• Journal of Information Technology Applications and Management
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• 제24권2호
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• pp.39-54
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• 2017

At present, various technologies are rapidly advancing, centering on the concept of virtuality. From the technology of virtual reality, which allows us to experience the senses as if they existed, to the technology of augmented reality, which provides new information or services based on reality, they are no longer strange things for ourselves because we experience them every day and night. Even though the concept of virtual is very familiar in terms of technology, it is not known how individuals accept the concept of virtuality, how they change our way of thinking, and how their behavior changes. This study aims to approach virtuality perceived by the individual from the viewpoint of individual's information processing. Virtuality is defined as the degree to which the situation facing an individual is far from actual reality. An individual can judge the degree of virtuality easily, which is considered to be a psychological distance which is an important factor in personal information processing. In this study, we have confirmed whether the argument is applied to the real world in the context of advertisement. According to the construal level theory, when an individual feels virtuality at a high level, the individual thinks that the situation they are facing is psychologically distant and accordingly has a high level construal. Therefore, it is more influenced by 'advertisement emphasizing symbolic appeal' which is matching with higher level. On the other hand, when an individual feels a low level of virtuality, the individual thinks that the situation they are facing is psychologically near and thus has a low level construal. Therefore, respondents are more sensitive to functional appeal, which is related to lower level. This study has the theoretical contribution in terms that the degree of virtuality affects the psychological distance of the individual. In addition, the results of this study have practical contribution in terms of being able to be actively used in the information delivery strategy centered on the advertisement.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.52-63
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• 2008

Virtuality is a product of the information age, and as it plays a larger role in the activities of individuals, groups and organizations, the issue of how human behavior varies between virtual and physical space has become one of the most important questions facing the management environment of today. The purpose of this article is to examine how virtuality shapes individuals' social relationships within and outside their work groups. We developed a conceptual framework that explores the links between virtuality and social network based on computer-mediated communication theory and social network theory. Using data from 172 individuals of 42 project teams in 5 global business consulting firms, we tested cross-level hypotheses. The results of hierarchical linear modeling (HLM) indicate that virtuality significantly influences individual's internal tie strength as well as external bridging ties. The results also show the effects of virtual process via CMC vary along with the virtual context.

• Asia pacific journal of information systems
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• 제28권4호
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• pp.240-257
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• 2018

In today's turbulent business landscape, a firm's ability to explore new IT capabilities and exploit current ones is essential for enabling organizational agility and achieving high organizational performance. We propose IT exploration and exploitation as two critical organizational learning processes that are essential for gaining and sustaining competitive advantages. However, it remains unclear how the emerging cloud-based IT architecture affects an organization's ability to explore and exploit its IT capabilities. We conceptualize modularity and virtuality as two critical dimensions of emerging cloud-based IT architecture and investigate how they affect IT exploration and exploitation. We test our hypotheses using data obtained from our field survey of IT managers. We find that modularity is positively associated with both exploration and exploitation whereas virtuality is positively associated with exploration, but not with exploitation. We also find that the effect of modularity on exploitation is stronger than its effect on exploration.

• 대한지리학회지
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• 제32권4호
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• pp.543-548
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• 1997

새로운 정보기술이 등장하고 교류가 늘어나면서 과거 간명해 보였던 개념과 현실의 관계가 다변화되고 모호하게 변하고 있다. 가상공간(cyberspace)의 출현은 가상장소(cyberplaces)가 존재함을 뜻하며, 또한 현실 세계의 공간과 장소 간의 관계에 못지 않게 가상공간과 가상장소의 관계도 복잡할 것임을 암시한다. 정보기술을 활용하여 만들어 낸 세상의 여러 장소나 과정의 복제품, 즉 가상현실(virtual reality)은 이러한 관계들을 탐색하는 실마리를 제공하낟. 그러나, 실제가상(real virtuality), 즉 정보기술을 이용하여 현실세계의 장소에 대한 경험을 강화하면 공간과 장소의 관계에 대하여 더 깊은 통찰을 얻을 수 있다. 실제가상은 지리학자로 하여금 그가 하는 일의 효율성을 높이고 영역을 넓히는 데 여러 가지 참신하고 강력한 도구를 마련해 준다. 실제가상이 널리 쓰이게 되면 지리학자들의 연구와 교육, 응용 분야에서 자료, 분석기법, 이론을 다루는 양식이 달라질 것이다.

• 지식경영연구
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• 제18권3호
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• pp.163-178
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• 2017

Recent advances in technology are evolving to enable individuals to perform various activities necessary for their lives, without being constrained by physical, temporal, and spatial constraints. The online services and experiences that originated from solving the discomfort in the actual offline space have created the newness that can only be experienced in the digital world and furthermore uniquely new experiences in actual space as well. While many previous studies have suggested several interpretations of unique individual behaviors in virtual environments, a recent research approaches virtuality as an interesting perspective of the change of thinking style. Virtuality is defined as how far apart we are from everyday reality, and if the individual faces a situation far from reality, the psychological distance of the individual becomes distant and ultimately leads to the thinking style of high construal level. Otherwise, it is said to have a relatively low construal level of thinking style. In this study, I try to confirm the virtual distance as the role of psychological distance in new virtual contexts. Simultaneously considering temporal distance, which are most used in psychological distance, and virtual distance based on virtuality, this study tries to find whether the effect of virtual distance on product attitude is the same as that of temporal distance and check the relationship between virtual distance and temporal distance in the context of consumers' product evaluations depending on product information type.

• 한국콘텐츠학회논문지
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• 제16권10호
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• pp.766-779
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• 2016

본 연구는 세월호 참사 보도에 드러난 '가상성'을 중심으로 매개된 현실과 실제 현실의 간극을 조명하고자 기획되었다. 방송기자연합회 저널리즘 특별위원회는 한국 언론의 세월호 보도 양상을 가리켜 저널리즘의 침몰이라고 명명할 만큼 세월호 보도는 현실 반영에 커다란 문제점을 드러냈다. 언론 보도의 가상성이 문제가 되는 것은 실제 현실보다 보도된 현실, 즉 매개 표상들을 더욱 많이 접촉하고 경험할 때, 수용자는 '실제 현실'에 근거하여 행동하기보다는 '매개된 현실'로부터 받아들인 것을 실제 상황이라 여기고 이에 근거해 반응한다는데 있다. 많은 연구에서 매체의 수용자들은 매개현실을 실제 외부세계로 받아들이는 것으로 관찰된다. 본 연구는 선행연구와 사상사에서 다루어진 '가상' 개념에 대한 중요 담론을 검토하여 매개현실의 문제와 한계를 설명하고자 하였다. 매개현실의 가상성은 여론에 영향을 미칠 뿐만 아니라 권력의 사회화, 사회 통제, 사회주도권 개념들과도 쉽게 연결 지을 수 있었다.

• 복식
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• 제64권7호
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• pp.128-142
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• 2014

In the new media age, the importance of personal style is highlighted, as the fashion recipients independently create their own images by transforming and recombining the fashion information gathered from the fashion blogs - the most representative form of social networks. The study aims to identify the types and styles of imaginary ego-images represented on the personal fashion blogs as a new space of self-expression, based on Lacan's gaze; the imaginary of the unconscious world and the ego-concept. According to literature search, the imaginary ego-image is classified as narcissism, regression, identification, and virtuality. In the case study, Narcissism is represented mostly as bloggers' satisfaction and beliefs about their fashion styles. The degeneration represents childhood images including a mother, as well as retro and vintage images that recreate the fashions of bygone eras - such as medieval, $19^{th}$ or 20th century fashion. Identification is the connection with the various areas of culture and art, especially movies and music. Virtuality represents hypothetical situations of mythical, fairy tale-like, surreal, or dreamlike atmospheres and hypothetical bodies that appear removed, disassembled, or crooked. The imaginary ego-images emerged on the personal fashion blogs are also classified into specific style depending on the attributes of the ego images-such as kidult style, retro style, ethnic style, and surreal style.

• 복식
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• 제58권4호
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• pp.113-127
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• 2008

Artificial lights have effected the changes of art and fashion concepts as well as human life since the invention of electric light bulb in late 19th century. Artist and designer have had more interested in these artificial lights as the development of digital technology and the change of millennium and they have tried to apply the lights into their works. The purpose of this study is to analyze the aesthetic characteristics of contemporary fashion design using artificial light as a medium. Artificial light for fashion design means the light using luminescent material like phosphorescent and fluorescent materials or in combination with electroluminescent digital technology or the light that can be perceived as images when light projects from media using a light projector or other digital equipment. Fashion design using this light type can change colors or form temporarily and it can playa role as a gadget for hm or as equipment to provide information much as a computer monitor does. And designer can create virtual patterns on the surface of clothes, or virtual fashion like a 3-dimensional holography in empty space. In these fashion designs, the virtual image of light is substituted for physical formative elements in fashion, and the viewer can experience an ambiguity between reality and virtuality. The results of the study were as follow; The formative characteristics of those fashion designs were identified as visibility, indeterminacy, integration and virtuality. And they reflected the internal meanings; the persue of protection and safety, the search for experiment and innovation, the will for interaction and communication and the desire for the deviation and fun.

• 중소기업융합학회논문지
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• 제1권1호
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• pp.29-37
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• 2011

정보통신 기술의 발달에 따라 정보화 영역이 점차 확대되면서 IT 분야에서는 서버나 스토리지, 네트워크와 같은 인프라 자원들을 언제 어디서나 효율적으로 이용할 수 있는 클라우드 컴퓨팅이 급부상하고 있다. 그러나 클라우드 컴퓨팅 기술을 사용하는 사용자에게는 개인정보 노출, 개인에 대한 감시, 개인 데이터에 대한 상업적 목적의 가공 등의 문제점이 발생할 수 있다. 이 논문은 클라우드 컴퓨팅 환경에서 인프라 자원을 사용하는 사용자 정보를 제3자가 이용할 없도록 가상의 사용자 정보를 생성하여 사용자 프라이버시를 보호하는 기법을 제안한다. 제안 기법은 사용자 정보를 익명의 값으로 가상화하여 제3자가 사용자의 신원을 확인할 수 없도록 사용자에게 부여된 PIN 코드와 조합하여 사용자 익명성을 보장한다. 또한 제안 기법은 클라우드 컴퓨팅에서 중요시 되는 개인 정보를 분산 인증 및 관리할 수 있어 모든 정보가 중앙으로 집중되는 클라우드 컴퓨팅의 사용자 보안 문제를 해결한다. 따라서 열악한 환경의 중소기업 정보화 수준 향상에 클라우드 컴퓨팅 기술의 활용 활성화에도 기여할 수 있다.

• 복식문화연구
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• 제28권4호
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• pp.446-462
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• 2020

The objectives of this study are to explore the information source, assessment, and preferred styles of 3D virtual influencers(VI), to investigate the expected impact of advertisements with 3D VIs on brands, and to explore ways of expanding the use of 3D VIs. In-depth interviews with 40 males and females in their 20s and 30s were conducted and qualitative data were analyzed. The study results are summarized as follows. First, the information source of the 3D VI was SNS, acquaintances, and broadcasting. Second, 3D VIs were considered positively due to their attractive appearance, wide utilization, innovative use, freshness, separation from private identity, and time and cost savings, while considered negatively due to their unrealistic appearance and antipathy against replacing a person's role. Third, the preferred appearance styles of the 3D VI differed according to the level of virtuality although the majority of interviewees preferred similar looks to real people with low virtuality. Fourth, diverse image qualities such as innovative, differentiated, trendy, high-value, professional, and future-oriented were considered as transferred to the brand advertised by 3D VIs. Fifth, advertisements with 3D VIs may help build positive perceptions of advertised brands that may lead to purchase behaviors for some consumers. Lastly, to expand the use of 3D VIs, the specific advantages of virtual models should be maximized with consideration of how to implement a variety of body types and images of models. Findings present an important foundation to generate strategies to better apply 3D VIs to the fashion market.