• 한국정보시스템학회지:정보시스템연구
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• 제28권1호
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• pp.41-72
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• 2019

Purpose Virtual communities (VCs) are becoming ever more important in these days, sometimes more than offline communities. Notably, they have become significant sources of knowledge sharing. Therefore, in order to foster a VC, it is very important to understand why people share their knowledge in the VC. Under this background, this paper aims at proposing the behavioral model best explains knowledge sharing activities in VCs. Design/methodology/approach We basically design our behavioral model for knowledge sharing in VCs based on theory of reasoned action (TRA). However, to understand knowledge sharing in VCs better, we specify knowledge sharing by dividing it into knowledge contribution and knowledge use. Also, instead of 'subjective norm', we adopt 'sense of virtual community (SOVC)' as a main social factor, which has been found to be important in the literature. We also include the antecedents such as 'quality of the shared knowledge', 'trust in community members', 'passion of the community leader', 'reciprocity', and 'self efficacy', which affect VC users' attitude towards knowledge sharing and SOVC. To test the hypotheses in our proposed model, we collected 253 valid surveys from the VC users. Structural equation modeling (SEM) using AMOS 23 is employed to assess the relationships proposed as the hypotheses. Findings Major findings are as follows. SOVC positively affects both intention to contribute knowledge and intention to use knowledge. And, trust in community members positively affects the attitude towards knowledge use and SOVC. The attitude towards knowledge use is also affected by the quality of the shared knowledge. Reciprocity is found to strongly positively affect the attitude towards knowledge contribution. However, passion of the community leader and self efficacy are found to have insignificant effect on SOVC and the attitude towards knowledge contribution respectively. Our study sheds a light on how to foster VCs from the perspective of knowledge management.

• 한국융합학회논문지
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• 제12권12호
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• pp.197-211
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• 2021

지식 공유 라이브 방송의 출현은 라이브 방송 플랫폼에 더 많은 다원화적인 내용을 제공하였다. 지식 공유 라이브 방송 사용자의 사용 의향에 대한 영향 요인을 분석하면 인터넷 라이브 방송 플랫폼으로 하여금 이러한 내용에 관심을 가지는 사용자의 사용 특징을 더 잘 이해하게 할 수 있다. 또한 플랫폼 운영업체에 더 좋은 서비스를 제공하여 라이브 방송 플랫폼의 혁신에 도움을 줄 수 있다. 본 연구는 TAM모델을 기반으로 설문조사와 구조방정식 모형을 이용해 지식 공유 라이브 방송 중 사용자 의향에 대한 영향 요인에 관한 개념 모형을 구축하고 지식 사용자의 영향 요인 모형에 대해 실증 분석을 진행한다. 데이터 분석 결과에 따르면, 사용자가 지식 공유 라이브 방송 태도에 미치는 유의한 영향은 지각된 유용성이고 다음은 몰입 체험이며, 지각된 가치는 사용자 태도와 사용 의향에 긍정적 영향을 미치고 사용자 태도의 긍정적 영향은 사용자의 사용 의향에 유의한 영향을 미치는 것으로 나타났다.

• 지식경영연구
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• 제18권1호
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• pp.139-157
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• 2017

This study proposed that a relationship exists between individual emotions and knowledge sharing (KS) intentions in competitive online advice communities. Through statistical analysis of 220 valid questionnaires collected from qualified community members, we found that individuals' intentions to contribute knowledge were enhanced by playfulness and reciprocity, while their intention to seek knowledge from others was facilitated significantly by needs fulfillment, sense of competition, and playfulness. In addition, we found that playfulness was a common factor that affected the intention to seek, as well as to contribute, knowledge. Specifically, playfulness was a highly significant individual emotion that affected both individuals' intention to contribute and seek knowledge, while reciprocity was significant primarily in individuals' intentions to contribute knowledge. Needs fulfillment and sense of competition were significant emotions that affected primarily individuals' intentions to seek knowledge. Interestingly, the factors that affected the intention to seek knowledge were consistent both in all participants and in the high-level fear group. However, in the low-level fear group, playfulness influenced KS intentions.

• 지식경영연구
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• 제14권2호
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• pp.71-88
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• 2013

The aim of this study was to investigate why people voluntarily contribute knowledge to others, primarily strangers, in the electronic network of practice for job examination expected potential competing. This paper is organized as follows. First, we introduce the electronic network of practice which is the knowledge sharing community for job examination, and discuss the key issues for understanding knowledge sharing in these networks on the basis of individual motivations, relational capital, sense of community, and sense of rivalry to develop a research model for this study. To test the proposed research model, we adopted the survey method for data collection, and examined our hypotheses by applying the multiple regression analysis method to the collected data. Our unit of analysis was the individual. The findings of this study show that the intention of knowledge sharing is influenced by the reputation and the enjoy helping as the factors of individual motivations, by the reciprocity as the factor of relational capital, and by a sense of rivalry as a psychological factor. Lastly, contributions of this study and future research opportunities are also discussed.

• 융합정보논문지
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• 제11권7호
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• pp.91-103
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• 2021

지식경영이 조직의 중요한 역량으로 인식되면서, 조직들은 지식경영 정책, 기술 등에 지속적으로 투자를 하고 있다. 지식경영은 조직원의 핵심 지식에 대한 공유가 선제적으로 요구되나, 지속적인 지식경영 활동을 위한 공유 활동이 이루어지지 못하고 있다. 본 연구의 목적은 조직의 협력적 커뮤니케이션을 통한 상호 교환 노력이 구성원의 지식공유 의도에 미치는 영향을 검증하는 것이다. 연구는 지식경영 정책을 도입한 조직의 근로자들을 대상으로 설문을 하였으며, 326개의 표본을 구조방정식모델링에 적용하여 연구 가설을 검증하였다. 분석 결과, 협력적 커뮤니케이션 구성 요인(합리성, 상호 피드백, 공식성)이 지식공유 의도에 긍정적 영향을 주었으며, 업무 상호의존성과 지식 영역성이 협력적 커뮤니케이션과 지식공유 의도 간의 관계를 조절하였다. 연구는 구성원의 지식공유 향상을 위해 조직이 추진해야 할 활동 전략을 제시하였다는 측면에서 시사점을 가진다.

• 지능정보연구
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• 제20권2호
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• pp.19-38
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• 2014

본 연구는 지식경영연구에서 비교적 적은 관심을 받아온 지식탐색행동인 지식브라우징(knowledge browsing)과 지식검색 (knowledge seeking)의 역할을 가상공동체 환경에서 조사하였다. 지식탐색행동이 가상공동체의식을 매개요인으로 지식공유의도와 가상공동체홍보에 양의 영향을 끼치는 선행요인으로 고려되었다. 연구가설들은 한 가상공동체의 회원들을 대상으로 한 설문조사를 기반으로 구조방정식모델을 사용하여 검증한 결과, 능동적 지식탐색행동은 가상공동체의식에 양의 관계를 보였고, 가상공동체의식은 지식공유의도와 공동체홍보에 양의 관계를 보였다. 실무자들은 본 연구를 통해 회원들의 지식탐색행동이 가상공동체의식을 함양하는 효과가 있고 결국, 지식공유활성화와 가상공동체 홍보로 이어질 수 있음을 이해할 수 있다. 따라서, 이러한 지식탐색행동을 보다 효과적으로 도울 수 있는 방안을 마련함으로써, 회원들이 가상공동체로부터 지식을 얻고, 다시 지식을 가상공동체에 공유하고 다른 사람들에게 공동체를 홍보하게 되는 가상공동체의 선순환적 발전을 꾀할 수 있다.

• 디지털융복합연구
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• 제14권7호
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• pp.73-81
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• 2016

본 연구의 목적은 커피전문점에서 근무하는 직원을 대상으로 팔로워십 특성이 리더-구성원 교환관계, 지식공유, 직무태도에 미치는 영향에 대하여 검증하였다. 설문조사를 시행하여 317부를 구조방정식모형을 활용하여 가설들을 검증하였다. 연구 결과 팔로워십 특성에서는 두 요인, 목표일치성, 능동적 참여로 도출하였으며 두 요인 모두 리더-구성원 교환관계에 정(+)의 영향이 검증되었다. 또한 리더-구성원 교환관계는 지식공유에 정(+)의 영향을 미치며 지식공유 역시 직무만족에 정(+)의 영향, 이직의도에 부(-)의 영향을 미치는 것으로 나타났다. 지식공유가 직무태도에 영향을 미치는 것은 커피전문점의 직원들 간의 지식공유가 조직 내에서 중요한 변수임을 나타내고 있다. 시사점으로 본 연구에서의 팔로워십, 리더-구성원 교환관계 및 지식공유 등의 관계는 직원의 직무에 대한 만족을 가져올 수 있도록 유도하고 커피전문점 조직의 경험과 기술이 축적된 인력의 이탈을 막아 유능한 인적자원 확보에 도움이 될 것으로 보인다. 또한 본 연구의 시사점 및 한계점을 제시하였다.

• Journal of Information Science Theory and Practice
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• 제1권4호
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• pp.12-37
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• 2013

Organizational climate and organization culture can be some of the leading factors in hindering knowledge sharing within the organization. It is generally accepted that successful knowledge management practice, including knowledge sharing, comes as a result of a conducive and knowledge sharing friendly environment. Organizations that promote and reward collective work generate a trustful and a more collaborative learning culture. The perception of fairness in an organization has been considered an important indicator of employee behavior, attitude, and motivation. This study investigates organizational justice perception and its impact on knowledge sharing practices among forensic experts in the Turkish National Police. The study findings revealed that senior officers, who are experts in the field, have the strongest organizational justice perception. Meanwhile, noncommissioned officers or technicians bear positive but comparatively weaker feelings about the existence of justice within the organization. The study argues that those who satisfy their career expectations tend to have a higher organizational justice perception.

• 지식경영연구
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• 제17권4호
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• pp.129-145
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• 2016

Nowadays, owing to the diffusion of smartphones and the growth of social networking services (SNS), the number of people who share their life with other SNS users by posting photos is increasing. The number of Instagram users has been particularly increasing since Instagram started its service in 2010. Compared to other SNS such as Facebook and Twitter, Instagram runs its service by focusing solely on photos, which is a major differentiation factor compared with other existing SNS. Previous studies, however, do not examine SNS that focus on photo sharing adequately. Therefore, we establish a hypothesis relating to the motivations behind a user's photo sharing attitude and posting intention through Instagram. Moreover, this will be achieved by employing TRA(Theory of Reasoned Action) and focusing on intrinsic and extrinsic motivations. The analysis results show that intrinsic motivation influences a user's sharing attitude and subjective norms. Apart from this, Instagram's expressivity influences a user's photo sharing attitude and posting intention.

• 지식경영연구
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• 제16권1호
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• pp.21-54
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• 2015

A bunch of management studies have repeatedly revealed that the extent of knowledge sharing across organization contributes significantly to the firm's sustainable competitiveness. However, in reality, it is a hard fact that we must admit that many individuals working in competitive situations always feel reluctant to share knowledge. Especially, positive and negative emotions play an important role in changing individual' s intentions about knowledge sharing and knowledge utilization as well. Intention about knowledge sharing is usually hindered by in-group rivalries. Also employees feel negative in sharing their knowledge with colleagues when they expect to receive little support and recognition in return after doing that. These considerations point out the importance of individual's knowledge sharing and the role of knowledge management in order to assure competitiveness. Considering these facts, the main purpose of this study is to investigate why people is willing or unwilling to share their knowledge with others and utilize the knowledge in the competitive context where potential rivalry is still expected. In answering these research issues, we analyzed 258 valid questionnaires garnered from online community where a number of people has been actively interacting with registered members to share crucial knowledge about sensitive issues. Results revealed that the proposed research issues are adequately solved with significant statistical results.