• 대한교통학회지
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• 제24권4호
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• pp.103-113
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• 2006

화물운송시장의 분할은 운송시장의 효율화를 기하고 운송인이 물동량을 유치하기 위한 전략을 알기 위해 사용된다 화주 개개인의 성향을 파악하기 어려우므로 화주를 동질성을 갖는 몇 개의 군집으로 묶어 집단의 성향을 파악한다. 우리나라의 경우 표준산업분류의 배열순서에 따라 시장분할을 하여 왔다. 본 연구는 제조업체를 대상으로 새로운 운송시장 분할 가능성을 평가하였다. 연구의 결과 시장분할을 위한 적정 기준은 연간 입 출하량으로 우수한 분할능력을 보였다 또한 표준산업분류표의 배열순서에 따른 시장분할과 다른 결과를 도출하였다 본 연구는 물동량 발생 주체인 제조업체의 규모와 출하특성을 나타내는 자료를 이용하여 운송시장을 분할한 시도로서 의의가 있다.

• 펄프종이기술
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• 제44권1호
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• pp.43-51
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• 2012

Carbon dioxide emission trading market would play very important role in the global effort to cope with climate change. In KOREA, the energy consumption and geen house gas emission of various industry would be controlled by the low carbon-green growth law which was established at 2009. The paper industry as one of major industries in terms of energy consumption has been greatly required to prepare action plan for addressing this regulation and reduction of carbon dioxide emission. In this study, the current states of carbon dioxide emission trading market were analyzed in terms of practical responses of the paper industry. And the various action plans including CDM projects for paper industry were suggested.

• 한국패션뷰티학회지
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• 제3권1호
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• pp.20-28
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• 2005

As the size and the diversity of the beauty industry grow, the need for systematic marketing strategy in beauty shop also increases. This study aims at finding 1)how to segment the market of beauty industry based on lifestyle variable and 2)how to set up the corresponding mix strategy on target market. The case of 'B beauty shop' shows that the validity of lifestyle-based segementation model is verified as the shop has posted a drastic financial outcome during last 5 years. In addition, this study implies that the corelation research between lifestyle variables and marketing mix strategy should be included as an important factor in launching a beauty-related business in segmented market.

• 기술혁신학회지
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• 제4권3호
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• pp.311-322
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• 2001

This study is on the decomposition analysis of the IT export of Korea, Japan, and China (toward US IT market) by using log mean Divisia method. The analysis shows that the increase in the Korea-US IT exports is the result of not only the increase in the US's IT imports but also the increase in the US's IT market shares. The increases in the Japan-US IT export have shown to be the result of the increase of US's IT import but the market shares have been decreased. The increase in the China-US IT export is the result of the changes in the market shares, changes in IT import structure. and the IT import increase. In order to increase exports toward US markets, Korea have to continue increasing the market share of communication equipments, secure competitive power toward US IT markets with the decline of Japanese's market shares, and secure technical superiority over rising competitive power of Chinas IT industry.

• 통상정보연구
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• 제12권4호
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• pp.327-344
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• 2010

This study intends to analyze the trade competitiveness of Korean films in international markets. Under environmental of film industry, Korean films could be doing better. But the Key success factors Korean films in the foreign markets are the improvement of contents Quality and the diversification of trade market. Namely, Our films is mainly exporting Japanese market and the import depends upon American films. In case the trade specialization index(TSI), The international competitiveness of Korean films shows lower import specialization, by virtue of export increasing of Japan, Europe and other markets in 2000's. On the other hand, The Export Market Share has shown similar pattern to main markets except Japanese market, and the import was almost similar to trend in foreign markets except American films. Consequently the present film strategies and polices that delight limited markets will not be compete in global markets, Korean films or contents is merely called by that name.

• 문화경제연구
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• 제17권2호
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• pp.29-62
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• 2014

대표적인 지식기반산업, 창조산업으로 인식되고 있는, 문화콘텐츠 산업의 하나인 게임산업은 전통적인 제조업의 해외진출과는 달리, 제품 혹은 프로젝트 기반으로 해외진출에 대한 전략과 성과가 달라진다. 따라서 이에 대한 접근도 각각의 콘텐츠 단위로 달리해야 하며, 어떠한 요인들로 인해 이들의 해외진출 의사결정과 결과가 달라지는지 살펴볼 필요가 있다. 이에 본 연구에서는 게임 산업에서 해외시장 진입 선택에 영향을 미치는 '전략적 지향성' 요인을 중심으로, 이들의 선행변수 및 후행변수에 대해 살펴보고자 한다. 본 논문에서는 팀 단위(team level)로 제품이 개발되어 각각의 해외시장별로 어떠한 전략적 지향성을 띄며 진입유형 선택에 이르게 되는지 살펴보기 위해 온라인 게임 252개의 케이스를 가지고 살펴봤다. 본 연구결과에 따르면, 팀 흡수역량이 혁신지향성에 미치는 관계를 제외한 모든 잠재변수들(창의성, 흡수역량, 시장지향성, 혁신지향성, 해외시장 성과)간의 인과관계가 유의하게 나타났다. 본 연구는 창의성과 흡수역량, 시장지향성 및 혁신지향성을 해외시장 진입 방식과 통합적으로 연결시킴으로써 기존의 전략 및 국제경영 관련 이론들을 보충하고, 문화콘텐츠 상품의 해외진입(배급) 전략을 설명하기 위한 이론적 및 실무적인 시사점을 제공해준다.

• 수산경영론집
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• 제38권1호
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• pp.47-70
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• 2007

The seaweed processing industry in Korea has developed since the late of 1970s, motivated by exports of salted seaweed to the Japan market. However, due to the keen competition of Korean salted and dried seaweed with chinese products in the japan market, exports of Korean seaweed have been in the decreasing. It also has promoted the restructuring of the seaweed processing industry itself as follows: first, the processing type has been changed from the slated seaweed processing to the dried seaweed processing. Second, domestic markets for seaweed have been significantly expanded. This study is aimed to investigate some problems that the seaweed processing industry currently faces and to provide responding strategies for its development by analyzing a background, characteristics, and business types in the Wando region of Jeollanamdo that is a primary region of the seaweed processing industry in Korea. The background that the seaweed processing industry in Wando region could be started and developed is that first, small and mid-size salted seaweed processing companies have grown fast due to the exports to the japan market. Second, various business conditions, including seaweed materials, labors that are very important factors for the seaweed processing were more suitable compared to other regions. As characteristics of the seaweed processing industry, it shows that small-scale companies have a larger decreasing rate in sales and over 85% companies process seaweed together with other materials such as kelp, etc. The biggest problem that the seaweed processing industry has is that it has not timely responded to changes in domestic and international markets. Therefore, it is very important to cope with market changes by both introducing an aquaculture outlook service for seaweed and promoting higher value-added products and demands through publicities.

• Journal of Korea Trade
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• 제27권1호
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• pp.79-100
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• 2023

Purpose - The purpose of this study is to analyze the market power of the Korea Container Shipping Market (Intra Asia, Korea-Europe, and Korea-U.S.) to verify the existence of collusion empirically, and to answer whether the joint actions of liner market participants in Korea have formed market dominance for each route. Precisely, it will be verified through the Lerner index as to whether the regional market of Asia is a monopoly, oligopoly, or perfect competition. Design/methodology - This study used a Lerner index adjusted with elasticity presented in the New Imperial Organization (NEIO) studies. NEIO refers to a series of empirical studies that estimate parameters to judge market power from industrial data. This study uses B-L empirical models by Bresnahan (1982) and Lau (1982). In addition, NEIO research data statistically contain self-regression and stability problems as price and time series data. A dynamic model following Steen and Salvanes' Error Correction Model was used to solve this problem. Findings - The empirical results are as follows. First, λ, representing market power, is nearly zero in all three markets. Second, the Korean shipping market shows low demand elasticity on average. Nevertheless, the markup is low, a characteristic that is difficult to see in other industries. Third, the Korean shipping market generally remains close to perfect competition from 2014 to 2022, but extreme market power appears in a specific period, such as COVID-19. Fourth, there was no market power in the Intra Asia market from 2008 to 2014. Originality/value - Doubts about perfect competition in the liner market continued, but there were few empirical cases. This paper confirmed that the Korea liner market is a perfect competition market. This paper is the first to implement dynamics using ECM and recursive regression to demonstrate market power in the Korean liner market by dividing the shipping market into Deep Sea and Intra Asia separately. It is also the first to prove the most controversial problems in the current shipping industry numerically and academically.

• 기술혁신학회지
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• 제2권2호
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• pp.266-274
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• 1999

The world market is being restructured into one global market. The globalization makes the competition m IT industry more vigorous. It is, therefore, the vital procedures that the selection of the promising items among IT equipment and the intensive investment on the selected items to gain the competitiveness in the area of IT global market. With these in mind, in this paper, we introduce a very systematic and objective method which appraises the promise of IT equipment. The method is based on the factor Analysis which is very popular and powerful statistical technique.

• 항공우주산업기술동향
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• 제8권1호
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• pp.104-111
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• 2010

본 논문에서는 우리산업이 민수시장진입을 위해서 필수적으로 분석해야 할 세계 민수시장의 범위 및 특성, 과거 실적치 등을 바탕으로 세계시장 및 국내시장 분석, 우리나라가 시장진입을 위해서 고려해야 할 사항 및 시장 전망에 대해서 다루었다. 분석을 통해 민수시장에서 대형단발급의 퇴조에 따라 쌍발시장이 커지며, 운용자 인터뷰를 통해 현재 운용 중인 헬기보다 상위급의 헬기 운용을 선호하게 되며, 전체 시장 규모 등 주도가치 측면 및 구현용이성으로 판단시 우리나라는 대형쌍발급 및 중소형쌍발급에서 전략적 포지셔닝을 갖는 것이 좋으며, 수리온 민수전환형은 상당량의 시장진입이 전망되나, 단가, 사양, 판매전략 등 측면에서 적극적인 시장진입 노력이 필요하다.