• 제목/요약/키워드: Innovative Strategy

검색결과 439건 처리시간 0.024초

기업의 학습조직 구축요인이 심리적 자본과 혁신행동에 미치는 영향 (The Influence of Learning Organization Building Factors on Psychological Capital and Innovative Behavior in Firms)

  • 권중생;노수근
    • 디지털융복합연구
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    • 제12권3호
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    • pp.105-115
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    • 2014
  • 본 연구는 학습조직 구축요인이 혁신행동에 미치는 영향을 살펴보고, 그 관계에서 심리적 자본의 매개효과를 분석해보고자 한다. 이를 위해 서울, 포항 등 5개 도시 기업체 직장인을 대상으로 설문지 310부를 최종분석에 사용하였으며, 주된 자료분석 방법으로는 구조방정식 모형분석기법을 사용 하였다. 연구결과 첫째, 학습조직 인적요인은 혁신행동과 심리적 자본에 긍정적인 영향을 미쳤다. 둘째, 학습조직 구조적요인은 심리적 자본에는 긍정적 영향을 미쳤으나, 혁신행동에는 유의미한 영향을 미치지 못하였다. 셋째, 학습조직 인적요인과 혁신행동의 관계에서 심리적 자본은 부분매개효과를 가지는 것으로 나타났으며, 학습조직 구조적 요인과 혁신행동의 관계에서 심리적 자본은 완전매개효과를 가지는 것으로 나타났다. 이러한 연구결과는 학습조직 육성정책이나 수행지침과 관련하여 새로운 가이드라인을 제공할 수 있을 것을 판단되며, 지금까지 학습조직의 상황적인 요인을 조직단위에서만 고려하던 기존의 연구와는 달리 심리적 자본을 적용한 새로운 관점을 확인하였으므로 선행연구와의 차별적 의의가 있다.

A Study on the Competitive Advantage Strategy of Convenience Store (CVS) in Japan: Focusing on 7-Eleven

  • LEE, Kwang-Keun
    • 동아시아경상학회지
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    • 제9권1호
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    • pp.1-16
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    • 2021
  • Purpose - This study aims to analyze 7-Eleven's specific competitive advantage strategy according to changes in the Japanese convenience store industry by selecting 7-Eleven, a leading company in the Japanese convenience store industry, as a representative case study. Research design, data, and methodology - Due to the current COVID-19 situation, fact-finding such as interviews with key managers through visiting surveys was not possible, so this case study was carried out based on the literature such as official and unofficial data collected from the companies through e-mail and articles that have been published outside. Result - As a result of the analysis, the researcher found that five competing strategy factors, such as dominant strategy, innovative logistics system strategy, information system development strategy, joint product development strategy, and direct communication strategy have closely maintained the mutual relation to form a combined strategy focusing on the franchise development strategy. Conclusion - The competitive advantage of 7-Eleven is thought to have secured its competitive advantage by combining the five competitive strategies complementarily for rapid response to change, cost advantage, and differentiated advantage. The management implications specified in this study can be considered a reference for establishing a competitive strategy for sustainable growth of the convenience store industry in the fierce competition and saturated market environment of Korean convenience stores.

벤처기업의 보유역량과 경쟁전략이 경영성과에 미치는 영향 (Organizational capability, competitive strategy and firm performance in venture businesses)

  • 박경미;황재원
    • 한국산학기술학회논문지
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    • 제17권2호
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    • pp.272-281
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    • 2016
  • 자원이 부족한 벤처기업이 풍부한 자원을 가진 대기업과의 경쟁에서 승리하기 위해서는 자원의 효과적 사용이 중요하게 작용한다. 자원을 효과적으로 사용하기 위해서는 자원투입의 방향성과 일관성이 확보되어야 하므로 결과적으로 자원상의 강점과 기업이 추구하는 전략 간에 적합성이 요구된다. 이에 따라 본 논문은 기업이 어떤 자원상의 강점을 가졌는지에 따라 전략이 결정되며, 설정된 전략에 의해 자원투입의 방향이 정해짐으로써 효과적인 자원투입이 이루어져 성과향상으로 이어진다는 논리에 입각하여 가설을 제시하고 실증분석을 통해 검증하였다. 실증분석 결과에 따르면, 연구개발능력은 기술 혁신차별화전략에, 마케팅능력은 마케팅차별화전략에, 재무능력과 생산능력은 저원가전략에 긍정적인 영향을 미치는 것으로 나타나, 자원에 따라 유효한 전략이 달라짐을 확인할 수 있었다. 또한 연구개발능력과 마케팅능력은 저원가전략에, 생산 능력은 기술차별화전략에 부정적인 영향을 미치는 것으로 나타났는데, 이는 자원상의 강점에 따라 어느 한 전략을 배타적으로 선택하는 것이 성과향상을 가져올 수 있음을 의미한다. 본 논문은 벤처기업에 있어 자원과 전략 간의 적합성이 성과에 중요한 영향을 미침을 실증적으로 입증했다는 점에서의 의의를 가진다.

E-Strategy between European and Korean Innovative Business Channels in Post-New Normal Era

  • Seo, Dae-Sung
    • Asian Journal of Business Environment
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    • 제5권4호
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    • pp.59-66
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    • 2015
  • Purpose - The aim of the study is to analyze the impact of the European Union's (EU) focus on innovation and consumption, after the EU Eastern enlargement, on trade, investment, and technology cooperation patterns of Korea to formulate a pan-European marketing strategy, with a special emphasis on the mobile phone industry. Research design, data, and methodology - This study compares the intersection of the pivotal areas in the markets in the "post-new normal" era to identify outlets to commercialize development and innovation in this region. The EU would like to realize potential trade and investment opportunities with the Central European Economic Community (CEEC) from this enlargement. Results - The study analysis suggests a positive impact for innovation and consumption from the EU Eastern enlargement on trade, investment, and technology cooperation patterns of Korea to formulate a pan-European marketing strategy with a special emphasis on the mobile phone industry or motorcar e-strategy. Conclusions - Due to the evolving close interdependencies some hubs have emerged between regional, small markets and the central, larger ones such as Germany and France.

소아 간이식의 현재 (Current Status of Pediatric Liver Transplantation)

  • 김경모
    • Pediatric Gastroenterology, Hepatology & Nutrition
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    • 제10권1호
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    • pp.1-10
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    • 2007
  • Outcome of liver transplantation for children with end liver disease has been improved markedly during last two decades. Improvement of immunosuppressive agent and its strategy to use in children, development of innovative surgical technique, and better understanding of the course of liver transplantation attributed to better outcome of pediatric liver transplantation. Therefore this review article will focus on the problems which can occur during pre- and post-transplantation period, current strategy to use immunosuppressive agent for the better understanding of pediatrician who is not involved in transplantation but takes care of the children pre- and postoperatively.

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Computational methodology to determine the strength of reinforced concrete joint

  • Sasmal, Saptarshi;Vishnu Pradeesh, L.;Devi, A. Kanchana;Ramanjaneyulu, K.
    • Advances in Computational Design
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    • 제1권1호
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    • pp.61-77
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    • 2016
  • Seismic performance of structures depends on the force flow mechanism inside the structure. Discontinuity regions, like beam-column joints, are often affected during earthquake event due to the complex and discontinuous load paths. The evaluation of shear strength and identification of failure mode of the joint region are helpful to (i) define the strength hierarchy of the beam-column sub-assemblage, (ii) quantify the influence of different parameters on the behaviour of beam-column joint and, (iii) develop suitable and adequate strengthening scheme for the joints, if required, to obtain the desired strength hierarchy. In view of this, it is very important to estimate the joint shear strength and identify the failure modes of the joint region as it is the most critical part in any beam-column sub-assemblage. One of the most effective models is softened strut and tie model which was developed by incorporating force equilibrium, strain compatibility and constitutive laws of cracked reinforced concrete. In this study, softened strut and tie model, which incorporates force equilibrium equations, compatibility conditions and material constitutive relation of the cracked concrete, are used to simulate the shear strength behaviour and to identify failure mechanisms of the beam-column joints. The observations of the present study will be helpful to arrive at the design strategy of the joints to ensure the desired failure mechanism and strength hierarchy to achieve sustainability of structural systems under seismic loading.

The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost

  • Ahn, Yeon S.
    • 한국컴퓨터정보학회논문지
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    • 제21권9호
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    • pp.113-119
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    • 2016
  • In this paper, a research model is proved empirically which includes factors related on the purchase intention of smart car as high innovative product in advance of commercialization. As one of relating to consumer's expectation benefit factors, individual attribute factor includes product knowledge, individual innovativeness, and sociality. Consumer's expectation benefit factor includes perceived ease-of-use, usefulness, and enjoyment. As of switching cost variables, there are financial, uncertainty, relational and psychological switching costs factors. Analysis were performed using data from the 257 respondents as random sampling among potential consumers. Purchase intention were affected by individual innovativeness mediated by perceived enjoyment, and individual sociality by perceived ease-of-use and enjoyment also. Relational switching costs factor was only a significant control variable between purchase intention with consumer's expectation benefit factor. This result presents some implications for making the new smart car's detail concept and marketing strategy related to targeting the consumer as high innovative product and technology firms including smart car makers.

Transformation of Sectoral Innovation Pattern : Evidence from Korea

  • PARK, Kyoo-Ho
    • 동아시아경상학회지
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    • 제8권4호
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    • pp.67-77
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    • 2020
  • Purpose - This work tries to analyze the transformation of sectoral innovation pattern as time goes by to enhance the understanding on sectoral innovative activities, particularly considering the change of the nature of knowledge, and the trend of convergence. Research design, data, and methodology - This work tries to identify main factors, which determine the output of technological innovation through the econometric analysis, utilizing the result of Korean Innovation Survey and find a stylized fact on the change of the innovation pattern. Result - As a result of estimation, some major elements show different effects for two discrete years, 2002 and 2010; in chemical industry the open information source and neutral basic research become more important with the appropriation mechanism such as patents, and in machinery industry, the importance of internal information has been getting decreased with rising importance of customers. Conclusion - This work presents that some elements show different effects for two discrete years. Among three major elements, the source of information and appropriation mechanism shows different features for both industries. This means that we should explicit consider the changing nature of innovative environment, which leads to and heavily influence whether the innovative activity would be effective or not when we design innovation strategy and innovation policy.

기내 상품 유통에서 면세품 구색의 혁신: 운항거리와 승무원 이미지 효과 (Innovation in the Assortment of Goods: Effects on Consumer Attitude for In-Flight Duty Free Items)

  • 김경진
    • 유통과학연구
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    • 제12권10호
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    • pp.99-108
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    • 2014
  • Purpose - The goals of this study are the following. First, this study focused on customer satisfaction of in-flight service. Specifically, in-flight duty free items were considered because of their potential value related with the differentiated strategy of airline companies. Second, this study analyzed feasible strategies that would fence off the aversive attitudes of consumers toward innovation regarding in-flight duty free items. Third, this study strived to discover implicit routes related with the reactions of of consumers to innovation. Fourth, the construal level theory was applied to the context of in-flight service. Psychological distance is expected to promote acceptance of innovation for duty free items. Research design, data, and methodology - This study consisted of three experiments. All data were collected through the participation of university students. First, the experiment employed a 2×2 between-subject design. The first independent variable was temporal distance (long vs. short of navigation time). The second independent variable was innovativeness (innovative duty free items vs. typical items). Further, experiment 2 involved a 2×2 between-subject design. The first independent variable was social distance (typical vs. atypical stewardess image). The second was innovativeness that was based on a pattern similar to that of the prior experiment. The third experiment involved a 2×2×2 design. The first and second independent variables were temporal distance and item innovation, respectively, based on the method of experiment 1. The third independent variable was cognitive depletion (depletion vs. control condition). Results - Experiment 1 demonstrated that the innovation of duty free items would need to consider the journey time of the airline. Specifically, innovative items were preferred in case of a long journey; typical items, however, were liked in a short journey. Further, experiment 2 demonstrated that, in spite of a short journey, innovative items would be preferred if an atypical stewardess was serving. An atypical stewardess was linked with social distance, and the psychological effects would activate a creative and flexible mindset that would fit with innovative duty free items. The final experiment was accomplished for the examination of cognitive processing of psychological distance on innovation-acceptance. Specifically, if the effects were related with systematic processing, then cognitive effort would be needed. In contrast, if they were related with heuristic processing, then such efforts would not be required. The same pattern appeared under both cognitive depletion and control condition; therefore, the effects of psychological distance were implied to be heuristic processing. Conclusions - Managers need to consider the navigation time, stewardess concepts, and depletion of consumers as important factors for innovative strategy regarding in-flight service. Longer journeys are more successful for innovative trials. Further, a more atypical stewardess image is more successful for atypical service. Long navigation and unfamiliar stewardesses may activate creative and flexible thinking. Further, cognitive depletion of consumers is not a dominant factor of psychological distance effects, because the effects are not related with systematic processing, but with heuristic processing.

국가 초고성능컴퓨팅 혁신 생태계 구축 지원을 위한 이종데이터 기반 통합 플랫폼: 생명·보건분야를 중심으로 (Integrated Platform on the Basis of Heterogeneous Data to Support the Establishment of an Innovative Ecosystem for National High-Performance Computing: Focusing on Life Science & Public Health Area)

  • 이도연;고명주;함재균;김근환
    • 한국산업융합학회 논문집
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    • 제26권1호
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    • pp.1-14
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    • 2023
  • To secure national future competitiveness, the Korean government announced the 『National Ultra-High Performance Computing (HPC) Innovation Strategy (2021.5.28.)』 and set three innovation strategy goals throughout establishing an innovation ecosystem. This study presented a heterogenous data-based strategic support framework that allowed to understand both the current status of domestic & foreign R&D areas and domestic industrial economy areas in terms of strategic fields related to ultra-high performance computing, and the empirical research was conducted in the life science and public health area. The HPC innovation ecosystem platform based on the connection of heterogeneous data (domestic R&D project-technology-industry-overseas R&D project) presented in this study provided useful and essential information that allowed establishing a specific action plan for the national HPC innovation strategy and contributing to vitalizing the innovation ecosystem. Since the evidence-based policy assumes that a more reasonable consensus is reached through a non-biased decision- making process among stakeholders, the proposed platform may contribute to enhancing policy momentum by increasing legitimacy and trust of planning of the national HPC strategy.