• Title/Summary/Keyword: Inflow Channel Diversity

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A Study on Determinants of Growth of Social Commerce : Roles of Social Media and Customer (소셜커머스의 성장요인 분석 : 소셜미디어와 소비자의 역할)

  • Choi, Sungho;Park, Kyung Min
    • Journal of the Korean Operations Research and Management Science Society
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    • v.38 no.3
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    • pp.71-86
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    • 2013
  • This research explores the question how interactions between customer and firm affect firm growth. To test suggested hypotheses, this study collects data on social commerce industry in Korea during the period from the beginning of social commerce industry in Korea, May 2010, to March 2012, and investigates the effect of social media on the growth of social commerce firms. We suggest two hypotheses in this study. First, as web traffic inflow through social media into a focal social commerce increases, the growth rate of the focal social commerce increases. Second, the more diverse social media channel through which web traffic inflows into a focal social commerce, the weaker the positive effect of web traffic inflow on the growth rate of the focal social commerce. Analysis of data shows that inflow through social media is positively related to the growth of social commerce. In addition, our analysis shows that inflow channel diversity weakens the positive relationship between web traffic inflow through social media and growth rate of social commerce firms. These results suggest that firms need to concentrate on few social media in order to attract customers. The study contributes to understanding how interaction between firms and customers influences the growth of the firm.

Fish fauna and characteristics of Carassius auratus population in the Boryeong Reservoir (보령호의 어류상 및 붕어 개체군 특성)

  • Choi, Won Sub;Han, Jung Soo;Choi, Jun Kil;Lee, Hwang Goo
    • Korean Journal of Environmental Biology
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    • v.38 no.4
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    • pp.667-677
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    • 2020
  • This study was conducted to investigate the fish fauna and characteristics of the Carassius auratus population in the Boryeong Reservoir in Chungcheongnam-do from October 2017 to June 2018. The collected fish were identified as 3,506 individuals of 15 species from a total of nine families. The dominant and subdominant species were H. nipponensis with 1,706 (48.6%) individuals and C. auratus with 1,021 (29.1%) individuals, respectively. The biomass of C. auratus (246,130g), P. fulvidraco(50,610g), C. cuvieri (14,730 g), S. asotus (11,560 g), and C. carpio (10,930 g) was analyzed. The results of the community analysis showed a dominant index value of 0.87 (±0.2), a diversity index value of 0.78 (±0.5), an evenness index value of 0.47 (±0.2), and a richness index value of 0.99 (±0.5). The length-weight analysis of C. auratus showed a regression coefficient b of 3.06, and a condition factor (K) of 0.0004 with a positive slope. The frequency distribution of the total length analysis of the C. auratus population inhabiting the Boryeong Reservoir showed a high distribution of lengths between 140-160 mm and a low distribution between 230-280 mm. The normalized difference water index (NDWI) was analyzed over the Boryeong Reservoir water surface from 2013 to 2014 using Landsat 8 channel data. The areas where the NDWI was decreased were located at the inflow site of Ungcheon Stream.