• Asia Marketing Journal
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• v.11 no.2
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• pp.1-20
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• 2009

Feng Shui practice is very popular in East Asia and has been rapidly adopted by the population of the West. As Feng Shui involves knowledge of object placement, it opens opportunities to market Feng Shui knowledge and products. This paper presents an analysis of a successful Feng Shui enterprise, World of Feng Shui (WOFS), that has been established by a well-known Feng Shui expert Lillian Too and her daughter Jennifer Too. The enterprise's marketing strategies and tactics are tied to the theoretical concept of social influence, widely researched in the consumer behavior literature. The three types of social influence (informational, utilitarian, and value-expressive) are examined in relation to WOFS' marketing strategies using secondary data material. The main results indicate that the strategies of WOFS enterprise address all three types of social influence. The articles generated on-and off-line can be mostly associated with the informational influence. The off- line activities such as events, courses/workshops, and TV shows are also informational in nature. The Q & A sections/postings can be considered as representative of the utilitarian influence. They give experts (e.g., Lillian Too) the opportunity to provide individuals with problem-specific recommendations. Mega-mall website provides the value-expressive influence as purchase and consumption of the Feng Shui products is most susceptible to this type of influence. In terms of implications, WOFS enterprise strategies are suitable not only for consumes but also for business executives in Asia and in the West as architects, designers, and homeowners across continents use Feng Shui practices for building placements and decoration of dwellings and workplaces. Feng Shui practice has some limitations such as conflicting opinions of experts and increased complexity when the dimension of time is taken into consideration. Still, Feng Shui as a practice is growing globally adjusting itself to regional and cultural challenges.

• Journal of Korea Game Society
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• v.14 no.1
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• pp.7-18
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• 2014

For the rapid growth of Chinese on-line game market in this decade, it became more necessary to study Chinese on-line game industry, business strategy, and, especially the behavioral characteristics of on-line game users. In spite of these necessities, there were a few studies on these research fields in China. The current study investigated the relationships among perceived price, perceived quality, the flow, perceived value, and loyalty of Chinese on-line game user. In addition, we tested the influence factors on perceived value and game user loyalty of on-line game user through AMOS method. Results showed that perceived value and game loyalty are positively related perceived price and the flow, the flow and perceived value respectively.

• Journal of the Korean Society for Railway
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• v.11 no.6
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• pp.550-561
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• 2008

The purpose of this paper is to propose a new transit assignment model for intercity rail networks. The characteristics of intercity rail are different from that of public transit in urban area. Line selection probability on route section is introduced to include the characteristics of intercity rail into transit assignment model. Network expansion is more simplified by a assumption line selection probability is externally given. The generalized cost is used to decide the volume of each transit line in most of existing transit assignment models. But, many variables have influence on the volume of each line such as time schedule of transit lines, inter-station distance, passengers' income, seasonal variation of demand and regional characteristics. The influence of these variables can be considered to decide the volume of each line by introducing line selection probability on route section. The tests on a small scale network show that the model proposed in this paper is superior to existing models for predicting intercity rail demand. Proposed model is suitable to consider the complicated fare structure of intercity rail and to draw inter-station demand directly as a result of assignment procedure.

• Proceedings of the KSR Conference
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• 2008.11b
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• pp.509-517
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• 2008

Rolling stock is the method of railway transportation. Especially, in the subway system which has short headways particularly during the rush hours, even one train's trouble on the main line might influence the whole line. Accordingly, to prevent a train trouble on the main line, high expense is used for the maintenance parts, workforce and facilities, etc. according to the preventive maintenance program. Therefore, in designing a EMU, emphasis should be put on the minimization of trouble and its extending influence on the mainline with the priority of safety and reliability. Seoul subway line 5 is the line that complements the first stage Seoul subway(lines 1,2,3 and 4) and is built deeply with many curved sections causing lots of dust. Studies were made to find out the importance of car design, selection of specifications and continuous maintenance on the basis of the analysis and countermeasure of the line 5 EMU inverter trouble case.

• Proceedings of the IEEK Conference
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• 2000.06a
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• pp.271-274
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• 2000

In this paper, the distortion of an electrical pulse with rise/fall time resulting from dispersion and reflection as it propagates along a tapered microstrip line is investigated, and the delay time and distortion rate with respect to input and load impedances are analyzed on triangular and exponential tapered lines and analyzed the influence of the reflection and frequency dispersion on the distorted voltage wave in the tapered lines. The observed overshoot in front of the distorted wave is caused due to the frequency dispersion and the sustained tail of that comes from the reflection in the tapered line.

• Tribology and Lubricants
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• v.16 no.4
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• pp.274-281
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• 2000

In this paper, linearized dynamic characteristics of parallel line pivoted pad thrust bearing (here-inafter refer to PLP thrust bearing) was analyzed by perturbation method with inlet pressure. Inlet pressure and excitation frequency influence dynamic characteristics of PLP thrust bearing at all operating conditions, such as angular pivot position, mass of pad. Therefore, the characteristics have to be analyzed with inlet pressure, excitation frequency, mass of pad and thickness of pad. Otherwise, the analysis may be over or under estimate.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1100-1111
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• 2001

The purpose of this study was to develop fashion On-line store attributes for fashion On-line shopping mall and to identify significant On-line store attributes, influencing consumers'purchase intention of interned fashion product shopping. A questionnaire was administered to 456 adults who had purchasing experience at fashion On-line shopping mall. SPSS 9.0 package was used for data analysis. Factor analysis, $X^2-test$, t-test, frequency, percentage, one-way ANOVA, multiple regression analysis were utilized. The results were as follows; 1. The On-line store attribute dimensions of fashion On-line shopping mall were tangibility, variety, marketing promotion, responsiveness, reputation, price and convenience. 2. The purchase experienced consumers showed higher purchase intention of Internet fashion product shopping and highly perceived about all sub-factors, except reputation. in On-line store attributes that have significantly positive influence on fashion On-line shopping attitudes. The purchase experienced consumers showed more favorable attitudes toward Fashion On-line shopping than non purchase experienced consumers. Attitudes toward Fashion On-line shopping have directly impact on purchase intention of Internet fashion product shopping.

• Journal of Digital Convergence
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• v.6 no.4
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• pp.91-104
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• 2008

This study notes the growing importance of online community as a means of building customer relationships. The author aims to identify how to communicate in an online community on preannounced new products, and test social influence that influence word-of-mouth of consumers, and confirm moderate effect of market maven between social influence and word-of-mouth activity in on-line community. The main findings are that social influence such as internalization and conformity positively influence word-of-mouth communication on online community. And moderate effect of market maven confirm between social influence(internalization and confirmity) and word-of-mouth activity.

• Journal of Korea Multimedia Society
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• v.24 no.10
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• pp.1449-1460
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• 2021

The visual design elements of packaging play an vital role in attracting consumers' attention, forming their sense of pleasure and sensory expectations, as well as having an important impact on the actual product experience. This study aims to explore whether the colors and textures in the packaging design elements of canned beer will affect consumers' senses, judgments and taste perception of canned beer. Participants in Survey I (N=193) evaluated their expectations for beer freshness, softness, bitterness and alcohol content by observing the packaging of canned beer, then recorded whether they could get the expected experience when tasting beer, and evaluated their preference and purchase intention. In the Survey II, 4 kind of colors and 2 types of texture shapes were applied, and all participants were provided with the same beer for multivariate cross contract analysis to evaluate the specific impact of color and texture of packaging design elements on consumers' taste and the interaction between sensory judgment and taste perception.The results showed that both colors and textures had a significant affect on the sensory expectation (pre-tasting score) of canned beer, but their effects on the sensory score after tasting (actual perception)were inobvious. The analysis of the influence of the interaction between color, texture and shape on taste perception shows that when the expected packaging appearance perception is similar to the actual drinking perception (i.e., straight line and B/G or arc line and Y/R), it is more likely to obtain consumers' favor and higher purchase intention evaluation than the inconsistent canned beer packaging (i.e., straight line and Y/R and arc line and B/G). This paper discusses the influence of these results on the packaging design of canned beer and the possibility of improving the brand efficiency by meeting the visual elements of packaging design expected by consumers.

• Journal of Information Processing Systems
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• v.16 no.2
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• pp.394-405
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• 2020

The parameters of transmission lines have an influence on the electromagnetic environment surrounding the line. This paper proposes a method based on phasor measurement unit (PMU) and supervisory control and data acquisition (SCADA) to achieve online estimation of transmission line full parameters, such as resistance, reactance and susceptance. The proposed full parameter estimation method is compared with the traditional method of estimating resistance independently based on SCADA system. Then, the electromagnetic environment is analyzed based on the different parameter estimation methods. The example results illustrate that online estimation of transmission line full parameters is more accurate in the analysis of electromagnetic environment, which further confirms its necessity and significance in engineering application.