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The Impact of Reviewer Professionalism and Expectation on the Intention to Watch: A Comparison between Commercial and Art Films (비평의 전문성과 사전 기대가 관람 의도에 미치는 영향: 예술영화와 상업영화 비교를 중심으로)

  • Hwang, Sanyoung;Shin, Hyung-Deok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.11
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    • pp.4975-4983
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    • 2012
  • Commercial and Art movies have different characteristics even when they belong to the same 'movie' category. This study investigated the differential effects of reviewer professionalism and expectation about a movie on the intention to watch the movie. Based on the survey on young potential movie goers, we found that movie types indeed have significant effects. Specifically, in the case of art movie, people had high level of intention to watch when they were exposed to professional reviews. We found that utilitarian expectation mediates between reviewer professionalism and intention to watch for art movie. On the other hand, in the case of commercial movie, people had high level of intention to watch when they were exposed to amateur reviewers. We found that hedonic expectation mediates between reviewer professionalism and intention to watch for art movie. In result, this study contributes to our knowledge to movie industry through showing that reviewer professionalism have different impacts on commercial and art movies.

The Image and Preference of School Uniform in a Girls' High School in Ulsan - Focused on a Category and a Grade Type - (울산지역 여고생의 교복 이미지 및 선호도 - 계열별, 학년별을 중심으로 -)

  • Han, Mi-Hee;Lee, Eun-Sook
    • Fashion & Textile Research Journal
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    • v.14 no.4
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    • pp.532-543
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    • 2012
  • This research is aimed at analyzing the image and preference of the school uniform of a girls' high school located in Ulsan. The analysis of 396 data were measured by the frequency, the t-test through SPSS 12.0. The results show that first, in the image, they associated a cold color, short v zone, necktie with mannish image, a coordination between boxy jacket and flared skirt or silhouette mixture of mannish image and feminie image with unfashionable. Second, sensibility images that they prefers differed significantly in mature, soft, and practical images between different academic spheres, and in terms of refined image between different grades. Third, in preference of school uniform wearing, photo 9 showed the significance by groups and photo 6 showed it by grade. As a result of uniform design preference analysis, significant differences were by academic shown on photo 2 in total harmony and color combination, on photo 3 in details, on photo 7 in lower garment design, on photo 8 in upper garment design, on photo 9 in total harmony, upper garment design, lower garment design, color combination and details. Meanwhile, photo 1 showed the significance by grade in color combination, photo 4 in total harmony and upper garment design, photo 7 in upper garment design, respectively. Through this study, we could assume schoolgirls' attitude toward school uniform currently worn by them and it is considered to be used for resolving diverse problems which have been raised when school uniform design is being planned to satisfy students' desires.

Requirements Management Framework for Design Management and Information Characteristics (건설 발주자 설계 요건관리 체계화를 위한 개념적 틀 및 정보특성)

  • Jeong, Yeheun;Lee, Yunsub;Jung, Youngsoo
    • Korean Journal of Construction Engineering and Management
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    • v.21 no.6
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    • pp.3-15
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    • 2020
  • For a successful construction project, the requirements of the client should be clearly defined and this should be reflected in the project based on the expertise of each project participant throughout the entire life-cycle. Therefore, it is necessary to establish the concept of Requirements Management to systematize and manage project requirements in terms of information management. This study aims to comprehensively define the concept of requirements management in the architecture industry and to provide a methodological basis for efficiently managing design requirements information by suggesting category of requirements information type and information analysis criteria. In addition, based on the case study, the requirements information was analyzed to propose a systemization methods of requirements management for PMO' design management and information management.

Dwell Point Polices for Shuttles on Shuttle-Based Storage/Retrieval(SBS/RS) System (Shuttle-Based Storage/Retrieval System(SBS/RS)에서의 셔틀 대기점 연구)

  • Ha, Yun-Soo;Chae, Junjae
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.3
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    • pp.30-38
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    • 2016
  • Shuttle-Based Storage/Retrieval System (SBS/RS) is relatively new to industry. The system is in the category of Automated Storage/Retrieval System (AS/RS), but it is different in that the SBS/RS uses shuttles as Storage/Retrieval (SR) machine instead using a stacker crane. The shuttles are assigned to each tier on multi-tier system and operated for pick-up or drop-off order. Since the system can handle multiple orders simultaneously, it can provide much higher throughput than that of general AS/RS with single stocker crane. Thus, this new system is well fit to recent tendency of increasing small quantity batch production and orders. One of the drawback of this system is that it needs a lot of investment to set up. The efficient operation of the system would be one of the critical matters to increase economic efficiency of capital investment. In this study, we focused on the dwell point policy for shuttles to find efficient way of operating the system. There are four basic policies for the dwell point and we had simulation-based experiment for two different scenarios based on the speed of the shuttle and inter-arrival time of the loads coming to the system combined with four different policies. As it was mentioned above, this SBS/RS relatively new to the field and there is no such experiment shown on previous research and the study of dwell point policy for this SBS/RS could provide the direct comparison of each policy with different hardware specification; the capability of the system. The policy that achieves most efficient operation among the given environment is proposed and the usability of the system is discussed.

A Study on the Customer Evaluation of Service Quality at Japanese Restaurants (일식 레스토랑의 서비스 품질평가에 관한 연구)

  • 최원영;이용석;최원균
    • Culinary science and hospitality research
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    • v.8 no.3
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    • pp.91-106
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    • 2002
  • To achieve these goals constituent dimensions and structural elements of the Japanese restaurants service quality are being investigated through the review of the food service industry and service. The survey about the importance and the Japanese restaurants was also conducted with a questionnaire to identify the tendency of customers who visited restaurants. These results and satisfactions hypotheses are being tested in the restaurant and the empirical research aye both conducted to achieve time research purposes. Japanese restaurants, located in the metropolitan area, are being selected as the object limits of the survey. Eighty-seven questionnaires are being distributed three kinds restaurants which means total 250 for all, and from which 230 are being analyzed. Frequency and $\chi$$^2$test were applied for the general matters and the conditions of object while Cronbach's Alpha coefficient and factor analysis were applied for reliability and validity. t-test was attempted to fine the importance and the satisfaction of the service quality. Also ANOVA was utilized. After examining the results of this survey, few facts were apparent. First the number of male ana female customers in the Japanese restaurants are divided evenly in about 55% of male customers and 45% of female customers. However, these people have a wide variety of jos. Another evident fact present on this survey shows that customers eating at a less expensive restaurants have a income of 1,000,000 won where as the expensive or high-end restaurants have customers with higher income than average. The price sensitive customers studied in this survey shows that they spend on average 30,000 to 70,000 won per person in the less expensive establishments. Therefore, with some service quality restructuring, application of new systems and ideas these restaurants could efficiently maximize their profit margin. Customers also showed that lower prices in lunch time would be an appealing incentive to deviate from standard lunch time 〈12:00~13:00〉and menu specials would be of interest to deviate from busy dinner time. In conclusion, since restaurants in the middle range category are not so many restaurants in lower range have a chance to maximize their profit. This study clearly shows that even the lower-end restaurants could raise their profit margin by incorporating new marketing techniques and by improving the service level of their restaurants.

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Analysis of the Efficiency of the Oriental Hospital using the DEA(Based on the Number of Patients) (DEA를 이용한 한방병원의 경영효율성 분석: 환자수를 기준으로)

  • Kim, Young Sik;Lee, Woo Cheon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.1
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    • pp.75-84
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    • 2016
  • This study is to analyze the efficiency of oriental hospitals using DEA. The input variables are the numbers of doctors, nurses, medical technicians, and beds. The output variables are the numbers of annual inpatients and outpatients. The statistical analysis tools used are EnPas and IBM SPSS Statistics 19. The result in efficiency analysis by establishment type showed that the national and public hospitals had the most efficiency. In the case of location, the efficiency of the oriental hospitals in Seoul was the highest but those in the Metropolitan areas had a relatively low efficiency. If the number of the beds was generally less than 50 beds, the hospitals were highly efficient, but the hospitals in the medium category of 51-100 beds were low in efficiency. The Logistic regression analysis conducted to analyze the variables that have affected the efficiency of oriental hospitals resulted that the efficiency increased by 1.045 everytime the number of nurses increased by 1.

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Study on the Development of Tools for Measurement of Consumers' Brand Experience Inside and Outside a Fashion Brand Store at a Large Shopping Center (소비자의 대형 쇼핑센터 내 패션브랜드 매장 내·외부에서의 브랜드 체험 측정도구 개발에 관한 연구)

  • Lee, Jin Hwa;Kim, Jeong Hee
    • Fashion & Textile Research Journal
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    • v.17 no.4
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    • pp.574-587
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    • 2015
  • This quantitative study helps develop a measurement tool for consumer experiences inside and outside of a fashion brand store in a large shopping center along with a previous qualitative study that utilized a consumer interview. An expert group interview was conducted to verify the result of the previous qualitative study. Subjects were selected through convenient sampling. A self-administered questionnaire was developed to collect the data. We used 666 questionnaires for data analysis. To analyze data, reliability analysis, factor analysis, correlation analysis and measurement equivalence verification were conducted with a statistical package of SPSS 21.0 and Amos 18.0. We used 27 questions in 8 factors for consumer experience inside of the fashion brand store: fashion product, VMD, salesperson responsiveness, salesperson specialty, salesperson's special treatment, salesperson's respect for customers, and positive/negative emotion. We used 27 questions concerning seven factors for the consumer experience outside of a fashion brand store that encompasses a large shopping center: experience with brand and product category diversity, experience with promotion and event, esthetic experience, experience with culture and entertainment, experience with recreational behavior, experience with reputation and sense of pride, and experience with customers.

Comparison between Use Levels of Food Additives by Codex and Korea (국내 및 Codex에서 식품첨가물의 사용기준 비교)

  • Lee Mi-Gyung;Lee Su-Rae;Park Sung-Kwan;Hong Ki-Hyoung;Lee Tal-Soo;Jang Young-Mi;Kwon Yong-Kwan;Park Seong-Guk
    • Journal of Food Hygiene and Safety
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    • v.21 no.1
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    • pp.14-22
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    • 2006
  • It is anticipated that difficulties are encountered in comparing the use levels of food additives between Korean and Codex systems because of the differences in the use level pattern and food classification method. This study was attempted to construct comparison tables between Korean and Codex standards for benzoic acid, food red No. 2, sulfur dioxide and polysorbate as well as for soybean paste, hot soybean paste and intstant noodle. Difficulties were found to be due to the food category system in use levels by additives and due to the mixed pattern of use level setting in Korea in use levels by food commodities. The comparison tables proposed in this study will be utilized momentously by regulatory authorities and food processing industry. This study showed the necessity to pay attention in comparing the use levels of food additives by country and food commodity.

Endocrine Disrupting Activity of Seven Phthalate Analogues in vitro

  • Ryu, Jae-Chun;Kim, Hyung-Tae;Kim, Youn-Jung;Jeon, Hee-Kyung
    • Environmental Mutagens and Carcinogens
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    • v.22 no.4
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    • pp.259-265
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    • 2002
  • Phthalate analogues are a plasticizer and solvent used in industry. Phthalates were reported to be a potential carcinogen classified in the category of suspected endocrine disruptors. Most common human exposure to these compounds may occur with contaminated food. They may migrate into food from plastic wrap or may enter food from general environmental contamination. Since these substances are not limited to the original products, and enter the environment, they have become widespread environmental pollutants, thus leading to a variety of phthalates that possibly threaten the public health. Concern about their use has been mounting. To screen and elucidate the endocrine disrupting activity and their mechanism of phthalate analogues, first of all, E-screen assay was performed in MCF7 human breast cancer cells with seven phthalate analogues. In this cell proliferation assay, only dibutyl phthalate (DBP) showed weak estrogenic activity. Also the yeast-based transcription assay to assess the interactions of DBP with the estrogen, androgen, and progesterone receptors was conducted. DBP in the concentration ranges from 10$^{-16}$ to 10$^{-11}$ M was active in the estrogen transcriptional assay, but it did not show the effect on $\beta$-galactosidase activity in the progesterone and androgen transcriptional assays. These data indicate that DBP shows estrogenic potential and can be classified as weak and/or suspected endocrine disrupting chemicals.

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A Study on the Development of Design Indicator and User Participation Design for Green Remodeling of School Facilitiess (학교시설의 그린리모델링을 위한 디자인지표 개발 및 사용자참여설계 활용에 관한 연구)

  • Kim, Eun-Hee;Ryu, Soo-Hoon
    • Journal of the Korean Institute of Educational Facilities
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    • v.24 no.3
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    • pp.3-13
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    • 2017
  • This study has developed a design indicator required to promote green remodeling in school facilities. And, implemented the green remodeling pilot test on the school facilities that are planning actual remodeling. This pilot test suggested user participation design methodology such as verification of the developed design indicator, design goal setting, evaluation and adjustment of design proposal. The Green Remodeling Design Indicators were classified into 3 large categories of architectural performance, usability, and design through analysis of cases related to 'green buildings' and 'remodeling'. We have developed nine middle categories such as architectural and structural performance, facility performance, environmentally-friendly, circulation, space, amenity, harmony with surroundings, form and symbolization. In addition, 42 detailed indicators were developed for each category, including general, functional, and special indicators. For the verification of this study, two green remodeling design workshops were conducted for Gwangju J elementary school. The first design workshop presented the importance of the design indicator and set the goal of the design plan of green remodeling for project. And, the second Workshop presented the evaluation of the satisfaction with the design and the direction of future adjustment for project. The design indicator developed in this study can be utilized as a design indicator of design quality management and decision system for the school green remodeling in the future. In addition, by accumulating information on the Green Remodeling Project, it is necessary to spread green remodeling and construct a sustainable building environment.