• Title/Summary/Keyword: Industry Market

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Analysis on elements of policy changes in character industry (캐릭터산업의 정책변인연구)

  • Han, Chang-Wan
    • Cartoon and Animation Studies
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    • s.33
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    • pp.597-616
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    • 2013
  • Character industry is not only knowledge-based industry chiefly with copyrights but also motive power for creative economy to take a role functionally over the fields of industries because it has industrial characteristic as complement product to promote sale value in manufacturing industry and service industry and increase profit on sales. Since 2003, the national policy related to character has aimed to maximize effect among connected industries, extend its business abroad, enforce copyrights through the improvement of marketing system, develop industrial infrastructure through raising quality of character products. With the result of this policy, the successful cases of connected contents have been crystallized and domestic character industry has stepped up methodically since 2007. It is needed to reset the scales of character industry and industrial stats because there are more know-how of self industry promotion and more related characters through strategy of market departmentalization starting with cartoon, animation, games, novels, movies and musicals. Especially, The Korea government set our target for 'Global Top Five Character Power' since 2009 and has started to carry out to find global star characters, support to establish network among connected industries, diversify promotion channels, and develop licensing business. Particularly, since 2013, There have been prospered the indoor character theme park with time management just like character experimental marketing or Kids cafes using characters, the demand market of digital character focusing on SNS emoticon, and the performance market for character musical consistently. Moreover, The domestic and foreign illegal black markets on off-line have been enlarged, so we need another policy alternative. To prepare for the era of exploding character demand market and diversifying platform, it is needed to set up a solid strategy that is required the elements of policy changes in character industry to vitalize character industry and support new character design and connected contents. the following shows that the elements of policy changes related to the existing policy, the current position of market. Nowadays, the elements of policy changes in domestic character industry are that variety of consumers in the digital character market according to platform diversification, Convergence contents of character goods for the Korean waves, legalization of the illegal black contents market, and controling the tendency of consumers in departmentalized market. This can help find the policy issue entirely deferent with the existing character powers like US, Japan or Europe. In its final analysis, the alternatives are the promotion of models with contract copyrights of domestic and foreign connected contents, the diversification of profit models of platform economy, the additive development of target market related to enlarging the Korean waves, and the strategy of character market for the age-specific tendency according to developing character demand market.

The Realities of Management in the Informative Contents Industry (정보콘텐츠산업의 경영 실태에 관한 연구)

  • Kim, Kyung-Il;Lee, Yong-Hwan
    • Journal of Digital Contents Society
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    • v.8 no.2
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    • pp.157-163
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    • 2007
  • Informative contents Industry shows stable capital structure, excellent profit index high growth rate and high productivity on the average in step with the evolution of digital technology, but it shows the aggravating trend gradually in almost all the indexes. It is because the enlargement of supply market proceeds so faster than the increase of market demand that the competition is intensified and relatively easy to advance into the market according to the development of informative contents industry. The exploitation of new market and the reclamation of new technology are needed to contrive the continuous prosperity of informative contents industry, and to achieve this, it is needed to support from politic financing and taxation politic aspect.

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Forecasting Ecosystem Changes in Virtual Reality Game Industry using Scenario Network Mapping (가상현실게임 산업의 생태계 변화 예측 및 대응 전략)

  • Rhee, Chang Seop;Rhee, Hyunjung
    • Journal of Korea Game Society
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    • v.18 no.2
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    • pp.15-26
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    • 2018
  • Virtual Reality(VR) is one of the most remarkable technologies in the current game industry. Nevertheless, it is difficult for the game industry to actively invest in the VR technology because of the technical problems to overcome and the uncertainty about the market possibility. Therefore, this study attempts to estimate the future possibilities of the VR game market in various angles. For the purpose, we explore the domestic game market from the past to the present, and forecast the game industry ecosystem using the Scenario Network Mapping. Based on the result, we propose a short and long term future prospect and suggest the possible strategies for each stakeholder of the VR game market.

A Study of Furniture Design Changes Factors Appearing in the Industrialization Process - Focused on the Korea Furniture Industry, 1960~2010 Year - (산업화 과정에서 나타나는 가구디자인 변화 요인 연구 - 1960년대에서 2010년대까지 한국 가구산업을 중심으로 -)

  • Kim, Kyoung Soo
    • Journal of the Korea Furniture Society
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    • v.27 no.4
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    • pp.399-411
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    • 2016
  • Korea Furniture design development process is repeated a number of changes by the change of residence and type of market demand derived from the process of industrialization. The modernization process of industrialization advances by large-scale population moves to the city to urbanization proceeds rapidly. Housing problems are concentrated in cities and sparked the furniture industry, furniture design by changes in marketing concepts that appear in the industrialization phase, growth must necessarily accommodate the needs of consumers. Including kitchen furniture, living room furniture and master bedroom furniture has been sensitively adapted changes in the structure of these houses, particularly structural changes Apartments. Starting in the 1990s, jumping over furniture industry has adapted quickly to the market demand, changes in marketing concepts. Furniture industry is growing market share in most of the country, but the entire industry had to undergo a competitive marketing overheating due to excessive supply in excess of market demand since the mid-1990s. Changes in furniture design in this process was the change in furniture design more than the change of the residential structure. The study industrial development and marketing concepts are changing to construct a model to track the changes varied styles and time changes affect whether the main furniture design.

Strategic Alliance within the Sugar Industry of Pakistan: A Resource Dependence Perspective

  • AMAN, Rameesha;KHAN, Abdul Rehman
    • Asian Journal of Business Environment
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    • v.11 no.4
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    • pp.31-38
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    • 2021
  • Purpose: This paper uses the resource-dependency theory to present the case of the Pakistan sugar industry to highlight how the industry uses a strategic alliance to gain a powerful bargaining position over its critical dependencies. The case of the Pakistan sugar industry is well-known and it is common knowledge that the alliance or the cartel within it is responsible for frequent price hikes and sugar supply shortages in the country. Research design, data and methodology: We use a case study, qualitative document analysis design to trace how the alliance overcomes its various dependencies, and in doing so, how does it harm various stakeholder interests. Results: This paper finds that the sugar industry alliance maintains its bargaining power by manipulating sugar supply through horizontal alliances, political affiliations, underselling and under-reporting sugar stocks, purchasing sugarcane from the black market, and by gaining billions of rupees in export subsidies by hoarding stock and using its political connections. Conclusion: The paper concludes by providing a summary of the measures which the government has taken to curb this anticompetitive conduct; the most important of which is the removal of protectionist measures for sugar trade and allowing market forces to control the demand and supply of sugar in the local market.

Trends and Sustainable Development of the Hair Care Market

  • Eun-Jung SHIN
    • The Journal of Industrial Distribution & Business
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    • v.14 no.9
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    • pp.1-11
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    • 2023
  • Purpose: The cosmetics industry is dynamic and constantly evolving. The hair and beauty field is characterized by being very sensitive to social trends. Therefore, it is necessary to understand the intellectual structure of the social function of hair beauty and to analyze the research and industrial trends related to the beauty field. This study is a literature review and presents specific and practical development plans and growth strategies for the hair care market. Research design, data, and methodology: This review study was conducted by searching PubMed, Google Scholar, Riss, Scopus, and Research Gate. We prepared this by referring to keywords such as the beauty care industry, sustainable development, hair care, hair cosmetics, and hair care market. A total of 468 papers were searched, of which 60 were finally included in this study on the PRISMA flowchart. Results: For good consumption and continuous development of hair cosmetics, it will be necessary to clearly understand the beauty and cosmetic needs of various generations. Conclusions: As income level improvement and quality of life become more important, Korea's beauty industry is attracting a lot of attention as a growth industry that transcends gender and age amid social and cultural development, and its importance is expected to grow in the future.

An Analysis of Marketing and Industrial Structure in Meat Processing Products (육가공품(肉加工品)의 유통(流通) 및 산업구조(産業構造) 분석(分析))

  • Kim, Chul Ho;Cho, Gyeong Ran
    • Korean Journal of Agricultural Science
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    • v.15 no.2
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    • pp.164-173
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    • 1988
  • This study is to analyse marketing and industrial structure of meat processing industry and to examine it's current situation related to agriculture. For this purpose 1. This paper surveys the history of meat processing industry, and analyses current situation of meat processing industry, based upon economic statistic data. 2. For the research of marketing structure of meat processing products, this paper not only ciassifies into three catagories; the supply of raw meat, main marketing organization, and path, but measures magnitude of Marketing Bill and Farmer's Share practically through statistic data and an on-the-spot survey. 3. This study also attempt to explain the relation of meat processing industry and the other industry and role of meat processing industry is Korean economy by the use of input-output table. The results of the study are as follows; 1. The meat processing industry in Korea produces low quality, and expensive raw meat with limited quality, inefficiency of marketing structure, and unrelated livestock and meat processing industry. 2. Korea market structure of meat processing products has been changed into oligopoly from monopoly by a new corporation entered into monopoly and the size of meat processing market firms has been normalized. 3. Meat processing industry is very important considering with its high back-linkage-effect. In order to develop meat processing industry and marketing, it is essential that operation of intergrated meat market center, meat market center should be efficiently operated. The efficient utilization of domestic resource for raw meat and development of processing technique have to be required, by means of the governmental support.

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Description of China Clothing Brand's Development and Changes of Late Years

  • Lu, Aluna Yue
    • International Journal of Costume and Fashion
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    • v.12 no.2
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    • pp.41-52
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    • 2012
  • The purpose of study is to understand of china clothing brand to have them to be competitive position in global market. Also through this study people who are in a clothing industry market from China and overseas will be able to utilize it to have competitive brand power. Analyzing of the China clothing brand with a history and process of development is done to help understand of changes through years. With the rapid development of economy in China, the textiles & clothing industry, as one of the key industries, is showing a strong growing tendency, and brand in china have been expanding oversea market. Till 2002, China has already been the world's largest supplier of textile & clothing. Nowadays, "Made in China" is going to be "Created in China", lots of Chinese clothing brands appear, and many Chinese fashion designers step onto world stage. Chinese women's clothing, men's clothing, casual clothing, sports clothing and designer's brand are developing, popular brands are also promoted through convenient e-commerce. Clothing companies are going public, acquiring overseas brands, implementing internal mergers and integration, expanding overseas market. In such a diversity era, Chinese brands not only need to be localization, but also need to confirm with the trend of international management and globalized economy.

Herding in Fast Moving Consumer Group Sector: Equity Market Asymmetry and Crisis

  • BHARTI, Bharti;KUMAR, Ashish
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.39-49
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    • 2020
  • This study empirically examines herd behavior for fast moving consumer goods (FMCG) sector stocks under varied market return conditions and the period during the global financial crisis and its aftermath. We examine the sample of stocks trading on the Nifty FMCG Index of the Indian equity market from January 2008 up to December 2018 using the dispersion measure of cross sectional absolute deviation and examine its relationship with the market return to explore herd phenomenon. Quantile regression estimate is used and the results of the study validate rational asset pricing models as the sector does not display herding. In contrast, anti-herd behavior at lower and median quantile values is observed. A possible reason can be the non-cyclical nature of the industry where investors rely more on the fundamentals rather than crowd chasing. We also findthe absence of herd phenomenon during the market asymmetries of bull and bear phases, extreme movements, the period of the global financial crisis, and afterward. We further examine herding under the impact of the information technology (IT) industry and conclude that significant return movements in IT sector impact dispersions in the FMCG industry. Also, there is a co-varying risk between the two sectors confirming the spillover in an integrated market.

A Study on the Activation of the Fur Fashion Industry in Korea(Focused on the opening domestic Fur Market after 1988) (한국 모피 패션 산업 활성화에 관한 연구 -'88년 모피 내수시장 개방 이후를 중심으로-)

  • 정성혜
    • Journal of the Korean Society of Costume
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    • v.22
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    • pp.45-60
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    • 1994
  • Since 1988 the fur fashion industry in Korea has been difficult in exporting and competition with too many brands after opening the dom-estic fur market. However comparing with the interest of manufactures and consumers there are few of related references and books. So the purpose of this study is to put in order and summurize the manufacture in fur cloth-ing the informations of domestic and oversea fur markets and the other professional references. After all it is to help succeed in domestic and international fur markets and give the new ideas of designing and merchandising to the fur fashion industry. The results were as follows: 1. Contact with fur specialty stores in the international fashion cities and tourist cities directly. 2. Establish oversea factories in the low labor countries. 3. Exploit and invest in Russia china and the East European countries for suppliment of law materials and fur market. 4. Need the market research and promotion for encroachment in Japanese fur market. 5. Create the original brands with inter-national fashion sense. 6. Develop the manufacture line for diverse models in small lots matching with the modern life styles. 7. Need the fashion show exhibition pro-motion with reasonable prices and creative new designing with various color trimming texturizing and combination with the other materials. 8 Subdivide and distinguish labels into different types for avoiding with too much com-petition and comvenience of consumers. 9. Make an effort to weaken the black mar-ket the 30% of the domestic fur market.

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