• Title/Summary/Keyword: Industry Trend

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An exploratory study on the trend information collection and product development of fashion brands - Focused on 2007 S/S of ELLE Swimwear - (패션 브랜드의 트렌드 정보수집과 상품개발에 관한 탐색적 연구 - ELLE 수영복의 2007 S/S를 중심으로 -)

  • Hong, In-Sook;Kim, Young-Sook
    • Korean Journal of Human Ecology
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    • v.17 no.4
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    • pp.745-758
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    • 2008
  • In this paper, we examined the trend information collected by apparel industries to develop fashionable products. We also investigated the product development process of a swimwear industry, ELLE Swimwear, through in-depth interviews. The results are as follows; 1. The apparel industries were collecting information about a fashion trend, international exhibitions and fairs, world collections, and a market trend to develop fashionable products. 2. As the swimwear consumers are spreaded in all ages, the launching of more specialized swimwear brand with ages is required. 3. These days, swimwear is not only an item of sportswear but also being a fashionable product on street. Therefore, the industries should try to develop a various assortment of swimwear capable of coordinating with multi-mix instead of developing a separate item. 4. To design and produce swimwear satisfying functional, sensual and cultural performance, the development of new materials and patterns are required. 5. Nurturing of swimwear pattern specialists dealing with CAD is urgently required. 6. Turning of understanding about the importance of VMD and more attractive marketing strategies by a specialized team are also required.

The Trend of Newspaper Articles for Male Appearance Management (신문기사를 통해 본 남성 외모 관리 경향)

  • Park, Su-Jin;Park, Kil-Soon
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.547-558
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    • 2008
  • This study aims on observing the social recognition and its aspects for men taking care of their outer appearances at current point where men are rapidly rising as the main consumer in the beauty industry while their interest for outer appearances are increasing. Therefore, we observed the overall trend and changes in social recognition for male looks by analyzing the contents of newspaper articles from 1990 to 2005 that play the critical role of spreading new information trend while reflecting the interest of people of a certain era. As a result, articles related to male looks were divided into fashion, hair, skin and cosmetics, physical image, cosmetic surgery, trend related to male looks, and male oriented stores and sites, and among them, articles related to fashion and skin took up the highest ratio. Especially articles related to the trend took up the largest ratio as it reflects the properties of two industries launching new products. Moreover, articles related to male looks tended to increase generally according to timely changes, and rapidly increased especially since 2000.

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A Study on the Difference of Wetsuits Selection Criteria, Demographic Characteristics, Purchasing Behavior according to Lifestyle Factors (라이프 스타일 요인에 따른 웨트슈트(wetsuits) 선택속성, 인구통계적 특성, 구매행동 차이에 관한 연구)

  • Kim, Ji U;Kim, Young Sam
    • Fashion & Textile Research Journal
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    • v.21 no.1
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    • pp.46-58
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    • 2019
  • This study analyzes the effects of lifestyle on wetsuits purchasing behavior and identifies various characteristics among lifestyle groups. A questionnaire survey of 213 domestic consumers with water sport activity and wetsuits experience indicated the following results: 1) Lifestyle factors were analyzed as 6 factors: social relation ships, development orientation, trend & appearance, domestic, positive acknowledgement of hobbies, pursuit of practicality. And the wetsuits selection criteria was 4 factors: wearing fitness, product information, design, reputation. 2) Social relationships, development orientation, positive acknowledgement of hobbies and pursuit of practicality factors had a positive effect fitness. Trend & appearance, development orientation, and pursuit of practicality factors had a positive effect on product information factors ; in addition, development orientation, and trend & appearance, a positive acknowledgement of hobbies factors had a positive effect design factors. Social relationships, trend & appearance, and pursuit of practicality factors had a positive effect on reputation factors. However, trend & appearance factors negatively affected the wearing fitness factors and the positive acknowledgement of hobbies factors had negative effect on product information, reputation factors. 3) The three groups of lifestyle factors showed differences in monthly average purchasing of clothes, average annual purchasing expenditures for water sports related products, number of water sport activity days and frequency, product selection criteria.

Expansion of IT Industry and Its the Effective Policy Strategy (IT 산업 확산과 향후 정책 방안)

  • Jo, Seok-Hong
    • The Journal of Information Technology
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    • v.8 no.2
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    • pp.103-120
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    • 2005
  • As IT industries importance for economic growth, export and the promotion of employment increases, forecasting and analysing development direction in the IT industry & the meaning of the national economy is more important than ever. This study will contribute to policy making in IT industry through improving comprehension of IT and understanding development trend of the new fields of IT industry. Moreover, It will be helpful to formulating the various support programs for the IT industry. In this situation, this study has importance in the side of taking a triangular position in policy direction based on the future of IT industry.

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A Study on the Problem & Current trend of Trade Show Exhibition Industry under WTO/DDA (WTO/DDA환경하에서 국내 무역전시산업의 현황과 문제점에 관한 연구)

  • Cho, Won-Gil
    • International Commerce and Information Review
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    • v.7 no.1
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    • pp.237-260
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    • 2005
  • The purpose of this study is to find out current problems facing Trade show Exhibition Industry and to suggest proper solutions. Trade Show Exhibition Industry recently emerged as Trade Show Marketing that is not this only sales promotion but the Marketing Mix. Now we should have focused on the cooperation among the organizations in trade show exhibition industry than physical facilities; need various kind of government aids; need marketing-oriented and professional skills to build and enhance the growth of trade show exhibition industry. Accordingly, the important thing is an exploratory study of assessing trade show objectives, management, functions and performance etc.

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Discovery of promising business items by technology-industry concordance and keyword co-occurrence analysis of US patents. (기술-산업 연계구조 및 특허 분석을 통한 미래유망 아이템 발굴)

  • Cho Byoung-Youl;Rho Hyun-Sook
    • Journal of Korea Technology Innovation Society
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    • v.8 no.2
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    • pp.860-885
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    • 2005
  • This study relates to develop a quantitative method through which promising technology-based business items can be discovered and selected. For this study, we utilized patent trend analysis, technology-industry concordance analysis, and keyword co-occurrence analysis of US patents. By analyzing patent trends and technology-industry concordance, we were able to find out the emerging industry trends : prevalence of bio industry, service industry, and B2C business. From the direct and co-occurrence analysis of newly discovered patent keywords in the year, 2000, 28 promising business item candidates were extracted. Finally, the promising item candidates were prioritized using 4 business attractiveness determinants; market size, product life cycle, degree of the technological innovation, and coincidence with the industry trends. This result implicates that reliable discovery and selection of promising technology-based business items can be performed by a quantitative, objective and low- cost process using knowledge discovery method from patent database instead of peer review.

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