• 제목/요약/키워드: Information product

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쿠팡 리뷰가 상품 매출에 미치는 영향 분석 : FCB Grid Model을 기준으로 (The Impact of Coupang Reviews on Product Sales : Based on FCB Grid Model)

  • 류성관;이지영;이상우
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권2호
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    • pp.159-177
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    • 2022
  • Purpose Online reviews are critical for sales of online shopping platforms because they provide useful information to consumers. As the eCommerce market grows rapidly, the role of online reviews is becoming more important. The purpose of this study is to analyze how online reviews written by domestic consumers affect product sales by classifying the types of products. Design/methodology/approach This study analyzed how the effects of review characteristics(reviewer reputation, reviewer exposure, review length, time, rating, image, and emotional score) on the usefulness of online reviews differ depending on the product types. Subsequently, how the impact of review attributes (review usefulness, number of reviews, ratings, and emotional scores) on product sales differs according to each product type was compared. Based on the FCB Grid model, the product type was classified into high involvement-rational, high involvement-emotional, low involvement -rational, and low involvement-emotional product types. Findings According to the analysis result, the characteristics of reviews useful to consumers were different for each product type, and the review attributes affecting product sales were also different for each product type. This study confirmed that it revealed that product characteristics are major consideration in evaluating the review usefulness and the factors affecting product sales.

웹과 STEP을 이용한 제품 설계 정보 공유 시스템 (An Information Sharing System for Product Design Data Using WWW and STEP)

  • 김철영;김남국;김영호;강석호
    • 한국CDE학회논문집
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    • 제1권3호
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    • pp.203-214
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    • 1996
  • An information sharing system, namely World Design View, is developed for browsing product design data on the World Wide Web environment. For the last few years information sharing has been rapidly emerging as an important research issue in the areas of concurrent engineering, product data management, virtual manufacturing, and so on. Since we are mainly concerned with product development, the key information that needs be communicated and shared is product data. The developed system puts the major advantages of STEP, OODB, and VRML together. The STEP standard provides a consistent data exchange format and application interfaces among different CAD/CAM systems. OODB is efficient and effective in dealing with complex data structures often found in engineering applications. Virtual worlds for 3-D product models can be created by VRML which is networked via the global Internet and hyperlinked with WWW. The World Design View system can support for members of virtual design teams, possibly distributed all over the world, to share 3-D shape information quickly and easily.

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시맨틱 웹 환경을 위한 상품 정보 시스템 (A Product Information system for Semantic Web)

  • 공기현;이동주;이상구
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 2008년도 연합학회학술대회
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    • pp.413-419
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    • 2008
  • 상품 정보 시스템은 상품의 분류정보, 관계정보, 속성정보 등을 가지고 있는 시스템으로, 현재의 상품 정보 시스템은 그 정보를 사용하는 서비스에 종속된 형태의 관계형 데이터베이스로 만들어져 있다. 본 논문에서는 시맨틱 웹 환경에서 상호 운영성을 확보하여 다양한 서비스에 적용할 수 있는 트리플 형태의 상품 정보 모델을 제시하며, 그 모델을 이용한 웹 서비스 방법을 제시한다.

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해외여행상품 선택을 위한 의사결정 프로세스에 관한 연구 (Decision-making Process for Choosing Alternative Outbound Travel Product)

  • 강인원;박찬욱
    • 지식경영연구
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    • 제10권3호
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    • pp.99-113
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    • 2009
  • The goal of this article is to ascertain the factors that govern consumers' choosing to outbound travel product. The authors assess the consumers' travel product choosing processes with information search(internal knowledge, external information knowledge). alternative evaluation(perceived image, emotional experience, price acceptability, appeal, trust), and alternative choice(purchasing intention). Using data on Thailand travel product, the authors find considerable results and conclude by discussing prescriptive recommendations for the travel industry.

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제품속성을 기반으로 한 제품디자인 데이터베이스 개발에 대한 기초적 연구 (A Study on the Development of Product Design Database Based on Product Attributes)

  • 박정순;이건표
    • 디자인학연구
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    • 제12권2호
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    • pp.133-144
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    • 1999
  • 어떤 의미에서 제품은 다양한 정보와 에너지, 물질의 결합체로 파악될 수 있으며, 디자이너의 디자인행위는 디자인 프로세스를 통하여 제품의 이런 속성들의 수준을 결정하는 것이라 볼 수 있다. 즉 제품을 하나의 속성다발체로 생각할 때 각 속성들을 제어하고 조직화하고 최선의 상태가 되도록 결정하기 위하여 디자이너는 각 속성에 대한 다양한 정보를 필요로 하게 된다. 그러나 실제 디자이너가 이용할 수 있는 정보는 이전에 경험했던 내용을 바탕으로 한 직관이나 카다로그 등 이미 공개되었거나 일차원적인 자료에 의존할 뿐이며 있다하더라도 체계적이지 못하고 디자인과는 다른 입장에서 작성된 영업이나 마케팅, 개발부서의 입장이 중심이 된 정보가 대부분이다. 따라서 디자이너가 실제적으로 이용할 수 있는 디자인정보의 개발이 필요하며 이런 디자인정보의 효율적인 이용과 관리를 위하여 또 제품개발에 관여하는 여러 전문가와의 커뮤니케이션 인터페이스로서, 제품개발의 구심점으로 디자인정보시스템이 필요하다. 이런 연구배경을 바탕으로 구체적으로 제품계획의 의미와 제품개발 프로세스를 고찰하여 새로운 디자인 정보 시스템의 필요성을 이해하고 구체적인 개발방법을 위하여 제품을 디자인 정보 탐색의 기준으로 제시하였다. 다음 제품계획에 있어 제품의 개념 및 범주를 정의하고 제품을 둘러싼 기본적인 논리에 따라 제품속성을 규명하였으며 규명된 제품속성을 바탕으로 디자인 정보 모델을 만들고 이것을 기본으로 디자인 정보시스템의 프로토타입을 작성하였다. 마지막으로 작성된 프로토타입의 평가를 바탕으로 결론 및 추후연구과제에 대해 논하였다.

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4-계층 모델 기반의 선박 수명주기관리 시스템 프레임워크 (Framework of Ship PLM System Based Upon Four-Tier Model)

  • 김승현;이장현;이경호;서흥원
    • 한국CDE학회논문집
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    • 제15권5호
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    • pp.362-374
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    • 2010
  • Product Lifecycle Management (PLM) is an integrated business approach to manage the creation and distribution of product information throughout the product development process. From the product perspective, PLM encompasses a holistic approach to product development and product information management. It supports the integrated product information in conjunction with the efficient product structures and BOM (Bill Of Material), user interfaces, proper functions, design processes and enterprise integration. Therefore, PLM should not only satisfy required functions as an enterprise software but also offer a systematic method for the efficient application from the initial stage of its development. Recently, many shipyards have been considering the PLM as a strategic solution to get the efficient management of product information such as 3-D models, BOM, drawings, documents, and the other product data. Though many studies on PLM are performed, most of them are performed in a function-based approach adequate for mass productive assembly industries. It could not help having limitations on applying the proper PLM system to the shipbuilding business since the requirements of shipbuilding PLM are too diverse and huge to design the architecture. This study presents the PLM framework which effectively reflects the diverse requirements of shipbuilding PLM. In order to get the macroscopic architecture of shipbuilding PLM, authors suggest the four-tier architecture model which considers the various requirements collected from shipyards. Entities of ship design data are modeled BOM in terms of product structure and hierarchical class diagram. Applicable functions of shipbuilding PLM are also investigated by analysis of issues of ship design. Finally, by reflecting the design process of shipbuilding, To-Be ship design procedure cooperated with the suggested PLM framework has been summarized.

선박해양구조물의 제품수명주기 내 유지보수 정보 획득을 위한 PEID에 관한 연구 (Development of PEID for Acquiring Maintenance Information during Product Lifecycle of Marine Vessels)

  • 전정익;이장현;손금준
    • 한국해양공학회지
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    • 제26권5호
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    • pp.63-72
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    • 2012
  • The product lifecycle of a marine vessel can be classified into the design-production, operation-maintenance, and disposal phases. During the operation and maintenance phase, status data should be gathered from the major machinery and instruments installed on the marine vessel in order to perform efficient maintenance work. Although a PLM (product lifecycle management) system can manage the product information during the design and assembly stage, a PLM based on asset management technology is more appropriate for product information management during the operation stage. Product embedded information devices (PEIDs) are suggested for gathering real-time maintenance information during the operation and maintenance lifecycle. A PEID allows PLM to provide the capability of offering active information exchange between the lifecycle management system and equipment. This study designed a PEID to effectively obtain information and interact with a PLM system. It consists of sensors, wireless communication, and a micro-processor, which allow it to accumulate status data on the PLM system. The embedded information device and PLM enable the seamless information flow, tracking, and updating of MRO (maintenance repair and overhaul) information for a product throughout the middle of the product lifecycle.

선박의 설계 및 생산 정보의 통합을 위한 Product Model 의 구축 (Product Model for the Integration of Design and Manufacturing Information in Shipbuilding)

  • 유상봉;이재원
    • 대한조선학회논문집
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    • 제30권2호
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    • pp.1-12
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    • 1993
  • CAD, CAE, CAM, Database, Expert System등 다종의 응용프로그램으로 구성된 CIM 환경에서 Product Model의 역할은 Data 공유를 통한 System Integration이다. 이를 위하여 Product Model은 생산 활동에 포함되는 모든 정보를 관리한다. 이러한 정보의 종류에는 형상정보, 공정정보, 일정정보, 품질정보, 그리고 기존의 관리정보가 포함된다. Product Model의 Architecture에는 Product Model Kernel, Object Schema, 모델조작언어, 그리고 사용자 인터페이스 등이 있다. Product Model 을 통하여 공유될 객체들은 모델조작언어를 통하여 정의되고 그 정의는 Object Schema에 저장된다. 본 논문에서는 Product Model의 설계와 CAPP(Computer Aided Process Planning)프로그램을 통한 프로토타입의 구현을 설명한다.

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구매후기 정보의 충족/미충족에 따른 소비자의 만족/불만족 인식 및 구매후기 정보의 유형화 (Classification of Consumer Review Information Based on Satisfaction/Dissatisfaction with Availability/Non-availability of Information)

  • 홍희숙
    • 한국의류학회지
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    • 제35권9호
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    • pp.1099-1111
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    • 2011
  • This study identified the types of consumer review information about apparel products based on consumer satisfaction/dissatisfaction with the availability/non-availability of consumer review information for online stores. Data were collected from 318 females aged 20s' to 30s', who had significant experience in reading consumer reviews posted on online stores. Consumer satisfaction/dissatisfaction with availability or non-availability of review information on online stores is different for information in regards to apparel product attributes, product benefits, and store attributes. According to the concept of quality elements suggested by the Kano model, two types of consumer review information were determined: Must-have information (product attribute information about size, fabric, color and design of the apparel product; benefit information about washing & care and comport of the apparel product; store attribute information about responsiveness, disclosure, delivery and after service of the store) and attracting information (attribute information about price comparison; benefit information about coordination with other items, fashionability, price discounts, value for price, reaction from others, emotion experienced during transaction, symbolic features for status, health functionality, and eco-friendly feature; store attribute information about return/refund, damage compensation and reputation/credibility of online store and interactive and dynamic nature of reviews among customers). There were significant differences between the high and low involvement groups in their perceptions of consumer review information.

온라인 소비자 구매행동에서 제품관여도의 조절효과에 관한 연구 (The Moderating Effect of Product Involvement on the Online Consumer's Purchasing Behavior)

  • 김종욱;박상철;이원준
    • 경영과학
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    • 제22권2호
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    • pp.51-76
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    • 2005
  • The purpose of this study is to investigate the influence of four influencing variables (brand diversity. product information, entertainment, and trust) on purchase Intention and to .examine whether this relationship varies according to the buyer's perceived level of Product involvement. Analysis of 264 responses using the hierarchical regression indicated that all four independent variables were found positively influencing purchase intention. Furthermore, the effects of brand diversity, product information, and trust on purchase intention were revealed to be moderated by perceived product involvement. However, the moderating effect of product involvement on the relationship between entertainment and purchase intention was not statistically significant. Discussions for research findings and managerial implications are discussed.