• Journal of Korean Society for Quality Management
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• v.26 no.4
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• pp.202-218
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• 1998

It is well-known that leading firms are more innovative than others, with far more sales from new products. This paper suggests that what kinds of creatively techniques can be a, pp.ied to new product development process for the purpose of commercial success. Both divergent and convergent techniques are considered at each stage of new product development process. Some typical creativity techniques such as boundary examination, bug list, manipulative verbs, morphological analysis, SCAMPER, and TRIZ are explained with case examples.

• Nuclear Engineering and Technology
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• v.49 no.5
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• pp.1019-1030
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• 2017

Diffusion is a crucial mechanism that regulates the migration of radioactive nuclides. In this study, an innovative numerical method was developed to simultaneously calculate the diffusion coefficient of both parent and, afterward, series daughter nuclides in a sequentially reactive through-diffusion model. Two constructed scenarios, a serial reaction (RN_1 ${\rightarrow}$ RN_2 ${\rightarrow}$ RN_3) and a parallel reaction (RN_1 ${\rightarrow}$ RN_2A + RN_2B), were proposed and calculated for verification. First, the accuracy of the proposed three-member reaction equations was validated using several default numerical experiments. Second, by applying the validated numerical experimental concentration variation data, the as-determined diffusion coefficient of the product nuclide was observed to be identical to the default data. The results demonstrate the validity of the proposed method. The significance of the proposed numerical method will be particularly powerful in determining the diffusion coefficients of systems with extremely thin specimens, long periods of diffusion time, and parent nuclides with fast decay constants.

• Korean Management Science Review
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• v.28 no.3
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• pp.113-124
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• 2011

Today, change in the information technology field is very fast, the innovative technology or product to be released for the other sectors tend more frequent. In this situation, most of potential users should think carefully about the adoption of innovative technology such as Web2.0. On the other hand, the adoption or acceptance of innovative technology has the paradox of technology. In order to verify the acceptance factors of innovative technology, we are proposed the model based on the DOI and MIR. Conceptually, we examine the four independent variables such as relative benefit, compatibility, complexity, risk that are divided into two parts as positive and negative, a moderating variable effect on independent variables that is the social influence, and their impacts on the acceptance of new technology. The questionnaire which consists of 100 questions was used to analyze the result to IT suppliers and customers in public sector. Finally, our research model was tested in an empirical study, which confirmed all of our hypotheses.

• Journal of Korean Society for Quality Management
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• v.45 no.3
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• pp.561-582
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• 2017

Purpose: The purpose of this study is to share the right conception of win-win partnership innovative activity. This study suggests the desirable methodology to Win-win Partnership. Also, through the in-depth analyzing of the existing problems, we intend to exclude such a formal and erroneous direction of the research. Methods: This study systematically analyzes the best cases of the win-win partnership focusing on the proceedings of the companies participating in the field of win-win Partnership at the national quality-circle contest. Results: This study reveals the underlying problems of win-win partnership innovative activity and draws the conclusion in the way of improvement about the win-win partnership innovative activity. This study also suggests the efficient method of the function and improvement of a system for activating win-win partnership innovative activity. Conclusion: Promoting the effective way of boosting win-win partnership innovative activity, we seek to improve the quality of the product among the companies, and let the a rising curve of the mutual growth continue among the companies by strengthening the competitiveness.

• Journal of Information Technology Services
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• v.8 no.1
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• pp.217-229
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• 2009

Manufacturers have recently faced such problems like limitation of product differentiation, product commoditization and increased service request level from customers, Some manufacturers have responded the problems by introducing new business model, 'product and service integrated offering', which integrate product and its services as a bundled package, This article introduces innovative 7 cases of 'product and service integrated offering', and provides case analyses : types, methods, purposes, and risks of integration, The result of analysis, 4 strategic directions for product and service integration offering, could help manufacturers to adopt and build their model successfully, Further research topics are field survey with meaningful sample size including Business-to-Consumer and finding new causal relationships among variables like characteristics of industry, product, Integration, interaction between provider and customer, A development of design methodology on how to plan and develope a sound product service integration is the second next step for the research.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.4
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• pp.41-53
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• 2024

The Korean government's SME policy has shifted from the traditional focus of protecting SMEs against large business groups to foster innovative SMEs by upgrading their innovation base. From the government's policy perspective, innovative SMEs are defined as SMEs that can secure technological competitiveness or have the potential for future growth through technological innovation activities. Based on the resource-based theory and resource dependence theory, this study aims to explain whether both R&D capabilities of innovative SMEs and the acquisition of venture certification have a significant impact on enhancing global technological competitiveness. According to the resource-based theory, differences in a firm's tangible and intangible resources and R&D capabilities determine its innovation activities and performance. On the other hand, the resource dependence theory argues that government certification programs to support SMEs positively affect SMEs' innovation activities and performance by increasing their access to the external resources needed for innovation. Going a step further, this study examines the moderating effect of the product life cycle. As a moderating variable, the product life cycle is expected to have an opposite effect on the internal and external resource utilization. The results based on the SME Technology Statistics(2020) support the direct effect of both R&D capability and venture certification on global technological competitiveness and the differential moderating effect of product life cycle. The finding that the technological competitiveness effect of internal resource utilization is greater for longer product life cycles, while the technological competitiveness effect of external resource utilization is greater for shorter product life cycles suggests that product life cycle should be considered as an important contextual variable when studying the relationship between R&D, technological innovation, and performance. These results also suggest that in a global competitive environment where product life cycles are dramatically shortening, innovative SMEs that suffer the dual liabilities of newness and smallness should focus not only on strengthening internal R&D capabilities but also on strategically securing external resources.

• Journal of Distribution Science
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• v.18 no.3
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• pp.67-76
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• 2020

Purpose: Consumers are affected by the purchase of a large number of opinions or support during the online purchasing process. This can be defined as the term of 'social decisions' on line. This paper seeks to explore the factors of influence on social decisions in on-line environment and to study in depth. Methodology: The purpose of this paper is to empirically examine the impact of factors on online social decisions. To verify the hypothesis of study, This study collected 256 from Seoul City, Gyeonggi Province and Chungcheong Province through Survey. Results: According to the research results, First, eWOM information usefulness have a positive impact on online social decisions, Second, online network connectedness have a positive impact on online social decisions. Third, innovative product have a positive impact on online social decisions. and the lower the category of knowledge, the more inclined it is to make online social decisions. Finally, social decisions have a positive impact on purchasing decisions about product. It is most significant that academic research has advanced consumer behavior in response to recent changes in the consumption environment. It is meaningful that we have studied in depth the changing consumer decision process in online channel environment.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.24 no.69
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• pp.23-35
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• 2001

This paper attempts to identify the relationship between the business model and its financial performance through the construct of business paradigm, fit which may be defined as the congruence between the customer needs (the demand side) and the firm competence( supply side) to meet them, Each business model\`s business paradigm fit reflects how well the technology that business model has taken is interconnected with market. Basically, the business paradigm fit consists of two parts, product fit dealing with the product(s) to meet the customer needs well and process fit focusing on producing and/or providing that product(s) at the lowest costs. For empirical tasting the business paradigm fit matrix and the measures for them were developed and the data about 73 companies as sample were collects with questionnaires. The findings are: First business paradigm fit can be used as a strong empirical indicator for the firm performance, Second. balance fit in product or process gives to the most desirable outcomes and no fit brings about the worst ones. Third the over fit(the case of doing more excessive innovative efforts than to be needed) shows much better outcomes than the under fit(the case of doing less innovative efforts) Fourth, this paper shows where, in what situation, and what type of innovation has to be taken for firm success at firm level, whereas Schumpeter(1934) already indicated the importance of innovation for economic growth at the economy /industry level. However, further study should be done later with more refined measures and expanded sample data.

• Design Convergence Study
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• v.18 no.6
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• pp.27-39
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• 2019

The purpose of this study is to develop design guidelines for developing innovative products utilizing the characteristics of creative consumers(cresumers) who create alternative usages of consumer products, and to suggest effective way of applying the guidelines in design process. To do this, the study conducted the analysis on the characteristics and types of cresumers and in-depth interviews and observations of actual cresumers. The study was able to initially come up with 131 items in 7 categories through keywordization and affinity analysis of prior outcomes, and reorganized and modified those to 52 items in 4 categories. After verification of co-relationship and credibility analysis with 2 evaluation sessions (7-scale SD), the study has reached 4 categories - product concept development, product development, product use environment, and market possibility - with 46 guideline items. The study developed a design toolkit to effectively apply the guidelines in the product development process. The toolkit consists of three chapters and provides explanations and related examples to clarify the categories and individual guidelines, designed in the form of cards and booklet.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.59-80
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• 2004

As industrial development standardizes the quality of products, people are increasingly attracted by a certain brand with intangible value. Consumers, surrounded by a variety of brand in a market, want to have relationships with specific brands reflected by their personality. Especially in fashion, brand personality is more important since products are highly involved in terms of personal emotion. The purpose of the study is to identify the dimension of overall fashion brand personality, to specify the 'Dimension of Fashion Brand Personality' according to fashion product categories (i.e., formal wear, casual wear, sports wear), and to investigate the effect of each dimension of fashion brand personality on brand preference and purchase intention. The results were as follows: Firstly, based on Aaker(1997)'s 'Big five factors' and selection fashion brand personality factors from our pretest, the fashion brand personality factors were verified as 'Fashionable/ Innovative', 'Sincere', 'Universal! Stable', 'Professional'. Secondly, according to fashion product categories, brand personality was defined as below. Brand personality for formal wear included 'Innovative/ Active', 'Stable', 'Professional', and 'Universal'. Brand personality for casual wear included 'Fashionable/ Innovative', 'Active', 'Sincere', and 'Stable'. Brand personality for sports wear included 'Innovative', 'Social', 'and 'Sincere'. Finally, overall fashion brand personality factors (' Sincere', 'Universal! Stable', 'Professional') influenced on brand preference and purchase intention. In formal wear, 'Professional' influenced on brand preference and purchase intention. In casual wear, 'Active' influenced on brand preference, but 'Fashionable' and 'Sincere' influenced on purchase intention. In sports wear, 'Sincere' influenced on brand preference and 'Innovative' influenced on purchase intention.