced five factors, fashion leadership, shopping enjoyment, brand pursuit, personality pursuit, and practicality pursuit. Internet service attributes included three factors, check-out service, after delivery service, and product presentation service. Significant determinants of general satisfaction were after delivery service, check-out service, product presentation service, and purchase experience in order. For intention to buy, after delivery service, check-out service, product presentation service, purchase experience, practicality, and household income level in order were significant. Finally, general satisfaction of purchase was a useful determinant of intention to buy. Implications were given for improving internet shopping mall services from the perspective of online fashion mall marketers.