• Management & Information Systems Review
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• v.33 no.3
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• pp.77-92
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• 2014

The objective of this study is to examine the factors influencing entrepreneurship and innovational behavior orientation in small and middle enterprise. This model tests various theoretical research hypotheses relating to entrepreneurship, innovational behavior orientation and Affective Organizational Commitment. To verify them, using a sample of 280 employees working for 31 companies in Busan, Ulsan, and Pohang, this study analyses empirically on structural relationship among them. The results of hypothesis testing are as follows. First, entrepreneurship influence innovational orientation. Second, entrepreneurship influence Affective Organizational Commitment. Finally, A mediator effect of Affective Organizational Commitment between entrepreneurship and innovational behavior orientation is a new empirical result coming out of this study. The study provides entrepreneurship and policy-HRM with more accurate information that allow them to explore significant managerial insights so as to develop appropriate policy in small and middle enterprise.