• 품질경영학회지
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• 제39권4호
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• pp.486-499
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• 2011

Now, the Korean consumer market enters into the stage of the advanced country type's mature consumption, totally different from the consumption of the past, and among these changes, the quality enhancement and bipolarity of the consumption show clearly the rising trends together with the popularization of the Masstige Brand due to the big expansion of the quantity. Unlike the old luxury brands, available only to the rich people in the past, the Masstige Brands are tagged with reasonable and affordable prices and provide the consumers with the good quality and convenient sensibilities as good as the old famous brands, which have become new high-class brands for the middle-income class. As the middle-come people get more income and are eager to live a better life, the Masstige Brands rise fast. Therefore, the study is aimed at examining the consumer-related factors affecting the purchase of the Masstige Brands on the basis of the fashion brands. In other words, the factors affecting the formation of the positive purchasing intentions of consumers will be verified by examining the influence of such factors, as the consumer value, brand charisma, attitude and loyalty, the variables affecting the purchasing intentions of the Masstige Brands, which are found out through the proceeding researches. As the result of the verification on the assumption, it is found out that the consumer value has a positive influence on the brand charisma. Also, it is found out that the consumer value has a positive influence on the brand attitude. And, it is discovered that the brand charisma has a positive influence on the brand loyalty. It is shown that the brand attitude has a positive influence on the brand loyalty. Lastly, it is indicated that the brand loyalty has a positive influence on the purchasing intention of consumers.

• 보건의료산업학회지
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• 제8권3호
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• pp.193-205
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• 2014

The purpose of this study is to find out the effects of the socio-demographic characteristics, self-recognition factors, and health behavior factors of Korean adolescents on suicide dimension, and grasp the effects of suicide thinking of adolescents on attempting suicide. This study used the eighth primitive data of the "Web-based Survey on Adolescents Health Behavior(2012)", and targeted 72,228 actual test respondent(93.8%). In conclusion, risk factors that greatly influence the suicide dimension of adolescents can be summarized into level of happiness, level of stress, depression, experience drinking, experience smoking, experience with drugs, suicide thinking, etc. and considering these risk factors, a preparation for preventing adolescents' suicide should be established, and along with a regular education, developing and expanding a treatment program for preventing recurrence afterwards of adolescents who have experience attempting suicide are necessary.

• 동서간호학연구지
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• 제13권1호
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• pp.31-39
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• 2007

Purpose: This study was to identify the influence of internal marketing factors on organizational citizenship behavior of nurses based on the mediate variable of job satisfaction. Method: Structured questionnaires were used with a convenience sample of 267 subjects working at 2 hospitals which have more than 500beds. The data were analyzed using descriptive statistics, ANOVA, Scheffe test, Pearson's correlation and multiple regression. Result: Empowerment($\beta$= .395) and compensation($\beta$= -.232) among the internal marketing factors had significant influences on organizational citizenship behaviors. However, job satisfaction($\beta$= .266) showed a mediate variable between compensation and organizational citizenship behaviors. Conclusion: This result indicates that empowerment and job satisfaction are important factors in predicting organizational citizenship behavior of nurses in hospitals. Thus it would be necessary to include this two factors in inhencing production of a nursing unit.

• 한국실내디자인학회논문집
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• 제17호
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• pp.187-195
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• 1998

The purpose of this study is to analyze the characteristics of exhibition circulation which is caused by behavioral factors of visitor's movement and spatial factors in museums. It looks into the factors under the influence with the visitor's movement. The consideration of exhibition circulation may be classified into 2 categories. one is spatial factors which can make a exhibition circulation according to the extent of exhibition space display density position of exit display style and display secenario. and another is the behavioral factors of visitor's movement according to the time speed proportion of appreciation and visiting rate. The method of analysis is statistics of investigation by following after visitors. Through this data we found out that there are correlation with two categories. Therefore each factor that makes an exhibition circulation with organic relevancy have influence on the visitor's movement directly. So appropriate to the planning of each factor can offer visitors to more effective environment of exhibition.

• 한국주거학회논문집
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• 제5권2호
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• pp.65-75
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• 1994

The purpose of this study was analyzed that the house purchasing behavior had on influence on the housing value and the life-style factors. For this purpose, the data were collected by using questionnaire distributed to 251. The data were analyzed by Factor Analysis, Pearson's Correlation Analysis and Multiple Regression Analysis. The major findings of this research were as follow: 1. The housing value factors were classified into condition of location, safety, esthetic, economic and prestige and human relation and approach. The housing life-style factors were classified into ostentation. 2. The house purchasing behavior were correlated with the housing value and the life-style factors. 3. The house purchasing behavior had an influence on the housing value and the life-style factors.

• 산업공학
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• 제17권3호
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• pp.305-313
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• 2004

This paper is to find out and analyse the factors of customer satisfaction as the critical success factors of internet banking. The research model with the factors influencing customer satisfaction is suggested. The result of this research are summarized as follows: First, perceived easy of use, perceived usefulness, perceived safety, and perceived responsibility have significantly positive influence on customer satisfaction. Second, customer satisfaction has significantly positive influence on intention of reuse and canvass. These research findings suggest the clue about making internet banking successful.

• Asian Journal of Business Environment
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• 제4권1호
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• pp.37-40
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• 2014

Purpose - This objective of this study is to analyze the factors that impact Chinese consumers' purchasing intent for high-tech products. The study examines smart phones'features, Chinese personal consumer characteristics, and social influence. Research design, data, and methodology - The study employed survey data based on 200 questionnaires in principal Chinese cites between October and December 2011. SPSS 17.0 was employed to analyze the data used to test the hypotheses the analysis results confirmed some hypotheses proposed. Results - Hypothesis 1, Hypothesis 4, and Hypothesis 7 proposing that utilization, social image, and attractiveness, respectively, of smart phone elements influence the Chinese consumers' purchasing intent are supported. Conclusions - This study found the factors that impact purchasing intent for high-tech products among Chinese consumers, with some factors like social image, attractiveness, and utilization playing critical roles; however, hypotheses proposing factors such as ease of use, pleasantness, personal innovativeness, and compatibility were rejected. In future, more research focusing on the elements of smart phones is required.

• 아동학회지
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• 제28권5호
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• pp.1-18
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• 2007

This study examined school adjustment and protective factors of school violence victims in 1128 5th and 6th graders. Children completed questionnaires. Descriptive analysis showed that 52.5% of the participants had experienced school violence at least once over the past 9 months. Boys reported more school violence than girls. Victims of school-violence experience showed lower levels of school adjustment than other students, but victims with protective factors of high self-esteem, teacher's support, internal locus of control, and parents' democratic fostering attitude showed better school adjustment. While these protective factors had a positive influence on children's school adjustment, friend's support had a negative influence.

• 대한가정학회지
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• 제41권11호
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• pp.151-169
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• 2003

This study is to investigate the important factor for household private education expenditure. Especially, this study analyzed the influence of financial management characteristics. For this, the income level is classified by comparative poverty and analyzed the influence power The data for this study was "the Korean Labor Panel" conducted by Korea Labor Institute in 2000. The result showed the demographic factors by the income level and financial characteristics have big difference. Also, income level affects private education expenditure. For lower income level, demographic factors affect more than financial factors. This result explained the private education expenditure as luxurious goods. For middle income level, financial factors affect more than demographic factors. This explained the private education expenditure as choice goods. For upper income level, the private education expenditure was explained as investment goods.

• 한국경영과학회지
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• 제29권1호
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• pp.1-16
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• 2004

Critical success factors (CSFs) have been replicated and applied in a wide variety of settings for more than two decades. Most previous research on CSF have focused on identifying critical factors, based on the variance theory, in terms of the correlation between individual factor and Information system (IS) success. However, it is unknown how a set of critical factors Influence each other and lead to IS success, which means the process of IS implementation. in this research, we aim to understand how a set of critical factors influence each other and lead to IS success in the context of IS implementation for Customer Relationship Management based on the process theory. This research has implications In explaining a mechanism leading to CRM systems success based on the influencial relationships among the critical factors.