• 유통과학연구
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• 제21권9호
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• pp.103-114
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• 2023

Purpose: This paper aims to assess psychological heuristics' effectiveness on cumulative returns after significant stock price changes. Specifically, it compares availability and anchoring heuristics' empirical validity due to conflicting stock return predictions. Research Design, Data, and Methodology: This paper analyzes stock price changes of Korean distribution industry stocks in the KOSPI market from January 2004 to July 2022, where daily fluctuations exceed 10%. It evaluates availability heuristics using daily KOSPI index changes and tests anchoring heuristics using 52-week high and low stock prices as reference points. Results: As a result of the empirical analysis, stock price reversals did not consistently appear alongside changes in the daily KOSPI index. By contrast, stock price drifts consistently appeared around the 52-week highest stock price and 52-week lowest stock price. The result of the multiple regression analysis which controlled for both company-specific and event-specific variables supported the anchoring heuristics. Conclusions: For stocks related to the Korean distribution industry in the KOSPI market, the anchoring heuristics theory provides a consistent explanation for stock returns after large-scale stock price fluctuations that initially appear to be random movements.

• 한국IT서비스학회지
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• 제12권1호
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• pp.229-245
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• 2013

The information security industry market is sluggish despite high expectation for its growth, and thus policies are required to define the causes and to address these issues. The policy formulation requires various historical market and human resource data for analyzing the industry, which cannot be guaranteed secured. This study executed face-to-face in-depth interviews with the frontline businesses in order to gather live opinions and to analyze industry's value chain, problems, and difficulties with a view to defining policy tasks for the development of the industry. The findings of the study revealed the current technical level of the information security industry, the frontline difficulty, and industrial ecosystem status. Based on these findings, the industry revitalization policy was devised and proposed. Objectives of the policy included the fostering of capacity to conceptualize, plan, and design industrial strategies based on the analysis of the industry's value chain and ecosystem, the expansion of the industry's value-added through the enhanced securing and management of the Intellectual Property Rights (IPR), and the nurturing of the security Human Resources (HR) in line with the industrial demand.

• 디지털산업정보학회논문지
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• 제11권4호
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• pp.1-12
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• 2015

This research analyzes the current state of the semiconductor industry delivering the prediction for the future development of the semiconductor industry along with some semiconductor memory's responsive strategies. In the 2014, top 10 semiconductor companies were targeted and studied its growth based on its profitability and growth indications in perspective during three years. The system semiconductor industry with the increase in Hyper-scale customers, proactive actions in the technology consortium, is polarizing caused by increased R&D expense to ensure process scaling limits and high performance, and some results have shown: PC and Mobile slowdown and growth recession phenomenon due to IoT's unclear direction. The leading company is to secure new growth engines through 'Acquiring'. While as the subordinated companies following this consecutive survival through the 'Acquired', the future of system semiconductor industry is to strengthen the market dominance and its techniques by concentrating on the reorganization of the market by few large companies. Accordingly, the semiconductor memory industry is expected to reach the limit of its expansion to domain of system semiconductor, and it is highly suggesting the need of the 'Memory Life Extension' growth strategy.

• 기술혁신학회지
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• 제1권2호
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• pp.153-164
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• 1998

This study attempts to provide policy makers and other interested parties with policy implications throughout an economic analysis of software sector. Chapter 2 is designed to provide an overview of market characteristics in the software sector. Chapter 3 reviews an overview of the evolution stage of the software industry and the effects these trends have on firm strategies. Chapter 4 reviews the relationships between software economic characteristics and intellectual property rights. Some suggestions are offered in the conclusion, with special attention given to an examination of market characteristics, firm strategies, government policies, and some economic factors.

• 한국건설관리학회논문집
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• 제20권1호
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• pp.124-132
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• 2019

해외건설업이 국가경제에 기여하는 중추 산업임에도 불구하고, 기존의 해외건설 실적에 관한 연구는 단편적인 동향이나 특정 시점의 시장 점유율을 분석하는데 집중해왔다. 해외건설업은 프로젝트 기반산업으로 분절적이고(fragmented), 여러 다른 업체로 구성되며(heterogeneous), 업황에 따라 시장 구조가 역동적으로 변화하는(dynamic) 특성을 가지고 있어 특정 시점에 대한 정태적 분석과 함께 동태적 시장 변화의 고려가 필수적이다. 본 연구에서는 2000년부터 2017년까지 국내 건설기업이 계약을 체결한 9,173건의 프로젝트 정보를 활용하여 우리나라 해외건설 계약실적 구조를 분석하였다. 산업 차원의 실적정보를 정태적(시장 집중도), 동태적(시장 이동성 및 불안정성)으로 구분하여 분석하였으며, 구체적인 방법론을 기술하였다. 분석 결과, 정태적 측면에서는 국내 건설기업의 해외건설 경쟁구도가 최근 더욱 치열해지고 있으며, 동태적 측면에서는 주요 지역 및 공종을 제외한 대부분의 경우 시장 지위가 미약하고 불안정한 것으로 밝혀졌다. 본 연구는 정태적 동태적 분석의 조합을 통해 건설 관련 주체들의 시장 이해도를 제고하고, 향후 경쟁전략 수립을 위한 기초자료를 제공하였다는 점에서 의의가 있다.

• 유통과학연구
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• 제13권10호
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• pp.109-114
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• 2015

Purpose - The movie market has the characteristics of being a perfectly competitive market as well as a pure monopolistic market at the same time. This is because there are competitors in the industry but prices, although not fixed, have not changed a lot. Price competition may not have spread, but the competition is focused on artistic value, and the degree of box office success is most important. The artistic value is determined in the course of the production process. However, the degree of box office success is dependent upon the marketing manager. The marketing strategy represents the difference in the standard or quality of the movie. Inherently, the marketing manager adopts the entertainment strategy based on the quality of the foundation of the completed movie. At this time, the marketing manager knows the pertinent information (high quality/low quality) regarding the movie. This research study tries to reveal what should be the reasonable movie marketing expense, dependent on the quality of the movie. Research design, data, and methodology - Using a game scenario with different market players, the goal of the research analysis is to find out the following. First, the marketing expense is determined to maximize the profits after film production. Second, after the production costs are already committed, the manufacturer gets to choose the marketing level. At this time, there will be a profit maximization point, considering the competition. The premise of the research is as follows: if it is a good movie of quality, positive word of mouth increasing the audience continuously slows down the speed of the demand curve. If the movie quality is bad, the negative word of mouth decreasing the audience gradually hastens the speed of the demand curve. On the marketing side, when the manufacturer invests heavily in the marketing expense of the movie, consumer expectations increase to drive up the audience numbers. On the other hand, it is difficult to improve the profits excessively. When the manufacturer invests in marketing a little bit, the marketing expense is only relatively committed, therefore a lot of demand cannot be gained. Results - If a fixed market share is in a competitive situation, a low quality manufacturer expends relatively more marketing expense. If the situation assumes two manufacturers spend the same for the cost of production, the high quality manufacturer takes more profit. If the manufacturer expends less marketing budget to save costs, the optimum profit cannot be achieved since the other party (opponent) grabs the initial market share. Conclusions - In conclusion, investment is essential for market share to increase. We must refrain from a zero-sum game and have models where the game participants pursue the creative profits together. In the current film industry, there is the dominating logic of winner and loser but we have to create a film industry environment where the participants can be altogether satisfied and live together.

• 벤처창업연구
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• 제8권4호
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• pp.57-66
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• 2013

국내의 PCB산업은 수요업체의 주문생산 구조로 형성이 되어, 고부가가치 기술개발과 정보교류 등의 혁신기반은 대단히 취약한 편이다. 국내에서 생산하는 PCB제품의 소재 대부분을 해외로부터 수입에 의존하고 있어 대외 시장환경 변화에 취약한 편이다. 또한, 산업 전반에 대한 부정적 인식(3D), 낮은 처우(특히 중소기업)로 인해 PCB분야로 전문인력 진입 회피 등으로 인해 고용 여건도 좋지 않은 편이다. 이러한 상황에서 PCB산업이 휴대폰, 태블릿PC 등 일부 수요시장에 완전 종속되어 수요시장 변동시 이에 대한 대응력도 역시 취약한 편이다. 이러한 PCB 산업에 있어서, PCB 산업혁신포럼 운영을 통해 기업간 정보 공유를 실현하고(정보혁신), 중소기업 지원 플랫폼 구축 및 품질향상 지원(기술혁신), 그리고 PCB Open Lab을 활용한 소재-공정-장비 기업간 협업 공정지원(구조혁신) 등을 목표로, 2013년부터 2017년까지 총 사업기간 5년 동안 <표 1>과 같이 정부에서 매년 13억씩, 민간에서 4.34억씩 총 86.7억원의 사업비를 투입하여 PCB 산업기술 기반구축사업을 추진하려 하고 있다. 이에 본 연구에서는 이 사업에 대하여 AHP 분석을 이용하여 사업타당성을 분석하였으며, 그 결과 AHP 종합평점이 0.841로 평가되었으므로, 종합평점이 0.55이상이 되어 이 사업이 타당성이 있는 것으로 판단되었다.

• 지적과 국토정보
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• 제52권2호
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• pp.121-135
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• 2022

본 연구의 목적은 공간정보기업의 거래정보를 토대로 공간정보산업의 융·복합부문 탐색과 표면상무관회귀모형을 이용한 동 산업의 시장규모 전망이다. 공간정보산업조사 통계에서 확인할 수 없는 공간정보 융·복합부문은 한국기업데이터의 사업체DB(2010~2019년)를 이용하여 공간정보 관련 핵심키워드를 검색하여 상품별 구매 및 판매데이터를 확보하여 분석하였다. 공간정보사업체의 융·복합은 서울 특정구와 일부 경기도권역과의 가치사슬 간 거래관계에서 나타났다. 해당 융·복합 사업체는 가치사슬 2(활용·서비스)&3(융·복합)단계의 매출액이 가장 크고, 가치사슬 1(생산·구축)&2단계와 2&3단계의 융·복합은 2010년 대비 2019년 매출은 약 2배 가량 상승하였다. 2019년 통계청 기준 공간정보산업의 총매출액은 약 8조원으로 발표되었으나, 본 연구에서는 공간정보산업의 총매출액은 23~27조원, 융·복합 활동을 고려할 때 28~47조원으로 추정되었다. 마지막으로 공간정보산업 미래 시장규모예측을 위하여 표면상무관회귀(SUR: Seemingly Unrelated Regression)모형을 이용하여 2025년 및 2030년에 시나리오 1(인구증가율 0.38%, 2020~2024년), 0.07%(2026~2030년)을 적용할 경우, 공간정보산업 매출액은 -0.37% ~ 0.069% 감소하였다. 동 기간 시나리오 2(평균임금상승률 1.2%)를 적용하면 공간정보산업 매출액은 2.326% ~ 12.185% 증가하였다. 즉, 공간정보산업의 매출액은 노동, 총요소 생산성 및 자본 생산성의 함수이며, 특히 노동생산성과 연구개발 등의 총요소생산성을 제고하는 방향의 정책개발과 대안 수립 연구가 추가적으로 필요하다.

• 지역연구
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• 제31권1호
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• pp.43-63
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• 2015

본 연구는 시장구조와 연구개발활동 간의 관계를 실증적으로 분석한다. 특히, 연구개발활동의 성과가 특허 등을 통해 법적으로 보호받을 수 있기 전까지 지리적으로 인접한 경쟁기업들에 의해 모방이나 도용이 가능하다면, 이는 클럽재(club good)와 같아서 이의 시장구조를 정의함에 있어 지리적 범위가 국가 전체가 아닌 시군구로 한정될 필요가 있다. "중소기업기술통계조사"를 이용한 본 연구의 분석결과에 의하면, 지역-산업 내 경쟁이 아닌 독과점의 시장구조가 형성될 때 중소기업의 연구개발투자가 보다 활발히 이뤄진다. 하지만, 시장구조를 나타내는 변수를 시군구가 아닌 16개 광역시도, 6개 권역, 혹은 국가 전체에 걸쳐 정의하는 경우 이러한 시장구조와 연구개발활동 간의 관계가 약해지는 것으로 나타난다. 더불어, 연구개발투자를 이의 조달처에 따라 구분하는 경우 해당 기업의 내부 자금에 의한 연구개발투자에 한해 독과점 시장에서 연구개발투자가 보다 활발함을 볼 수 있다.

• 만화애니메이션 연구
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• 통권6호
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• pp.91-115
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• 2002

Character industry in Korea has a history of less than 20 years by now, as it began in earnest at the end of the 1980s. Domestic character market is estimated to be around 1.2 trillion won occupying mere 0.01% of the world character market of 1,200 trillion won and less than 4% of the Japanese market, according to the according to the calculation made by Korea Animation Producers Association. Local character takes up only 5% of the domestic character market, necessitating the development of the local character and an increase in market share. It is painful to look at the current status of the local character market especially when compared with the huge world market. However, it might be and opportune moment for us to reverse the situation in our favor by a mental switchover. And we need to face up to the reality that the local character industry has many problems, and it is our duty to settle them. What then are the problems caused by the foreign character taking up 90% of the domestic market? Foreign character overwhelming the local market will bring about cultural dependency, emotional confusion, and financial loss caused by the payment of the royalties stemming from the intellectual property rights. The following is suggested as methods of settlement for such problems: 1. Development of character emotionally appealing to the Koreans 2. Development of long-lived character 3. Development of character firmly based on a good scenario 4. Thorough planning & marketing 5. Establishing an institution exclusively governing character business This study discussed the importance of developing long-lived character appealing not only to the Koreans but also to the whole world, that will meet the requirements as stated in 1 & 2 of above. For this purpose Chungmugong General Lee Soon-shin was chosen out of the Korean historical personages for further analysis, trying to rediscover the significance of the character development based on originality.