• 유통과학연구
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• 제7권1호
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• pp.71-90
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• 2009

본 연구는 고속도로 휴게소 이용의 만족과 중요도 요인을 분석하고 고속도로 휴게소에서 이용자 만족에 영향을 주는 요인을 찾아내고자 중부고속도로 음성(하남방향, 통영방향) 휴게소 및 영동고속도로 여주(강릉방향)휴게소의 이용객을 대상으로 실증분석 하였다. 분석결과 22개의 고속도로 휴게소 환경단서에 대한 요인분석에서 '휴게소의 음식', '휴게소 문화', '친절 및 위생', '상품', '넓은 공간', '종업원 및 공중전화', '규모 및 시설' 등 7개 요인이 도출되었으며, 7개의 고속도로 휴게소 평가요인 중에서 '휴게소 문화', '친절 및 위생', '종업원 및 공중전화' 요인이 전반적인 방문객 만족도에 유의한 영향을 미치는 것으로 나타났다. 이와 같은 결과는 다양한 만족도 요인 중에서 이들 3가지 요인이 상대적으로 전반적인 휴게소 만족도에 더 큰 영향을 미친다는 것을 시사해주고 있다.

• 한국의류학회지
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• 제29권8호
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• pp.1196-1206
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• 2005

The purpose of this study was to identify the difference on the consumer's cognitive response, emotional and behavioral response in regard of the in-store shopping environment according to their apparel shopping orientation. The subjects of this study were consumers who finished shopping in the stores, and 300 questionnaires were completed. Data collected in this survey were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA and Duncan test as a post identification. The results were as follows; 1. A significant difference was found on cognitive responses in regard of the in-store environment, such as a store atmosphere, salespeople, the assortment of products, and the fashion of products, according to types of apparel shopping orientation. The hedonic shopping type tended to have the higher evaluation toward a store atmosphere and salespeople than did other types. 2. Results showed statistically significant differences on emotional responses such as the outward/inward pleasure and outward/inward displeasure of the in-store shopping environment according to apparel shopping orientation types. The outward pleasure was found most highly in the high involvement shopping type. 3. There were significant differences on behavioral responses of the in-store shopping environment, such as the shopping satisfaction, the store revisit intention, recommending to others, and the unexpected consumption, according to apparel shopping orientation types.

• 한국경제지리학회지
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• 제8권2호
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• pp.315-330
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• 2005

축제는 세계적인 현상이다. 이러한 축제의 수가 증가하고 성장함에 따라 지역주민들과 축제기획자들은 문화적 현상과 더불어 관광학적 관점에서 축제를 관망하기 시작하였으며, 또한 지역주민과 지역자치 단체에게 경제적 이익을 가져다 줄 수 있는 매력물의 하나로서 인식하기 시작하였다. 축제를 통하여 지역주민의 혜택을 생산해 내기 위해서는 무엇보다 먼저 축제 기획자들은 방문객들의 재 방문을 이끌 수 있는 요소가 무엇인지를 파악하여야 한다. 이연구는 지역 축제의 충성도에 영향을 줄 수 있는 요소, 즉, 축제의 서비스 품질과 방문객들의 장소 애착심과의 인과관계를 조사한 것이다. 이와 같은 관계를 이해하기 위하여 2004년 제주에서 개최되는 유채꽃 벚꽃 축제에서 3일간 설문조사를 수행하였다. 2개의 가설이 수립되어 졌는데, 첫째는 축제에서 제공되는 서비스 품질은 방문객의 장소 애착심에 유의한 영향을 미칠 것이다. 둘째로 방문객의 장소 애착심은 축제장의 충성도에 유의한 영향를 미칠 것이다. 조사결과 방문객들이 축제장의 서비스 품질을 높게 인식할수록 장소에 대한 애착심이 증가하고 또한 증가한 장소 애착심은 축제 재 방문의향과 구전에 통계학적으로 유의한 영향을 미치고 있음을 보여주었다.

• 한국조리학회지
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• 제21권4호
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• pp.339-348
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• 2015

본 연구의 목적은 프랜차이즈 패밀리레스토랑의 전략적 포지셔닝 맵을 그리고 실무적 시사점을 제공하는 것이다. 본 연구는 패밀리레스토랑 매출순위와 브랜드가치순위를 참고하여 다섯 곳의 브랜드(빕스, 아웃백스테이크하우스, 애슐리, TGI프라이데이스)를 선정하여 4곳 모두를 이용한 경험이 있는 성인을 대상으로 1500개의 자료를 수집하여 통계분석에 적절하지 않은 24개를 제외한 1476개의 자료를 최종분석에 사용하였다. 총 연구결과를 살펴보면 다음과 같다. 첫째, 요인 분석을 통해 23개의 아이템으로 구성된 다섯 개의 품질 속성(종업원 서비스, 물리적 환경, 마케팅, 접근성, 음식 품질)을 추출하였다. 둘째, 판별분석 결과 4곳의 브랜드에 대한 서비스 품질 요인 중 판별력에 가장 큰 영향을 미치는 종업원 서비스, 접근성, 음식의 품질을 2차원으로 표시한 결과와 브랜드별 차이를 분석한 결과에서 아웃백스테이크하우스는 다른 패밀리레스토랑과 비교해 상대적으로 높은 평가를 얻은 반면, TGI프라이데이스와 애슐리는 대체적으로 평가가 낮게 나타났다. 따라서 TGI프라이데이스와 애슐리는 판별력이 높은 종업원의 서비스, 접근성, 음식의 품질 중 종업원의 서비스와 음식의 품질에 대한 차별화 전략을 구사하여야 할 것이며, 향후 새로운 가맹점을 개설 할 경우 접근성을 고려해야 할 것이다.

• International Journal of Advanced Culture Technology
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• 제6권4호
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• pp.20-28
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• 2018

Background: As a result of the South Korean government's medical tourism strategies, the number of UAE inbound medical tourists have the highest annual increase rate among the Middle Eastern countries. The need for medical interpreters in such cases is inevitable, especially considering the languages spoken in both countries differs. The work of a medical interpreter affects patient satisfaction, quality of care, and the UAE patients' revisit intention. However, there is a lack of literature that focuses on the role of medical interpreters for the Arabic-speaking medical tourists in South Korea. The purpose of this study is to assess the satisfaction and the experience of UAE medical tourists in South Korea who have used medical interpretation services. Method: A descriptive exploratory design, including semi-structured interviews, was used in this study to examine factors influencing the satisfaction of UAE patients seeking medical attention in South Korea, who considered travelling exclusively for medical purposes. Eleven UAE medical tourists were selected for the interview using convenience sampling. Results: Two types of interpreters were revealed by the analysis: interpreters with Arabic as their mother tongue and interpreters with Korean as their mother tongue. Patients emphasized the origin of the interpreters and differentiated between the two types of interpreters' professionalism, abilities, and personal skills. However, due to the huge gap between the two cultures, languages, and religions, the UAE patients mainly preferred the Arabic medical interpreters. Further, each type had certain traits that impacted the medical care process and patients' satisfaction. Conclusion: This study shows that the South Korean government needs to focus on the training and assessment system for Arabic language interpreters. Additionally, cultural differences training for the interpreters may help to increase UEA patients' satisfaction.

• 수산경영론집
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• 제49권4호
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• pp.37-52
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• 2018

Busan is a representative of ocean cities in South Korea, which attracts many Chinese tourists. As a number of Chinese tourists increase, Chinese tourists' evaluations of sightseeing resources in Busan appear extremely important. However, there are few researches on Chinese tourists' evaluations of sightseeing in Busan. The purpose of this paper is to analyze Chinese tourists' evaluations of Busan tourism. Chinese tourists who travel to Busan are chosen as research objects and several aspects including marine, fisheries and general tourism are investigated to evaluate the tourists' overall satisfaction of the tourism in Busan. IPA analysis, factor analysis multiple regression analysis are used for the research. The results are as follows. Chinese tourists' evaluations of the importance and performance level of variables on Busan tourism were significantly different (total 19 of 25 variables) and the performance was lower than importance. This means the outputs of the various Busan tourism elements do not live up to their expectations. The findings show that Chinese visitors have high satisfaction on infrastructures of fisheries tourism (e.g. cleanness of aquatic product tourism facilities and sanitary state on fishery products), but low satisfaction in terms of the contents (e.g. unique cooking method experience of seafood and traditional seafood cooking consumption). The factors of fisheries tourism (e.g. product services of fisheries tourism and the attractiveness of seafood in Busan) never affect their satisfaction and intention to revisit and recommend the city.

• International Journal of Advanced Culture Technology
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• 제7권1호
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• pp.216-224
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• 2019

The number of patients from Middle Eastern Arabic countries is steadily increasing in respect to the South Korean government's medical tourism strategies. Word of mouth is one of the main determinants concerning the Middle Eastern Arab patients' medical tourism destination. Further, patients' satisfaction affects repurchase and revisit intention. This study aimed to measure the level of Middle Eastern Arab patients' satisfaction, and to measure the effect of different medical factors on satisfaction in such patients who are seeking medical attention in South Korea. A 110 Middle Eastern Arab patients who visited South Korea for medical purposes participated in our survey between November, 2016 and April, 2017. All factors had a high mean (${\geq}4.24$; ${\geq}84.8/100$) except for one factor (hospital halal meals (3.82; 76.4)). To identify factors influencing participants' overall satisfaction we used multiple regression analysis. Physicians, interpreters, and halal meals were the main factors influencing overall Middle Eastern Arab patients' satisfaction. Physicians and interpreters in Korea are recommended to be oriented to basic Islamic beliefs and Middle Eastern Arab patients' behavior. Daily communication, such as speaking directly to the patient, limiting important issues to two or three at a time, and translating sentence by sentence, could help to improve Middle Eastern Arab patients' satisfaction. Enlisting Middle Eastern nutrition specialists in medical institutions in South Korea may substantially improve non-medical services satisfaction such as halal food and dietary restrictions.

• 한국의류학회지
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• 제42권6호
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• pp.909-923
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• 2018

Online retailers' offline channel expansion is rapidly growing as an important consumer incentive strategy, despite the enormous initial costs of establishing a store. This study focuses on the offline channel operation of online shopping malls, and examines the effects and influencing factors of the channel expansion strategy from a consumer perspective. In-depth interviews were conducted with ten customers in their 20s and 30s who had visited online retailers' stores or purchased products. Major issues were extracted based on the framework of a channel effect mechanism proposed by Cao and Li (2015). Subsequently, it was found that existing online retailers could enhance brand image and perception by expanding their channels to offline stores. It was also emphasized that the consumer trust on the quality of the product in offline stores is a key variable, and it has a significant influence on consumer's continuous purchase and revisit intention. This study showed that borderless channel integration was the most important task when expanding channels of online retailers. So it will be necessary to strive for an omni-channel strategy so that channel integration can be strategically executed and consumers can interact regardless of channels.

• 산업융합연구
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• 제16권1호
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• pp.27-33
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• 2018

오늘날 각 기업은 최상의 서비스 제공을 통한 고객의 만족 극대화에 초점을 맞추고 있다. 본 연구는 커피전문점 업체가 고객만족에 미치는 영향을 살펴보았다. 이와 더불어 고객만족의 결과변수인 재방문의도와 구전의도에 미치는 영향을 살펴보았다. 커피전문점 이용고객의 만족도를 조사하기위해 설문조사를 통해 자료를 수집하고 이용고객 142명을 통계 분석하여 가설을 검증하였다. 본 연구의 결과가 가지는 시사점은 다음과 같다. 첫째, 고객에게 긍정적인 매장의 이미지를 갖게 함으로써 재구매 의사결정에 영향을 주는 것이 중요하며, 구전을 통해 신규고객을 발생시키는 역할을 간과해서는 안 된다. 둘째, 고객들은 가격위주의 실용적이고 합리적인 구매성향을 보이고 있으므로, 이러한 고객들의 욕구를 충족시키기 위해서는 다종의 제품을 다량으로 동시에 취급하여 고객을 유인하는 것이 중요하다.

• 한국의료질향상학회지
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• 제28권1호
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• pp.34-44
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• 2022

Purpose:We investigated physicians' responses to a series of clinical vignettes consisting of patient safety incidents, with and without disclosure of patient safety incidents (DPSI). Methods: An anonymous survey was conducted to investigate physicians' responses to the DPSI via online communities of physicians, and additional participants were recruited using a snowballing sampling method. We evaluated physicians' responses to the DPSI using eight hypothetical scenarios (HS) from the following perspectives: thoughts regarding medical errors, revisiting the physician, recommendation, lawsuit, criminal prosecution, trust score, and compensation amounts. We used the chi-square test to evaluate the overall differences in response rates among the scenarios. Statistical analyses were performed using the Student's t-test to compare the trust scores and compensation amounts. Results: A total of 910 physicians participated in this survey. An overall comparison of trust scores among HS showed that HS 1 (unclear medical errors, minor harm, and DPSI) had the highest trust score. In contrast, in the opposite scenario, HS 8 (clear medical errors, major harm, and DPSI not conducted) received the lowest scores. Cases with minor harm to patients (HS 1, 2, 5, and 6) showed lower compensation amounts than the others (HS 3, 4, 7, and 8). Physicians were more likely to think of situations with DPSI as not having medical errors (53.1% vs. 55.2%). In addition, the scenarios with DPSI were evaluated favorably in terms of intention to revisit, recommend, suit, and engage in criminal proceedings. Physicians showed higher trust scores (6.2 vs 5.4) and gave lower compensation amounts ($27.7 million vs $28.1 million), although there was no significant difference in terms of compensation amounts to the physician conducting DPSI. Conclusion: Our study showed overall positive perceptions regarding DPSI among Korean physicians.