• Journal of Information Technology Applications and Management
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• v.16 no.4
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• pp.93-107
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• 2009

This study investigated consumer preferences for Internet medical information service in China using the multi-attribute utility theory. The multi-attribute utility theory is a compositional approach for modeling consumer preferences wherein researchers calculate the overall service utility by summing up the evaluation results for each attribute. We found that Chinese Internet medical information users consider the availability of information and quick response to be the most important attributes. Further, they think that the comment feature is less important as compared to other attributes such as costs and updates. In addition, we found that the Internet users having more Internet experience consider these attributes to be more important as compared to the people who are just beginning to surf the Internet. For any successful Internet business, Internet marketers should assess individual-level preference and accordingly organize a fresh campaign. As of now, Internet marketers need estimation methods to predict the market performance of new services in many different business environments. We believe that the multi-attribute utility theory is a useful approach in this regard.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.29 no.2C
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• pp.342-347
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• 2004

An ID certificate is digitally signed by a certificate authority for authentication and an attribute certificate is digitally signed by an attribute certificate authority for authorization. In many applications in web, there should be a mechanism to bind attributes to proper identities. The dependencies between them should be maintained. So we analyzed some known binding methods, selective revocation methods and cryptographic binding methods. And we proposed a binding mechanism using one-time attribute certificates in order to solve their problems.

• Journal of the military operations research society of Korea
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• v.28 no.2
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• pp.34-55
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• 2002

This paper deals with the multiple attribute decision making problem when a decision maker incompletely articulates his/her preferences about the attribute weight and alternative value. Furthermore, we consider the attribute tree which is structured hierarchically. Techniques for establishing dominance with linear partial information are proposed in a hierarchically structured attribute tree. The linear additive value function under certainty is used in the model. The incompletely specified information constructs a feasible region of linear constraints and therefore the pairwise dominance relationship between alternatives leads to intractable non-linear programming. Hence, we propose solution techniques to handle this difficulty. Also, to handle the tree structure, we break down the attribute tree into sub-trees. Due to there cursive structure of the solution technique, the optimization results from sub-trees can be utilized in computing the value interval on the topmost attribute. The value intervals computed by the proposed solution techniques can be used to establishing the pairwise dominance relation between alternatives. In this paper, pairwise dominance relation will be represented as strict dominance and weak dominance, which ware already defined in earlier researches.

• Korean Journal of Human Ecology
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• v.13 no.6
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• pp.943-957
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• 2004

The purpose of this study is to 1) understand the importance of brands, which are known as one of the key purchasing points to consumers today; 2) 10 clearly clarify the various attributes of goods well-known to consumers; 3) to research the effect of the goods attributes on brand attitude. We examined 465 consumers to understand a purchase or a shopping habit with national and non-brand. The study used SPSS 11.0 package for a data analysis. Then using varimax rotation, we employed a factor analysis to analyze the data and obtain Cronbach ${\alpha}$ value. For more specific data analysis, we conducted t-test, regression analysis, and x2 analysis. The results are as followings: 1. The goods attribute is classified into product attribute, shop attribute, and price attribute. The product attribute is divided into wearability, labeling of size and quality, aesthetic expression, brand expression-harmony, textile-suitability, manageability and product assortment. The shop attribute is into shop environment, shopping convenience, promotion, salesperson service, convenience of location, shop's reputation. The price attribute is into price reasonability, price value, price economy, and price information. 2. The product attribute is different, by national and non-brands, in wearability, labeling of size and quality, brand expression-harmony, textile-suitability, manageability. The shop attribute had a significant difference in environment of shop and its reputation, and the price attribute had one only in price economy. 3. The brand attitude was affected by wearability, aesthetic expression, shop environment, price value, and price information. 4. Also, there exists a difference by demographic variables(age, job, academic background, marriage, income level) in brand attitude. For example, national brands have its consumers with the following variables: higher education, higher income, professional job, over 20s, and married.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.1
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• pp.145-164
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• 2023

Cloud computing offers a platform that is both adaptable and scalable, making it ideal for outsourcing data for sharing. Various organizations outsource their data on cloud storage servers for availing management and sharing services. When the organizations outsource the data, they lose direct control on the data. This raises the privacy and security concerns. Cryptographic encryption methods can secure the data from the intruders as well as cloud service providers. Data owners may also specify access control policies such that only the users, who satisfy the policies, can access the data. Attribute based access control techniques are more suitable for the cloud environment as they cover large number of users coming from various domains. Multi-authority attribute-based encryption (MA-ABE) technique is one of the propitious attribute based access control technique, which allows data owner to enforce access policies on encrypted data. The main aim of this paper is to comprehensively survey various state-of-the-art MA-ABE schemes to explore different features such as attribute and key management techniques, access policy structure and its expressiveness, revocation of access rights, policy updating techniques, privacy preservation techniques, fast decryption and computation outsourcing, proxy re-encryption etc. Moreover, the paper presents feature-wise comparison of all the pertinent schemes in the field. Finally, some research challenges and directions are summarized that need to be addressed in near future.

• Culinary science and hospitality research
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• v.22 no.8
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• pp.109-121
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• 2016

This study analyzed the effect of five sub-variables' attribute of HMR: features of information, diversity, promptness, price and convenience, on the consumer purchasing intention. In addition, the regulation effect of positive reviews and negative reviews of consumers' online reviews between HMR selection attribute and purchasing intention was also tested. Results are following. First, convenience feature (B=.577, p<.001) and diversity feature (B=.093, p<.01) among the effect of HMR selection attribute had a positive (+) effect on purchasing intention. On the other hand, promptness feature (B=.235, p<.001) and price feature (B=.161, p<.001), and information feature (B=.288, p<.001) were not significant effect on purchasing intention. Second, result of regulation effect of the positive reviews of consumer's online review between the selection attribute of the HMR product and consumers' purchasing intention, in the first-stage model in which the selection attribute of the HMR product is input as an independent variable, there was a significant positive (+) effect on all the features of convenience, diversity, promptness, price, and information. In addition, there was significant positive (+) main effect (B=.472, p<.001) in the second step model in which the consumers' positive reviews, that is a regulation variable. Furthermore, the feature of price (B=.068, p<.05) had a significant positive (+) effect in the third stage in which the selection attribute of the HMR product that is an independent variable and the interaction of the positive review. However, the feature of information (B=-.063, p<.05) showed negative (-) effect, and there was no effect on the features of convenience, diversity, and promptness. Third, as a result of testing the regulation effect of the negative reviews of consumers' online reviews between HMR product selection attribute and consumers' purchasing intention, in the first-stage model in which the selection attribute of the HMR product was a positive (+) effect on all the features of convenience, diversity, promptness, price, and information. In the second-stage model in which consumers' negative reviews (B=-.113, p<.001) had negative (-) effect. In the third-stage in which the selection attribute of the HMR product and the interactions of the negative reviews was a positive (+) effect with the feature of price (B=.113, p<.01). Last, there was no effect at all on the features of convenience, promptness, and information.

• Journal of the Korea Society of Computer and Information
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• v.11 no.2 s.40
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• pp.341-349
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• 2006

These day, Internet Recruiting needs negotiation of recruiting items. So in this paper, Internet Recruiting Negotiation System(IRNS) proposes multilateral negotiation that substitutes applicants and employers. Previous NSS uses preference value of multi-attribute and sequential negotiation. But proposed IRNS uses parallel negotiation of multi-attribute. parallel negotiation supplies multi-attribute negotiation including single-attribute and results of parallel negotiation. This paper proposes effective negotiation using weight strategy of multi-attribute.

• Journal of the Korea Society of Computer and Information
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• v.20 no.9
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• pp.11-20
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• 2015

In order to prevent the elderly people from committing suicide attempts, it is necessary to verify attributes that affect the suicide attempts. It is noted that previous studies have focused on qualitative approaches, and simple correlation analyses to determine the attributes related to the suicide attempts in the elderly people. However, such previous approaches had led to insufficient performance when facing with complicated data sets. In this sense, this study suggests an alternative method in which attribute selection techniques are adopted to determine more relevant attributes of the suicide attempts occurring in Korean elderly people. To verify empirical validity of our proposed method, we used Korea National Health and Nutrition Examination Survey (KNHANES) from January 2007 to December 2012. Empirical results proved that the proposed attribute selection techniques showed better predictive effectiveness; 94.4% compared to the simple statistical methods. This study proposes a way to determining the elderly suicide and preventing it to happen.

• Journal of Internet Computing and Services
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• v.2 no.3
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• pp.71-79
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• 2001

In Incremental attribute evaluation algorithm, a new input attribute is exact1y compared with a previous input attribute tree, and then determine which subtrees from the old should be used in constructing the new one. In this paper incremental attribute evaluation algorithm was used to make incremental evlauation of hierarchical attribute grammar more efficient1y, and reconstructing the incremental attribute evaluation algorithm by analyzing that of Carle and Pollock, finally the incremental attribute evaluation algorithm for optimalized attribute tree d' copy was constructed by applying element of attribute !ree dcopy to a new attribute tree d' copy. Also proving that how the reused nod and type of defined parameter in input program carried out the incremental attribute evaluation by using that algorithm.

• Journal of Cadastre & Land InformatiX
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• v.53 no.2
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• pp.107-122
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• 2023

The demand for spatial information in the era of the 4th Industrial Revolution is expanding Additionally, interest in attribute data related to geography or location is increasing. In the field of spatial information, spatial information policies and services tailored to the public can be provided through linkage and integration with new attribute data, and these data are resources for this purpose. In order to meet this expanding and diverse demand for spatial information utilization, it is necessary to develop technologies for linking and utilizing various attribute information such as public data. In this study, we aim to present a technology development strategy for linking and integrating attribute data and spatial information through a review of theories related to data linkage and integration, the current status of data on public data portals, and existing prior research. As a result, it was suggested that the data identifier of the attribute data to be linked should be used to develop linkage technology between spatial information and attribute data, and an attribute data linkage process that can be used when designing a prototype for technology development was presented.