• Title/Summary/Keyword: Intangible Value

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The Effects of Glass Color Tone by Oxidation Power Index (발화력지수(醱化力指數)가 유리색조(色調)에 미치는 영향(影響))

  • Park, Eun-Seong;Park, Byeong-Gi
    • Journal of Korean Society for Quality Management
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    • v.16 no.1
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    • pp.1-7
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    • 1988
  • The most important element upon the quality of family glass products is the color of glass, which is the first object of consumers concern in purchasing. Therefore, colorless and transparent color tone can level up the additional value of the products. But we have produced the glass products in a large quantity by using the automatic tank brazier, chronic problem has been left over the color tone. By compounding and analizing the management techniques applied by peculiar technique and design of experiments pertinently, and by adjusting the decoloring composition ratio, we can contribute to improvement of color tone as well as to the cost reduction by diminishing the unnecessary decoloring agent. Intangible effect was the securing the superiority of quality home and abroad with the improvement of color tone and was taking a triangular position the factors influencing the glass decoloring which had been an unexhausted field. Tangible effect was the reduction of decoloring cost by diminishing the unnecessary oxidant. We registered the optimal composition ratio condition which was searched by applicating the design of experiments. To maintain good color tone, we manage the degree of purity, the most important thing among the items of color tone, continuously by control chart and it has maintained steady state now.

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A Quality Management Model Contingent to R&D Characteristics (연구개발 특성을 고려한 품질경영 모형)

  • Yoon, JaeWook
    • Journal of Korean Institute of Industrial Engineers
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    • v.43 no.2
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    • pp.90-99
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    • 2017
  • As the importance of R&D has increased, there have been various efforts to apply the quality management principles and tools to R&D activities in order to manage them effectively. The R&D sector differs from other value chains, so it may be difficult to apply quality management without proper considerations of R&D characteristics. This study describes the characteristics of R&D as high uncertainty and risk, diversity of R&D types, project-based activities, importance of strategic goals and business models, and importance of intangible assets. Three well accepted R&D quality management models are reviewed and implications for quality management and R&D characteristics are summarized. Based on these findings, the management targets of R&D quality management are classified into management level (organization, project) and management focus (process, output), and the contexts of R&D quality management are classified into R&D type (research, development) and market/customer requirement clarity (fluid, specific), and appropriate R&D quality management activities in each situations have been suggested.

Development of a Scoring Model for Evaluating the Rural Healthy and Longevity Village Project using DEA and AHP (DEA와 AHP기법을 이용한 농촌건강장수마을사업 평가모형 개발)

  • Suh, Kyo;Han, Yi-Cheol;Lee, Ji-Min;Lee, Jeong-Jae
    • Journal of Korean Society of Rural Planning
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    • v.12 no.4 s.33
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    • pp.1-11
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    • 2006
  • Recently many administrative institutes try to improve the viability of rural villages. For increasing the viability, not only infrastructures but internal vitality is necessary in rural villages. Nonetheless, most of governmental projects have been focused on infrastructures. For this reason, RDA(Rural Development Administration) designed and performed the RHL(Rural Healthy and Longevity village) project. This RHL project is not easy to evaluate the outcome because it consists of very intangible project items. In this paper, we developed a scoring model to evaluate the result of the RHL project. The scoring model based on DEA(Data Envelopment Analysis) was suggested to evaluate the quantity of personal activities in each village. Personal activities are classified into five categories: regional life, social life, productive life, outdoor life and indoor life. Evaluating indices of each category are developed and weighting values are evaluated by AHP(Analytic Hierarchy Process). The developed model was applied to Kumsan village and examined its applicability.

The Economic Losses of Smoking (흡연의 경제적 손실분석)

  • Park, Jong-Ku;Lee, Kyu-Sik
    • Journal of Preventive Medicine and Public Health
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    • v.22 no.4 s.28
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    • pp.528-541
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    • 1989
  • The purpose of this study was to identify and measure the economic costs and benefits due to smoking in Korea. Cigarette smoking is a major cause of morbidity and mortality. In addition to the health risks of smoking, there are important economic consequences. A complete assessment of the economics of smoking requires evaluation of various health, economic, and intangible parameters, including benefits as well as costs of both the production and consumption of tobacco. In this article we focus on costs resulting from the health effects of smoking (expenditures for medical care and the value of productive output lost to morbidity, and premature mortality among smokers), since economic benefits from tobacco industry is offset by expenditures for purchasing tobacco. Two distinct methodologies will be applied to measure the economic costs of smoking cigarette, the human capital and willingness-to-pay approaches. This article used the former method. In 1985, total economic losses due to smoking was estimated as 505.7 billion won, which was composed of morbidity losses 64.9 billion won mortality losses 429.1 billion won and indirect costs 11.7 billion won.

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Data-based Method of Selecting Excellent SMEs for Governmental Funding Policy: Focused on Fishery Industry in Korea (데이터 기반 정책지원 대상 우수 중소기업 발굴 방법론 연구 : 국내 수산산업을 대상으로)

  • Hwang, Soon-Wook;Chun, Dong-Phil
    • The Journal of Fisheries Business Administration
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    • v.49 no.4
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    • pp.1-17
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    • 2018
  • The Korean fisheries industry is a traditional business, the majority of which are small and medium-sized enterprises (SMEs). It has played an important role in the South Korean economies in the past several decades, but it currently faces the limitations of growth potential and profitability due to declining workforce, aging populations, deteriorating fishery environments, climate changes, and rapid changes in the global industrial ecosystem. Many studies have suggested solutions for the fisheries industry in macro perspective, but there are rarely any studies taking the strategic approaches for the problem. If it is possible for governments to support the companies that are likely to increase their value-added selectively, it will break through the current situation more effectively. This paper introduces a study on the selection method utilizing data envelopment analysis (DEA) to find SMEs with potentials to increase profits and growth. We suggest selecting SMEs with high management efficiency and ability to utilize intangible assets as the target companies. We also suggest policy objectives for SMEs in the domestic fisheries industry based on the results of DEA analysis and propose a data-based method for the policy decisions.

Characteristics of collaboration and artification in the fashion of Issey Miyake (이세이 미야케 패션의 컬래버레이션과 예술화 특성)

  • Oh, Mi Yeon;Lee, Younhee
    • The Research Journal of the Costume Culture
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    • v.30 no.2
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    • pp.173-188
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    • 2022
  • The purpose of this study is to analyze the collaboration and artification of the Issey Miyake fashion brand and to suggest the best course of artification that can secure the brand's value. The research methods are as follows: i) identifying the companies' strategy and flow through collaboration concepts and examples from Issey Miyake; ii) selecting Issey Miyake fashion brands and carrying out a literature review through websites, articles, and books; and iii) examining prior studies on the relationship between fashion and art. Results are as follows. The exhibition is divided into spaces for brand intangible assets, artistic collaboration with partners, art co-creation, and the aesthetics and tradition of the brand. Using exhibitions to share the artistic work of collaboration partners is expected to positively affect the brand's likability. The exhibit shares art collaborations in display cases for clothes and photographs. Artists and brands appear as an extension of the creative space and convergence design area. The artist's improvisation forms the creative space that communicates with the audience, and the convergence design area is expanded through the unifying organic connection between the various media in the fashion brand. The photographers and brands section displays the nature images of Pleats Please, as well as human and prism garment images. In these images, the viewer can perceive a story in the interplay between the human body and nature.

A Study on the Influential Factors of Intelligence Internet of Things for Establishing Smart Supply Chains (스마트 공급망 구축을 위한 지능형사물인터넷 영향요인에 관한 연구)

  • Kun-Shik Cho;Cheol-Soo Park
    • Journal of Information Technology Applications and Management
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    • v.31 no.2
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    • pp.51-66
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    • 2024
  • Internet of Things (IoT) is a term that has been introduced in recent years, and it defines objects being able to connect and transfer data through the internet. Although some IoT-related products are currently available in the market, there are still some IoT problems that need to be overcome, such as the technology issues and lack of confidence and understanding of IoT. This study aims to analyze the influential factors in building successful IoT system for smart supply chain. This study develops the Analytic Hierarchy Process (AHP) to evaluate the influential factors in IoT. This study finds that tangible factors (Technology, Value and Connectivity) are more important than the intangible factors (Operation and Intelligence). Finally, this study concludes that after enterprises build a good IoT connectivity system, it is essential to combine this with good IoT technology to create a successful IoT environment. The findings may help practitioners implement IoT in smart supply chains to deal with disruptions, risks and vulnerabilities in the post-pandemic era.

The Effect of Servicescape of an Eco-friendly Restaurant on Customer Perceived Value, Attitude and Behavior Intention (친환경 레스토랑의 서비스스케이프가 소비자의 지각된 가치, 태도 및 행동의도에 미치는 영향)

  • Choi, Won-Sik;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.18 no.5
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    • pp.45-62
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    • 2012
  • The purpose of this study is to secure the basic data for the physical environment of an eco-friendly restaurant by surveying and analyzing customer perceptions of the servicescape of an eco-friendly restaurant and to verify the organic causation of the servicescape of an eco-friendly restaurant and customer perceived value, attitude and behavior intention. The samples for empirical analysis were selected from the customers over 20 years who lives in Seoul and Kyung-gi suburbs have experienced visiting eco-friendly restaurant or green restaurant more than once a month. Total 300 copies of questionnaire were distributed for the survey from the second day to the fifteenth day of April for 14 days, and total 264 (88.0%) copies of survey questionnaire except for some questionnaires that had much strong lean tendency or the missing value was discovered. The research results are as follows; when a customer recognizes an eco-friendly restaurant favorably, he or she considers that servicescape plays an important role in deciding perceived value through tangible and intangible perceived values. Since, customer perceived value has a positive effect on attitude and behavior intention, the customer considers as affected on his/her behavior intention when satisfied with the eco-friendly restaurant, which is considered that positive customer attitude will have an effect on behavior intention. Thus, it is considered based on this in-depth analysis result that maintaining and providing servicescape of high standard in the manager's perspective will have a direct effect on ensuring tangible outcomes.

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The Effects of Luxury Brand Marketing Mix on the Formation of Customer Equity - Focusing on Luxury Brand's Product Consumers in 20~40's - (럭셔리 브랜드 마케팅 믹스가 고객자산 형성에 미치는 영향 - 20~40대 럭셔리 브랜드 제품 소비자를 중심으로 -)

  • Hwang, Yookyung
    • Fashion & Textile Research Journal
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    • v.15 no.1
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    • pp.103-115
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    • 2013
  • This study identifies how the luxury brand marketing mix affects customer equity drivers and suggests intangible equity management strategies so that companies can make long-term profits through luxury brands based on empirical studies of Korean luxury consumers. The results of the study are as follows: First, this study classified the properties that use 8 key factors (product integrity, heritage, exclusivity, premium image, environment and consumption experience, premium price, luxury communication strategy, and brand signature). Second, it shows that product integrity and luxury communication strategy have a positive effect on all customer equity drivers, that brand signature has a positive effect on value equity and brand equity, and that premium price has a negative effect on relation equity. It is important to provide products and services equipped with high quality and luxurious designs based on excellent craftsmanship in order to establish brand equity and value equity. Brand identity needs to be maintained and unique brand signatures need to be developed based on the long history of luxury brands against a traditional backdrop. A diversified communication strategy improves brand recognition while playing a part in facilitating brand association and brand image. In order to improve relationship equity, actions such as a loyalty program to strengthen brand loyalty, need to be taken as well as measures to maintain and enhance customer trust through a reasonable price strategy.

A Study on the Research Tendency of Sensibility Study in Space Study - Focused on Keyword Analysis of research papers - (공간연구에 있어서 감성적 연구경향에 관한 연구 - 연구논문의 키워드분석을 중심으로 -)

  • Jung, A-Young;Oh, Young-Keun
    • Korean Institute of Interior Design Journal
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    • v.17 no.5
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    • pp.157-165
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    • 2008
  • This study confirm the value and the importance of the human sensibility study to add up the new meaning, and to suggest a new value of Korean sensibility study through the understanding of current statusand trend of the sensibility study in the space. The method of the study was to collect date related to the sensibility study and to analyze it focusing on its details. The date was collected from researches published on the website since the establishment of Korean Institute of Interior Design and Architectural Institute of Korea and selected at the keyword search comer. The data was extracted under keywords of research object, research purpose, research method, and analysis method. And then it was quantified with HAYASH lll program and used for analyses according to its pattern and feature. The study shows that nowadays categories representing the current status and trend of the sensibility studies in space consist of the environment, the human, and the space. The contemporary study for sensibility puts the importance on a object and a subject of the study like the environment harmonized with human and space, the humans the subject that essentially uses the spate, and the space for the architecture and the interior that puts human in. Accordingly, the study for human sensibility should develop into the study for the design focused on the intangible relationship such as 'information', 'elements for space design', 'sensibility' beyond the existing tangible categories of environment, human, and space. In addition, in the method ways of study and analysis, those studies for the sensible relationship are required to develop into new types of study applying research methods of various studies beyond the traditional border between human studies, social science, and natural science.