• Title/Summary/Keyword: Information Cue

Search Result 191, Processing Time 0.022 seconds

Dual Effect of Price in E-Commerce Environment: Focusing on Trust and Distrust Building Processes

  • Lee, Jung
    • Asia pacific journal of information systems
    • /
    • v.24 no.3
    • /
    • pp.393-415
    • /
    • 2014
  • This study examines the dynamics of trust and distrust at different price levels. We first note that trust and distrust are built with cognitive and affective foundations, and price is viewed as a financial burden or product quality information. Then, we relate price changes to trust and distrust, and hypothesize their interactions: price as a quality cue will positively moderate the cognitive dimension of trust, whereas price as financial burden will negatively moderate the affective dimensions of trust and distrust. We surveyed 263 online mall shoppers in Korea. Among our eight hypotheses, six are fully supported and two are partially supported. The result shows that price perception interacts with both the cognitive and affective dimensions of trust and distrust, but its specific impacts are distinguished by the price perceptions, whether it is financial burden or product quality information.

Face Detection using Goal-Directed Attention Based on Integration of Top-Down Cue and Bottom-Up Saliency (상향식 돌출과 하향식 단서 결합 기반 목표 지향적 주의집중모델을 이용한 얼굴검출)

  • Lee, Yu-Bu;Lee, Suk-Han
    • Proceedings of the Korean Information Science Society Conference
    • /
    • 2012.06c
    • /
    • pp.329-331
    • /
    • 2012
  • 본 논문에서는 영상에서의 시각적 자극의 특징에 의한 돌출과 특정 대상에 관련한 단서들간의 상호작용에 기반하여 얼굴을 검출하는 주의집중모델을 제안한다. 제안하는 모델은 얼굴에 대한 하향식 다중 단서로 모양(shape), 피부색(skin color), 밝기(luminance), 거리에 대응하는 크기, 깊이 등을 사용하며 이들 단서들이 상향식 프로세스와의 상호작용을 통해 목표하는 얼굴을 검출하도록 유도하는 상향식/하향식 결합에 기반한다. 제안하는 방법은 크기 및 회전변화를 갖는 다수의 얼굴을 포함한 영상에서 얼굴검출을 수행함으로써 성능을 검증하였다.

A Study on Personal Live Broadcasting Systems (개인 생방송 시스템 연구)

  • Yim, Jaegeol;Joo, Jaehun;Woo, Jinseok;Bae, Thomas
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2013.01a
    • /
    • pp.55-58
    • /
    • 2013
  • 본 논문은 실시간 개인 생방송 시스템 구현 사례를 소개한다. 본 시스템은 개인용 단말기에서 실행되면서 개인이 실시간 생방송을 할 수 있는 환경을 제공하는 클라이언트 프로그램, 클라이언트에서 웹캠코더로 제작된 영상을 참조영상, 이미지, 문자 등과 합성하여 HDMI, SDI, RTSP 출력을 제공하는 데이터 관리 프로그램, 그리고 방송스케줄 등록과 큐 쉬트(Cue Sheet) 등록 기능 및 사용자 관리 기능을 제공하는 운영관리 프로그램 등으로 구성된다. 본 시스템의 특징은 생방송 지연 시간이 1초 미만이며, 방송 영상과 배경화면을 합성하는 기능, 그리고 고화질 영상을 출력하는 기능을 제공하는 것이다.

  • PDF

The Effects of Cancer-related Information Search From Media as Communication Cues on Health Behavior (행위단서인 매체에서 암관련 정보추구 유무가 건강행위에 미치는 영향)

  • Hong, Seokmin
    • Journal of Korean Academy of Nursing Administration
    • /
    • v.19 no.1
    • /
    • pp.76-86
    • /
    • 2013
  • Purpose: This study was done to examine the effects of information searches from media as communication cues for health behavior, specifically smoking, drinking liquor, cancer examinations, and regular exercise. Methods: Data were collected through a web survey with a sample size of 600 and analyzed using SPSS 18.0. Results: The results show that the newspaper as a communication cue has an effect on health behavior such as regular exercise and smoking, whereas television only affects regular exercise. Conclusion: The results indicate that there are differences between media as communication cues to improve health behavior and that messages related to health information should be exposed with cautious consideration to media choice so as to increase the effects of message. Managerial implications of the study results are suggested.

Conceptualization of Joint Attention - Triadic relationship between Target, Cue and Attentive Response (공동주의의 개념화 - 목표물, 단서 그리고 주의반응간의 삼자관계)

  • Lee, KangWoo;Shin, Myoung-Hee
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2014.01a
    • /
    • pp.145-147
    • /
    • 2014
  • 공동주의는 사회적 개체간의 지각적 경험을 공유하는 상호작용과정으로, 최근 인간-로봇 상호작용연구와 관련해서 로봇 공학자의 관심이 커지고 있다. 발달심리학에 기초한 기존의 developmental robotics의 접근과는 달리, 본 연구에서는 사전단서 패러다임을 이용해서 목표물, 단서, 주의반응 간의 삼자관계를 수학적으로 개념화하였다. 간단한 목표물 탐사과제를 통해서 계산모형의 수행을 검증하였다. 연구결과에서는 컴퓨터 시스템의 시각적 주의 모형이 사용자가 지시하는 단서(손가락 지시)의해 목표물(이온음료)을 주의를 할당하는 것을 보였다. 본 연구는 심리학에서 연구된 사전단서 패러다임을 인간-로봇 상호작용에 적용될 수 있음을 보여준다.

  • PDF

Applying the Multiple Cue Probability Learning to Consumer Learning

  • Ahn, Sowon;Kim, Juyoung;Ha, Young-Won
    • Asia Marketing Journal
    • /
    • v.15 no.3
    • /
    • pp.159-172
    • /
    • 2013
  • In the present study, we apply the multiple cue probability learning (MCPL) paradigm to examine consumer learning from feedback in repeated trials. This paradigm is useful in investigating consumer learning, especially learning the relationships between the overall quality and attributes. With this paradigm, we can analyze what people learn from repeated trials by using the lens model, i.e., whether it is knowledge or consistency. In addition to introducing this paradigm, we aim to demonstrate that knowledge people gain from repeated trials with feedback is robust enough to weaken one of the most often examined contextual effects, the asymmetric dominance effect. The experiment consists of learning session and a choice task and stimuli are sport rafting boats with motor engines. During the learning session, the participants are shown an option with three attributes and are asked to evaluate its overall quality and type in a number between 0 and 100. Then an expert's evaluation, a number between 0 and 100, is provided as feedback. This trial is repeated fifteen times with different sets of attributes, which comprises one learning session. Depending on the conditions, the participants do one (low) or three (high) learning sessions or do not go through any learning session (no learning). After learning session, the participants then are provided with either a core or an extended choice set to make a choice to examine if learning from feedback would weaken the asymmetric dominance effect. The experiment uses a between-subjects experimental design (2 × 3; core set vs. extended set; no vs. low vs. high learning). The results show that the participants evaluate the overall qualities more accurately with learning. They learn the true trade-off rule between attributes (increase in knowledge) and become more consistent in their evaluations. Regarding the choice task, there is a significant decrease in the percentage of choosing the target option in the extended sets with learning, which clearly demonstrates that learning decreases the magnitude of the asymmetric dominance effect. However, these results are significant only when no learning condition is compared either to low or high learning condition. There is no significant result between low and high learning conditions, which may be due to fatigue or reflect the characteristics of learning curve. The present study introduces the MCPL paradigm in examining consumer learning and demonstrates that learning from feedback increases both knowledge and consistency and weakens the asymmetric dominance effect. The latter result may suggest that the previous demonstrations of the asymmetric dominance effect are somewhat exaggerated. In a single choice setting, people do not have enough information or experience about the stimuli, which may lead them to depend mostly on the contextual structure among options. In the future, more realistic stimuli and real experts' judgments can be used to increase the external validity of study results. In addition, consumers often learn through repeated choices in real consumer settings. Therefore, what consumers learn from feedback in repeated choices would be an interesting topic to investigate.

  • PDF

Prosodic Break Index Estimation using LDA and Tri-tone Model (LDA와 tri-tone 모델을 이용한 운율경계강도 예측)

  • 강평수;엄기완;김진영
    • The Journal of the Acoustical Society of Korea
    • /
    • v.18 no.7
    • /
    • pp.17-22
    • /
    • 1999
  • In this paper we propose a new mixed method of LDA and tri-tone model to predict Korean prosodic break indices(PBI) for a given utterance. PBI can be used as an important cue of syntactic discontinuity in continuous speech recognition(CSR). The model consists of three steps. At the first step, PBI was predicted with the information of syllable and pause duration through the linear discriminant analysis (LDA) method. At the second step, syllable tone information was used to estimate PBI. In this step we used vector quantization (VQ) for coding the syllable tones and PBI is estimated by tri-tone model. In the last step, two PBI predictors were integrated by a weight factor. The proposed method was tested on 200 literal style spoken sentences. The experimental results showed 72% accuracy.

  • PDF

Eigen Value Based Image Retrieval Technique (Eigen Value 기반의 영상검색 기법)

  • 김진용;소운영;정동석
    • The Journal of Information Technology and Database
    • /
    • v.6 no.2
    • /
    • pp.19-28
    • /
    • 1999
  • Digital image and video libraries require new algorithms for the automated extraction and indexing of salient image features. Eigen values of an image provide one important cue for the discrimination of image content. In this paper we propose a new approach for automated content extraction that allows efficient database searching using eigen values. The algorithm automatically extracts eigen values from the image matrix represented by the covariance matrix for the image. We demonstrate that the eigen values representing shape information and the skewness of its distribution representing complexity provide good performance in image query response time while providing effective discriminability. We present the eigen value extraction and indexing techniques. We test the proposed algorithm of searching by eigen value and its skewness on a database of 100 images.

  • PDF

Video Object Extraction in Compressed Domain (압축영역의 비디오 객체 추출)

  • Kim, Dong-Wook;Kim, Jin-Tae
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.9 no.1
    • /
    • pp.123-127
    • /
    • 2005
  • This paper addresses the problem of extracting video objects from compressed video signals. Compressed videos include several informations about moving objects. An useful cue for object segmentation is motion vector per macroblock which sparse in MPEG. We propose a method for automatically estimating and extracting moving objects using motion vectors of macroblocks in this work.

Depth estimation and View Synthesis using Haze Information (실안개를 이용한 단일 영상으로부터의 깊이정보 획득 및 뷰 생성 알고리듬)

  • Soh, Yong-Seok;Hyun, Dae-Young;Lee, Sang-Uk
    • Proceedings of the Korean Society of Broadcast Engineers Conference
    • /
    • 2010.07a
    • /
    • pp.241-243
    • /
    • 2010
  • Previous approaches to the 2D to 3D conversion problem require heavy computation or considerable amount of user input. In this paper, we propose a rather simple method in estimating the depth map from a single image using a monocular depth cue: haze. Using the haze imaging model, we obtain the distance information and estimate a reliable depth map from a single scenery image. Using the depth map, we also suggest an algorithm that converts the single image to 3D stereoscopic images. We determine a disparity value for each pixel from the original 'left' image and generate a corresponding 'right' image. Results show that the algorithm gives well refined depth maps despite the simplicity of the approach.

  • PDF