• International Area Studies Review
• /
• v.13 no.3
• /
• pp.583-611
• /
• 2009

This study aims at analysing the export competitiveness of the six largest countries which have the highest market share in world automobile market, namely Japan, USA, China, Germany, South Korea and France for the last seven years between 2000 and 2006 in Chinese automobile market by using revealed comparative advantage index(RCA), comparative advantage index by country (CAC) and exporting similarity index(ESI). On analysis of the RCA index, it showed that the export competitiveness of Korean automobile in the world market was high following Japan and Germany, but it ranked the lowest competitiveness among the six trade competitors in Chinese automobile market. In other side, it is also made sure that the formidable competitors of Korean automobile export in global market are Germany and Japan. Therefore, South Korea needs to raise its ability to adjust to improvement of the international competitiveness in exports through close cooperation between government and automobile export enterprise and consistent monitoring about Chinese automobile industry and market.

• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.613-621
• /
• 2009

Except for traditional industrial art and history of design development, Korea jewelry industry before 1980's, had little meaning in the aspect of marketing and business. Domestic jewelry market which have changed from the value of goods to value of ornaments, faced important transition point for jewelry industry by the chance of in Asian Game held in 1986, and money of overseas traveler after 1980s. The rapidly-grown Jewelry field by the introduction of detail casting method to make it possible mass-production of the products before 1990's, began to change into new system, with introducing CAD/CAM after 1990's. Jewelry industry has changed from manual work called handmade to the detail casting industry based on master for mass-production. For this, the development of master, with the design development, have been suggested as important task to jewelry industry firms, and by the introduction of CAD/CAM, the diversification of design and master development has been made up. In this study, we would try to find out current status of domestic jewelry field and to understand CAD/CAM, and advantage of CAD/CAM, and through this, suggest good solution to precipitate domestic jewelry market.

• Journal of the Korean Association of Geographic Information Studies
• /
• v.18 no.2
• /
• pp.105-119
• /
• 2015

The overseas expansion is essential to expand domestic geospatial industries in a state of saturation. But current overseas expansion method has be limited to expand global market. Inter-industry convergence strategies may be the most resonable alternative to expand global market through raising the expansion possibility to developing countries with ODA funds and to developed countries with converging global competitive industries. This research investigates various foreign developed and developing countries to draw each demand. As a result, easiness of convergence, confidentiality of information, complementarity of poor infrastructure, responsiveness of various demands and sustainability of system are needed to successful convergence on multiple industries. This research seeks convergence framework to meet this demands, and suggests each component. This convergence framework is consisted of geospatial convergence common framework, inter-industry convergence model and institutional supporting system for overseas expansion.

• The Journal of the Korea Contents Association
• /
• v.20 no.5
• /
• pp.585-594
• /
• 2020

After the launch of Jeju Special Self-Governing Province in 2006, a number of real estate development projects were carried out; the real estate industry has relatively largely grown as compared with other regions since 2011. This growth has slowed down in 2017, along with the increase of unsold houses and the short of its incoming population, causing its real estate market recession. This study analyzed the source of real estate industry growth in Jeju: either affected by national growth power or its regional competitiveness. This study applied Shift-Share Analysis and Growth Differential Analysis, by dividing the recovery period ('06~'10) and expansion period ('11~'16). According to the result, sales amount and the number of employees in the real estate industry in Jeju had grown in the recovery period based on the national growth power. Its regional competitiveness and stable industrial structure grew in the growth period. Development and subdividing of real estate contributed to the growth of the real estate industry in Jeju. On the other hand, management of real estate weakened its market.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2007.06a
• /
• pp.491-494
• /
• 2007

Recently, in the flow of the digital convergence and u-IT technology development, USN is expected to play a leading role. Currently, it is considered as a previous stage of an activation phase in the life cycle. However, the remarkable growth is predicted in the future. Therefore the political concern and the support are desperately needed for USN to be the core growth engine of the future IT industry. Thus, in this research, we present the condition of the national USN industry by the actual conditions of industry in 2006. And the political suggestion for the new industry monitoring element and essential element of strategy is drawn to contribute to the early activation of the national USN industry.

• Management & Information Systems Review
• /
• v.34 no.3
• /
• pp.141-160
• /
• 2015

IoT(Internet of Things) has become a major issue as new type of convergence technology, expending existing of USNs(Ubiquitous Sensor Networks), NFC(Near Field Communication), and M2M(Machine to Machine). The IoT technology defines as a networking for things, which can establish intelligent links collaboratively for sensing networking and processing between each other without human intervention. The purpose of this study is to investigate to forecast the future distribution changes and orientation of contribution of distribution industry on IoT and to provide the implication of distribution changes. To become a global market leader, IoT requires much more development of core technology of IoT for distribution industry, new service creation and try to use a market-based demand side strategy to create markets. So, to become a global leader in distribution industry, this study results show that first of all establishment of standardization of IoT, privacy safeguards, security issues, stability and value were more important than others. The research findings suggest that the development goals of IoT should strive to boost the creation of a global leader in distribution industry and convenience to consider consumers' demands as the most important thing.

• Journal of Marine Bioscience and Biotechnology
• /
• v.6 no.2
• /
• pp.84-101
• /
• 2014

The aim of this project is to develop an adaptive and collective National Marine Biotechnology Plan for the next decade(2014~2023) which is able to reflect current and future changing environment. This effective strategy targets to foster marine-derived active bio-materials, marine bioenergy production technology and many promising technologies in order to promote marine biotechnology industry as a next-generation growth engine. Marine biotechnology industry based on R&D activities since 1980 has been growing as an emerging industry. This new field enables to secure exclusive patent rights and to find new potential bio-active materials from the ocean that requires long-term aggressive R&D investments. The current policy direction is to raise appropriate level of R&D investment because the current Korea's national marine biotechnology R&D fund ratio is less than 2% of the total national biotechnology R&D budget. The result shows three major strategies. First, it recommended a research implementation system and supporting policy that includes establishment of open innovation framework for the 'Industry-Academia-Research Institute Collaborations', strategic research planning and enhanced policy making process. Second, it derived state-of-the-art or new technology in many areas. Third, it formulated more detailed execution plans for successful R&D support and set up performance indicator system in related R&D program.

• Journal of Digital Convergence
• /
• v.19 no.4
• /
• pp.235-240
• /
• 2021

Recently, the number of users has risen sharply while the development speed of the Chinese game industry is rapidly developing. The game industry has already become a promising industry in China's cultural industry. With the rapid development of the Chinese game industry, the demand for specialized game designers and game development personnel is urgent. Still, at present, it is difficult for graduates to get a job at a game company every year even if a new game design department is established at a Chinese university. This may be due to a conflict between the education of the game major in the game market. In this paper, we present a customized development strategy while summarizing the problems that existed in the Chinese game design department in the rapidly developing background of the game industry, Try to provide a valuable opinion. and use it as a reference for the future development of education in the Chinese game major.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.22 no.2
• /
• pp.143-149
• /
• 2022

The diffusion of OTT service has brought the fundamental changes in the value chain of the existing media industry. OTT service based on the public Internet has increased the number of subscribers by using dominant marketing capability, making the pay TV platform player's ability to connecting users powerless. This study examined the changes in the media market and pay TV industry in the USA due to the diffusion of OTT service and analyzed the changing strategies of media firms. The number subscribers of the expensive pay TV service in the USA has diminished, experiencing cord cutting and cord shaving due the diffusion of OTT. OTT players are changing the media market, showing the dramatic excellence in making original contents and distributing the newly released movies. Examination of the recent merger and acquisition cases of media firms tells that the investment in making original contents has increased in order to have the competitiveness in OTT business. The future media industry will be rapidly reshaped mainly based OTT service and strategic judgement is important to maintain the competitiveness of all media firms in the existing value chain of media industry.

• Asia Marketing Journal
• /
• v.16 no.1
• /
• pp.215-228
• /
• 2014

The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain - from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough marketplace? Can it continue against all odds? The CAGR for last 5 years is 12% and it stands at 6th in the world. Compared to other global brands, Hyundai has geographically well-balanced sales portfolio. The quality improvement is outstanding. The brand performance follows these quality and sales improvements. Yet, the global competition is ever intensifying. Now, it is the time to step up once more. The next strategic goal needs fundamental shift toward brand and marketing-focus. In constructing global marketing strategy, Hyundai Motor's vision is "Lifetime partner in mobility and beyond" and its goal is global top 3 brand by year 2015 through modern premium brand image and selling 5 million vehicles. The target brand positioning of Hyundai Motor is the leading position in premium dimension and stylish/modern dimension. The global brand strategy framework is based on the brand direction of "Modern Premium" and is designed to deliver core brand identity (i.e., Simple, Creative, Caring) to customers. In order to manage brand performance, Hyundai's marketing platformalso includes marketing performance management, brand performance management, and market driven organization. From this diagnosis, Hyundai Motor is well posed to build a strong brand. Nevertheless, there are still challenges ahead from consumer, technology, competitor, and macro-environment perspectives. To overcome these threats, the bases of competition for all successful automotive brands are various differentiation factors, including technology, performance, value proposition, or heritage. Hyundai Motor is well prepared so far. However, it is not tested against time yet whether Hyundai can overcome these unforeseeable major threats. Hyundai is trying to find the solution from a strong brand, while believing in "New Thinking. New Possibilities."