• Journal of Information Technology Applications and Management
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• 제27권1호
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• pp.59-73
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• 2020

There is a growing interest in convergence. National R & D is also providing various policies and institutional support to promote convergence research. Convergence research, however, does not clearly specify its characteristics at the academic and government levels. This research proceeds with the process of collecting, refining, analyzing, modeling, verifying and visualizing national R & D data through the National Science and Technology Information Service (NTIS). The method is to derive the convergence research characteristics and to derive through text mining, focusing on the unstructured information of national R & D project data. The study confirmed that there was a difference in perception between the definition of converged research and the research site. In order to improve this, the research suggested that convergence among research subjects, collaboration among research topics reflecting various backgrounds and characteristics of researchers, and analysis of characteristics of convergence research using information were suggested in the process of establishing convergence policy.

• The Journal of the Korea Contents Association
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• 제16권9호
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• pp.545-559
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• 2016

Recently consumers to access various Word-Of-Mouth information on online. And eWOM (eWOM : electronic Word-Of-Mouth) information had an important effect on consumer attitude(purchase intention). The purpose of this study is to investigate what the general characteristics of eWOM and the effects of how these factors will affect credibility, eWOM acceptance and purchase intention. In this study, the model contains information characteristics variables(consensus, newness), community characteristics(tie strength, interaction) on eWOM characteristics. This study makes contributions as follows. First, information consensus had not effect on credibility. Second, information newness and community characteristics(tie strength, interaction) had a significant on credibility. Third, credibility is the important factor on eWOM acceptance. Lastly, eWOM acceptance had a considerable influence on purchase intentions.

• The Journal of Economics, Marketing and Management
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• 제12권1호
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• pp.77-88
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• 2024

Purpose: By studying the effects of SNS advertising characteristics and SNS advertising music characteristics conducted by companies on advertising preference and advertising effects, we would like to suggest a plan for effective SNS advertising operation. Research design, data and methodology: In this study, a total of 483 surveys were collected for college student consumers in their 20s who had experience seeing advertisements on SNS, and 458 were used for the final analysis. In addition, the collected questionnaire data were analyzed using statistical programs SPSS 24.0 and AMOS 24.0, and Sobel Test was performed through structural equation modeling and regression analysis. Results: Advertising preference, purchase, and recommendation intentions increased as consumers who saw advertisements on SNS perceived the characteristics of advertisements (information, entertainment, individuality, and interactivity). However, advertising preference was not formed by SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity). In addition, the higher the perception of SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity), the more advertising effects such as purchase and recommendation intentions were linked, and the higher the perception of SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity), the more advertising effects such as purchase and recommendation intentions could be created. Finally, it was confirmed that advertising preference had a partial mediating effect between SNS advertising characteristics and advertising effects, and between SNS advertising music characteristics and advertising effects. Conclusions: Unlike previous studies that have investigated the causal relationship of advertising effects according to sub-factors such as SNS advertising characteristics and SNS advertising music characteristics, it is significant in that it analyzes the variables used in the study as secondary factors.

• Journal of the Korea Fashion and Costume Design Association
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• 제22권2호
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• pp.1-18
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• 2020

The purpose of this study is to investigate the consumers' characteristics in terms of information source usage and purchase channel choice focusing on apparel purchasers in the multichannel retailing environment. The specific research objects are as follows: analyzing consumer's information source usage and purchase channel choice when buying their own clothing, examining the differences of consumers' characteristics according to the groups who are classified by their information source usages, and examining the differences of consumers' characteristics according to the purchase channel choice. The data was collected from adults over 20 years of age who had bought their own clothing within the last year. The questionnaire was carried out during September 2019, using a professional internet research panel, and 490 useful data sets were analyzed by utilizing descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and a Duncan-test using SPSS 21.0. The findings showed that there were also significant differences of consumers' characteristics which included age, gender, monthly clothing expenditure, purchase price, shopping value and perceived risk according to the consumer's information source usage and their purchase channel choice.

• Journal of the Korean Home Economics Association
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• 제38권1호
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• pp.9-23
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• 2000

This study was designed to test the differences in children's social information-processing patterns and bahavioral characteristics among four different groups of peer status, and to evaluate the predictability of peer status from social information-processing and social behavior. In addition, age and sex differences were assessed. The subjects were 80 boys and 80 girls identified as popular, average, neglected, and rejected by their peers in the first and the third grade. They responded to a sociometric test and three hypothetical social dilemmas, while behavioral characteristics were rated by their teachers. The data were analyzed by ANOVAs, and discriminant analyses. The results showed that children's social information-processing patterns were not significantly different by peer status except the number of interventions requested. Whereas children's behavioral characteristics were different by peer status in all of the four domains. Children's social information-processing patterns and behavioral characteristics were different in part by age and sex. The important predictors of peer status were hyperactive-distractive, anxious-withdrawn, sociable-prosocial behaviors, and the number of interventions requested.

• Proceedings of the IEEK Conference
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• 대한전자공학회 2000년도 ITC-CSCC -1
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• pp.237-240
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• 2000

We have proposed a simple method based on IIR filters for realizing sound image localization. How-ever the nonlinearity of phase characteristics of the IIR filters, which are used for sound image localization, cause decrease of the localization accuracy. In this paper we investigate the influence of phase characteristics on the sound localization. Head-related transfer functions (HRTFs) of a dummy-head are approximated by the IIR filter. We carried out sound image localization experiment with 2-loudspeaker reproduction using the approximated HRTFs. Then the errors which obtained from experiments were compared with the theoretical values which were estimated from the phase shifts of the IIR filters. As a result there was little influence of the nonlinear phase characteristics of the IIR fitters in the localization on the horizontal plane.

• Information Systems Review
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• 제1권2호
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• pp.89-96
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• 1999

• Asia-Pacific Journal of Business
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• 제12권3호
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• pp.137-154
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• 2021

Purpose - The purpose of this study is to examine the mediating effect of shopping value in the relationship between information characteristics, Wanghong characteristics, and purchase intention in live commerce. Design/methodology/approach - The study conducted survey with self-reported questionnaire. The study sampled 212 Chinese consumers who have experienced live commerce led by Wanghong. Data were analyzed using SPSS 25.0 and AMOS 26.0. The multiple regression analyses with bootstrapping were conducted to test hypotheses. Findings - The results showed that utilitarian and hedonic values mediate the relationship between information characteristics such as interactivity, usefulness, and entertainment and consumers' purchase intention in live commerce. In addition, utilitarian and hedonic values mediate the relationship between Wanghong characteristics such as credibility, attractiveness, and familiarity and consumers' purchase intentions in live commerce. Research implications or Originality - This study broadens our knowledge in live commerce research by providing empirical evidence on the mediating effects of shopping value that further explain the relationship between information characteristics, Wanghong characteristics and consumers' purchase intention.

• Journal of Korea Society of Digital Industry and Information Management
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• 제13권1호
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• pp.159-171
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• 2017

The purpose of this study is to investigate the effects of e - commerce technology characteristics and personal values on purchasing behavior by information security importance. The results of the empirical study that examined the university students in 2006 and 2016 are as follows. First, personal value is centered on personal values, such as self - esteem and self - esteem in 2006. In 2016, however, personal values such as self - fulfillment and personal relationship with others are important. Transactional ease and product service serve as the main value of the fun and pleasure of life, but the sense of accomplishment as the core value of information protection. Second, the technical characteristics of e-commerce are as follows. In terms of ease of transaction and product service, technology characteristics are simplified and directly effected over time. On the other hand, information protection works very closely with individual value, There was a strong tendency to enjoy benefits. Especially in 2006, if you want to enjoy transactional convenience through transaction information security or benefit from product service, it has been changed to recognize the importance of information security through payment in 2016.

• Journal of Distribution Science
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• 제18권10호
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• pp.111-119
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• 2020

Purpose: The purpose of the current study is to examine the effects of labeling information on the consumers' evaluation, with a focus on the effects of the three types of labeling information on the product quality. Research design, data and methodology: This study conducted a survey of the women respondents living in Gyeonggi province, Korea, during the time period of April 20th through May 30th, 2020. The sample data have been used to run regression analysis, reliability analysis, frequency analysis and factor analysis. Results: The empirical results are summarized as follows: 1) the labeling information on the brand image has a significantly positive effect on the consumers' evaluation about product's functional quality; 2) the labeling information on the product characteristics has a significantly positive effect on the consumers' evaluation about the expressed quality; and 3) the labeling information on the brand image has a significantly positive effect on the consumers' evaluation about the perceived quality. Conclusions: The conclusion is that the labeling information on product characteristics and the brand image is estimated to be statistically significant, therefore the Korean outdoor-wear industry are required to upgrade the information on the brand image and the product characteristics.