• 서비스연구
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• 제13권2호
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• pp.146-160
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• 2023

코로나 19로 인하여 비대면 서비스가 확산되면서 소비자의 구매행동에는 많은 변화가 일어나고, 여러 새로운 서비스도 주목받고 있다. 이렇게 갑작스레 변화된 환경으로 새로운 서비스를 경험하는 시도가 소비자의 기존 선택 행동의 형태를 변화시킬 수도 있을까? 특히 변화를 두려워하고 기존의 선택 경향을 고수하려는 소비자의 행동까지도 변화시킬 수 있다면 혁신 서비스 개발은 예상보다 더 많은 잠재 소비자를 획득할 수 있게 될 것이다. 이에 본 연구는 팬데믹 이후 나타난 언택트 서비스 중 하나인 무인 결제 서비스를 대상으로 혁신 서비스 이용 시도가 위험회피 성향을 가진 소비자의 기존 선택 행동에 변화, 즉 안전대안보다 위험대안을 선호할 가능성을 높이는지 살펴보고자 하였다. 탐색조사 결과에 따르면, 평소 위험회피 성향이 강할수록 혁신 서비스 사용에 대한 자기효능감은 낮아지는 부(-)의 관계가 나타났다. 이러한 조사 결과를 바탕으로 연구는 실험법을 사용하여 혁신 서비스 이용 여부와 소비자의 조절초점 간 상호작용과 심리적 기제를 함께 살펴보고자 하였다. 분석 결과에 따르면, 예방초점 소비자는 무인 결제 서비스 이용을 시도하는 조건에서 이용하지 않은 조건에 비하여 고위험 금융상품과 비유사 확장 브랜드에 대한 높은 선택가능성을 보였다. 이에 반하여 향상초점 소비자는 무인 결제 서비스 이용 시도 여부에 따른 차별된 선택 가능성을 보이지 않았다. 나아가 예방초점 소비자에게 나타난 이러한 선택 변화는 혁신 서비스에 대한 자기효능감이 심리적 기제로 작동하고 있음이 확인되었다. 본 연구는 새로운 행동을 시도하는데 주저함이 많다고 알려진 위험회피 성향의 소비자의 행동 변화 조건을 밝혀 혁신 서비스의 잠재적 소비자층을 발견하고, 관련 시장의 확장 가능성을 보여주었다는 점에서 실무 및 학문적 시사점을 제안하였다.

• 한국IT서비스학회지
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• 제13권1호
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• pp.221-251
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• 2014

This paper is to investigate the degree of impact of social media use on buyer's value. Buyers of innovative digital devise are classified into three groups based on adopting behaviors. This study focuses on the degree of changes in information accessability and trust, and their associations with increased value perceived in resulting quality life. The result shows the gap in information accessability has disappeared while the one in trust remained. This implies that the gap among adopters in diffusion curve, so-called the chasm notion is very likely to be lessened or disappeared due to social network openness. Also, shown are the relationship of these variables with the degree of purchase value more stable with information accessability than with trust, all in varying patterns though. It implies that information sharing through social media be accompanied with source credibility in order to be of more value not only to buyers but also to sellers especially for new interactive devices.

• 복식문화연구
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• 제19권2호
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• pp.360-375
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• 2011

The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".

• 열처리공학회지
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• 제33권4호
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• pp.180-184
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• 2020

The crystallographic texture plays an important role in both the plastic deformation and the macroscopic anisotropy of magnesium alloys. In previous study for AZ80 magnesium alloy, it was found that the main texture components of the textures vary with the deformation conditions at high temperatures. Also, the basal texture was formed at stress of more than 15-20 MPa and the non-basal texture was formed at stress of less than 15-20 MPa. Therefore, in this study, uniaxial compression deformation of AZ80 magnesium alloy was carried out at high temperature (stress of 15-20 MPa). The uniaxial compression deformation is performed at temperature of 723 K and strain rate 3.0 × 10^-3s^-1, with a strain range of between -0.4 and -1.3. Texture measurement was carried out on the compression planes by the Schulz reflection method using nickel filtered Cu Kα radiation. EBSD measurement was also conducted in order to observe spatial distribution of orientation. As a result of high temperature deformation, the main component of texture and its development vary depending on deformation condition of this study.

• 한국실내디자인학회논문집
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• 제16권2호
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• pp.131-138
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• 2007

Relationship between body and space is fundamental in space design. The perception and concept of human body in each age directly affected the space makings of that time. Thoughts on human body are related to various periodical backgrounds such as culture, art, technology and etc. Body-Space relationship has been changed through different epochs and is being changed in the present time too. In contemporary cities, architectural programs has been fragmented and activities of individuals become more articulated. The rigidity of each architectural program has been forced to be more flexible amalgamation of diverse behaviors by dynamic urban time-space formations and patterns. Based on this current situations, new experimental designs that question the existing preconceived relationship between body and space in different views. These design experiments attempt to overcome the solid physical fixation of architectural buildings and to directly relate human body to intelligent devices, technologies, machines as well as spaces. This research focus on the innovative design projects in which body, machine, space are smartly compound as one organization. The purpose of this study is to examine the new Body-Space relationship as well as some relevant case projects in contemporary fashion, furniture, interior design and architecture.

• 한국항공운항학회지
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• 제25권3호
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• pp.1-8
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• 2017

As many people all over the world increasingly take more time in exchanging with other people or acquiring information on the internet, use of social media becomes a part of their daily lives. A lot of changes of consumer culture, which have been occurring through social media, have significant effects on corporate marketing activities. Since social media's importance to airlines has been continuously increased, this study attempts to examine effects of passengers' uses of social media, who plan to select an airline, on dependence on reliance of electronic word-of mouth(EWOM) and EWOM acceptance. To this end, a questionnaire survey of passengers who use airlines and the airline's social media was conducted, and then effective data of 302 copies were analyzed by using the structural equation modeling. The findings show that social media use intensity has a significant effect on Acceptance of EWOM via reliance of EWOM, while a direct effect of social media use intensity on Acceptance of EWOM is not significant. From this study, it is found that control and management of social media and only EWOM are effective tools for marketing of airline businesses, suggesting that innovative strategies are required to preemptively cope with changes in consumers' behaviors and markets, which continue to evolve.

• Computers and Concrete
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• 제19권5호
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• pp.501-507
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• 2017

The predictive utility of a damage model depends heavily on its particular choice of a damage variable, which serves as a macroscopic approximation in describing the underlying micromechanical processes of microdefects. In the case of spatially perfectly randomly distributed microcracks or microvoids in all directions, isotropic damage model is an appropriate choice, and scalar damage variables were widely used for isotropic or one-dimensional phenomenological damage models. The simplicity of a scalar damage representation is indeed very attractive. However, a scalar damage model is of somewhat limited use in practice. In order to entirely characterize the isotropic damage behaviors of damaged materials in multidimensional space, a system theory of isotropic double scalar damage variables, including the expressions of specific damage energy release rate, the coupled constitutive equations corresponding to damage, the conditions of admissibility for two scalar damage effective tensors within the framework of the thermodynamics of irreversible processes, was provided and analyzed in this study. Compared with the former studies, the theoretical formulations of double scalar damage variables in this study are given in the form of matrix, which has many features such as simpleness, directness, convenience and programmable characteristics. It is worth mentioning that the above-mentioned theoretical formulations are only logically reasonable. Owing to the limitations of time, conditions, funds, etc. they should be subject to multifaceted experiments before their innovative significance can be fully verified. The current level of research can be regarded as an exploratory attempt in this field.

• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.123-133
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• 2019

The study aims to investigate the nexus of between role identity, self-efficacy, feeling of energy, and employee creativity in the hotel industry of Korea. The employees' innovative behaviors like creativity have been many researchers' interest for decades in the hotel industry. The hypotheses depicting the relationship among the variables have been proposed based on a review of existing literature. The number of 215 cases was used for final analysis and the results were explained through structural equation modeling. The results indicate the hotel employees' role identity and creative self-efficacy positively influenced their feeling of energy. Further, both role identity and creative self-efficacy make significant impact on employee creativity. Feeling of energy also makes a positively significant impact on employee creativity. Feeling of energy partially mediates the relationship between the two independent variables and employee creativity. As a result, creative role identity, self-efficacy, and feeling of energy explain the variance of the hotel employees' creativity. The results present that hotel practitioners need to regard their employees' creative roles and build organizational culture to support creative activities so as to enhance employee creativity. Finally, theoretical and practical implications for the hotel industry and future studies have been discussed.

• Steel and Composite Structures
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• 제42권1호
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• pp.75-90
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• 2022

The pointwise equilibrium polynomial (PEP) element considering local second-order effect has been widely used in direct analysis of many practical engineering structures. However, it was derived according to Euler-Bernoulli beam theory and therefore it cannot consider shear deformation, which may lead to inaccurate prediction for deep beams. In this paper, a novel beam-column element based on Timoshenko beam theory is proposed to overcome the drawback of PEP element. A fifth-order polynomial is adopted for the lateral deflection of the proposed element, while a quadric shear strain field based on equilibrium equation is assumed for transverse shear deformation. Further, an additional quadric function is adopted in this new element to account for member initial geometrical imperfection. In conjunction with a reliable and effective three-dimensional (3D) co-rotational technique, the proposed element can consider both member initial imperfection and transverse shear deformation for second-order direct analysis of frame structures. Some benchmark problems are provided to demonstrate the accuracy and high performance of the proposed element. The significant adverse influence on structural behaviors due to shear deformation and initial imperfection is also discussed.

• 한국정보시스템학회지:정보시스템연구
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• 제32권4호
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• pp.119-136
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• 2023

Purpose We introduce a groundbreaking surveillance system explicitly designed to overcome the limitations typically associated with conventional surveillance systems, which often focus primarily on object-centric behavior analysis. Design/methodology/approach The study introduces an innovative approach to risk assessment in surveillance, employing image captioning to generate descriptive captions that effectively encapsulate the interactions among objects, actions, and spatial elements within observed scenes. To support our methodology, we developed a distinctive dataset comprising pairs of [image-caption-danger score] for training purposes. We fine-tuned the BLIP-2 model using this dataset and utilized BERT to decipher the semantic content of the generated captions for assessing risk levels. Findings In a series of experiments conducted with our self-constructed datasets, we illustrate that these datasets offer a wealth of information for risk assessment and display outstanding performance in this area. In comparison to models pre-trained on established datasets, our generated captions thoroughly encompass the necessary object attributes, behaviors, and spatial context crucial for the surveillance system. Additionally, they showcase adaptability to novel sentence structures, ensuring their versatility across a range of contexts.