• Asia pacific journal of information systems
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• 제13권1호
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• pp.141-170
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• 2003

This study investigates internet shopping behavior of consumers. The rapid growth of the internet shopping markets is solely dependent on the voluntary adoption of internet shopping medium by the personal users. But the studies on this topic are very limited. Based on these facts, this study, recognizing the internet shopping medium as an innovation, studies how consumers understand and use innovative internet shopping medium by applying and extending the technology acceptance model proposed by Davis et. al.(1989). The results of the survey on 947 consumer panel reveal that compatibility, system quality have positive impact on the formation of perceived ease of use. And it is also shown that the perceived ease of use, system quality, and compatibility have positive influence on perceived usefulness, but computer-efficacy has no effect on perceived usefulness. Meanwhile, it is confirmed that perceived usefulness and compatibility have positive effect on attitude toward internet shopping behavior, but perceived ease of use has no effect. In addition, perceived security and social norm, as opposed to the hypotheses, are shown to have no effect on internet shopping behavior. Lastly, applications and related limitations are discussed.

• Asia Marketing Journal
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• 제25권3호
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• pp.99-110
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• 2023

Chatbot services have become an essential communication tool for interacting with consumers in e-commerce. To understand consumer behavior in the context of chatbot services, we apply the Theory of Planned Behavior (TPB) to analyze continuance intention to use and additional predictors to explain behavioral intention. An analysis of data collected from 300 digital shopping users who had experienced chatbot services revealed that an extended TPB model holds for the continuous use of chatbot services, driven by both interaction and information quality. Accordingly, these ndings provide a better understanding of consumer behavior toward chatbot services and valuable insights into digital customer relationship management.

• 한국학교ㆍ지역보건교육학회지
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• 제24권3호
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• pp.51-63
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• 2023

Objectives: This study aims to examine factors affecting depression of Older Adults by using the data of the elderly survey conducted by the Korea Institute of Health and Social Affairs in 2020. Methods: The total sample was 4,777 people aged over 65 years old. In this study, sociodemographic variables, information devices'use behavior and discomfort variables were input to examine the effect on depression. The data was analyzed with t²-test, ANOVA and hierarchical regression by SPSS statistic program. Results: First, use behavior and discomfort of information devices and depression were significantly different by sociodemographic variables(sex, age, level of education, marital status). Secondly, regression analysis showed that age and level of education affected an influence on depression in Model 1, which analyzed only sociodemographic variables. However, Model 2, which analyzed devices' use behavior and discomfort variables at the same time, showed that they affected depression. Conclusions: It was suggested to develop customized health education and mental health promotion were needed to reduce depression in the elderly.

• Journal of Information Science Theory and Practice
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• 제10권4호
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• pp.87-109
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• 2022

Previous studies have found that the use or development of theory in library and information science (LIS) research is comparatively low and may be trending downward. LIS has also been criticized for relying on theories imported from other disciplines rather than applying or developing theories from within. The theory of information worlds, a social information behavior theory originally introduced in 2008, represents a newer LIS theory whose level of adoption is understudied. This study features a systematic literature review of peer-reviewed research articles which cited or used the theory of information worlds from 2008 to early 2022 to identify trends related to levels of theory use, publication venues, author affiliations, countries, and collaborations, as well as research methods, topics, and populations. Findings suggest that both awareness and use of the theory of information worlds are positively trending, though at slower rates for higher levels of theory use, such as full applications of the theory to guide the collection and analysis of empirical data. The theory has also been used by researchers from around the world and across disciplines, most often with mixed and qualitative methods. While the growth of a new LIS theory is promising, the authors echo calls for increased use and development of the theory of information worlds, and other LIS theories more broadly, and as more interdisciplinary collaboration.

• 한국문헌정보학회지
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• 제43권4호
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• pp.59-81
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• 2009

본 연구는 인지적, 정서적, 환경적 측면을 포함한 통합적 관점에서 방송콘텐츠 창작자들이 방송기획과정에서 정보를 이용하는 과정을 분석하여 정보활동모형을 개발하였다. 방송콘텐츠 창작자들은 공통된 인지적 프로세스 단계를 통해 정보의 교환과 통합을 이루며, 대중과의 정서적 공감을 위하여 최근의 뉴스와 인간 및 일상생활전반에 대한 정보를 끊임없이 탐색한다. 또한 정보의 시대성과 시의성, 방송사회내의 규범과 문화적 맥락도 중요한 정보원이며 정보에 대한 판단은 주관적이며 경험적으로 이루어지고 있음을 밝혀내었다.

• 한국문헌정보학회지
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• 제30권4호
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• pp.13-38
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• 1996

본 연구는 사회과학분야에서 학술정보를 이용하는 연구자집단을 표본대상으로 하여 이들이 연구 및 학술활동에 필요한 정보를 추구하는데 있어서 어떠한 현실적 특성을 지니고 있으며, 그러한 특성들이 정보이용행태에 어떻게 나타나는지를 규명해 보고자 함에 그 목적을 두었다. 자료수집은 1995년 7월 약 2주간에 걸쳐 국내 주요 사회과학분야 정보서비스기관 세 곳을 이용하고 있는 임의의 사회과학연구자 150명을 표본으로 추출하여 질문지를 배포, 회수하였으며 연구자들의 정보이용행태 특성 규명을 위해서 다섯 가지의 작업가설을 도출, 검증하였다. 연구의 결과 사회과학연구자들은 도서(단행본)나 학술지를 선호하며, 비교적 최신자료에 많이 의존하는 편이다. 이들이 연구착수단계에서 가장 먼저 접하는 정보원은 도서나 학술지에 인용된 참고문헌이다. 문헌탐색은 사서에게 많이 의존하는 경향을 보이나 온라인 정보검색은 직접탐색하는 편이다. 이들은 또한 최근의 정보기술발전에 따른 급격한 정보환경변화에 대체로 긍정적인 반응을 보이고 있다. 결론적으로 사회과학정보제공을 위한 효율적 정보시스템 설계를 위해서나 이용자들에게의 보다 원활한 정보이용을 제고하기 위해서는 이용자들의 특성과 현실을 감안함이 필수적임이 강조되었다.

• 한국문헌정보학회지
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• 제49권2호
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• pp.335-353
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• 2015

본 연구는 우리나라 중 장년층의 인구통계학적 특성에 따른 모바일 정보이용행태를 분석하는데 목적이 있다. 본 연구의 목적을 달성하기 위하여 대도시, 중소도시 및 읍 면 단위에 거주하고 있는 50세 이상 64세 이하인 중 장년들을 연구대상으로 하였으며, 자체 개발한 설문지를 이용하였고, 온라인과 오프라인 설문조사를 병행하여 데이터를 수집하였다. 인구통계학적 특성으로는 성별, 학력, 소득수준, 거주지역, 건강상태, 직업유무를 채택하였고, 모바일 정보이용행태로는 크게 모바일정보콘텐츠 활용, 모바일 이용시간, 모바일 이용수준, 지속적인 모바일 이용 및 재이용 여부, 모바일의 유용성을 측정하였다. 수집된 데이터 중 191개의 유효한 데이터는 SPSS Ver. 21를 사용하여 분석하였다. 분석결과 우리나라 중 장년층은 그들의 학력수준에 따라 모바일 이용시간과 이용수준에는 차이를 보이지 않았지만, 모바일 정보콘텐츠 활용에서는 차이를 보였다. 이들의 소득수준에 따라 모바일 이용시간과 이용수준에는 차이가 없었으나 '뉴스' 모바일 정보콘텐츠의 활용에서는 차이를 보였다. 직업유무에 따라 '복지', '뉴스', '경제', '여가' 정보콘텐츠 활용에서 차이를 보였다. 한편 이들은 성별, 거주지역 그리고 건강상태에 따른 모바일 정보이용행태에서는 차이가 없는 것으로 나타났다.

• Journal of Information Science Theory and Practice
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• 제8권3호
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• pp.47-63
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• 2020

This study focuses on users of activity tracking technologies and their related information behavior. How useful is the provided information by the trackers? Do users understand all information and explanations? We conducted a web-based survey. All in all, 631 users of a tracking device filled out the survey. From the perspective of information science, this investigation aims to analyze information needs considering different types of the provided information by activity tracking technologies. Are users satisfied by using the information on their steps, heart rates, and sleep duration? How do users assess readability about heart rate zones and sleep stages? Additionally, we investigated if users understand how to reflect on and adapt their health behavior based on the received explanations. According to the results, users mainly agree that the received information (raw data as well as - to a lesser extent - aggregated data in the form of corresponding diagrams) is useful, that the explanations are easy to understand, and that they know how to use this obtained information. This investigation enables an in-depth insight into how users are applying the self-quantifying activity and health information and which information needs are satisfied.

• 한국정보시스템학회지:정보시스템연구
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• 제16권4호
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• pp.157-176
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• 2007

Most of the Information Systems(IS) literature has focused on utilitarian or hedonic Information Technology(IT) to explain and predict IT adoption and use. This study investigates the relationships among individuals' beliefs and intention to use of movie website, which has both utilitarian and hedonic characteristics simultaneously. As a theoretical background, this study adopts Technology Acceptance Model(TAM) and Motivation Theory, in which the former is well-known as a theory of IT adoption and use in IS field, and the latter is famous for a theory of individual's behavior in organizational behavior field. With 153 responses, five hypotheses are tested by using structured equation model. The results show that perceived ease of use positively influences perceived usefulness and perceived enjoyment, and that all individuals' beliefs have a positive impact on intention to use of movie web-site. Based upon the study results, movie website's managers and professionals can plan and conduct their courses of action effectively for users' continuous visits on their operating website.

• 복식문화연구
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• 제27권6호
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• pp.569-581
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• 2019

This study investigated differences in cosmetic buying behavior and personal characteristics between cosmetic involvement groups. Cosmetics buying behavior refers to reason for using cosmetics, use of information sources, selection criteria, place of purchase, use/non-use of cosmetics, purchase propensity, purchase frequency, purchase amount, and satisfaction with cosmetics. Personal characteristic contains pursuing image, age, residence area, job, and average household monthly income. Data was collected from 5-10 December 2016, from 308 females in their 20s using an internet survey. The analysis included descriptive statistics, t-tests, Mann-Whitney U tests, and chi-square tests. The respondents were divided into two groups (a high cosmetic involvement group and a low cosmetic involvement group) according to the degree of cosmetic involvement. The results of t-tests revealed significant differences between groups in terms of reasons for using cosmetics, use of information sources, selection criteria, purchase frequency, place of purchase, use/non-use of cosmetics, and satisfaction with cosmetics. The results of Mann-Whitney U tests highlighted a significant difference in purchase frequency between both groups. The results of chi-square tests indicated significant differences in purchase frequency, purchase amount, pursuing image, and average household monthly income. However, no significant differences were evident in terms of purchase propensity, age, job, and area of residence between groups.