• 패션비즈니스
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• 제28권3호
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• pp.16-33
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• 2024

This study investigated the role of YouTube in providing fashion information and explored how fashion companies and individual YouTubers used this platform to communicate with consumers and disseminate fashion contents. This research identified two main types of YouTube information providers: fashion companies and fashion YouTubers. It focused on characteristics of YouTube fashion information (such as informativity, novelty, usefulness, authenticity, and enjoyment) and their impact on consumer needs satisfaction, information satisfaction, and information acceptance. An online survey was conducted with female consumers aged 20 to 39 years, analyzing responses to assess how YouTube fashion information affected consumer behavior and decision-making. Using SPSS for statistical analysis, results indicated that usefulness and enjoyment significantly influenced information acceptance, particularly with fashion companies showing a stronger impact from usefulness, while authenticity and enjoyment were more influential for fashion YouTubers. Moreover, mediating effects of consumer needs satisfaction and information satisfaction on the relationship between fashion information characteristics and information acceptance were examined. Findings revealed that various characteristics had different mediating effects based on whether the information provider was a fashion company or a fashion YouTuber. Notably, enjoyment and authenticity played crucial roles in mediating consumer needs satisfaction. Overall, this study provides insights into how YouTube serves as a vital channel for fashion information, influencing consumer satisfaction and behavior. It also offers practical implications for fashion marketers on how to leverage YouTube effectively to meet consumer needs and enhance information acceptance, thereby proposing strategic marketing recommendations for fashion companies and YouTubers.

• 한국산업정보학회논문지
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• 제24권1호
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• pp.125-144
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• 2019

본 연구는 직업전문학교 학생들의 진로결정몰입(진로탐색몰입과 진로대안배제경향)이 자기결정성(자율성, 유능감, 관계성)과 진로준비행동 간에 매개효과를 나타내는지 분석함으로써 진로준비에 대한 구체적이고 실질적인 전략마련에 대한 시사점을 제공하고자 하였다. 연구대상은 서울소재 A직업전문학교 258명이었으며 위계적 중다회귀 분석을 실시하였다. 연구결과는 첫째 진로결정몰입(진로탐색몰입, 진로대안배제경향)은 자기결정성과 진로준비행동 간에 부분매개효과가 있음을 확인하였다. 둘째, 자기결정성(유능감, 자율성, 관계성)은 진로준비행동을 예측하였고 이 중 관계성이 상대적으로 가장 큰 영향을 끼치고 있었다. 이와 같은 연구결과는 직업전문학교 학생들의 진로준비 행동을 효과적으로 강화하기 위해서 자기결정성과 진로결정몰입을 높일 수 있는 학습 환경의 조성과 그에 상응하는 진로프로그램 개발이 필요함을 시사한다.

• Human Ecology Research
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• 제61권2호
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• pp.247-261
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• 2023

The purpose of this study was to examine the effect of consumer consumption behavior on sustainable consumption through social media and to verify the mediating effects of social connectedness on sustainable consumption. A survey comprising 222 men and women in their 20s and 30s was conducted in which their consumption expression behavior, sustainable consumption and social connectedness were measured. The results were analyzed using SPSS Process Macro Model 4 and it was found that consumers who shared a considerable amount of personal information on their lifestyle on social media as a means of self-expression exhibited a higher level of sustainable consumption. It also became apparent that the degree of consumption expression behavior had a positive effect on social connectedness and that social connectedness had a positive impact on sustainable consumption by mediating the degree of consumption-focused self-expression on social media. Based on these results, it was confirmed that social media can serve as a mechanism to lead consumers' consumption behavior beyond providing a basis for forming a human network. Implications for the impact of social media on consumption behavior were presented, and proposals for exploring the environment in which sustainable consumption can be activated were suggested, together with ways in which new media can be utilized. The findings from this study indicate that sharing consumption behavior and having a broad range of connections on social media can create an environment in which sustainable consumption is promoted.

• International Journal of Internet, Broadcasting and Communication
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• 제14권2호
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• pp.1-9
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• 2022

The influence of information sensitivity during the COVID-19 pandemic on perceived risk and personal preventive behaviors of consumers in China had been investigated. The participants were Chinese individuals experiencing the pandemic as it happened. Participants voluntarily completed an online questionnaire to provide their COVID-19 information sensitivity, their perceived COVID-19 risk, preventive behavior and their respective age. Our study discovered that COVID-19 information sensitivity positively influence perceived risk and preventive behavior. Moreover, young individuals show higher levels of online information sensitivity, which influenced their personal protective behavior when compared to that of middle-aged and elderly participants. Furthermore, Perceived risk significantly affected preventive behaviors. The results of this study may assist the government and marketeers in comprehending information sensitivity which can affect consumers' protective behavior toward reducing COVID-19 infections.

• 경영과정보연구
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• 제3권
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• pp.353-398
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• 1999

In the more than one decade, studies of organizational citizenship behavior(OCB) have increased continuously, research on the role of job satisfaction and organizational commitment upon the relationships between OCB and Job characteristics, however, is very scarce. This study analyzed comprehensively existing studies of OCB, designed a model of mediating role of behavioral performance(job satisfaction, organizational commitment), and generated three hypotheses inherent in the model. To design the model and generate the hypotheses, this study conducted a comprehensive literature survey on OCB. To test the hypotheses, this study collected data from 847 employees at 12 large general hospitals in Pusan area through a questionnaire survey and conducted the three step mediated regression analysis using the SAS-PC Package. Conclusively, job characteristics tend to be the most influential antecedents affecting not only through mediating factors but also directing to OCB. These and other major findings from this study imply that existing American studies may be applicable the Korean organizations and that this study may complement the deficiencies of the existing studies.

• Asia pacific journal of information systems
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• 제19권2호
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• pp.73-94
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• 2009

The general aspects for the future warfare shows that the concept of firepower and maneuver centric warfare has been replacing with that of information and knowledge centric warfare. Thus, some developed countries are now trying to establish the information systems to perform intelligent warfare and innovate defense operations. The C4I(Command, Control, Communication, Computers and Intelligence for the Warrior) systems make it possible to do modern and systematic war operations. The basic idea of this study is to investigate how TAM(Technology Acceptance Model) can explain the acceptance behavior in military organizations. Because TAM is inadequate in explaining the acceptance processes forcomplex technologies and strict organizations, a revised research model based upon TAM was developed in order to assess the usage of the C4I system. The purpose of this study is to investigate factors affecting the usage of C4I in the Korean Army. The research model, based upon TAM, was extended through a belief construct such as self-efficacy as one of mediating variables. The self-efficacy has been used as a mediating variable for technology acceptance, and the variable was included in the research model. The external variables were selected on the basis of previous research. The external variables can be classified into following: 1) technological, 2) organizational, and 3) environmental factors on the basis of TOE(Technology-Organization-Environment) framework. The technological factor includes the information quality and the task-technology fitness. The organizational factor includes the influence of senior colleagues. The environmental factor includes the education/train data. The external variables are considered very important for explaining the behavior patterns of information technology or systems. A structured questionnaire was developed and administrated to those who were using the C4I system. Total 329 data were used for statistical data analyses. A confirmatory factor analysis and structured equation model were used as main statistical methods. Model fitness Indexes for measurement and structured models were verified before all 18 hypotheses were tested. This study shows that the perceived usefulness and the self-efficacy played their roles more than the perceived ease of use did in TAM. In military organizations, the perceived usefulness showed its mediating effects between external variables and dependent variable, but the perceived ease of use did not. These results imply that the perceived usefulness can explain the acceptance processes better than the perceived ease of use in the army. The self-efficacy was also used as one of the three mediating variables, and showed its mediating effects in explaining the acceptance processes. Such results also show that the self-efficacy can be selected as one possible belief construct in TAM. The perceived usefulness was influenced by such factors as senior colleagues, the information quality, and the task-technology fitness. The self-efficacy was affected by education/train and task-technology fitness. The actual usage of C4I was influenced not by the perceived ease of use but by the perceived usefulness and selfefficacy. This study suggests the followings: (1) An extended TAM can be applied to such strict organizations as the army; (2) Three mediation variables are included in the research model and tested at real situations; and (3) Several other implications are discussed.

• Asia pacific journal of information systems
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• 제30권4호
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• pp.919-945
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• 2020

Social media platforms such as Instagram and Facebook lead to potential security risks, which consequently raise public concerns about privacy. However, most people rarely make active efforts to protect their personal data, even though they have shown increasing concerns about privacy. Therefore, this study examines the factors that determine social media users' behavior of using privacy settings and testifies the existence of privacy paradox in such a context. In addition, it investigates the mediating effects of implementation intentions on the relationship between intentions and behaviors. In the study, we collected data through questionnaires, and the respondents were undergraduate and graduate students in South Korea. After a pilot test (n = 92) and a set of face-to-face interviews, 266 usable responses were retrieved for data analysis finally. The results confirmed the existence of the privacy paradox regarding the use of social media privacy settings. And the implication intention did positively mediate the relationship between intention and behavior in the context of social media privacy settings. To the best of our knowledge, our study is the first in the information privacy literature to introduce the notion of implementation intention which is a much more powerful explanation and prediction of actual behavior than the (behavioral) intention.

• 융합정보논문지
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• 제9권10호
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• pp.122-132
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• 2019

본 연구의 목적은 어머니의 양육행동이 유아의 공격성에 미치는 영향과 그 과정에서 유아의 자기통제력의 매개효과를 검증하는데 있다. 이를 위해 한국아동패널 7차년도 자료를 활용하여 만 5세 아동을 대상으로 본 연구에 부합하는 1,524명을 표본으로 추출하였다. 연구분석은 위계적 회귀분석 방법과 Sobel test를 활용하였으며, 다음과 같은 연구결과가 도출되었다. 첫째, 어머니의 온정적 양육행동은 유아의 공격성을 감소시키는 것으로 나타났지만, 어머니의 통제적 양육행동은 공격성에 영향을 미치지 않는 것으로 나타났다. 둘째. 유아의 자기통제력은 공격성에 부적인 영향을 미치는 것으로 나타났다. 셋째, 어머니의 온정적 양육행동과 유아의 공격성의 관계에서 자기통제력의 부분매개효과가 나타났다. 이러한 연구결과를 토대로 유아의 공격성을 낮추기 위한 다양한 프로그램의 개발과 보육현장에서의 실천적 대안을 제시하였다.

• 융합정보논문지
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• 제7권6호
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• pp.237-244
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• 2017

본 연구는 유아기 자녀를 양육하고 있는 아버지를 대상으로 하여 부부갈등과 우울, 양육행동의 관련성과 더불어 부부갈등, 우울, 양육행동이 관련되는 과정에서 우울의 매개효과를 살펴보았다. 한국아동패널 5차년도 자료를 사용하여 아버지가 지각한 부부갈등과 우울, 양육행동의 구조적 관계를 분석하였다. 연구의 자료 분석 결과, 부부갈등은 우울에 직접적인 영향을 미치고, 우울은 양육행동에 유의한 영향을 미쳤다. 구조모형 분석 결과를 살펴보면, 부부갈등은 양육행동에 직접적인 영향을 미치며, 또한, 우울을 통해 양육행동에 간접적인 영향을 미치는 것으로 나타났다. 본 연구는 아버지의 부부갈등이 우울을 통해 양육행동에 영향을 미친다는 것을 밝힘으로써 부부갈등과 우울, 양육행동의 관련성에서 우울의 매개효과를 확인하였다.

• Asian Journal of Business Environment
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• 제12권4호
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• pp.1-12
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• 2022

Purpose: This study mainly aims to investigate the connection between job satisfaction and organizational citizenship behavior of bank employee. Another objective of this study is to check out the mediating impact of perceived organizational politics of bank personnel on the connection between their job happiness and citizenship behavior. Research design, data and methodology: Snowball sampling is utilized in this study, which is done among bank personnel at different public and private banks across north-eastern region of Bangladesh as well as information is accumulated through the use of a five-point Likert-scale questionnaire. IBM SPSS v22, Andrew F. Hayes process macro v3.5 and SmartPLS 3 are used to complete descriptive and inferential statistics. Results: The study results explore that employees' political perception has a negative influence on organizational citizenship behavior where bank employees' job happiness has a positive impact on structural citizenship manners and negative impact on perceived organizational politics. Surprisingly, perceptions of organizational politics were found to have an insignificant mediating effect on the connection between job satisfaction and organizational citizenship behavior. Conclusions: The present study reveals that satisfied bank personnel shows positive and constructive actions toward their organization where their political perception has an insignificant mediation.