• Journal of Digital Convergence
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• 제9권4호
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• pp.51-67
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• 2011

This research looks at the innovative product characteristics, environmental properties, and personal attitudes as antecedents of consumer's perceived usefulness and easiness of product usage. And the attitudes toward digital convergence products and its acceptability as consequences. The results indicate that relative advantage, expectation for better product, the social influence, mass communications, and attitudes toward the new technology, significantly influence the perceived usefulness. The current research revealed that perceived usefulness is more influential over perceived easiness on the formation of positive attitude toward the product. The users of digital convergence products put more weight on the availability of the product functions rather than easiness of use.

• Korean Institute of Interior Design Journal
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• 제26권1호
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• pp.3-12
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• 2017

In today's society, Monolithic expresses itself as a single featured work with a consistent exterior in the urban environment. In particular, such characteristics of the monolithic work have become increasingly influential in the modern society with the emergence of the minimalism. Monolithic architecture in modern has common feature which is maintaining simple construction format (Mass) with complicated and abundance space (Volume) inside. This simple architecture exterior leads new stimulus which is different from previous format and evokes unique sensibility and thoughts with monumental expressing. Uniformed exterior revealed thru purity of material builds up strong presence by itself. In contract with simple exterior, diverse space is expressed by consistent concept and process. Through this, it shows creating metaphorical space and space-oriented feature. We can interpret modern monolithic architecture as a sensation and alternative against Gestalt architecture in consequence of chasing clarity, visual stimulus and uncertain tendency only. It provides architectural experience by spatial imaginary and unexpected space development to users through exclusivetendency against outside and stressing un-private, we can evaluate its value as a space-oriented construction which helped us to think about space meaning in modern society.

• Journal of The Korea Institute of Healthcare Architecture
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• 제23권1호
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• pp.7-14
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• 2017

Purpose: Since the large hospitals are one of the most intensive energy users among building types in Korea, it is important to investigate and apply appropriate energy conservation measures. There are many researches on energy conservation measures for HVAC system in hospitals, but only few useful guidelines for envelope design variables were existed. The building envelope is one of the important factors to building energy consumption and patients' comfort. The purpose of this study is to suggest the most influential envelope design variables for each end-use energy demand. Methods: 100 samples were generated by LHS(Latin Hypercube Sampling) method. After energy performance simulation, global sensitivity analysis was performed by the regression method. DesignBuilder, Simlab 2.2 and JEPlus were used in this process. Results: The most influencing variables are SHGC, SHGC and VT for heating, cooling, and lighting, respectively. However, the most influencing variable for total energy demand is WWR(Window to Wall Ratio). The analysis was conducted based on the coefficient of variance results. Implications: The six envelop design variables were ranked according to the end-use energy demand.

• Journal of the Korean Society for Railway
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• 제11권5호
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• pp.449-454
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• 2008

The study aims at providing an influential model with regard to the level of satisfaction over the call center users and its operator in the National Railroad Administration, while at the same time seeking for possible ways to improve service standards in the call centers for Korean railroads. As a result, it demonstrates that; in the aspect of callers, the call center personnel are required to improve their ability and reciprocating attitude toward the uses; in the aspect of the operator, they are in need of more qualified service providing including advanced facilities. In this context, it is of outstanding importance to take into account the need and demand by both of the user and the operator as for the call center.

• Journal of Korean Society for Quality Management
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• 제47권2호
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• pp.367-380
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• 2019

Purpose: The purpose of this study is (1) to empirically examine why laggards resist IT adoption in public service and (2) to investigate the relationship between resistance and negative behavioral intention. Methods: The questionnaire survey was conducted on expressway users who do not use High-pass system. The collected 232 samples were analyzed using structure equation model method with AMOS 22.0. Results: Resistance is found to be a statistically significant factor affecting intention to reject. Also, incompatibility, privacy concern, status quo inertia and relative advantage are found to be statistically significant factors affecting resistance. Conclusion: Laggards have a tendency to intend to reject IT adoption rather than to postpone. They are affected not by monetary, procedural aspect associated with purchasing or registering OBU(On Board Unit). Incompatibility and relative advantage which are inherent attributes of Hi-pass system are more influential factors than privacy concern and status quo inertia. They make ethical and emotional decision partially affected by public-social factors.

• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.287-295
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• 2022

With the dramatic increase in mobile usage, more and more businesses see the potential of m-commerce. This study focuses on a subcategory of m-commerce, a mobile shopping application. To understand the purchase intention via m-commerce applications, this study is aimed to identify the main factors that are related to the applications and explore the influence of these factors on consumers' mobile shopping intention. This study uses quantitative research methods and selects Vietnam as its case study. The survey responses of 450 Vietnamese mobile shoppers were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicated that online reviews, e-service quality, and information quality are significant predictors of behavior intention, and perceived risk negatively influences consumer online purchase intention via the applications. The content enriches the combined research of detailed and possible models with quality dimensions and risk perception. Practitioners such as e-retailers and developers can enhance the quality of applications and determine strategies to reach potential users and maximize revenue. M-commerce providers should pay adequate attention to credible and influential online reviews since mobile shoppers heavily rely on reading reviews before buying a product.

• International Journal of Computer Science & Network Security
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• 제23권8호
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• pp.204-209
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• 2023

Dynamic Bandwidth Allocation (DBA) methods in telecommunication network & systems have emerged with mechanisms for sharing limited resources in a rapidly growing number of users in today's access networks. Since the DBA research trends are incredibly fast-changing literature where almost every day new areas and terms continue to emerge. Co - citation analysis offers a significant support to researchers to distinguish intellectual bases and potentially leading edges of a specific field. We present the visualization based analysis for DBA algorithms in telecommunication field using mainstream co-citation analysis tool-CiteSpace and web of science (WoS) analysis. Research records for the period of decade (2009-2018) for this analysis are sought from WoS. The visualization results identify the most influential DBA algorithms research studies, journals, major countries, institutions, and researchers, and indicate the intellectual bases and focus entirely on DBA algorithms in the literature, offering guidance to interested researchers on more study of DBA algorithms.

• Journal of Information Technology Applications and Management
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• 제31권3호
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• pp.71-92
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• 2024

This study investigates the contribution of customer knowledge to customer intention to adopt mobile banking by evaluating the interaction among knowledge, perceived risk and trust, and behavioral intentions. Analysis is conducted through structural equation modelling using SPSS and AMOS and data from 783 customers representing the seven largest banks in Vietnam. Our study is the first one to find the existence of the bidirectional perspective between objective and subjective knowledge. The study further shows that the attenuation effect in the heuristic-systematic model could be used to explain the stronger influence of objective knowledge on intention compered to subjective knowledge. Our findings suggest that customer knowledge, perceived risk and trust impact the intention of mobile banking users in different manners and to different degrees. Particularly, objective customer knowledge is the most influential predictor of mobile banking adoption. Having a greater understanding of these relationships can help firms in deciding the kind of intervention that is most likely to convince customers to adopt a service.

• Cartoon and Animation Studies
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• 통권38호
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• pp.259-286
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• 2015

This study investigates the effect of the motivation to use webtoon and the convenience of use(the character of the webtoon service) on the interactivity, and then examines how the interactivity affect the webtoon user's satisfaction and willingness to pay. Using factor analysis, this study found two motivations to use webtoon including 'information acquisition', 'entertainment and easiness of access'. These motivations have an influence on the interaction of the content and Webtoon's user and of Webtoon's users. The motivation of the entertainment and easiness of access is more influential to user's interactivity. The convenience of use is divided two types that are the convenience of the searching information and service. The convenience of webtoon service has positive influence of two types of interaction. The last results find that webtoon user's satisfaction is influenced by gender, the convenience of the searching information and using service. The satisfaction of the female user is higher than man. The more convenience of use is, the more satisfaction of users will be. Willingness to pay is influenced by age, the convenience of webtoon service, and the user's interactivity. The older users are, the more convenience of webtoon service is, and the more the user's interactivity, the higher willing to pay will get. The implications of the findings are discussed in terms of the way to change the profit structure of webtoon service and suggest to increase the interactivity in webtoon service.

• Journal of Digital Convergence
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• 제15권5호
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• pp.381-390
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• 2017

Lifestyle is an important variable to understand consumer behavior because it is a lifestyle that is common to all members of society or some members of society. so In this study, the survey has been performed on adult mobile game users over the age of 20 in Korea and China to evaluate the correlation between lifestyle and will of continuous use of game by mobile game users, and the hierarchical multiple regression analysis has been performed on the collected data by using the statistical package program SPSS 20.0. There were total 212 respondents with the gender ratio of 50:50, and 107 respondents were Korean, and 105 respondents were Chinese. As a result of study, first, regardless of lifestyle, more male and more Chinese respondents showed higher will of continuous use. Second, among mobile game user lifestyles, the challenge-oriented, trend-oriented, conservative, and ostentatious lifestyles could become significant causal variables for the will of continuous use of game. Yet, the influence of such lifestyle was not correlated with individual genders or nationalities. The result of this study will be provided as the basic data to establish the strategic solution for companies and government policies for entrance into the mobile game market of China in the future.