• Title/Summary/Keyword: Information seeking behavior

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Citing Behaviors of Researchers in Korea Civil Engineering (우리나라 토목공학분야 연구자의 인용행태에 관한 연구)

  • Nam, Young-Joon;Seo, Hyun-Jung;Kim, Gyu-Hwan
    • Journal of the Korean Society for information Management
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    • v.28 no.4
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    • pp.201-220
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    • 2011
  • This study analyzes types of primary sources cited by South Korean civil engineers. The results are as follows: 1) primary sources by preference are academic journal (55.7%), book (15.6%), seminar contents (10.2%). 2) documents published within last 10 years (26.1%) are cited most often. 3) domestic journal is the primary academic journal cited, and the finding is similar in preference of top-ranked primary reference (domestic and foreign combined). 4) In terms of time, domestic sources are preferred for up-to-date publications, and foreign sources for relatively non-recent publications. 5) The indices of influence and extemporaneity for both domestic and foreign sources do not show high numbers simultaneously.

An exploratory study on Chinese shoppers' perception of luxury brands' social responsibility

  • Li, Meng;Noh, Mijeong
    • Fashion, Industry and Education
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    • v.16 no.1
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    • pp.36-45
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    • 2018
  • Recently China has become one of the major markets for luxury brands. In addition, practicing social responsibility by manufacturers of luxury brands has become ubiquitous because consumers' perception of such practices may affect their purchase decisions positively. This study explored Chinese shoppers' perception of luxury brands' social responsibility practices and their information seeking behavior. In this study, value congruence was used as a theoretical framework. Twelve participants were selected out of customers in a shopping mall in Beijing, and they were subject to in-depth interview. The interview consisted of open-ended questions about perception of luxury brands' social responsibility practices, sources to access such practices, and the degree of personal value congruence to such practices as well as demographic information. Qualitative approach was used to analyze the data. Half of the participants indicated their awareness of the social responsibility practices of luxury brands, which sets up a foundation for understanding importance of luxury brands' social responsibility practices. Approximately half of the participants preferred to learn about luxury brands' socially responsible practices online especially via social media. These findings imply that Chinese luxury shoppers' trust and preference for the companies would be enhanced by effective development and advertisement of companies' social responsibility practices, and thus provide luxury companies with useful information on marketing strategies.

Relationship between Airline's Distribution Services SNS Content and Customer Satisfaction

  • YOO, Eunji;PARK, Soyeon
    • Journal of Distribution Science
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    • v.18 no.8
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    • pp.5-14
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    • 2020
  • This study aims to examine the impact of characteristics of SNS content provided by airlines on customer satisfaction and to explore the effect of the personal characteristics of the customers which have a modulating effect on the relationship between content characteristics of SNS and customer satisfaction. The data were collected over a period of April 21. 2019. to July 21. 2019. for three months from the people who have experience using SNS provided by airlines. 225 samples were selected and used as final samples from a collection rate of 93.4 percent. Findings suggest that the characteristics of airline's SNS content which include a promotion, information, and communication showed a positive impact on customer satisfaction. The analysis of a modulating effect of individual characteristics on the relationship between the airline's SNS content characteristics showed that diversity pursuit propensity, innovation propensity, and information-seeking propensity control the relationship between characteristics of airline's SNS content which are publicity, information and customer satisfaction. And it was found that all three personal characteristics do not control the relationship between communication and customer satisfaction. Thus, airlines should use SNS more effectively to generate customer satisfaction and present marketing measures to help generate profits through consumer purchasing behavior. It is expected that the findings of this study will help airlines to utilize marketing implications for effective and practical marketing methods.

A Study of the Using Status and Environment of Domestic e-Books in Academic Libraries of Junior Colleges (전문대학도서관의 국내 전자책 이용 실태 연구)

  • Jung, Jin-Han;Park, Il-Jong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.17 no.2
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    • pp.201-222
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    • 2006
  • The objective of this study is to analyze the actual using status of domestic e-book in the academic library and to help e-book related policy and its vitalization. The web survey of e-book user of A-junior college was conducted to carry out this study. Frequency analysis and descriptive statistics were used for analysing data basically. Also, t-test, ANOVA, non-parametric chi-square, and correlation analysis were used to examine whether there are any significant differences between treatment groups divided by gender, major etc. or not.

A Study on Improving of Access to School Library Collection through Elementary School Students' DLS Search Behavior Analysis (초등학생의 학교도서관 자료 검색 행태 분석을 통한 독서로DLS의 자료 접근성 향상 방안 고찰)

  • Bongsuk Kang;Jeonghoon Lim
    • Journal of the Korean Society for Library and Information Science
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    • v.58 no.2
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    • pp.317-342
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    • 2024
  • The purpose of this study is to explore ways to improve accessibility to school library materials through analysis of elementary school students' information search behavior in DLS. Accordingly, the DLS search process was recorded for 26 students attempting a DLS search in the school library, and data was collected through a pre-search questionnaire on overall information needs and a post-search questionnaire on the search process and results. As a result of the analysis, satisfaction was found to be low when the main purpose of DLS use was simple leisure reading, when the search time and number of search words were long, and when there were too many search results. Accordingly, it was emphasized that curriculum subject-related metadata elements should be developed and a curriculum subject-specific thesaurus should be built and used to build lists and support user searches. In addition, it was suggested that the basic functions provided in external searches should be included, and a foundation should be laid in terms of resources and curriculum to systematically provide information utilization education to elementary school students who lack the ability to select search terms and judge the suitability of results after the search. It was proposed to provide an integrated search service with external resources and a personalized book recommendation service.

A Study on Factors of Elderly Residential Care Service Utilization for using Decision Tree Regression (의사결정분석을 이용한 우리나라 노인의 요양시설서비스 이용 결정요인에 관한 연구)

  • Lim, Jeong-Gi
    • Korean Journal of Social Welfare
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    • v.60 no.3
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    • pp.129-150
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    • 2008
  • This study examined the factors affecting service utilization of elderly residential care among long term care services recipients during long term care insurance pilot project period in Korea. Help-seeking Behavior model developed by Andersen and Newman(1973) was used to analyze the factors affecting their utilization residential care service among 1,939 long term care services recipients. Frequency and Decision Tree Regression analysis on SPSS 13.0 used. Analyses show strong significant factor is service preference(predisposing factors), and then significant factors are enabling factors such as co-residence type, household income. According to this results, need factors such as cognition disorder, problem behavior, ADL and IADL disabilities are affecting utilization behavior of elderly residential care services. These findings provide implications and suggestions about how long term care service system would be settled in Korea. And these finding provide information about target-efficient long term care continuum system to policy makers and helping professionals.

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Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer - Focused on active Korean and Chinese seniors - (패션 소비자의 유통채널 선호 및 소비 특성에 따른 유통채널 선택에 관한 비교연구 - 한·중 액티브 시니어 비교를 중심으로 -)

  • Sang In Lee;Jihun Yu
    • The Research Journal of the Costume Culture
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    • v.31 no.3
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    • pp.361-378
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    • 2023
  • This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.

A Study on Market Segmentation through Clothes Image Preferences and Benefit (Part I) (선호 의복이미지와 편익에 의한 시장세분화에 관한 연구(제1보))

  • 이숙희;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.1
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    • pp.100-110
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    • 2003
  • The purpose of this study were 1) to find out the structural elements in classifying clothes images, and 2) to segment the consumer market for women's street clothes based on clothes image preferences and to identify the group differences in psychological variables, purchasing behavior variables and demographic variables. The sample was taken from 1106 middle class women who were in thier 30's∼40's living in Gwangju city. Consumers were classified into six groups: active image group (35.4%), feminine image group (25.9%). daring image group (16.5%), elegant image group (10.8%), dressy image group (8.9%) and brisk image group (3.5%). Women in their 30's∼40's preferred elegant image, daring image, active image and feminine image. Elegant image oriented group: This group is the lowest education level group and has the highest rating of housewife. This group has the lowest scores use of person information search, Daring image oriented group: Woman in their 30's prefers daring image. This group thinks practical benefit sought is less important than self-expression benefit sought. This group has the highest scores use of non-person information search, Active image oriented group: This group is practical benefit seeking group. and purchases the lowest amount of clothes. The amount of average household income is the lowest. Feminine image oriented group: The amount of average household income is the highest. This group perceives more youth$.$fashion benefit sought and self-expression benefit sought than elegant image oriented group. ANOVA, $\chi$$^2$-test revealed differences among groups according to benefit sought use of information sources, purchasing behavior variables and demographic variables.

Improving Performance of Web Search Engine using Query Word Senses and User Feedback (질의어 의미정보와 사용자 피드백을 이용한 웹 검색엔진의 성능향상)

  • Yoon, Sung-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.8 no.2
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    • pp.280-285
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    • 2007
  • This paper proposes a technique improving performance using word senses and user feedback in web information retrieval, compared with the retrieval based on ambiguous user query and index. Disambiguation using word senses is very important processing for improving performance by eliminating the irrelevant pages from the result. According to semantic categories of nouns which are used as index for retrieval, we build the word sense knowledge-base and categorize the web pages. It can improve the performance of retrieval system with user feedback deciding the query sense and information seeking behavior to web pages.

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A Hierarchical Analysis on the Commuting Behaviors and Urban Spatial Characteristics (통행행태와 도시공간특성에 관한 위계적 분석)

  • Seo, Jonggook
    • Journal of the Society of Disaster Information
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    • v.11 no.4
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    • pp.506-514
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    • 2015
  • In this study, a new analytical techniques is proposed for seeking policy alternatives aimed at objectives of TDM, increasing the transit rideshare. Determinants of travel mode such as personal characteristics, lifestyle, and urban spatial characteristics are interdependent and have combined effect on decision. In addition, individuals, groups, and regional characteristics have interdependencies at different levels. Unlike traditional regression analysis, hierarchical analysis model has the advantage of identifying interdependencies and complex relationship between the combined impact factors. This analysis technique is expected to be a significant contribution to seek a more efficient TOD policy.