• Asia Marketing Journal
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• 제14권1호
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• pp.159-174
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• 2012

This study investigate the role of consumer's perception of quality in new technology adoption process in China which is given little attention in the field of Information System and Communication Technology. Here, we developed a simple model in the level of consumer perception by exploring the antecedent of perceived quality. Three factors are introduced as determinants of perceived quality: perceived usefulness, perceived risk and trialability. An empirical study is conducted with analysis of the adoption mechanism of a new innovative product. Data analysis results support some of our proposed hypotheses. It indicates that perceived quality is positively related to the adoption intention and fully mediates the relationship between triablility and purchase intention. And we conclude that a product's perceived quality plays an important role in adoption intention. And what makes Chinese customers perceive product's quality good is a trialability of a product. This suggests that when market managers plan to launch products in China, they need to craft an effective strategy based on the market system of the consumer especially understanding the consumers' critical factor for adopting a new product. Chinese are more interested to purchase a product with free trial and free experiential period, therefore, suggesting an advertisement highlighting the trialability of a product is possible in China.

• 한국정보시스템학회지:정보시스템연구
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• 제24권2호
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• pp.139-162
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• 2015

Purpose This study reviews technology acceptance research in the information system area and consumer behavior research in the marketing area, sets characteristics of convergence products, personality of consumers and communication channels as main concepts and demonstrates their effects on 'relative level of attraction' and 'intent to adoption. Design/methodology/approach The survey was conducted against potential consumers who have the intent to purchase electric communication media products that provides a variety of functions and service, such as a smart TV, a tablet PC and a smart watch. All items were adapted from previous literature and revised as appropriate the purpose of this study and measured on a 7-point Likert scale with answer choices ranging from "strongly disagree" (1) to (7) "strongly agree." Totally, 300 respondents participated in the survey. Out of the 276 respondents, incomplete or invalid 24 were discarded. With them, SPSS 18.0 and AMOS 20.0 for structural equation modeling were used for the analysis. Findings Main findings are as followed;- First, it is found that 'interrelationship of technology' and 'functional diversification' of convergence products has positive effects on relative level of attraction. Second, perceived behavior control has significant effects on the intent to adoption convergence products. Third, communication through mass media has positive effects on making potential consumers feel attraction about products while there is no relationship with the intent to a. On the other hands, it is demonstrated that there is no relationship influential relationship between communication through interpersonal channels and relative level of attraction while communication through interpersonal channels has significant effects on the intent to adoption.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2014년도 춘계학술대회
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• pp.177-179
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• 2014

스마트폰을 개인 업무에 사용하는 것은 음악, 게임, 정보검색, 쇼핑 등의 스마트폰의 일반적인 사용과 달리 비자발적 가능성이 높다. 따라서 기존의 정보기술수용모형에서 제시하는 시스템에 대한 태도나 시스템의 유용성과 용이성만으로는 스마트폰의 업무활용을 충분히 설명하기 어렵다. 정보기술과 개인의 업무체계가 잘 맞는 정보시스템이 성과를 달성한다는 과업기술적합성 이론을 기반으로 스마트폰의 개인 업무활용에 대한 연구를 수행하고자 한다.

• Asia pacific journal of information systems
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• 제22권3호
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• pp.29-52
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• 2012

As sustainability has grown into a key global issue, more and more information technology (IT) products have adopted these concepts to attract consumers. However, these products potentially require consumers' physical or economic sacrifice at least for a short period of time. Therefore, the reason of consumers' adoption of sustainable IT products cannot be fully explained by the two traditional values: hedonic and utility values. However, expectancy-value theory, which has been used to explain the relationship between value and behavior, still takes hedonic value and utility value into consideration. The purpose of this study is to suggest an amended expectancy-value theory to better explain the adoption of IT products that consider sustainability. For this purpose, two social values-the normative value based on the Schwartz's model of moral norm and the eudemonic value of the Stoic philosophy-were added to the individual values to examine which value particularly influences the adoption of sustainable IT products. In addition, the moderating effect of perceived sustainability between four values and adoption of sustainable IT products was verified.

• International journal of advanced smart convergence
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• 제7권3호
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• pp.79-91
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• 2018

Service Oriented Architecture (SOA) has appeared as an absorbing architectural approach that empowers the available systems to reveal their performance in the act of services, without creating important changes to the systems. This approach, due to its flexibility of adoption, has been widely recognized as an appropriate approach for implementing in organizations by many scholars and practitioners. Though, there are many studies that depict success factors of SOA; at the same time a few minor cases of failure has also been reported in the literature. In spite of the availability of rich material on SOA (in general), there is no systematic literature review on the potential aspect of SOA adoption factors. Hence, this article presents a systematic review of existing studies related to the SOA adoption and its success and failure factors from 2009 to 2015. The principle purpose of the study is to bring forward the existing issues and share our findings with researchers. Moreover, the findings of this paper would help IT experts in organizations to concentrate on the key factors highlighted in this study, so that they could decide whether it is advisable to adopt SOA or not in their context.

• 유통과학연구
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• 제14권11호
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• pp.37-47
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• 2016

Purpose - Many countries nowadays look at cloud computing as an opportunity because it holds great advantages for governments. Public sector in Yemen still uses traditional computing. This study tends to explore the factors that would affect cloud computing adoption in government organizations in Yemen. Research design, data and methodology - We used a combination of DOI theory and TOE framework with some changes to suit the context of government organizations. Eight hypotheses were proposed with a questionnaire developed and sent to people in Yemen. 118 responses were collected to assess the hypotheses. Results - Results indicate that Yemen lacks some prerequisites of cloud technology in terms of technological readiness and regulations. The factors: relative advantage, compatibility, security concern, perception of benefits and government support were accepted. Perception of benefits, in particular, is found to affect the decision of adoption. Security concern also showed a direct and indirect influence on cloud adoption in the government. Respondents consider security a key issues of the technology. The factors: complexity, technology readiness and regulatory support were rejected. Conclusions - Based on all analysis results, this study proposed some steps toward adopting cloud computing in Yemen.

• 한국IT서비스학회지
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• 제16권3호
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• pp.17-45
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• 2017

Health Information Exchange (HIE) is expected to improve the quality and efficiency of care by allowing providers online access to healthcare information generated by other providers at the point of care. However, the adoption of the technology in Korea has been slow since its pilot program in 2007~2010 at Seoul National University Bundang Hospital. The objective of this study was to survey stakeholders on the incentive program for the facilitation of HIE adoption. We surveyed 39 experts representing 6 categories of stakeholders-provider, insurer, government, information service firms, customers, and medical informatics experts for the interviews. Interview questions included program objectives, program participation requirements, incentive payment method, and administrative burden for program participation. Experts indicated that the quality of care was the most important value the program should aim to achieve through the HIE adoption. They suggested that the requirements and administrative burden for participation should be kept at minimum to recruit a large number of providers to the program, which is an indicator of program success. Experts were divided on the payment method whether the incentive should be paid as a part of the fee payment scheme operated by the National Health Insurance (NHI) or should be a payment made independent of the NHI. The source of the divide was conflict of interest among stakeholders as to who pays for the program, and the insurer and consumer groups were against the NHI taking the financial burden. It appeared to be the most significant factor for the successful program launching to resolve the gap in perceptions about benefits of the technology among stakeholders and to win the willingness to pay for the program.

• 통상정보연구
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• 제8권2호
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• pp.3-35
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• 2006

Until now, most of the studies about the internet service have focused mainly on the adoption of on-line(wired) internet services, while there have relatively been very few studies about the adoption and usage of wireless or mobile internet services. The generic model explaining the adoption behaviors of wireless internet services has not been made yet. Previous studies of that area is not so easy to find. The purposes of this paper are two-folds. The first is to find the factors affecting the users' intention and commitment behavior of mobile internet services. The second is to find the relative importance of the factors in users making decisions about users' usage intention and commitment behavior. In the theoretical part of this paper, the precedent studies concerning the technology acceptance model and the theories of on-line internet services adoption, the theories of the mobile internet services, are reviewed and analyzed.

• Journal of Information Technology Applications and Management
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• 제12권2호
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• pp.63-77
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• 2005

With the progress of IT, the strategic use of information systems (IS) has been applied to the inter-organization business areas, that is called Inter-organization Systems (IOS). Previous IT diffusion researches or IT adoption researches have been focused to newly emerged IT but confined into individual organization. However, IOS such as internet relates with between organizations. In this sense, this research has analysed the IT diffusion factors affected by IOS based on the previous studies of IT adoption. This study employed a research model using the factors of adopting IOS in organization, and conducted an empirical research with questionaries with top domestic 80 firms. And the finding is that the factors of the CIO support, business partners and an industry community have significance but other factors such as the size of firm, the degree of IS maturity, the degree of firm centrality, the complexity or suitability of IOS does not.

• 무역상무연구
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• 제25권
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• pp.211-241
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• 2005

Innovation resistance toward technology products such as e-Marketplace is an important concept in business to business marketing. But most of researches and literatures have not been focused on innovation resistance. Therefore, the objective of this paper is to confirm key factors that effects on the innovation resistance. Additionally this study will be revealed the factors affecting the innovation resistance to information technology of trade according to adopting stage. Based on the past literatures, the innovation resistance of users can be viewed as dependent on two sets of factors came from the study of Innovation Resistance Model(Ram, 1987):perceived innovation(e-Marketplace) characteristics and user(trading company) characteristics. Perceived innovation characteristics consists of relative advantage, compatibility, perceived risk, complexity, inhibitory effect on the adoption of profitable innovation. The user characteristics consist of innovativeness, beliefs and attitude toward existing trade method. And user adoption stage came from the study of Innovation Diffusion(Roger, 1995). To make it simple, this study divides group1(knowledge/persuasion/decision) and group2(implementation/confirmation). In the result of the empirical study, the hypothesis 1, hypothesis 2, hypothesis 4 were supported partially and hypothesis 3 was completely supported.