• Title/Summary/Keyword: Intelligent Techniques

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Product Recommender System for Online Shopping Malls using Data Mining Techniques (데이터 마이닝을 이용한 인터넷 쇼핑몰 상품추천시스템)

  • Kim, Kyoung-Jae;Kim, Byoung-Guk
    • Journal of Intelligence and Information Systems
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    • v.11 no.1
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    • pp.191-205
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    • 2005
  • This paper presents a novel product recommender system as a tool fur differentiated marketing service of online shopping malls. Ihe proposed model uses genetic algorithnt one of popular global optimization techniques, to construct a personalized product recommender systen The genetic algorinun may be useful to recommendation engine in product recommender system because it produces optimal or near-optimal recommendation rules using the customer profile and transaction data. In this study, we develop a prototype of WeLbased personalized product recommender system using the recommendation rules fi:om the genetic algorithnL In addition, this study evaluates usefulness of the proposed model through the test fur user satisfaction in real world.

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Merchandise Management Using Web Mining in Business To Customer Electronic Commerce (기업과 소비자간 전자상거래에서의 웹 마이닝을 이용한 상품관리)

  • 임광혁;홍한국;박상찬
    • Journal of Intelligence and Information Systems
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    • v.7 no.1
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    • pp.97-121
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    • 2001
  • Until now, we have believed that one of advantages of cyber market is that it can virtually display and sell goods because it does not necessary maintain expensive physical shops and inventories. But, in a highly competitive environment, business model that does away with goods in stock must be modified. As we know in the case of AMAZON, leading companies already consider merchandise management as a critical success factor in their business model. That is, a solution to compete against one's competitors in a highly competitive environment is merchandise management as in the traditional retail market. Cyber market has not only past sales data but also web log data before sales data that contains information of path that customer search and purchase on cyber market as compared with traditional retail market. So if we can correctly analyze the characteristics of before sales patterns using web log data, we can better prepare for the potential customers and effectively manage inventories and merchandises. We introduce a systematic analysis method to extract useful data for merchandise management - demand forecasting, evaluating & selecting - using web mining that is the application of data mining techniques to the World Wide Web. We use various techniques of web mining such as clustering, mining association rules, mining sequential patterns.

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A Hybrid System of Joint Time-Frequency Filtering Methods and Neural Network Techniques for Foreign Exchange Rate Forecasting (환율예측을 위한 신호처리분석 및 인공신경망기법의 통합시스템 구축)

  • 신택수;한인구
    • Journal of Intelligence and Information Systems
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    • v.5 no.1
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    • pp.103-123
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    • 1999
  • Input filtering as a preprocessing method is so much crucial to get good performance in time series forecasting. There are a few preprocessing methods (i.e. ARMA outputs as time domain filters, and Fourier transform or wavelet transform as time-frequency domain filters) for handling time series. Specially, the time-frequency domain filters describe the fractal structure of financial markets better than the time domain filters due to theoretically additional frequency information. Therefore, we, first of all, try to describe and analyze specially some issues on the effectiveness of different filtering methods from viewpoint of the performance of a neural network based forecasting. And then we discuss about neural network model architecture issues, for example, what type of neural network learning architecture is selected for our time series forecasting, and what input size should be applied to a model. In this study an input selection problem is limited to a size selection of the lagged input variables. To solve this problem, we simulate on analyzing and comparing a few neural networks having different model architecture and also use an embedding dimension measure as chaotic time series analysis or nonlinear dynamic analysis to reduce the dimensionality (i.e. the size of time delayed input variables) of the models. Throughout our study, experiments for integration methods of joint time-frequency analysis and neural network techniques are applied to a case study of daily Korean won / U. S dollar exchange returns and finally we suggest an integration framework for future research from our experimental results.

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Configuration System through Vector Space Modeling In I-Commerce (전자상거래에서의 벡터 공간 모델링을 통한 Configuration 시스템)

  • 김세형;조근식
    • Journal of Intelligence and Information Systems
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    • v.7 no.1
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    • pp.149-159
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    • 2001
  • There have been lots of researches for providing a personalized service to a customer using one-to-one marketing and collaborative filtering techniques in E-Commerce. However, there are technical difficulties for providing the recommendation of products far users, which often involve high complexity of computation. In this paper, we have presented an integrated method of classification problem solving method and constraint based configuration techniques. This method can reduce a complexity of computation by classifying a solution domain space that has a higher complexity of composition. Thereafter, we have modeled customers constraints and the components of products to configure a complete system by passing it to constraint processing module in Constraint Satisfaction Problems. Constraint-based configuration uses the constraint propagation using the constraints of buyers and the constraints among PC components to configure a proper product for a customer. We have transformed and applied vector space modeling method in the field of information retrieval to consider a customer satisfaction in addition to the CSP. Finally, we have applied our system to test data fur evaluating a customers satisfaction and performance of the proposed system.

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Breast Cytology Diagnosis using a Hybrid Case-based Reasoning and Genetic Algorithms Approach

  • Ahn, Hyun-Chul;Kim, Kyoung-Jae
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2007.05a
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    • pp.389-398
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    • 2007
  • Case-based reasoning (CBR) is one of the most popular prediction techniques for medical diagnosis because it is easy to apply, has no possibility of overfitting, and provides a good explanation for the output. However, it has a critical limitation - its prediction performance is generally lower than other artificial intelligence techniques like artificial neural networks (ANNs). In order to obtain accurate results from CBR, effective retrieval and matching of useful prior cases for the problem is essential, but it is still a controversial issue to design a good matching and retrieval mechanism for CBR systems. In this study, we propose a novel approach to enhance the prediction performance of CBR. Our suggestion is the simultaneous optimization of feature weights, instance selection, and the number of neighbors that combine using genetic algorithms (GAs). Our model improves the prediction performance in three ways - (1) measuring similarity between cases more accurately by considering relative importance of each feature, (2) eliminating redundant or erroneous reference cases, and (3) combining several similar cases represent significant patterns. To validate the usefulness of our model, this study applied it to a real-world case for evaluating cytological features derived directly from a digital scan of breast fine needle aspirate (FNA) slides. Experimental results showed that the prediction accuracy of conventional CBR may be improved significantly by using our model. We also found that our proposed model outperformed all the other optimized models for CBR using GA.

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Optical Flow-Based Marker Tracking Algorithm for Collaboration Between Drone and Ground Vehicle (드론과 지상로봇 간의 협업을 위한 광학흐름 기반 마커 추적방법)

  • Beck, Jong-Hwan;Kim, Sang-Hoon
    • KIPS Transactions on Software and Data Engineering
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    • v.7 no.3
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    • pp.107-112
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    • 2018
  • In this paper, optical flow based keypoint detection and tracking technique is proposed for the collaboration between flying drone with vision system and ground robots. There are many challenging problems in target detection research using moving vision system, so we combined the improved FAST algorithm and Lucas-Kanade method for adopting the better techniques in each feature detection and optical flow motion tracking, which results in 40% higher in processing speed than previous works. Also, proposed image binarization method which is appropriate for the given marker helped to improve the marker detection accuracy. We also studied how to optimize the embedded system which is operating complex computations for intelligent functions in a very limited resources while maintaining the drone's present weight and moving speed. In a future works, we are aiming to develop collaborating smarter robots by using the techniques of learning and recognizing targets even in a complex background.

Performance Comparison of Clustering Techniques for Spatio-Temporal Data (시공간 데이터를 위한 클러스터링 기법 성능 비교)

  • Kang Nayoung;Kang Juyoung;Yong Hwan-Seung
    • Journal of Intelligence and Information Systems
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    • v.10 no.2
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    • pp.15-37
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    • 2004
  • With the growth in the size of datasets, data mining has recently become an important research topic. Especially, interests about spatio-temporal data mining has been increased which is a method for analyzing massive spatio-temporal data collected from a wide variety of applications like GPS data, trajectory data of surveillance system and earth geographic data. In the former approaches, conventional clustering algorithms are applied as spatio-temporal data mining techniques without any modification. In this paper, we focused to SOM that is the most common clustering algorithm applied to clustering analysis in data mining wet and develop the spatio-temporal data mining module based on it. In addition, we analyzed the clustering results of developed SOM module and compare them with those of K-means and Agglomerative Hierarchical algorithm in the aspects of homogeneity, separation, separation, silhouette width and accuracy. We also developed specialized visualization module fur more accurate interpretation of mining result.

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A Hybrid Approach Using Case-Based Reasoning and Fuzzy Logic for Corporate Bond Rating (퍼지집합이론과 사례기반추론을 활용한 채권등급예측모형의 구축)

  • Kim Hyun-jung;Shin Kyung-shik
    • Journal of Intelligence and Information Systems
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    • v.10 no.2
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    • pp.91-109
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    • 2004
  • This study investigates the effectiveness of a hybrid approach using fuzzy sets that describe approximate phenomena of the real world. Compared to the other existing techniques, the approach handles inexact knowledge in common linguistic terms as human reasoning does it. Integration of fuzzy sets with case-based reasoning (CBR) is important in that it helps to develop a successful system far dealing with vague and incomplete knowledge which statistically uses membership value of fuzzy sets in CBR. The preliminary results show that the accuracy of the integrated fuzzy-CBR approach proposed for this study is higher that of conventional techniques. Our proposed approach is applied to corporate bond rating of Korean companies.

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Purchase Prediction Model using the Support Vector Machine (Support Vector Machine을 이용한 고객구매예측모형)

  • Ahn, Hyun-Chul;Han, In-Goo;Kim, Kyoung-Jae
    • Journal of Intelligence and Information Systems
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    • v.11 no.3
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    • pp.69-81
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    • 2005
  • As the competition in business becomes severe, companies are focusing their capacity on customer relationship management (CRM) for survival. One of the important issues in CRM is to build a purchase prediction model, which classifies customers into either purchasing or non-purchasing groups. Until now, various techniques for building purchase prediction models have been proposed. However, they have been criticized because their performances are generally low, or it requires much effort to build and maintain them. Thus, in this study, we propose the support vector machine (SVM) a tool for building a purchase prediction model. The SVM is known as the technique that not only produces accurate prediction results but also enables training with the small sample size. To validate the usefulness of SVM, we apply it and some of other comparative techniques to a real-world purchase prediction case. Experimental results show that SVM outperforms all the comparative models including logistic regression and artificial neural networks.

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Personalized Advertising Techniques on the Internet for Electronic Newspaper Provider (전자신문 제공업자를 위한 인터넷 상에서의 개인화된 광고 기법)

  • 하성호
    • Journal of Information Technology Application
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    • v.3 no.1
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    • pp.1-21
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    • 2001
  • The explosive growth of the Internet and the increasing popularity of the World Wide Web have generated significant interest in the development of electronic commerce in a global online marketplace. The rapid adoption of the Internet as a commercial medium is rapidly expanding the necessity of Web advertisement as a new communication channel. if proper Web advertisement could be suggested to the right user, then effectiveness of Web advertisement will be raised and it will help company to earn more profit. So, this article describes a personalized advertisement technique as a part of intelligent customer services for an electronic newspaper provide. Based on customers history of navigation on the electronic newspapers pages, which are divided into several sections such as politics, economics, sports, culture, and so on, appropriate advertisements (especially, banner ads) are chosen and displayed with the aid of machine learning techniques, when customers visit to the site. To verify feasibility of the technique, an application will be made to one of the most popular e-newspaper publishing company in Korea.

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