• 제목/요약/키워드: Intention of introduction

검색결과 155건 처리시간 0.031초

새로운 유통으로의 모바일 패션 쇼핑몰 도입에 관한 연구 -브랜드 특성(복종, 가격, 타겟, 매출액)을 중심으로- (A Study on the Introduction of Mobile Fashion Shopping Mall -Focusing on the Characteristics of Brands-)

  • 고은주;김경희;김선숙
    • 한국의류학회지
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    • 제33권7호
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    • pp.1164-1179
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    • 2009
  • This study presented the characteristics of a mobile fashion shopping mall as perceived by those in charge of fashion brands, clarified the effect of the characteristics on the intention 'Of introduction, and indicated the differences in the intention of introduction according to the characteristics of brands. This study surveyed individuals in charge of fashion & clothing brands. It utilized SPSS 12.0 program for data analysis and performed frequency analysis, validity analysis, reliability analysis, multi regression analysis, ANOVA, and hierarchical adjustment regression analysis. A summary of the results of this study are as follows: First, the results of the factor analysis are shown to clarify the characteristics of mobile fashion shopping mall; four factors such as facility/usefulness, instant accessibility, personalization, and playfulness were also represented. Second, it showed that facility/usefulness, instant accessibility and personalization generate a positive influence on the intention of introduction. Of the factors, facility/usefulness displayed the highest influence. Third, regarding the effect of the characteristics of a mobile fashion shopping mall on the intention of introduction according to the characteristics of brands (in the case of women's wear) the intention of introduction is strong as instant accessibility and facility/usefulness is highly recognized. Lastly, there is a difference in the intention of introduction according to the characteristics of brands. According to items, casual wear shows the highest intention of introduction as followed by women's wear and sportswear. According to age, brands targeting a 24-29 year old group show a higher intention. Companies with average sales of 50 billion won to 750 billion won (or more) for three years showed a high intention. In addition, the possibility of introduction as a new distribution line was investigated.

4차 산업혁명의 IT기술에 대한 의료기관 종사자의 인식과 성과기대가 IT기술도입 및 사용의도에 미치는 영향 (The Influence of Employees' Perception and Performance Expectations on Intention to Use and IT Technology Introduction in the Fourth Industrial Revolution)

  • 김성일;김영훈;현숙정
    • 한국병원경영학회지
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    • 제25권2호
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    • pp.57-68
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    • 2020
  • Purpose: The purpose of this study is to determine the influence of hospital employees' perceptions and performance expectations on IT technologies introduction and intention to use in the Fourth Industrial Revolution. Methodology: A survey was conducted on 524 employees at 42 hospitals. Pearson's correlation analysis, regression analysis, Sobel test, and structural equation were used for the analysis. Findings: The factors of technical situation (complexity, compatibility, technical readiness, and security concerns), those of environmental situation (competitive pressure and regulatory support), and organizational situation (top management support and costs) have influenced on the recognition of employees in the hospital and the performance expectations. IT technology introduction and use intention have been influenced by technical situation, organizational situation, and environmental situation in order. But security concerns and cost factors have not statistically affected. In addition, due to the perception and performance expectations of hospital employee who have a role in mediating the introduction and use intention of IT technology, the greater the perception and performance expectations of hospital employees, the higher the intention of introduction and usage of IT technology. Practical Implications: Rather than considering the position of external customers and the position of competitive hospitals, more attention is required for the perception and performance expectations of the internal members.

TOE 프레임워크를 활용한 RPA 도입 의도에 미치는 영향 요인 연구 - 중소기업 규모의 조절효과를 중심으로 - (A Study on Factors Affecting the Degree of RPA Patching Using the TOE Framework - Focusing on the Effect of Adjusting the Size of Small and Medium-sized Businesses -)

  • 곽영기;이원부
    • 품질경영학회지
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    • 제52권1호
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    • pp.149-172
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    • 2024
  • Purpose: By empirically analyzing factors that affect the intention to introduce RPA, we aim to increase understanding of RPA introduction in small and medium-sized businesses and contribute to establishing an effective introduction strategy. The aim is to improve the company's productivity, reduce costs, and strengthen its competitiveness. It also provides policy recommendations for the introduction of RPA. Methods: A survey was conducted to examine whether the technical, organizational, and environmental factors of the TOE framework had an impact on the intention to adopt RPA. We also used stepwise regression analysis to determine whether firm size moderates this relationship. Results: Technical factors, organizational factors, and environmental factors were all found to have a significant impact on small and medium-sized enterprises' intention to adopt RPA. It was confirmed that company size has a moderating effect affecting the intention to adopt RPA. In particular, customer pressure, relative advantage, competitive pressure, age, government support, and the perceived ease of use of RPA was a key determinant of its adoption by small and medium-sized enterprises. Conclusion: This suggests that small and medium-sized businesses should comprehensively consider technical, organizational, and environmental factors when introducing RPA. It is expected to increase understanding of RPA introduction in small and medium-sized businesses, contribute to establishing effective introduction strategies, and contribute to improving company productivity, reducing costs, and strengthening competitiveness.

ICT 기업을 대상으로 한 스마트워크 도입에 관한 연구: 혁신저항모델을 중심으로 (A study on the adoption of smart work for ICT companies : Focusing on the innovation resistance model)

  • 오용민;노혜영
    • 문화기술의 융합
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    • 제9권5호
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    • pp.649-659
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    • 2023
  • ICT기술을 활용하여 시간과 공간의 제약을 받지 않고 근무하는 스마트워크는 2010년부터 시작된 '스마트워크 활성화 전략'을 바탕으로 많은 연구와 투자가 이루어져 왔음에도 도입 및 확산에 어려움이 있었다. 2019년 발병한 COVID-19의 환경은 스마트워크의 도입을 촉진하는 계기가 되었음에도 많은 기업이 다시 스마트워크를 종료하거나 축소하기에 이르렀다. 본 연구는 혁신저항모델을 기반으로 스마트워크 도입을 저항하는 요인에 대해 살펴보고 대안을 제시하고자 시작되었다. 본 연구 결과, 상대적 이점은 도입 저항과 도입 의도 모두에게 강한 영향을 나타냈다. 그러나 인지된 위험과 복잡성은 직접적으로 도입 의도에 부정적인 영향을 주지 않지만, 도입 저항을 매개하여 도입 의도에 부정적 영향을 미치는 것을 확인하였다. 본 연구결과를 통해 스마트워크의 실질적인 이점을 강조하고 부정적 태도를 감소한다면 도입 저항을 낮추고 도입 의도에 긍정적 영향을 줄 것을 확인하였다.

퇴직연금제도 도입의사 영향요인에 관한 연구: 중소기업의 재무요인을 중심으로 (A Study on Affecting Intention to Introduce Retirement Pension System: Focusing on Financial Factors of Small and Medium Enterprise)

  • 정영훈;김형수;안은주
    • 디지털융복합연구
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    • 제19권4호
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    • pp.39-48
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    • 2021
  • 퇴직연금은 노후소득 보장체계중 하나이다. 한국은 2016년부터 종업원 수 300인 이상 기업의 경우 의무적으로 퇴직연금을 도입하도록 되어있어 대기업의 퇴직연금 도입비율은 높은 편이나 중소기업의 도입비율은 매우 낮다. 본 연구는 중소기업 퇴직연금 도입의사에 영향을 주는 재무적속성이 무엇인지 살펴봄으로써 정부의 퇴직연금 도입 유도 정책 수립에 방향을 제시해 보고자 한다. 분석결과, 재무적속성중 매출액순이익률은 양(+)의 방향, 자기자본비율은 음(-)의 방향으로 중소기업 퇴직연금 도입의사에 영향을 주는 유의미한 요소로 밝혀졌다. 이에 따라 중소기업 퇴직연금 도입 활성화를 위해 매출액순이익률과 자기자본비율을 우선적으로 고려한 퇴직연금 도입유도 정책 실시가 필요함을 본 연구는 시사하고 있다.

빅데이터 도입의도에 미치는 영향요인에 관한 연구: 전략적 가치인식과 TOE(Technology Organizational Environment) Framework을 중심으로 (An Empirical Study on the Influencing Factors for Big Data Intented Adoption: Focusing on the Strategic Value Recognition and TOE Framework)

  • 가회광;김진수
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.443-472
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    • 2014
  • To survive in the global competitive environment, enterprise should be able to solve various problems and find the optimal solution effectively. The big-data is being perceived as a tool for solving enterprise problems effectively and improve competitiveness with its' various problem solving and advanced predictive capabilities. Due to its remarkable performance, the implementation of big data systems has been increased through many enterprises around the world. Currently the big-data is called the 'crude oil' of the 21st century and is expected to provide competitive superiority. The reason why the big data is in the limelight is because while the conventional IT technology has been falling behind much in its possibility level, the big data has gone beyond the technological possibility and has the advantage of being utilized to create new values such as business optimization and new business creation through analysis of big data. Since the big data has been introduced too hastily without considering the strategic value deduction and achievement obtained through the big data, however, there are difficulties in the strategic value deduction and data utilization that can be gained through big data. According to the survey result of 1,800 IT professionals from 18 countries world wide, the percentage of the corporation where the big data is being utilized well was only 28%, and many of them responded that they are having difficulties in strategic value deduction and operation through big data. The strategic value should be deducted and environment phases like corporate internal and external related regulations and systems should be considered in order to introduce big data, but these factors were not well being reflected. The cause of the failure turned out to be that the big data was introduced by way of the IT trend and surrounding environment, but it was introduced hastily in the situation where the introduction condition was not well arranged. The strategic value which can be obtained through big data should be clearly comprehended and systematic environment analysis is very important about applicability in order to introduce successful big data, but since the corporations are considering only partial achievements and technological phases that can be obtained through big data, the successful introduction is not being made. Previous study shows that most of big data researches are focused on big data concept, cases, and practical suggestions without empirical study. The purpose of this study is provide the theoretically and practically useful implementation framework and strategies of big data systems with conducting comprehensive literature review, finding influencing factors for successful big data systems implementation, and analysing empirical models. To do this, the elements which can affect the introduction intention of big data were deducted by reviewing the information system's successful factors, strategic value perception factors, considering factors for the information system introduction environment and big data related literature in order to comprehend the effect factors when the corporations introduce big data and structured questionnaire was developed. After that, the questionnaire and the statistical analysis were performed with the people in charge of the big data inside the corporations as objects. According to the statistical analysis, it was shown that the strategic value perception factor and the inside-industry environmental factors affected positively the introduction intention of big data. The theoretical, practical and political implications deducted from the study result is as follows. The frist theoretical implication is that this study has proposed theoretically effect factors which affect the introduction intention of big data by reviewing the strategic value perception and environmental factors and big data related precedent studies and proposed the variables and measurement items which were analyzed empirically and verified. This study has meaning in that it has measured the influence of each variable on the introduction intention by verifying the relationship between the independent variables and the dependent variables through structural equation model. Second, this study has defined the independent variable(strategic value perception, environment), dependent variable(introduction intention) and regulatory variable(type of business and corporate size) about big data introduction intention and has arranged theoretical base in studying big data related field empirically afterwards by developing measurement items which has obtained credibility and validity. Third, by verifying the strategic value perception factors and the significance about environmental factors proposed in the conventional precedent studies, this study will be able to give aid to the afterwards empirical study about effect factors on big data introduction. The operational implications are as follows. First, this study has arranged the empirical study base about big data field by investigating the cause and effect relationship about the influence of the strategic value perception factor and environmental factor on the introduction intention and proposing the measurement items which has obtained the justice, credibility and validity etc. Second, this study has proposed the study result that the strategic value perception factor affects positively the big data introduction intention and it has meaning in that the importance of the strategic value perception has been presented. Third, the study has proposed that the corporation which introduces big data should consider the big data introduction through precise analysis about industry's internal environment. Fourth, this study has proposed the point that the size and type of business of the corresponding corporation should be considered in introducing the big data by presenting the difference of the effect factors of big data introduction depending on the size and type of business of the corporation. The political implications are as follows. First, variety of utilization of big data is needed. The strategic value that big data has can be accessed in various ways in the product, service field, productivity field, decision making field etc and can be utilized in all the business fields based on that, but the parts that main domestic corporations are considering are limited to some parts of the products and service fields. Accordingly, in introducing big data, reviewing the phase about utilization in detail and design the big data system in a form which can maximize the utilization rate will be necessary. Second, the study is proposing the burden of the cost of the system introduction, difficulty in utilization in the system and lack of credibility in the supply corporations etc in the big data introduction phase by corporations. Since the world IT corporations are predominating the big data market, the big data introduction of domestic corporations can not but to be dependent on the foreign corporations. When considering that fact, that our country does not have global IT corporations even though it is world powerful IT country, the big data can be thought to be the chance to rear world level corporations. Accordingly, the government shall need to rear star corporations through active political support. Third, the corporations' internal and external professional manpower for the big data introduction and operation lacks. Big data is a system where how valuable data can be deducted utilizing data is more important than the system construction itself. For this, talent who are equipped with academic knowledge and experience in various fields like IT, statistics, strategy and management etc and manpower training should be implemented through systematic education for these talents. This study has arranged theoretical base for empirical studies about big data related fields by comprehending the main variables which affect the big data introduction intention and verifying them and is expected to be able to propose useful guidelines for the corporations and policy developers who are considering big data implementationby analyzing empirically that theoretical base.

혁신저항모델을 활용한 중소기업 기술혁신에 따른 SCM시스템 도입 영향 연구 (A Study on the Technological Innovation and Introduction of SCM System of SMEs' Industry Using the Innovation Resistance Model)

  • 오용민;부제만
    • 산업경영시스템학회지
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    • 제44권3호
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    • pp.165-175
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    • 2021
  • As the advent of the Fourth Industrial Revolution and Information Age, companies are in the state of infinite competition due to the rapidly changing technological environment and fierce competition. In this situation companies are making efforts to gain the competitive advantage by introducing information systems. Supply Chain Management (SCM) is considered a method to gain a competitive edge in rapid change. In fact, companies that already have introduced the SCM system are achieving company renovation with positive effects such as increase of sales stock reduction on-time delivery cost reduction and improved efficiency. This study was started to investigate the resistance that occurs in introducing the SCM system for small and medium-sized manufacturing industries that have not yet introduced the SCM system despite the importance of the SCM system, and to check the effect on the intention of the introduction. As the result of this study, the first is that the company has the higher technological innovation, the more positive the effect on Relative advantage Compatibility Perceived risk, Complexity. Second, The compatibility of the SCM system was rejected in innovation resistance, but it is adopted with the highest impact in the introduction intention. In addition, the mediating effect of innovation resistance was also rejected, confirming that if the SCM system is compatible for the company, it doesn't affect the resistance and is the biggest factor to consider in the introduction of the SCM system. Third, the perceived risk of the SCM system doesn't directly affect the intention to introduce, but has an indirect effect when mediation innovation resistance.

고객 접점에서의 CRM 활동이 관계혜택을 매개로 행동의도에 미치는 영향 : 화장품산업을 중심으로 (Impact of CRM Activities on Behavioral Intention Through the Relational Benefits : A Focus on the Cosmetic Industry)

  • 장원용;강승철;민대환
    • 한국IT서비스학회지
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    • 제10권2호
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    • pp.21-39
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    • 2011
  • After ten years from the introduction of CRM systems, many companies reevaluate CRM from the perspective of customers. This paper classifies CRM activities at the contact points with customers and investigates the effect of CRM activities on perceived benefits and the effect of perceived benefits on behavioral intention in the Korean cosmetic industry. The result showed that contact management and complaint handling affected social benefits and that customers perceived confidence benefits from contact management, complaint handling, and churn management. Special treatment benefits were affected by all CRM activities including compensation management. Finally, all kinds of benefits had effects on behavioral intention such as recommendation intention and repurchase intention.

RPA의 지각된 위험요인이 수용갈등 및 수용의도에 미치는 영향: RPA경험, 성별, ICT업종을 통제변수로 (A Study on the Effects of Perceived Risk Factors of RPA on Acceptance Conflict and Acceptance Intention: RPA Experience, Gender, and ICT Industry as Control Variables)

  • 송선정;유연우;김상봉
    • 산업융합연구
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    • 제20권10호
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    • pp.137-146
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    • 2022
  • 최근 다양한 산업분야에서 RPA(Robotic Process Automation)의 활용에 대한 검토가 이루어지고 있지만, 예상보다 빠르게 기업에 적용되고 있지 않은 것으로 보인다. 본 연구에서는 신기술 수용의도에 대한 기존연구들의 긍정적인 영향을 참고하여, 다른 관접에서 RPA의 수용갈등과 수용의도에 영향을 미치는 인지된 3가지 부정적 위험요인을 제시하고, RPA유경험자, 성별 및 ICT업종을 통제변수로 하여 RPA의 수용갈등과 수용의도에 미치는 영향을 살펴보았다. 연구를 위해서 직장인을 대상으로 온라인 설문조사를 실시하였고 SPSS 22.0 및 AMOS 22.0 통계 툴을 이용하여 그 결과를 분석하였다. 그 결과 인지된 3가지 위험요인인 도입실패염려, 고용불안, 실행오류 중 고용불안과 실행오류는 RPA의 수용갈등과 수용의도에 영향을 미치지 않는 것으로 나타났다. 하지만 도입실패염려는 수용갈등과 수용의도에 영향을 미치는 것으로 나타났다. 또한 수용갈등은 수용의도의 매개역할 요인으로 판단되었다. 즉 RPA 적용실패로 인해 작업 환경이 이전보다 악화될 것이라는 우려는 수용 갈등을 일으켜 수용 의도에 영향을 주는 것으로 보아 RPA가 적용되는 상황에서 이러한 측면에 대한 세심한 검토가 필요할 것이다. 또한 도입실패염려가 수용의도에 영향을 주는데 있어서 수용갈등이 간접효과로 유의미한 영향을 주는 결과로 보아, 수용갈등이 수용의도의 매개역할 요인으로 분석되었다. 본 연구를 통해서 RPA를 적용하고자 하는 각 산업에서 경영관리의 이론적, 실무적으로 인지된 위험 중 특히 중요한 요소를 파악하고 선제적으로 대응할 수 있다는 점에서 의의가 있다.

The Role of ICT in Smart-work Continuance

  • Sang Soo Kim;Eun Jung Ko;Sang Yeoul Kim
    • Asia pacific journal of information systems
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    • 제28권1호
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    • pp.1-18
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    • 2018
  • Despite the increasing interest in the positive effects of smart-work, the introduction rate of domestic firms in Korea is lower than that of other developed countries. A gap also exists between the introduction of smart-work program and the actual use by workers. Thus, even if the smart-work program was introduced to firms, the actual usage rate of the program would still be lower than the introduction rate. Moreover, even if the program was initially used, evidence suggests that the usage rate tends to decrease rather than being used continuously. In this study, we intend to find out the mechanism by which the continuance intention of smart-work is formed. To achieve this objective, we established a research model based on literature on Information System (IS) continuance model and Information & Communication Technology (ICT) support. We also hypothesize that concerns about career disadvantage in the mechanism plays a negative role in the satisfaction of smart-work. To analyze the hypothesis empirically, we surveyed domestic workers who used smart-work. Our data analysis was based on 333 responses. We found that all paths were statistically significant, except for the direct effect of ICT support on perceived usefulness and the direct effect of perceived usefulness on smart-work continuance intention. The results of this study extend existing IS continuance model and suggest implications for practical smart-work implementation and improvement.