• 제목/요약/키워드: Influential Areas

검색결과 209건 처리시간 0.022초

스마트폰 구매의 영향요인과 소비자 인식과의 관련성 연구 (Empirical Study on Relationship between Influential Factor in Smartphone Purchase Consumer Awareness)

  • 김형준
    • 디지털산업정보학회논문지
    • /
    • 제10권4호
    • /
    • pp.211-224
    • /
    • 2014
  • This study is aimed at considering the relationship between the influential factor in Smartphone purchase and consumer awareness. For this purpose, this study set up the influential factors in Smartphone purchase as advertising effect, brand effect and usability effect and corporate image effect, and considered the relationship between these influential factors and consumer awareness empirically. The research results can be summarized as following 3 parts: First, the four factors suggested as the influential factor in Smartphone purchase were verified to have a significant influence on customer satisfaction and customer loyalty, and thus, it is thought that the bigger the influence of these factors, the more customer satisfaction and customer loyalty will increase. Second, among the factors suggested as influential factors in Smartphone purchase, the biggest factor in influencing customer satisfaction was found to be 'Usability Effect' while the biggest factor in influencing customer loyalty was revealed to be 'Brand Effect.' As a result, this study could learn that it's necessary that 'Usability Effect' should be considered more preferentially than other factors in order to enhance customer satisfaction while 'Brand Effect' should be preferentially considered in orderto raise customer loyalty. Third, it can be judged that in the relationship between customer satisfaction and customer loyalty, the bigger the customer satisfaction, the higher the customer loyalty. It is hoped that such research results could be applied as useful materials in time of establishing the marketing strategy. Nevertheless, this paper makes it clear that due to the constraints in the number of sample areas and samples, there is a limit in objectifying the research results into all areas.

가구통행실태조사 데이터를 이용한 도시지역과 농촌지역의 통근시간에 미치는 영향 비교 분석 (Analysis of Impact on Commuting Behavior in Urban and Rural Areas using Travel Diary Survey Data)

  • 전정배;박미정;김상민;김솔희;권성문
    • 농촌계획
    • /
    • 제25권3호
    • /
    • pp.77-87
    • /
    • 2019
  • This study is to identify the factors affecting commuting time and modes in urban and rural areas using household traffic survey data. The findings indicated that commuting time using passenger car in rural areas was 1.6 times longer than those in urban areas. When citizen use public transportation, however, there was not much difference in commuting time in urban and rural areas. Among the various factors affecting commuting time in rural areas (13 factors have statistical significance), the most influential factors were that public transportation, managers and office workers, functional and device managers, and passenger car. In urban areas, the highly influential factors were public transportation and walking among the 16 affecting factors which have statistical significance. The commuting time in rural areas increased according to the occupation types, but the commuting time of full-time workers decreased. This phenomenom means that occupation groups with the full-time system prefer residential areas in the densely populated town.

농업.농촌의 공익기능에 대한 사회적 인식 연구 (Social Awareness on the Function of Public Benefit of Agriculture and Rural Areas)

  • 황정임;김은자;이상영
    • 농촌지도와개발
    • /
    • 제16권4호
    • /
    • pp.967-992
    • /
    • 2009
  • The purpose of this study is to segment the social awareness on the function of public benefit of agriculture and rural areas by socio-economic and action/attitude characteristics, and to identify the influential variables in social awareness. The nationwide survey of 1,200 adults aged over 20 was conducted, and the data was analyzed by PASW statistics 17.0. One of the awareness variables was the degree of the consent to the preservation of the public beneficial function. This variable was segmented by the interest on related information, the criteria of buying agricultural products, occupation and age. And the other awareness variable was the willingness to pay for the preservation of the public beneficial function. This variable was segmented by the education, occupation, income and the experience of living in rural areas. According to the results, some suggestions for improving the social awareness on the public beneficial function of agriculture and rural areas were discussed.

  • PDF

어머니와 미혼딸의 가정관리능력에 관한 연구 (A Study on the Home Management Ability of Mothers and their unmarried Daughters)

  • 지금수
    • 대한가정학회지
    • /
    • 제28권4호
    • /
    • pp.155-176
    • /
    • 1990
  • The purpose of this study is to investigate the influential factors to home management ability of mothers and their unmarried daughters through researching the relationship of their home management ability. It would provide the basic data for the direction of Home Economics Education. The subjects were 653, from 20 to 30 years of unmarried women and their mothers in Chonbuk province. The questionaire was used to measure their Home Management ability. The measured areas were planing, creativity, consumption management, housework, evaluation, and human relation. The question items were respectively 6 and totally 36. Spss was used for the statistic. Frequency, Percentage, Means, Standard Deviation were used for general understanding. For data analysis, F-test, Pearson Product-moment Correlation, Duncan's Multiple Range Test, Stepwise Multi-regression Analysis were used. Lastly, the research pattern was examined by Path Analysis. The results were as follows. 1. The importnat influential factors to mother's home management ability were their schooling level and their perceived socio-economic status among the general factors(age, shooling level, perceived socio-economic status) and the family atmosphere factors(monthly income, family type). 2. The important influential factors of unmarried daughter's home management ability were the monthly income of their family and the socio-economic status perceived by them, among their mother's general factors, family atmohphere factors, their own general factors(age, schooling level, perceived socio-economics status, occupation, growing place). 3. The influence of mother's home management ability on unmarried daughter's home management ability was much more remarkable than mother's general factors, family atmosphere factors and unmarried daughter's general factors.

  • PDF

도시화 지역에서 GIS를 이용한 지하수 질산성질소 분포 영향요인 분석 (Analysis of Influential Factors on Nitrate Distribution in Ground Water in an Urbanizing Area using GIS)

  • 원종석;우남칠;김윤종
    • 자원환경지질
    • /
    • 제37권6호
    • /
    • pp.647-655
    • /
    • 2004
  • 도시화가 진행되는 소유역(성내-고덕천 유역)에 대하여 지하수 질산성질소의 공간적 분포에 미치는 영향요인을 규명하고 각 요인들의 오염기여도에 대한 상대적인 차이를 파악하기 위하여 GIS를 활용한 공간분석을 실시하였다. 영향요인으로는 토지이용도, 하수관 거리, 포장율, 녹지율 등을 고려하였다. 공간분석 결과, 토지이용도 중에서 도시화 지역과 경작지 등에서는 서로 상이한 질산성질소 분포가 나타났으며, 이는 도시화 지역에서는 하수관으로, 경작지에서는 비료성분으로 인하여 질산성질소 분포의 차이가 나타날 수 있음을 지시한다. 지하수 관정에서 하수관까지의 거리가 $60\~75m$ 정도 지점까지는 거리의 증가에 따라 질산성질소 농도가 감소한다. 특히 도시화 지역 내에서 하수관거리와 질산성질소 농도가 음의 상관도를 보이며, 이는 하수관이 질산성질소의 주 오염원임을 의미한다. 또한, 도시화 지역 질산성질소 농도와 포장율이 음의 상관도를 보이는 것도 질산성질소의 오염물질이 지표면에 기인하고 있음을 지시한다. 결과적으로 도시화가 급속히 진행되고 있는 지역에서는 하수관의 설치와 유지관리 및 토지이용형태에 대한 체계적인 관리가 지하수의 질산성질소 오염예방에 중요함을 의미한다.

공간통계분석기법을 이용한 소셜 네트워크 유력지역 탐색기법 연구 (A Study on Detection Methodology for Influential Areas in Social Network using Spatial Statistical Analysis Methods)

  • 이영민;박우진;유기윤
    • 대한공간정보학회지
    • /
    • 제22권4호
    • /
    • pp.21-30
    • /
    • 2014
  • 최근 소셜 미디어의 활성화로 인해 소셜 네트워크상에서 수많은 자발적 추종자들을 확보한 새로운 형태의 유력자가 대두되고 있다. 소셜 네트워크상에서의 유력자를 탐색하는 연구들이 진행되어 왔고, 관련 서비스가 제공 중에 있으나 이들은 유력자 규명에 있어 위치기반 소셜 네트워크 서비스(LBSNS)가 가지고 있는 위치 정보에 대한 반영이 부족하다는 한계점을 가지고 있었다. 이에 본 연구에서는 공간통계분석기법을 이용하여 LBSNS 데이터를 대상으로 다양한 사회문화적 이슈에 대한 발언에 영향력을 가지는 유력자를 공간적으로 탐색하고, 이를 활용하는 방안을 제시하고자 하였다. 이를 위해 트위터의 지오태깅된 메시지를 분석 데이터로 사용하였으며, 서울시를 공간적 범위로 하여 한 달 동안 총 168,040건의 메시지를 수집하였다. 또한 '정치', '경제', 'IT'를 연구 대상 범주로 설정하고, 데이터 수집 기간 동안 이슈가 되었던 키워드들을 주어진 범주별로 분류하였다. 이를 바탕으로 키워드에 대한 유력자를 파악하기 위한 노출도를 도출하고, 이에 대해 서울시의 행정동을 기준으로 공간결합연산을 실시함으로써 각 키워드에 대한 행정동별 노출도를 산출하였다. 그리고 행정동별로 산출된 노출도의 공간적 의존성을 고려하여 유력지수를 도출하였으며, 키워드별로 상위의 유력지수를 보이는 지역을 유력지역으로 추출하여 이들의 공간적인 분포 특성과 키워드들 간의 공간적 상관성을 분석하였다. 실험 결과, 동일 범주 내에서 키워드 간의 공간적 상관계수는 0.3 이상으로 높은 상관성을 보였으며, 정치범주와 경제범주의 키워드 간 상관계수 역시 평균 0.3으로 비교적 높은 상관성을 보인 반면, 정치범주와 IT범주, 경제범주와 IT범주 키워드 간의 상관계수는 각각 0.18, 0.15로 낮은 상관성을 보였다. 본 연구는 유력자에 대한 연구를 공간 정보의 관점에서 구체화시켰다는 점에서 의의를 가지며, 향후에 gCRM(geographic Customer Relationship Management) 등의 분야에 유용하게 활용될 수 있을 것이다.

RFID 도입 선호도에 미치는 고객성향 요인 분석에 관한 연구 (A Study on Users' Influential Factors affecting RFID Adoption)

  • 김진수;이학수
    • Journal of Information Technology Applications and Management
    • /
    • 제16권1호
    • /
    • pp.115-135
    • /
    • 2009
  • As one of core technologies in ubiquitous era, interest and application of RFID is increasing. Although its' applications has been developed in various areas, actual application rate is still underestimated. Previous studies show that most of researches are focused on RFID implementation strategies, emphasizing technical advantages and benefits of RFID. To increase RFID adoption rate, however, end user's attitude about information technology has to be considered. The empirical study has been conducted to analyze user's influential factors which affect the RFID adoption. The results show that some of user's attitude about IT are valid and provide useful guide lines about RFID adoption.

  • PDF

Understanding postal delivery areas in the Republic of Korea using multiple unsupervised learning approaches

  • Han, Keejun;Yu, Yeongwoong;Na, Dong-gil;Jung, Hoon;Heo, Younggyo;Jeong, Hyeoncheol;Yun, Sunguk;Kim, Jungeun
    • ETRI Journal
    • /
    • 제44권2호
    • /
    • pp.232-243
    • /
    • 2022
  • Changes in household composition and the residential environment have had a considerable impact on the features of postal delivery regions in recent years, resulting in a large increase in the overall workload of domestic postal delivery services. In this paper, we provide complex analysis results for postal delivery areas using various unsupervised learning approaches. First, we extract highly influential features using several feature-engineering methods. Then, using quantitative and qualitative cluster analyses, we find the distinctive traits and semantics of postal delivery zones. Unsupervised learning approaches are useful for successfully grouping postal service zones, according to our findings. Furthermore, by comparing a postal delivery region to other areas in the same group, workload balancing was achieved.

노인요양시설 활동공간 이용의 활성화를 위한 요소 분석 (The Analysis of the Elements for the Lively Use of Activity Areas in the Elderly Nursing Facilities)

  • 이민아
    • 한국생활과학회지
    • /
    • 제18권4호
    • /
    • pp.971-984
    • /
    • 2009
  • The purpose of this study was to analyse the relations among the residents' characteristics, the policy of the facility, and the physical characteristics of activity areas, and to understand the elements for the lively use of activity areas in the elderly nursing facilities. The results of the study are as follows: First, there was a relationship between the characteristics of semi-public activity areas and the residents' management-control policy. The facilities having semi-public areas of living room type showed more flexibility in time and place and more respects for the residents. Second, the activity areas of connection type were much more used than the compartment type, especially in the facilities having more residents incapable of walking. On the other hand, the facilities having high control for the residents showed high using rate in public activity areas, and all those did not have semi-public areas or showed low using rate in there. Third, in the analysis of the relationship between the physical characteristics and the using rate of activity areas, the public activity areas having compartment type in the spatial composition and hall as a form were likely to have multiple usages. On the whole, the various form of activity areas, the area per residents, openness, accessibility and centrality were having interactions each other for high using rate in activity areas. Especially, many stimulations and the furniture arrangements that were good for the residents' interactions had a function of compensation for the poor physical characteristics of activity areas. This study investigated only the using rates to understand the lively use of the space. For the future study, it is suggested that the detail using behavior of the residents should be examined to understand the influential elements.

지하수 이용량 추정기법 개발 (Development of a Predictive Model for Groundwater Use)

  • 우남칠;조민조;김남종
    • 지질공학
    • /
    • 제4권3호
    • /
    • pp.297-309
    • /
    • 1994
  • 전국 210개 시군을 대상으로 지역별 지하수 이용량을 예측하는 기법을 개발하였다. 우선 210개 대상지역은 각 지역 지하수 이용 특성에 따라 생활형, 공업형, 농업형 지역으로 대분하고, 이들로부터 각 지역별 특성을 잘 나타내는 표본(생활형 22개 : 공업형 8개 : 농업형 32개)지역을 선정하였다. 이 지역에서 지하수 이용에 연관 가능한 인자들로 1) 농지면적, 2) 공업부지 면적, 3) 행정단위 면적, 4) 인구, 5) 지하수원 상수도 시설용량, 6) 1인 1일 평균수량, 7) 농업용수 사용량, 8) 공업용수 사용량, 9) 생활용수 사용량, 10) 상수도 보급률 등을 선정하고 이들의 자료를 수집 분석하였다. 이들과 지역별 지하수 이용량과의 관계를 분석한 결과 얻어진 상관계수를 t-test 방법으로 신뢰도 95%와 99%에서 그 관계의 중요성을 검증하였고, 이로부터 영향인자를 도출하였다. 이와 같이 도출된 영향인자들을 사용하여, 다중 회기분석법으로 생공형 지역과 농업형 지역에서의 지하수 이용량을 추정하는 관계식을 두출하였고, 이 식으로부터 얻어진 예측치를 실제 이용량과 비교하여 그 오차의 RMS를 최소화하도록 보정하였다. 이 모델은 미래 자료에 의하여 타당성이 검증된 후, 지역별 지하수자원의 개발 계획 수립시 최대 수요량의 예측에 사용될 수 있다.

  • PDF