• Title/Summary/Keyword: Information Dissemination

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The Study of Online Marketing's Impact of Food Service Companies on the Purchasing Behavior Itself and Brand Recognition of New Brand of Menu : Focusing on Viral Marketing (외식기업의 온라인 마케팅을 통한 외식메뉴 구매형태 및 신규브랜드 인식에 관한 연구 : 바이럴마케팅을 중심으로)

  • Kang, Byong-Nam;Moon, Sung-Sik
    • Culinary science and hospitality research
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    • v.23 no.8
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    • pp.173-183
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    • 2017
  • The purpose of this study is to investigate the causal relationship between new brand awareness and new brand awareness according to type of restaurant menu purchase information. This study will provide basic research data on viral marketing strategy through online marketing of restaurant companies. The purpose of this study is to investigate the effect of information obtained through blog information and SNS advertisement on word effect (information acceptance and information transfer) and to investigate the effect of word of mouth effect on consumers' purchase intention. A total of 206 samples were used for this analysis and regression analysis was performed using SPSS 18.0. The results of the study are as follows. First, experience type, timely relevance and consensus among the characteristics of blog information affect information acceptance. Experience, and accuracy are affecting information delivery. Second, information discomfort among the characteristics of SNS advertising information influences the acceptance of information. Information, entertainment and trust are affecting information dissemination. Third, information acceptance and information diffusion affect purchase intention.

An Analysis of Image Use in Twitter Message (트위터 상의 이미지 이용에 관한 분석)

  • Chung, EunKyung;Yoon, JungWon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.24 no.4
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    • pp.75-90
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    • 2013
  • Given the context that users are actively using social media with multimedia embedded information, the purpose of this study is to demonstrate how images are used within Twitter messages, especially in influential and favorited messages. In order to achieve the purpose of this study, the top 200 influential and favorited messages with images were selected out of 1,589 tweets related to "Boston bombing" in April 2013. The characteristics of the message, image use, and user are analyzed and compared. Two phases of the analysis were conducted on three data sets containing the top 200 influential messages, top 200 favorited messages, and general messages. In the first phase, coding schemes have been developed for conducting three categorical analyses: (1) categorization of tweets, (2) categorization of image use, and (3) categorization of users. The three data sets were then coded using the coding schemes. In the second phase, comparison analyses were conducted among influential, favorited, and general tweets in terms of tweet type, image use, and user. While messages expressing opinion were found to be most favorited, the messages that shared information were recognized as most influential to users. On the other hand, as only four image uses - information dissemination, illustration, emotive/persuasive, and information processing - were found in this data set, the primary image use is likely to be data-driven rather than object-driven. From the perspective of users, the user types such as government, celebrity, and photo-sharing sites were found to be favorited and influential. An improved understanding of how users' image needs, in the context of social media, contribute to the body of knowledge of image needs. This study will also provide valuable insight into practical designs and implications of image retrieval systems or services.

Information Networking and its Application in the Digital Era with Illustration from the University of Port Harcourt Library

  • Umeozor, Susan Nnadozie
    • International Journal of Knowledge Content Development & Technology
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    • v.9 no.2
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    • pp.33-44
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    • 2019
  • This paper discussed the factors that necessitated information networking, types of networks, benefits of information networking, library information networking and the University of Port 0Harcourt library network initiatives. Information networking is a process of communication, exchange of ideas, resource sharing and collaboration between individuals, organizations, institutions and libraries and it is facilitated by ICTs and the internet for improved accessibility. It has been brought about by information explosion, rapid advancement in information communication technologies, inadequate funding and increased demand for quality information. Networks can be classified into local, national, regional, and international networks and are formed to serve different categories of user communities. Benefits of information networking include resource sharing, on-line conferences and participation in programmes at distant centers, collaboration among scholars in different countries. Communication flow through the internet, social media, and electronic mail. Library information networking started with the interlibrary loan which has metamorphosed into library consortia in which groups of libraries partner to coordinate activities, share resources and combine expertise. The University of Port Harcourt Library network initiatives started with an e-granary (a CD ROM) and the establishment of a local area network. The library subscribes to more than 10 electronic databases. Information networking has greatly improved the sharing of resources in acquisition and dissemination of information resources since no single institution can acquire the overwhelming number of information resources in their various formats.

Designing a Mobile Based Library Information and Service Delivery System: A Model Plan for Libraries of Bangladesh

  • Elahi, Md. Hasinul
    • Journal of Information Science Theory and Practice
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    • v.4 no.3
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    • pp.57-70
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    • 2016
  • Purpose The purpose of the study is to identify the need of a mobile based library information and service delivery system in developing countries, identify the services that are possible to provide with the help of mobile phones and their applications, design a mobile based library information and service delivery system, and identify major challenges regarding mobile based library information and service delivery systems.Design/ Methodology/ Approach The research is exploratory in nature. This paper is based on a review of literature, survey information, and on the author’s own viewpoints. A comprehensive search of scientific literature has been done along with a survey for validating the necessity of designing mobile based library information and service delivery systems. Responses to closed-ended questions in particular on 7-point Likert scales were analyzed using the descriptive analysis techniques of SPSS 20.0 and responses to other closed-ended questions were analyzed using general statistics.Findings The research indicates that users of academic libraries, especially students and faculty members, have a positive notion regarding designing and implementing a mobile based library information and service delivery system. It also reveals user opinions regarding the possible problems associated with the design and implementation of a mobile based library information and service delivery system.Originality The paper explores mobile based library information and service delivery systems for better and faster service provision to its potential users.

Design and Implementation of a Syndication System for the Dissemination of Industrial Technology Contents (산업기술 콘텐츠 유통을 위한 신디케이션 시스템 설계 및 구현)

  • Moon Young-Su;Lee Sang-Hwan;Yi Tae-Seok;Shin Su-Mi;Shin Ki-Jeong
    • Annual Conference of KIPS
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    • 2004.11a
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    • pp.93-96
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    • 2004
  • 인터넷이 정보사회의 핵심 역할을 담당하면서 각 산업별로 생성되는 방대한 양의 콘텐츠들이 디지털화 되고, 각 인터넷 사이트는 고객의 수요에 따라 다양한 콘텐츠 선점을 통한 사이트의 경쟁력을 높이려 경주하고 있으나 자체 생산과 관리의 한계로 콘텐츠 신디케이션이 등장하였다. 그러나 산업기술 콘텐츠 신디케이터의 입장에서는 다양한 분류와 콘텐츠 제공업체(CP)에 따라서 서로 다른 데이터 표현으로 인하여 정보 수집에 있어 표준화된 프레임웍이 요원하였다. 따라서 이러한 문제점에 기초하여 관련 산업과 국제표준을 고찰해보고 융화시켜 국내 현실에 맞는 범용의 메타정보 프레임웍 구축을 통한 산업기술 콘텐츠 신디케이션 시스템을 설계 및 구현하고자 한다.

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Building Bridges: Eurocentric to Intercultural Information Ethics

  • Gautam, Ayesha;Singh, Deepa
    • Journal of Contemporary Eastern Asia
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    • v.20 no.1
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    • pp.151-168
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    • 2021
  • Misguided use, manipulation, misappropriation, disruption and mismanagement of Information deeply affects the infosphere as well as the social and moral fabric of a society. Information ethics is an attempt to bring the creation, organization, dissemination, and use of information within the ambit of ethical standards and moral codes. The diverse and inherently pluralistic nature of societies however puts forth an additional demand on us - to come up with an intercultural information ethics. An intercultural ethics which is other-centric, context sensitive and workable without being homogenizing, patronizing and colonizing. An endeavor in that direction has already been made by proponents of intercultural information ethics like: Charles M. Ess, Fay Sudweeks, Rafael Capurro, Pak-Hang Wong, Soraj Hongladarom et al. In our paper, we propose that the kind of ethical pluralism being sought in the domain of information ethics can be attained by having a reappraisal of the current methodological strategies, by casting a critical relook at the Eurocentric ethical model. This paper analyses the current framework of Intercultural Information Ethics. And in an endeavour to move towards an all-encompassing, other-centric, workable, intercultural, harmonious and compassionate model of 'Pluralistic Information Ethics', it proposes the Indian / Asian philosophical method of 'Samvāda' to the current inventory which includes methods like: 'parrhesia/free speech' and 'interpretive phronēsis.

Causal Relationship Between Information Perception and Preventive Behaviors of COVID-19 Among Working Age People in Bangkok and Metropolitan Area, Thailand

  • Thanuttha Suwannakas;Vipakorn Vadhanasin;Sasipimol Prapinpongsakorn
    • Journal of Information Science Theory and Practice
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    • v.12 no.4
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    • pp.64-77
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    • 2024
  • This study aims to examine the causal relationship between information perception and preventive behaviors regarding COVID-19 among working-age people in Bangkok and the metropolitan area of Thailand. The study investigated how information exposure, interpretation, and retention influence hygiene practices, virus spread prevention, health maintenance, and digital lifestyle adaptations among working-age individuals. Employing quantitative research methods, the sample group consisted of 421 working-age people in Bangkok and the metropolitan area. Data collection was conducted using a questionnaire. Analysis involved descriptive statistics, confirmatory factor analysis, and structural equation modeling. The results showed that the measurement model was well fitted to the empirical data. The findings reveal a significant correlation between information perception and the implementation of preventive measures among the working-age population in Bangkok, highlighting the pivotal role of accurate and effective information dissemination in influencing public behavior, especially now that COVID-19 has become a more manageable aspect of everyday life.

Framework Development for Efficient National R&D Information (국가R&D 정보의 효율적인 프레임워크 구상에 관한 연구)

  • You, Beom-Jong;Lee, Hyung-Jin
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.15 no.2
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    • pp.27-48
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    • 2004
  • Research and development projects in Research and development projects in Korea are ineffectively conducted due to the lack of a system for effectively planning, conducting and disseminating the result of the research projects. In this study, we have designed a framework for system that can be used in the planning and managing stage of National R & D information to guarantee standardization and extendability of the information. A national R & D technology information portal system for managing the distributed national R & D information on a single database is suggested based on this framework for the construction of a more effective information support system and the dissemination of national R & D information between researchers.

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ASTAS: Architecture for Scalable and Transparent Anycast Services

  • Stevens, Tim;De Leenheer, Marc;Develder, Chris;De Turck, Filip;Dhoedt, Bart;Demeester, Piet
    • Journal of Communications and Networks
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    • v.9 no.4
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    • pp.457-465
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    • 2007
  • Native information provider(IP) anycast suffers from routing scalability issues and the lack of stateful communication support. For this reason, we propose architecture for scalable and transparent anycast services(ASTAS), a proxy-based architecture that provides support for stateful anycast communications, while retaining the transparency offered by native anycast. Dynamic resource assignment for each initiated session guarantees that a connection is established with the most suitable target server, based on network and server conditions. Traffic engineering in the overlay can be realized in an effective way due to the dissemination of aggregated state information in the anycast overlay. To minimize the total deployment cost for ASTAS architectures, we propose optimized proxy placement and path finding heuristics based on look-ahead information gathered in network nodes. Contrary to a regular integer linear program(ILP) formulation, these heuristics allow to optimize proxy placement in large networks. A use case on a European reference network illustrates that lower proxy costs enable proxy deployment closer to the end-users, resulting in a reduced network load.

An Empirical Study on the Effect of the Use of Information Technology on Revisit Intention of Theatre Audiences (연극작품 연출에서의 정보기술 활용이 관객 재방문의도에 미치는 영향에 관한 실증연구)

  • Choi, Ji-Ae;Kwon, Ohbyung
    • The Journal of Information Systems
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    • v.28 no.4
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    • pp.223-250
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    • 2019
  • Purpose As the 4th Industrial Revolution proceeded, attempts to direct and utilize information technology such as robots and drones in plays have been active. Information technology, such as AI or media art, which is applied in the production of theater productions, shapes the possibility of expressing the difficulty of actors, the effectiveness of dramatic effects, and the illusion. Despite the inconsistent effects of information technology on theatrical studies, little has been done despite the fact that the research on what factors affect the audience's satisfaction through the play. Hence, The purpose of this study is to demonstrate the characteristics of information technology and theater, especially audience's revisit intention. Design/methodology/approach The research model combining the theory of task-technology fit and the experience-economic model is presented. Findings The results of the empirical analysis suggest that the fit of information technology and theatrical task enriches the audience's experience and has a beneficial effect on the dissemination and export of contents management of art management in terms of revisit as a consumer and production of theatrical performing arts. This leads to the conclusion that task-technical fit and experiential economy could be applied to the field of performing arts in theater. It may also give useful implications to related producers such as producers, directors, and actors.