Purpose - In today's markets, new technologies such as social network systems and user generated contents have provided consumers with access to unlimited amounts of information and an ability to communicate with other consumers in the world. Specially, the massive of the internet and the development of online communities and interactive platforms offer the potential to cocreate with a large number of consumers. Significant changes in marketplace suggest that simply being consumer oriented is not enough, so firms must learn from and collaborate with consumers to create values that meet their individual and dynamic needs. In these sense, emergent perspectives in marketing highlight new opportunities for co-opting consumers as a means to define and cocreate value through their engagement. Although the importance of consumer co-creation with firms, the current literature lacks the respond to two questions: (1) who are the most competent consumers for creating the values with firm? and (2) what are the stimulaters to help the consumers engage for co-creation? To this answer the question, this research investigate how to structure consumer motivations to encourage consumers to be more engaged for co-creation and what drives a consumer to get involved to respond to a call for co-creation. Research design, data, and methodology - To empirically test the hypotheses, a survey was conducted among consumers who had experienced the co-creation including upstream, downstream, autonomous, and sponsored co-creation with the firms. We collected a total of 343 responses. After we excluded 37 questionnaire because of incomplete responses, a total of 306 questionnaire remained. Working with a sample of 306 responses in Seoul and Kwangju, hierarchical moderated regression is employed to test research hypotheses. Results - The results indicated that consumer creativity and emergent nature are positively related to engagement in co-creation including upstream, downstream, autonomous, and sponsored co-creation. Also, the relationships between consumer creativity/emergent nature and engagement in co-creation were moderated by intrinsic motivation in case of upstream and downstream co-creation. Finally, interaction effects between consumer creativity/emergent nature and extrinsic motivation were not significant. Conclusions - These results suggest that marketing managers have to consider the consumer personality such as creativity and emergent nature and stimulate the intrinsic motivation of consumer to achieve the co-creation project successfully.
Journal of the Korea Academia-Industrial cooperation Society
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v.21
no.10
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pp.372-378
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2020
Drones, which show strong growth in the fourth industry, are commonly used for disaster response. In the event of an actual disaster, local governments should carry out 13 cooperative functions to respond to the disaster, but there are difficulties in collecting on-site information in places where it is difficult for people to access or grasp the situation. Based on the 13 collaborative functions that are essential for operations in the event of a disaster, a utilization plan of highly utilized drones was derived. Through the analysis of overseas cases and drone utilization by each department, a total of 10 out of 13 collaborative functions of the Disaster and Safety Countermeasures Headquarters (disaster situation management, emergency life safety support, emergency recovery, disaster resource support, traffic measures, medical and quarantine services, disaster site environment maintenance, social order maintenance, search, rescue, and emergency) were derived. These results can enhance the efficiency of the disaster response by presenting a plan to utilize drone images for each function.
Oh and Kim (2004) and Woodman and Lurk (2004) demonstrated that spatial working memory (SWM) load Interfered concurrent visual search and that search process also impaired the maintenance of spatial information implying that visual search and SWM task both require access to the same limited-capacity mechanism. Two obvious possibilities have been suggested about what this shared limited-capacity mechanism is: common demand for attention to the locations where the items f9r the two tasks were presented (spatial attention load hypothesis), and common use of working memory to maintain a record of locations have been processed(SWM load hypothesis). To test these two hypothetical explanations, Experiment 1 replicated the mutual interference between visual search and SWM task in spite of difference of procedure with preceding researches; possible areas where the items for two tasks were presented were not separated. In Experiment 2, we presented the items for visual search either in the same quadrants where the items for SWM task had appeared (same-location rendition) or in the different quadrants (different-location condition). As a result, search efficiency was more impaired in the different-location condition than in the same-location condition. The memory accuracy was worse in the different-location rendition than in the same-location rendition. Overall results of study indicate that the mutual interference between SWM and visual search might be related to the overload of spatial attention, but not to that of SWM.
Okello, Anna L;Tiemann, Tassilo T;Inthavong, Phouth;Khamlome, Boualam;Phengvilaysouk, Ammaly;Keonouchanh, Soukanh;Keokhamphet, Chattouphone;Somoulay, Virasack;Blaszak, Kate;Blacksell, Stuart D;Okello, Walter O;Allen, John
Asian-Australasian Journal of Animal Sciences
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v.30
no.11
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pp.1651-1659
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2017
Objective: Lao PDR's recent accession to the World Trade Organization necessitates a greater understanding of the patterns and risk of livestock production in order to better align national policy with the Agreement on the Application of Sanitary and Phytosanitary Measures. This eco-health study was conducted to improve understanding of the interrelations between market chains and zoonotic infection risks at two strategic cross border points between Lao PDR, Thailand and Viet Nam. Methods: Information gained from smallholder farmer/trader interviews was integrated with serological surveys for pig-associated zoonoses-including hepatitis E virus (HEV), Taenia solium (T. solium) and trichinella-to identify potential linkages between disease risk and pig production and slaughter in low input systems common across the country. Results: Trichinella and HEV exposure was high in both humans and pigs in both study areas, significantly associated with pig slaughter and the subsequent consumption and handling of raw pork products. T. solium demonstrated a strong geographical and ethnic association with the northern study area bordering Vietnam. With the right knowledge and accessible, affordable inputs, the majority of smallholder farmers indicated a willingness to invest more in pig production, which could simultaneously improve livelihoods and decrease exposure to HEV, Trichinella, and T. solium through increased access to formal markets and an improved slaughter processes. Conclusion: The linkages identified when assessing disease risk in the context of potential economic and cultural drivers of transmission highlight the importance of a systems-based approach for the detection and control of zoonotic disease, and contributes to an improved understanding of the Lao PDR livestock sector.
Kim, Ji-Kwang;Gu, Hong;An, Jin-Suk;Kook, Min-Suk;Park, Hong-Ju;Oh, Hee-Kyun;Cho, Jin-Hyoung
Journal of the Korean Association of Oral and Maxillofacial Surgeons
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v.32
no.6
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pp.566-574
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2006
Purpose : This study was performed to provide an anatomical information of the mandibular ramus for the successful inferior alveolar nerve block. Three dimensional images were reconstructed from the computerized tomography (CT) and the anatomical evaluation of the mandibular ramus was done. Materials and methods : Sixty-four patients who had been taken the facial CT scans from 2000, Jan to 2003, June was selected. The patients who had the anterior or posterior teeth misssing, edentulous ridge, and jaw fracture were excepted. In the occulusal plane, the lingual surface angle (LSA) between the mid-sagittal plane and the mandibular molar lingual surface from the 2nd premolar to the 2nd molar, the inner ramal surface angle (IRSA), the maximum inner ramal surface angle (MxIRSA), and the outer ramal surface angle (ORSA) to the-mid sagittal plane were measured. The inner ramal surface angle in the ligular tip level (IRSA-L) and the outer ramal surface angle in the ligular tip level (ORSA-L), the ramal length (RL), and the anterior ramal length (ARL) were also measured in the lingular tip level. Results : In the lingular tip level, the mean IRSA-L and ORSA-L were $28.6{\pm}6.3^{\circ}$ and $17.9{\pm}4.9^{\circ}$ respectively. The larger was the IRSA, the larger was the ORSA. In the lingular tip level, the mean ramal length was 35.8${\pm}$3.4 mm. The larger was the IRSA-L, the shorter was the ramal length. On the lingular tip level, the mean anterior ramal length from anterior ramus to lingular tip was 19.6${\pm}$3.3 mm. when the ramal length was longer, the anterior ramal length was also longer. On the lingular tip level, there was positive correlation vetween the IRSA and the ORSA, negative correlation between the IRSA and the ramal length, and positive correlation between the ramal length and the lingular tip level to the anterior ramus. There was no statistical meaning of data between sex and age. Conclusion : In the clinical view of the results so far achieved, if the direction of needle is closer to posterior it is able to contact bone on lingular tip when the internal surface of ramus is wided outer.
Recently, there have been many indexing schemes for multimedia data such as image, video data. But recent database applications, for example data mining and multimedia database, are required to support multi-user environment. In order for indexing schemes to be useful in multi-user environment, a concurrency control algorithm is required to handle it. So we propose a concurrency control algorithm that can be applied to CBF (cell-based filtering method), which uses the signature of the cell for alleviating the dimensional curse problem. In addition, we extend the SHORE storage system of Wisconsin university in order to handle high-dimensional data. This extended SHORE storage system provides conventional storage manager functions, guarantees the integrity of high-dimensional data and is flexible to the large scale of feature vectors for preventing the usage of large main memory. Finally, we implement the web-based image retrieval system by using the extended SHORE storage system. The key feature of this system is platform-independent access to the high-dimensional data as well as functionality of efficient content-based queries. Lastly. We evaluate an average response time of point query, range query and k-nearest query in terms of the number of threads.
In the System on a Chip design, the on chip bus is one of the critical factors that decides the overall system performance. Especially, in the case or reusing the IPs such as processors, DSPs and multimedia IPs that requires higher bandwidth, the bandwidth problems of on chip bus are getting more serious. Recently ARM proposes the Multi-Layer AHB BusMatrix that is a highly efficient on chip bus to solve the bandwidth problems. The Multi-Layer AHB BusMatrix allows parallel access paths between multiple masters and slaves in a system. This is achieved by using a more complex interconnection matrix and gives the benefit of increased overall bus bandwidth, and a more flexible system architecture. However, there is one clock cycle delay for each master in existing Multi-Layer AHB BusMatrix whenever the master starts new transactions or changes the slave layers because of the Input Stage and arbitration logic realized with Moore type. In this paper, we improved the existing Multi-Layer AHB BusMatrix architecture to solve the one clock cycle delay problems and to reduce the area overhead of the Input Stage. With the elimination of the Input Stage and some restrictions on the arbitration scheme, we tan take away the one clock cycle delay and reduce the area overhead. Experimental results show that the end time of total bus transaction and the average latency time of improved Multi-Layer AHB BusMatrix are improved by $20\%\;and\;24\%$ respectively. in ease of executing a number of transactions by 4-beat incrementing burst type. Besides the total area and the clock period are reduced by $22\%\;and\;29\%$ respectively, compared with existing Multi-layer AHB BusMatrix.
The laws and policies governing Korea's game regulations are becoming more and more topics for debate as we enter the Age of Internet. The nature of the basis for Internet regulations and policies are not rooted in freedom of speech or fundamental values of democracy, but rather focused on solving real-world problems such as protection of the youth. Furthermore, the reality is that regulatory devices for keeping the social order such as regulating gambling are being applied directly to games without consideration on the characteristics of Internet gaming, raising concerns that the expansion of constitutional values and innovative empowerment inherent to the Internet are being weakened. The Geun-Hye Park Administration which succeeded Myung-Bak Lee's Administration, even went so far as to implement the so-called "Shutdown Policy", which prohibits access to Internet games during pre-defined time zones and also instigated a time zone selection rule. In order to curb the gambling nature of Internet games, government-led policies such as the mandatory personal identification and prohibition of player selection or in other words mandatory random player selection are being implemented. These institutions can inhibit freedom of speech, which is the basis of democracy, violate the right of equality through unreasonable discrimination between domestic and foreign service providers, and infringe upon the principles of administrative law, such as laws, due process in policies, and balance in among policies and governmental bodies. Going forward, if Korea's Internet game regulations and polices is to develop in a rational manner, regulatory frameworks will need to be designed to protect the nature of the Internet and its innovative values that enable the realization of constitutional values; for example, the Internet acting as the "catalytic media for freedom of expression as a fundamental human right ", which has already been acknowledged by the Korea's Constitutional Court. At the same time, transparent procedures should be put into place that will allow diverse participation of stakeholders including game service providers, game users, the youth and parents in the legislation and enforcement process of regulatory institutions; policies will also need to be transformed to enable not only regulatory laws but also self-regulation system to be established. And in this process, scientific and empirical analysis on the expected effects before introducing regulations and the results of enforcing regulations after being introduced will need to be strengthened.
Excessive memory buffer requirement in continuous media playback is a serious impediment of wide spread usage of on-line multimedia service. Skewed access frequency of available video files provides an opportunity of re-using the date blocks which has been loaded by one session for later usage. We present novel algorithm which minimizes the buffer requirement in multiple sessions of multimedia playbacks. In continuous media playback originated from the disk, a certain amount of memory buffer is required to synchronize asynchronous disk. Read operation and synchronous playback operation. As aggregate playback bandwodth increases, larger amount of buffer needs to be allocated for this synchronization purpose. The focus of this work is to study the asymptotic behavior of the synchronization buffer requirement and to develop an algorithm coping with this excessive buffer requirement under bandwidth congestioon. We argue that in a large scale continuous media server, it may not be necessary to read the blocks for each session directly from the disk. The beauty of our work lies in the fact that it dynamically adapts to disk utilization of the server and finds the optimal way of servicinh the individual sessions while minimizing the overall buffer space requirement. Optimality of the proposed algorithm is shown by proof. The effectiveness and performance of the proposed scheme is examined via simulation.
Database sharing system (DSS) refers to a system for high performance transaction processing. In DSS, the processing nodes are locally coupled via a high speed network and share a common database at the disk level. Each node has a local memory and a separate copy of operating system. To reduce the number of disk accesses, the node caches database pages in its local memory buffer. In this paper, we propose a dynamic transaction routing algorithm to balance the load of each node in the DSS. The proposed algorithm is novel in the sense that it can support node-specific locality of reference by utilizing the primary copy authority assigned to each node; hence, it can achieve better cache hit ratios and thus fewer disk I/Os. Furthermore, the proposed algorithm avoids a specific node being overloaded by considering the current workload of each node. To evaluate the performance of the proposed algorithm, we develop a simulation model of the DSS, and then analyze the simulation results. The results show that the proposed algorithm outperforms the existing algorithms in the transaction processing rate. Especially the proposed algorithm shows better performance when the number of concurrently executed transactions is high and the data page access patterns of the transactions are not equally distributed.
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