• Title/Summary/Keyword: Information Orientation

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The lifestyle and Clothing Purchase Behavior of Adolescents -Focused on Adolescents in Daegu- (청소년들의 라이프스타일과 의복구매행동 -대구지역을 중심으로-)

  • Park, Kwang-Hee
    • Fashion & Textile Research Journal
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    • v.9 no.6
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    • pp.637-644
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    • 2007
  • The purposes of this study were to classify adolescents by their lifestyles and to investigate the differences in clothing purchase behavior among lifestyle groups. The data were obtained from questionnaire completed 341 adolescents in Daegu area. The SPSS package was used for data analysis which included frequency, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA, and Scheffe test. Lifestyles of adolescents were categorized into five factors such as clothing hedonic shopping orientation, positive activity, material orientation, frugality, digital orientation. Three clusters (achievement orientation group, ordinary group, economic orientation group) were developed by five factors of lifestyles. While the achievement orientation group had the highest purchase motives and used the most information sources, the economic orientation group had the lowest purchasing motives and used the least information sources. There were significant differences in clothing purchase frequency and average clothing expenditure among three clusters.

Perceived Trust of e-Marketplace and Its Effect on Commitment, Long-Term Orientation and Cooperation (e-marketplace 이용기업의 신뢰가 몰입, 장기거래지향성, 협력에 미치는 영향)

  • Park, Jun-Cheul
    • The Journal of Information Systems
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    • v.16 no.2
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    • pp.123-144
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    • 2007
  • As the interest in the business-to-business electronic commerce is increasing, many companies are participating in the business-to-business e-marketplaces. As a result, it is important to develop understanding of behaviors of firms that use these e-marketplaces. For this purpose, e-marketplace usage company trust is proposed to affect commitment, long-term orientation and cooperation. This study, which used data from participating in the business-to-business e-marketplace companies, showed acceptable data-fit of proposed model and supported all of research hypotheses. The empirical results indicated that trust take significant effect on commitment, long-term orientation and cooperation, and the commitment affect long-term orientation and cooperation, and the commitment in turn have strong influence on long-term orientation and cooperation. It was confirmed that commitment variable is effective mediator linking trust and long-term orientation and cooperation.

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The Role of Market Information Quality and Employee's Task Performance Linking Market Orientation to Firm Performance in SMEs (시장지향성이 기업성과를 창출하는 과정에서 시장정보품질과 종업원 업무성과의 역할: 중소기업을 중심으로)

  • Hong, Sung jun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.3
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    • pp.141-152
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    • 2018
  • Although market orientation as the implementation of the marketing concept has long been a major subject in marketing, firms with market orientation do not necessarily come with high performance, showing mixed results in literature. There have been attempts to link market orientation-firm performance until recently with different mediators, but the appreciation on market orientation has been faded in practice. This study focuses on two possibilities for the causes of these problems. 1) Previous studies have overlooked the qualitative aspects of market orientation, 2) have focused on the performance at corporate level. To provide a generalized performance-generation framework, this study demonstrates the market information quality as a moderating variable and introduces the task performance of employees as a universal mediator between market orientation and the firm performance. As the result of this study, we confirmed the positive role of the market information quality and employees' task performance in market orientation-Firm Performance. The relationship between market orientation and employee's task performance becomes stronger when market information quality is high in value. We highlighted the performance generating mechanism of market orientation, regardless of context. This research provides new insights for marketing scholars and managers with regard to both activities and quality of market information and how market orientation affects individual and firm level performance.

Analysis of Level of Difficulty of Fingerprint Database by matching Orientation field (Orientation field의 정합을 이용한 지문영상 DB의 난이도 분석)

  • Park Noh-Jun;Moon Ji-Hyun;Kim Hak-Il
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.16 no.4
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    • pp.91-103
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    • 2006
  • This paper proposes a methodology to evaluate the quality and level of difficulty of fingerprint image databases, which leads to objective evaluation for the performance of fingerprint recognition system. Influencing factors to fingerprint matching are defined and the matching performance between two fingerprint images is evaluated using segmentation and orientation filed. In this study, a hierarchical processing method is proposed to measure an orientation field, which is able to improve the matching speed and accuracy. The results of experiments demonstrate that the defined influencing factors can describe the characteristics of fingerprint databases. Level of difficulty for fingerprint databases enables the performance of fingerprint recognition algorithms to be evaluated and compared even with different databases.

The Analysis on IT Performance of SMEs : Using IO(Information Orientation) Methodology (IO(Information Orientation)를 이용한 중소기업 정보화 성과 분석 연구)

  • Kim, Moon-Sun;Lee, Choong-Cheong
    • Journal of Information Technology Services
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    • v.12 no.1
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    • pp.99-113
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    • 2013
  • In spite of IT performance can be achieved through the interaction of IT and organization, many previous study has been treated the introduction of the information system itself as a final outcome. But if it doesn't clear about understanding on IT performance, performance management is difficult and also it is impossible to produce the intended outcomes. This study investigates the improvement of the business performance of SMEs through IT investment, whether the investment process on business performance. Analytical methods that were used in previous studies were maintained and new model IO(Information Orientation) analysis was applied. Therefore, this study is meaningful to establish a new methodology, that is not attempted until now, for evaluating the performance of IT investment, and analysis relationship between IT investment and business performance.

Capability, Service Orientation, and Performance in the Investment Management Industry

  • Lee, Kang Duck;Jung, Chang Ho;Kim, Yong Jin
    • Asia pacific journal of information systems
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    • v.25 no.3
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    • pp.597-625
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    • 2015
  • Prior research has emphasized the significant effect of service orientation on organizational performance. However, little research on service orientation has been conducted in the financial field, including the investment management service industry in which high quality service for clients is required. In this paper, we propose a research model that centers on the concept of service orientation as a type of dynamic capability affecting firm performance. The research variables include job competency, risk management capability, operational capability, service orientation, and service performance. We assume that service orientation partially mediates the effects of risk management capability and operational capability on service performance. To test the model, we collected data from 391 fund managers in 86 teams (37 investment management companies) and analyzed it with partial least squares (PLS) method. Each of the 391 fund managers was asked to answer team level measures, which is effective for team level analysis. We find that job competency positively affects both risk management capability and operational capability, which in turn affect service orientation. Risk management capability and operational capability are assumed to directly affect service performance. However, risk management capability does not influence perceived service performance, whereas operational capability does affect it. This result indicates that risk management capability does not directly affect service performance. However, via service orientation, considering that risk management inconveniences customers and is geared to enhance service orientation, service performance is positively affected. Operational capability does not influence service orientation, whereas it affects perceived service performance. This result reveals that operational capability directly affects firm performance. As expected, service orientation significantly affects the service performance perception of fund managers. This study contributes to the literature by introducing service orientation to the financial industry and measures and tests team-level service performance. Our findings also provide insights to practitioners because to enhance team performance, managers must focus on service orientation in addition to operational capability.

Related Veriables of Impulse Buying Behavior in Silver Fashion Market (실버패션마켓의 의복충동구매행동 관련 변수에 관한 연구)

  • Park Eun-Joo;Kang Eun-Mi
    • The Research Journal of the Costume Culture
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    • v.13 no.6 s.59
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    • pp.871-882
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    • 2005
  • The purposes of this study were to investigate the relationships among shopping orientation, information source, service duality, and impulse buying behavior of the elderly women, which nay provide insights related to silver fashion market in Korea. Data were obtained from 50's and 60's women living in Busan(N=285), and analyzed Using by factor analysis, Cronbach's alpha and t-test. The results of this study are as follows: 1. Comported to unimpulse buying group, impulse buying group was more likely to be influenced by hedonics shopping orientation, economic shopping orientation, personal shopping orientation, and convenient shopping orientation. 2. for information source, impulse buying group seemed more to use various information sources than unimpulse buying group, such as advertising of newspaper, magazin or TV, experience, salespersons' opinions. 3. For perceived service quality, impulse buying group was more likely to be effected by events of store, product advertisement, and opening/closing time of store. But demographic characteristics doesn't significant differences between impulse-group and unimpulse-buying group of elderly women. This study suggests some implications and strategies for silver fashion market.

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A study on the Relationship between Market Orientation, Localization and Performance: The case of Korean firms operating in China (중국진출 한국기업의 시장지향성, 현지화, 성과의 관계에 관한 연구)

  • Kang, Dae-Kyong
    • International Commerce and Information Review
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    • v.12 no.2
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    • pp.161-182
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    • 2010
  • This study tried to analyzed the relationship between market orientation, localization and performance in order to suggest to a methodology for performance 7hypothesis were constructed for analysis based on previous literature review. The results of empirical analysis shows that market orientation gave significant effect on firm's performance and localization. Localization also positively related to firm's performance. These result explains that firms which try to take superior of performance must build high level of market orientation should be realized and reacted the complicated market situation. such as consumer needs, competitor's action, change of technology and provider's action, etc. For this, management of uncertainty should be required through the high level of information-oriented.

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Study on AHRS Sensor for Unmanned Underwater Vehicle

  • Kim, Ho-Sung;Choi, Hyeung-Sik;Yoon, Jong-Su;Ro, P.I.
    • International Journal of Ocean System Engineering
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    • v.1 no.3
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    • pp.165-170
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    • 2011
  • In this paper, for the accurate estimation of the position and orientation of the UUV (unmanned underwater vehicle), an AHRS (Attitude Heading Reference System) was developed using the IMU (inertial measurement unit) sensor which provides information on acceleration and orientation in the object coordinate and the initial alignment algorithm and the E-KF (extended Kalman Filter). The initial position and orientation of the UUV are estimated using the initial alignment algorithm with 3-axis acceleration and geomagnetic information of the IMU sensor. The position and orientation of the UUV are estimated using the AHRS composed of 3-axis acceleration, velocity, and geomagnetic information and the E-KF. For the performance test of the orientation estimation of the AHRS, a testbed using IMU sensor(ADIS16405) and DSP28335 coded with an E-KF algorithm was developed and its performance was verified through tests.

Health Consciousness and Health Information Orientation on Health Information Searching Behaviors of Middle-Aged Adults (중년층의 건강관심도와 건강정보추구도가 인터넷 건강정보 검색행동에 미치는 영향)

  • Lee, Hawyoung;Oh, Sanghee
    • Journal of the Korean Society for information Management
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    • v.38 no.3
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    • pp.73-99
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    • 2021
  • The purpose of this study is to analyze the health information use experience of middle-aged people in their 40s and 50s and to observe and analyze their health information search behaviors according to health consciousness and health information orientation. This study uses Information Foraging Theory with the concept of information scents which leads users to detect and collect cues in information searching. Types and contents of information cues that middle-aged people use when searching for health information were investigated. Also, how their health consciousness and health information orientation affected using information cues were analyzed. Three methods of research were used; (1) pre-interviews, (2) search experiments, and (3) post-interviews. Thirty-two middle-aged people participated in the study. Their performance on health information searching was recorded and referred to in the post-interviews using a think-aloud protocol. Findings presented that middle-aged people's health consciousness and health information orientation affected the perception of information scents in health information search; those with high health consciousness and health information orientation consider the text made by the government office the most critical information cues. We believe findings from this study could be used for public libraries or non-profit institutions to understand middle-aged people's health information behaviors to design education programs for information retrieval considering users' health consciousness and health information orientation. Findings could also contribute to Internet portal site or health-related web site designers developing strategies for middle-aged users to access health information effectively.