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Consumer Attitudes toward the Sales Promotions of Retail Apparel Stores With Respect to Purchase Intention (의류 소매점의 판매촉진에 대한 소비자 태도와 구매의도)

  • Kyung, Moon-Soo;Hwang, Choon-Sup
    • Journal of Distribution Science
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    • v.13 no.3
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    • pp.51-60
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    • 2015
  • Purpose - Among potential marketing strategies, the most efficient method to encourage purchase intention is through sales promotions. Sales promotions also serve to enhance customer satisfaction, which is closely related to the incidence of repurchases. Therefore, the success of retail stores greatly depends on the effectiveness of their promotional activities. The present study aimed to obtain the necessary information for apparel stores to establish more effective promotional activities. To this end, the study's specific research questions were to examine 1) consumer satisfaction with the recent sales promotions of retail apparel stores, 2) the levels of consumer preferences for different types of sales promotions (cash discounts, promotional gifts, prize drawings, discount coupons, stamp cards, or mileage cards), and 3) the differences in purchase intention according to preference levels for different types of sales promotions. Research design, data, and methodology - The research employed a descriptive survey method using a self-administered questionnaire. The sample consisted of 700 men (n=234) and women (n=466) ranging in age from their 20s to their 50s and residing in the Seoul area. Data were analyzed through methods including factor analysis as well as Cronbach's α coefficients, the t-test, ANOVA, and the Duncan test. Results - Differences among consumer preferences were identified for each type of sales promotion according to the purchase amount and the customer's age. In relation to purchase amounts below 500,000 won, participants in their 50s have lower preferences for price discounts than those in their 20s or 30s, whereas participants in their 40s or 50s have lower preferences for stamp cards and mileage cards than those in their 20s. When the purchase amount is greater than 500,000 won, housewives have higher preferences for promotional gifts than respondents with other occupations. However, no gender differences were found with regard to preference levels for the different types of sales promotions. Respondents generally exhibited mediocre satisfaction with the sales promotion events of retail apparel stores. They also expressed negative opinions about sales promotions when such promotions lead to high prices, as well as dissatisfaction with the poor quality of promotional gifts. It was also found that, regardless of the purchase amount, the groups with higher preferences for discount coupons and mileage cards displayed higher purchase intentions. Only when the purchase amount is greater than 200,000 won did the group with higher preferences for lottery system promotional gifts express higher purchase intentions. On the other hand, for all purchase amount sizes, there were no differences in purchase intentions according to preferences for cash discounts, promotional gifts, or stamp cards. Conclusions - The results revealed that greater effort must be devoted to enhancing consumers' satisfaction levels with the promotional activities performed by apparel retail stores. The results also showed that it is necessary to differentiate among sales promotion strategies according to preference levels for different types of sales promotions, purchase amounts, and target consumer ages.

A Study on Management Condition and Improvement of Artificial Greens in GBCS-Certified Apartments through the Post Occupancy Evaluation (POE를 통한 친환경건축물 인증 공동주택 인공환경 녹화 관리 실태 및 개선방안 연구)

  • Kim, Bo-Ram;Ahn, Tong-Mahn
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.6
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    • pp.1-12
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    • 2012
  • This study aims to suggest ways to improve sustainability on housing complexes. This study sampled eight housing projects in Seoul and GyeongGi-Do in Korea, which were completed in June 2007 and June 2008. Then, are retention and maintenance on "constructed greens for ecological environment" including "green structures substitutes retaining walls", "green roofs", and "green walls." Study methods are field investigations of the sampled sites, and Post Occupancy Analysis. Major findings were; 1) "constructed greens" are not well retained in more sites and and this implies the GBCS(Green Building Certification System) does not meet its objectives well, 2) User showed lower user satisfaction to "constructed greens". User satisfaction concerning "green structures substitute retaining walls" was higher than the satisfaction on the other constructed green type. Satisfaction Assessment Criteria lower 1han average were "level of quality", "meet the design objectives", "vegetation management status", "vegetation maintenance". 3) User satisfaction was strongly correlated on the level of quality factor of "constructed green". In addition, tue other factors are the significant correlations between the satisfactions. The present GBCS has inadequate assessment standards for maintenance, which lead to lower the entire satisfaction. Therefore, periodic recertification system, education and information providing for the managing personals, and incentives for good maintenance or disincentive for poor maintenance of the "constructed greens" are suggested to improve the GBCS.

Implementation of a TCP/IP Offload Engine Using Lightweight TCP/IP on an Embedded System (임베디드 시스템상에서 Lightweight TCP/IP를 이용한 TCP/IP Offload Engine의 구현)

  • Yoon In-Su;Chung Sang-Hwa;Choi Bong-Sik;Jun Yong-Tae
    • Journal of KIISE:Computer Systems and Theory
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    • v.33 no.7
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    • pp.413-420
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    • 2006
  • The speed of present-day network technology exceeds a gigabit and is developing rapidly. When using TCP/IP in these high-speed networks, a high load is incurred in processing TCP/IP protocol in a host CPU. To solve this problem, research has been carried out into TCP/IP Offload Engine (TOE). The TOE processes TCP/IP on a network adapter instead of using a host CPU; this reduces the processing burden on the host CPU. In this paper, we developed two software-based TOEs. One is the TOE implementation using an embedded Linux. The other is the TOE implementation using Lightweight TCP/IP (lwIP). The TOE using an embedded Linux did not have the bandwidth more than 62Mbps. To overcome the poor performance of the TOE using an embedded Linux, we ported the lwIP to the embedded system and enhanced the lwIP for the high performance. We eliminated the memory copy overhead of the lwIP. We added a delayed ACK and a TCP Segmentation Offload (TSO) features to the lwIP and modified the default parameters of the lwIP for large data transfer. With the aid of these modifications, the TOE using the modified lwIP shows a bandwidth of 194 Mbps.

A Classification Method of Delirium Patients Using Local Covering-Based Rule Acquisition Approach with Rough Lower Approximation (러프 하한 근사를 갖는 로컬 커버링 기반 규칙 획득 기법을 이용한 섬망 환자의 분류 방법)

  • Son, Chang Sik;Kang, Won Seok;Lee, Jong Ha;Moon, Kyoung Ja
    • KIPS Transactions on Software and Data Engineering
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    • v.9 no.4
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    • pp.137-144
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    • 2020
  • Delirium is among the most common mental disorders encountered in patients with a temporary cognitive impairment such as consciousness disorder, attention disorder, and poor speech, particularly among those who are older. Delirium is distressing for patients and families, can interfere with the management of symptoms such as pain, and is associated with increased elderly mortality. The purpose of this paper is to generate useful clinical knowledge that can be used to distinguish the outcomes of patients with delirium in long-term care facilities. For this purpose, we extracted the clinical classification knowledge associated with delirium using a local covering rule acquisition approach with the rough lower approximation region. The clinical applicability of the proposed method was verified using data collected from a prospective cohort study. From the results of this study, we found six useful clinical pieces of evidence that the duration of delirium could more than 12 days. Also, we confirmed eight factors such as BMI, Charlson Comorbidity Index, hospitalization path, nutrition deficiency, infection, sleep disturbance, bed scores, and diaper use are important in distinguishing the outcomes of delirium patients. The classification performance of the proposed method was verified by comparison with three benchmarking models, ANN, SVM with RBF kernel, and Random Forest, using a statistical five-fold cross-validation method. The proposed method showed an improved average performance of 0.6% and 2.7% in both accuracy and AUC criteria when compared with the SVM model with the highest classification performance of the three models respectively.

Design of Software and Hardware Modules for a TCP/IP Offload Engine with Separated Transmission and Reception Paths (송수신 분리형 TCP/IP Offload Engine을 위한 소프트웨어 및 하드웨어 모듈의 설계)

  • Jang Hank-Kok;Chung Sang-Hwa;Choi Young-In
    • Journal of KIISE:Computer Systems and Theory
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    • v.33 no.9
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    • pp.691-698
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    • 2006
  • TCP/IP Offload Engine (TOE) is a technology that processes TCP/IP on a network adapter instead of a host CPU to reduce protocol processing overhead from the host CPU. There have been some approaches to implementing TOE: software TOE based on an embedded processor; hardware TOE based on ASIC implementation; and hybrid TOE in which software and hardware functions are combined. In this paper, we designed software modules and hardware modules for a hybrid TOE on an FPGA that had two processor cores. Software modules are based on the embedded Linux. Hardware modules are for data transmission (TX) and reception (RX). One core controls the TX path and the other controls the RX path of the Linux. This TX/RX path separation mechanism can reduce task switching overheads between processes and overcome poor performance of single embedded processor. Hardware modules deal with creating headers for outgoing packets, processing headers of incoming packets, and fetching or storing data from or to the host memory by DMA. These can make it possible to improve the performance of data transmission and reception. We proved performance of the TOE with separated transmission and reception paths by performing experiments with a TOE network adapter that was equipped with the FPGA having processor cores.

Food Materials for School Foodservices on High-quality Products, Local Products and Fresh-cut Products - Dietitian's Choice in Elementary, Middle and High Schools in Gyeong-gi Province - (학교급식 식재료로서 지역 농산물, 고품질농산물과 신선편이 채소의 이용현황과 필요에 관한 연구 - 경기지역 초.중.고등학교를 중심으로 -)

  • Kang, Heui-Yun;Jung, Eun-Hee;Rhie, Seung-Gyo
    • The Korean Journal of Community Living Science
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    • v.20 no.3
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    • pp.397-411
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    • 2009
  • The use of local product foods and fresh-cut products, the dietitian's recognition, the required items and the quality for school foodservice was investigated to increase the consumption of high-quality agricultural products. Data from 578 elementary schools, 228 middle schools and 116 high schools were collected by school foodservice personnels in each regional Education Administration in Gyeong-gi province. The first criteria of buying food materials was reliability/safety for all school foodservice. The second criteria were the origin of the product and freshness/ripeness for elementary and middle schools and high school, respectively. The most important consideration for selecting a supplier was the quality of the material. The appearance/status of the food was the first factor for buying food materials. The origin and the seasonality were very important for buying farm products. Dietitians in Gyeong-gi province recognized the local products, and used them weekly. The advantages of using local products were the quick supply, freshness and safety. On the other hand, the disadvantages were the lack of information and the uncertainty of supply. Sixty eight percent of the subjects had experienced the high-quality agricultural products in school meals, but the frequency was low. The main reasons for not servicing high-quality agricultural products were the high cost and the lack of trust on the quality. Among fresh-cut products, seasonings and root vegetables were purchased most frequently, but leaf vegetables was 5.7% only. The purchase of fresh-cut products was not frequent, but usually satisfied. The advantages of fresh-cut products were the reduced workload and waste, but the reason for not using them were poor hygiene and the high price. The diverse supply system and the promotion of the local product foods would be necessary since the most food materials were purchased through suppliers. In addition, the problems related to the high cost and distrust should be resolved to expand the consumption of the high-quality agricultural products and the fresh-cut vegetables. The institutions for certifying the quality should be needed to increase the confidence of these products.

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Drug Consumption and Nutritional Status of the Elderly in Chung-Buk Area - I. Diseades and Drug Consumption- (충북지역 노인들의 약물복용 및 영양상태 - I. 질병 및 약물복용실태-)

  • 한경희;김기남;박동연
    • Korean Journal of Community Nutrition
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    • v.3 no.1
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    • pp.76-93
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    • 1998
  • Three hundred sixty-two(male 131, female 231) elderly aged over 65 in Chungb- uk area were interviewed to determine the disease states and drug usage patterns. The prebalence of disease was 78% and women reported more chronic diseases(83%) than men(71%). Elderly who live with spouse and have an occupation have a lower rate of disease. Average number of diseases of the elderly was $1.8\pm{1.1}$, and women$(2.1\pm{1.3)}$ have significantly higher average number of diseases than that of men$(1.4\pm{0.7)}$. Also the elderly in urban areas$(2.1\pm{1.4)}$ have significantly higher number of diseases than that of the elderly in rural areas$(1.6\pm{0.9)}$. Arthritis, hypertension, cardiovascular and gastric diseases were the most frequently listed chronic diseases in order for both men and women. Anemia and fracture of bone were relatively higher in women than in men. Particularly, the arthritis of the urban elderly have a rate of 1.5 times higher than that of the rural elderly. Fifty-two percent of the elderly were currently using drugs ; among drug users 71.2% used prescription drugs and 20.5% used nonprescription drugs. The average number taken per person was 2.1$\pm$1.4 and there was no sex or age difference. However, the elderly in rural areas $(2.7\pm{1.7)}$ consumed a significantly higher number of drugs than those in urban areas$(1.7\pm{0.7)}$. The average number of prescripti- on drugs taken was 2.0$\pm$1.4 while the average of nonprescription drugs taken was $(1.3\pm{0.6)}$. Analgesics and antihypertensive drugs were most commonly used. Vitamin and analgesics were the most frequently used self-prescribed drugs. It was noted that potential adverse drug interaction by concominant drug consumption for arthritis and antihypensive drug, abuse of digestants and antiacid without treatment of the underlying disease, and misuse of quick-acting bowel medications were problematic for the elderly. In addition drugs used for the elderly have some adverse effect on the digestive system. The types and composition of drugs used by the elderly were identified and presented. Medication compliance was poor and 13.5% reported adverse reactions such as edema, heartburn, nausea, and difficulty with eating. Seventeen percent of the elderly obtained drugs arranged by those other than medical staff. Also, even among those elderly who obtained drugs prescribed by a doctor, 69.1% of subjects had not receive instruction about potential adverse reactions. These results suggest that nutritional problems related to drug usage might exist and so dietitians, either individually or as members of health teams, need to have a better understanding of drug-nutrient interaction and closer supervision, and drug information/education service should therefore be provided to prevent or minimize adverse drug reaction in elderly users of medication.

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Inter-laboratory Comparison for Analyses of Heavy Metals and Organic Solvent Metabolites in Biological Samples (생체시료 중 중금속 및 유기용제 대사물 분석의 실험실간 정도관리 프로그램)

  • Yang, Jeong Sun;Lee, Mi Young;Park, In Jeong;Kang, Seong-Kyu
    • Analytical Science and Technology
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    • v.13 no.2
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    • pp.258-267
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    • 2000
  • The result of five year's experience on Inter-laboratory Comparison for Analyses of Heavy Metals and Organic Solvent Metabolites in Biological Samples was described. Since 1995, around a hundred laboratories in the Occupational Health have participated this program twice per year by the Industrial Safety and Health Law. Four metals in blood and five organic solvent metabolites in urine were examined. Reference samples were made by spiking standard materials to human blood or urine pools treated previously to give homogeneity and stability for a specific time periods. Some reference samples for organic solvent metabolites were made from workers' urine who were exposed to the organic solvents. Some items such as Lead in blood and Hippuric acid in urine showed good accordance between participants while the other items such as Mercury and N-methylformamide in urine showed poor proficient rate. The results were published in the internet or newspaper to help the consumer of the laboratory's service to get the information on them and to make competition between them. The inter-laboratory's comparison program have done greate role to improve the ability of analysis and reliability of analytical data produced from each laboratory.

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Research on the appreciation guidence of elementary school art subject -with present office teacher and an elementary school (5, 6 class) student as the central figure- (초등학교 미술과 감상지도에 관한 실태 조사 -현직교사와 초등학교(5, 6학년) 학생을 중심으로-)

  • Kang Kyoung-Koo
    • Journal of Science of Art and Design
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    • v.8
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    • pp.5-43
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    • 2005
  • This study aimed to suggest a resolution through a research on actual condition of appreciation class among art classes in elementary school. For this object, this study is about the need and problem of appreciation through concert of art appreciation and educational meaning. And this study is research, based on 200 current teachers to teach the art education of appreciation in Seoul. In the case of student research, this study show the current appreciation education focusing on 200 students in Seoul. The teachers has been seeing the importance of the appreciation education, but that education has been performing in the poor environment without aids and appreciation materials. And they thought that the most effective way to teach the appreciation of art is the on-site education such as the invitation of art-gallery or museum. The Change of realization about art, together with improvement of realistic situation, is important. But more important problem is the role and the realization of teacher who teach art directly. If the teacher's viewpoint to teach directly education of appreciation is examined, there are following problems First, it lacks realization about the importance of appreciation education. Teachers who teach a student have been taken functional art education mainly and this trend has been spread in the whole of society, therefore, the importance about the teaching of appreciation is negligent and is handled indifferently. Also, Teachers do not offer opportunity to obtain professional information of art appreciation map to overemphasize the study of practical teaching research. Second, elementary schools teacher is, for the most part, occasion that homeroom teacher teaches all object classes, and complete charge teacher is selected only some. Therefore, teacher in charge who play most a lot of subjects is difficult to recognize the importance of art teaching appreciation subject or class. There must have been a research about the educational preventive measures as suitable support, reorganization of at time and experts in superior office educational institution. Trough this study, I could know that front-line teacher should be specialized and more complete charge teacher should be needed urgently. Finally, the teachers must break the custom of the art appreciation and develop various art appreciation method. And the teachers have to lead the students to be interested art appreciation. That's what cultivate the students' aesthetic feeling and genius.

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Pain Management Knowledge, Attitudes, and Performance of Nurses in Long-Term Care Hospitals (요양병원 간호사의 통증관리에 대한 지식, 태도, 수행정도)

  • Cho, Hyeonju;Kwon, So-Hi
    • Journal of Hospice and Palliative Care
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    • v.19 no.4
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    • pp.322-330
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    • 2016
  • Purpose: This study investigated long-term care hospital nurses' knowledge and practice of pain management and their attitudes towards the job with an ultimate aim to provide fundamental information for development of a pain education program. Methods: A cross-sectional survey was carried out with 120 nurses from four long-term care hospitals. Nurses' knowledge of and attitudes towards pain management was measured using a tool developed by Watt-Watson. To examine their pain management practice, an instrument was developed based on the pain management guidelines used by the long-term care settings. Results: For pain management knowledge, the participants gave an average of 26.2 (${\pm}13.10$) correct answers out of 40 questions. The most frequently missed question was one about subjectivity of pain, "Patients' physiological and behavioral reactions to pain hint at the presence and intensity of pain" (89.2%), and 56.7% of the nurses believed that increasing tolerance for a narcotic analgesic means addiction. Regarding attitudes towards and practice of pain management, 80.2% of the nurses used placebos to patients who complain about pain often. Conclusion: This study revealed poor level of pain management knowledge of and attitude among long-term care hospital nurses. This might negatively affect their pain management practice. From the educational perspective, nurses should be provided with education on pain management education with emphasis on the nature of pain and misuse of placebo drugs.