• 한국산학기술학회논문지
• /
• 제15권11호
• /
• pp.6536-6546
• /
• 2014

본 연구는 스포츠 산업 경쟁력 강화와 생존 전략 마련을 위하여 글로벌 스포츠 시장 트렌드의 미래 변화를 예측하기 위한 것이다. 연구를 위하여 3차에 걸친 델파이 조사에 12개국 21명의 전문가가 참여하여 51개의 미래 예측 의견을 제시하였고, 의견에 대한 참여자들의 수렴을 거쳐 다음과 같은 결론을 얻었다. 첫째, 도핑, 사행 산업 등 윤리적 이슈가 글로벌 시장에 중요한 영향을 미칠 것이다. 둘째, 유소년 스포츠 시장은 지속적으로 성장할 것이다. 셋째, 스포츠는 건강 산업으로서의 중요성이 부각 될 것인데, 특히 저비용 건강 서비스 시장과, 고령인구 대상의 건강 기능 시장이 성장 할 것이다. 넷째, 스포츠 산업의 첨단 기술 /문화 등과의 융 복합은 더욱 가속화 할 것이다. 다섯째, 메가스포츠 이벤트는 다양한 비판적 논란으로 인하여 미래가 불투명해질 것이다. 여섯째, 소셜 미디어 등 신 미디어와 구 미디어의 스포츠에 대한 영향력은 더욱 증대될 것이다. 마지막으로 문화현상으로서의 스포츠시장 글로벌화는 더욱 가속화 될 것이다.

• 한국산학기술학회논문지
• /
• 제14권8호
• /
• pp.3691-3695
• /
• 2013

본 연구는 서비스 영역의 국제화, 특히 국내 의료산업의 해외진출 방식을 다중회귀분석 이용하여 국가와 기업특유의 요인 및 전략적 인자가 해외시장 진출 방식을 결정하는데 어떠한 영향을 미치고 있는가를 분석하였다. 연구의 결과 기존 해외시장에서의 경험과 체계화된 전략적 자산이 해외진출 방식의 결정에 있어 보다 높은 통제수준의 진입 방식을 결정하게 하는 요인으로 밝혀졌으며 기업의 규모와 같은 기업특유 요인들은 통계적으로 유의하지 않은 것으로 나타났다. 본 연구는 제조업에 비해 국제화의 정도가 낮은 수준에 머무르고 있는 아시아 서비스 산업의 해외 진출에 관한 이론적 틀을 제공하고 특히 특화된 소프트 산업으로서 의료산업의 향후 해외진출 방식 결정에 있어 동기와 통제의 수준 간에 관한 실무적 함의를 제공하고 있다.

• Journal of Evidence-Based Herbal Medicine
• /
• 제1권2호
• /
• pp.17-26
• /
• 2008

Nowadays the flow of international trade is that there seems to appear economic block significantly because most countries contract FTAs, so our market condition is changing to a severe competitive situation. Korea which has 70% of foreign dependence of trade must get involved in regionalism, and also actively promote FTA more than any other countries. FTA on February in 2006, the pharmaceutical industry are anxious. The pharmaceutical industry in Korea has recently come to a crisis that it is hard to expect a growth due to structure of profit and a change for the worse of management. If Korea-U.S. FTA are contracted in this kind of situation, domestic pharmaceutical companies will be at stake. We can anticipate that FTA with the country that has a strong competitive power like U.S. affect negatively on pharmaceutical industry, because the industry doesn't have enough self-competitiveness. Considering this kind of surroundings, we need to present the policy to enhance competitiveness for damage limitation on pharmaceutical industry by Korea-U.S. FTA. Under this background, this research has groped for a direction to strengthen the competitiveness to develop pharmaceutical industry in quality. The competitive enhancement plan is presented which is divided into the government policy part, the R&D part, and the management part. Although Korea-U.S. FTA is analyzed to wither the pharmaceutical industry, it would be thought that it is a good chance to upgrade domestic pharmaceutical industry if we make the best use of it, and also to make in roads into foreign market.

• 한국포장학회지
• /
• 제22권3호
• /
• pp.135-142
• /
• 2016

This paper describes an overview of the packaging industry in Korea. Packaging plays an important role to connect the dot between primary and secondary industry. Moreover, it performs the visual merchandising of product, resulting in synergetic effect with quality of merchandise. As more convergence of primary and secondary industry accelerates, packaging industry became more competitive as well as critical area. Korea Packaging Center (KOPACK) in Korea Institute of Industrial Technology (KITECH) has conducted the national market survey of packaging industry since 2010, biannually. Firstly, Korea packaging industry was categorized. For defining the Korea packaging industry, Korea Standard Industry Code (KSIC) is used to divide the group into wood, paper, plastic, glass, metal and packaging machinery. Based on these categories, the market size was estimated with survey of 2,180 packaging companies. In this study, the results of this survey are summarized, and the key trends of each category are described.

• International Journal of Costume and Fashion
• /
• 제14권2호
• /
• pp.51-65
• /
• 2014

With growing competition and increasing consumer demands, companies pay more attention than ever to market mavens who play a central role in diffusing marketplace information and influencing others' decisions. To enhance our understanding of the market maven, this paper examines the role of market mavenism in shaping consumers' shopping values (utilitarian value, hedonic value) and their post-purchase satisfaction or dissatisfaction. Regression analyses revealed that market mavenism had a positive impact on hedonic shopping values, and post-purchase satisfaction. The findings showed that hedonic shopping values had a significant impact on post-purchase satisfaction while utilitarian shopping value did not have any significant relationship. Findings of the study also suggest that market mavens pursue hedonic shopping values and exhibit greater post-purchase dissatisfaction than others. Practitioners are recommended to create entertaining retail environments for market mavens who seek hedonic values when they shop. The results also suggest that practitioners need to pay close attention to market mavens at the post-purchase stage since they can be extremely dissatisfied.

• 유통과학연구
• /
• 제18권9호
• /
• pp.31-43
• /
• 2020

Purpose: This study examined a comprehensive model for assessing the success probability of electric vehicle (EV) commercialization in the Korean market. The study identified three risks associated with successful commercialization which were technology, social, policy, environmental, and consumer risk. Research design, methodology: The assessment of the riskiness was represented by a Bayes belief network, where the probability of success at each stage is conditioned on the outcome of the preceding stage. Probability of success in each stage is either dependent on input (i.e., investment) or external factors (i.e., air quality). Initial input stages were defined as the levels of investment in product R&D, battery technology, production facilities and battery charging facilities. Results: Reasonable levels of investment were obtained by expert opinion from industry experts. Also, a survey was carried out with 78 experts consisting of automaker engineers, managers working at EV parts manufacturers, and automobile industry researchers in government think tanks to obtain the conditional probability distributions. Conclusion: The output of the model was the likelihood of success - expressed as the probability of market acceptance - that depended on the various input values. A model is a useful tool for understanding the EV industry as a whole and explaining the likely ramifications of different investment levels.

• 지식경영연구
• /
• 제12권3호
• /
• pp.1-25
• /
• 2011

This research empirically examined the determinants of competitive advantages and performance of Korean film industry from 1996 to 2003 over a sample of 396 movies. Especially, the effects of knowledge-based resources, social capital, product differentiation strategy, and market entry strategy on a film performance were hypothesized and empirically tested. Findings of this study are as follows; First, confirming the importance of knowledge-based resources in film industry, both the superior business track records of producers and the superior artistic track records of directors and actors had positive effects on film performance. Second, supporting social capital hypotheses, while the strong ties between directors and producers had positive effects, the strong ties between directors and actors had negative effects on film performance. Third, confirming the importance of product differentiation strategy, genre differentiation against competing films had positive effects on film performance. Finally, confirming the importance of market entry timing, the number of competing films released following a film opening within a week had negative effects on film performance. The findings of this research suggest that producers, directors, and actors are not only the critical knowledge-based resources to create competitive advantages indeed, but the pattern of relationships among them also systematically influences the film performance. Moreover, it is suggested that film performance may be improved by the proper genre differentiation and opening day selection.

• 대한치과기공학회지
• /
• 제27권1호
• /
• pp.155-171
• /
• 2005

The market of dental materials industry in Korea will over 10 bilians $. If think concern of world market, we can know the possibility of market growth. In Korea, the technique of dental materials industry is low status. Then, special items income advanced countries. But advanced countries had been developed dental materials industry into high beneficial. Otherwise, Daegu Kyungbuk have several good points in dental materials industry. 1st, national dentisty university and three dental lab. college supplies abilitable human resources. 2nd, the possibility of support on basic industrial technology. Finally, the possibility of selection & attraction from many dental company. Then if Daegu Kyungbuk would be select & supported of dental materials Industrial special region, it can be think that will empower local economy, further national constitutional power. So we propose following three points, 1st. the deeper study on righteous of Daegu Kyungbuk dental materials industrial specialization. 2nd. investment on R & D of the region dental materials industrial. final, the support of venture circle.

• 유통과학연구
• /
• 제13권7호
• /
• pp.11-18
• /
• 2015

Purpose - This paper reviews the changes in the ship export and import structure between Korea and China. It utilizes the comparative advantage trade theory to analyze time-series statistical data from the market share index, revealed comparative advantage index (RCA), and trade specialization index(TSI). Research design, data, and methodology - Based on their economic phases, both Korea and China have similar country characteristics. The purpose of this research is to understand the two country's trade structures to fortify the Korea-Sino economic relationship including verifying what is working and what is not. Results - Based on the analysis, bilateral economic activity to achieve a plus trade stimulus environment should be realized in the long run. Both countries should establish guarantee-free trade negotiations and boundaries instead of various non-tariff barriers. Conclusion - Reviewing the research, a sound competitive relationship can be grown for mutual benefit including export market diversification in the near future. The review of the Korea-Sino ship industry is keenly important and investigative research about it is timely because it is a major industry in each country.

• 유통과학연구
• /
• 제21권6호
• /
• pp.21-29
• /
• 2023

Purpose: Research on equity carve-outs is necessary because the market has realized that they lead to holding company discounts by double counting, which can only be observed in the Korean market. Considering the differences in the SSG.com equity carve-out compared to previous cases in terms of business strategy, this study contributes to the literature by examining the effects on shareholder value in the Korean distribution industry. Research design, data, and methodology: This study investigated literature, analyst reports, and news articles to examine the causes of holding company discounts and analyze the SSG.com equity carve-out. Results: The monopoly of holding companies' listing premiums is the main cause underlying holding company discounts from equity carve-outs. Protections for minority shareholder value are challenging owing to the complexity of the process of acquiring rights, the short exercise period, and additional costs. Therefore, the motivation for equity carve-outs should be to increase overall shareholder value. Conclusion: By analyzing the reasons for holding company discounts in the Korean distribution industry, this study provides recommendations for improving shareholder value. Moreover, it contributes to the maturation of the Korean capital market by promoting a discussion on the revision of equity carve-outs.