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A Choice-Based Competitive Diffusion Model with Applications to Mobile Telecommunication Service Market in Korea (선택관점의 경쟁확산모형과 국내 이동전화 서비스 시장에의 응용)

  • Jun, Duk-Bin;Kim, Seon-Kyoung;Cha, Kyung-Cheon;Park, Yoon-Seo;Park, Myoung-Hwan;Park, Young-Sun
    • Journal of Korean Institute of Industrial Engineers
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    • v.27 no.3
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    • pp.267-273
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    • 2001
  • While forecasting sales of a new product is very difficult, it is critical to market success. This is especially true when other products have a highly negative influence on the product because of competition effect. In this paper, we develop a choice-based competitive diffusion model and apply to the case where two digital mobile telecommunication services, that is, digital cellular and PCS services, compete. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. In comparison with Bass-type competitive diffusion models, our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such competitive environments and provides the flexibility to include marketing mix variables such as price and advertising.

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A Study on Multiple Product Dynamic Lot-sizing (다종제품 동적로트사이징에 관한 연구)

  • Kang, Yong-Ha
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.7
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    • pp.2955-2963
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    • 2012
  • This study presents a column generation approach for multiple product dynamic lot-sizing problem. The basic idea of this approach is to have a master problem which allocates limited capacity among n different products and a sub-problem that performs the optimal lot sizing for each product subject to capacity allocation given by the master problem. In the sub-problem, we develop M/G/1 queuing model based clearing function which captures nonlinear relationship between the lot size, the work in process level and the throughput. A large number of test problems are randomly generated to evaluate the performance. Computational results show that the proposed model can find better solutions within reasonable CPU times.

Analysis of Quality Characteristics of Smart Phone Using Modified Kano Model (수정된 Kano 모델을 이용한 스마트 폰의 품질특성 평가)

  • Kim, Tai-Oun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.35 no.1
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    • pp.57-65
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    • 2012
  • The relationship between product quality/function and customer satisfaction has been considered an important point for the new product development. The seminal paper by Kano was the first to thoroughly address the non-linear relationship between product performance/function and customer satisfaction. In the analysis framework of the original Kano model, five factors are assumed, among which indifference factor occupies 40% in the classification scheme. When we analyze survey response using Kano model, many quality attributes can be resulted in indifference factor. This implies that some attributes which are meaningful tend to be classified as indifferent attributes for the customer satisfaction. In order to tackle this problem, a modified Kano model is proposed by reducing the indifference factor. The modified Kano model can be robust for the survey response. A survey is performed for the quality attributes of the smart phone. The response is analyzed and compared based on the original and modified Kano model. The surveyed quality characteristics of the smart phone are performance related attributes, application programs, functional attributes and subjective emotional quality attributes. Many quality attributes classified as indifference factor in the original model are classified as attractive, must-be, and expected factors, respectively.

Automotive Functional Safety-ISO 26262 and Its Countermeasures (자동차 기능안전 ISO 26262와 대응방안)

  • Jung, Eun-Ki;Kwon, Hyuck-Moo;Lee, Min-Koo;Kim, Dong-Chun;Hong, Sung-Hoon
    • Journal of Korean Society for Quality Management
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    • v.41 no.2
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    • pp.185-196
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    • 2013
  • Purpose: This paper is focused on introducing the Automotive Functional Safety International Standard-ISO 26262 and proposing effective countermeasures of ISO 26262. Methods: We studied collected data about ISO 26262 and analyzed the relationship between ISO 26262 and Quality 5 Star of Hyundai Kia Motors for the integrated product development process. Results: Results showed the product development process for the integration plan between ISO 26262 and Quality 5 Star. In addition, we added an entry about the functional safety in the evaluation item of Quality 5 Star System. Conclusion: In order to introduce ISO 26262 effectively, we proposed ISO 26262 requirements and functional safety concept to be added to Quality 5 Star.

Chemical Structural Approach to Understand Global Prohibition on Perfluorinated Compounds and their Uses (과불화합물의 규제 및 산업적 용도에 대한 화학구조적 고찰)

  • Choe, Eun Kyung;Ra, Jinsung;Cho, Young Dal;Song, Ki Bong;Lee, Suyeong;Seok, Gwangseol
    • Textile Coloration and Finishing
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    • v.28 no.3
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    • pp.134-155
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    • 2016
  • Perfluorinated chemicals are highly diverse and widely used. More than 160 substances are pre-registered under REACH and approximately 140 substances are in the existing chemicals list of Korea from this chemical group. Chemical structures of PFCs that are globally prohibited and still in uses are identified with OECD's classification of PFCs with an overall review on their uses in consumer products including textile products. Case examples for current domestic situation on use of PFCs as a major component of water-repelling agents in textile products as well as a brief summary of eight major PFC manufacturers' situation are presented from our survey study along the supply chains and the most recent report of EPA stewardship programme, respectively.

Usability Evaluation of the Wheel Navigation Key used for Mobile Phone and MP3 (휴대전화와 MP3에 사용되는 Wheel Navigation Key의 사용성 평가)

  • Kim, Jung-Yong;Jung, Hyun-Wook;Min, Seung-Nam
    • Journal of the Ergonomics Society of Korea
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    • v.28 no.3
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    • pp.87-94
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    • 2009
  • The aim of the study is to investigate the usability of wheel navigation key(WNK) recently adopted for the new models of mobile phone and MP3 product. In this study, an experiment was designed to evaluate the functional benefit of WNK by using a performance test. A questionnaire was also used to examine the personal preference. In results, a significant difference was found in performance time between wheel-type and button-type product. In general, the difference was more significant as subject's skill level was higher. In particular, the performance time was significantly shortened with the WNK when a searching task was required, but push button was an effective interface for simple search task among beginners. Therefore, the wheel navigation key can be used to improve the usability of product by reducing the searching time in mobile phone and mp3. For practical application, the user's level of skill needs to be considered to maximize the effect of interface when choosing WNK or push button.

A Causality Analysis on the Relationship Between National Park Visitor Use and Economic Variables (국립공원 탐방수요와 경제변수간의 인과성 분석)

  • Sim, Kyu-Won;Lee, Ju-Hee
    • Journal of Korean Society of Forest Science
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    • v.99 no.4
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    • pp.573-579
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    • 2010
  • This study was carried out to investigate the relationship between visitor uses of national parks and economic variables, such as the index of industrial product and the consumer price index. The results from the Granger Causality test showed that the index of industrial product and the consumer price index influenced visitor use at national parks. Also the Impulse Response Analysis showed that the index of industrial product and the consumer price index greatly influenced national park visitor use in the short term as well as the long term. The study showed that national park visitor use was mainly influenced by variance decompositions. These results suggested that economic variables could be used to not only forecast the demand for recreation but also establish recreational policies.

Configuration Design of a Train Bogie using Functional Decomposition and TRIZ Theory (기능분해와 TRIZ 이론을 이용한 철도 대차의 구성설계)

  • Lee, Jangyong;Han, Soonhung
    • Journal of Korean Institute of Industrial Engineers
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    • v.29 no.3
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    • pp.230-238
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    • 2003
  • The configuration design of a mechanical product can be efficiently performed when it is based on the functional modeling. There are methodologies, which decompose function from the abstract level to the concrete level and match the functions to physical parts. But it is difficult to carry out an innovative design when the function is matched only to a pre-detined part. This paper describes the configuration design process of a mechanical product with a design expert system, which uses function taxonomy and TRIZ theory. The expert system can propose a functional modeling of a new part. which is not in the existing parts list. The abstraction levels of design knowledge are introduced, which describe the operation of mechanical product in the levels of abstraction. This is the theoretical background of using knowledge of function and TRIZ for configuration design. The expert system is adequate to control this design knowledge. which expresses knowledge of functional modeling, mapping rules between functions and parts, selection of parts, and TRIZ theory. The hierarchy of functions and machine parts are properly expressed by classes and objects in the expert system. A design expert system has been implemented for the configuration design of a train bogie, and a new brake system of the bogie is introduced with the aid of TRIZ's 30 function groups.

Enterprise-BOM design for management speed-up in the automotive industry (자동차 산업의 경영 스피드 향상을 위한 Enterprise-BOM 구조 설계)

  • Lim, Kyung-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.3
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    • pp.1033-1039
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    • 2013
  • Recently, as the product life cycle becomes shorter and customer needs becomes various, it has a great difficulty in managing the product information without the information technology. In this paper, we discuss how to classify numerous BOMs types and propose three categories-Structure-BOM, Display-BOM and Function-BOM for BOMs classification. Based on this result, we design the integrated BOMs management system with ERD(Entity-Relaion-Daiagram) model. This paper presented the methodology for management speed-up and communication innovation in the automotive industry, which incorporated the enterprise-wide product information. The proposed enterprise-BOM design methods also systemized the data related to automotive's principal attributes such as types of levels, options, colors, and consumers' orders. Efficient and flexible development of products can be achieved in the frequently varying environment of products.

The Needs of Students and Practitioners on the Education Curriculum of Innovative Product Development (혁신제품개발 교육과정에 대한 학생과 산업체 실무자의 요구사항 분석)

  • Lee, Won-Sup;Jung, Ki-Hyo;Chang, Joon-Ho;Chang, Jun-Ho;You, Hee-Cheon;Chang, Soo-Y.;Jun, Chih-Yuck;Jung, Moo-Young;Han, Sung-H.
    • Journal of Engineering Education Research
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    • v.11 no.4
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    • pp.11-18
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    • 2008
  • Companies have been making considerable efforts to develop innovative products for better competitiveness in the market, however, the education curriculum for innovative product development (IPD) in domestic universities needs has not been well developed. The present study was intended to identify the needs of students and practitioners regarding teaching subjects, pedagogical methods, and industry-academia collaboration that can be reflected in the development of IPD education curriculum. Through a literature survey 46 IPD teaching subjects of 7 categories (planning, feasibility analysis, concept development, product design, manufacturing process design, production, and ethics & law) were selected. Opinions on the preferences and importances of the teaching subjects, pedagogical methods, and industry-academia collaboration were collected from 53 college students who took courses of product development and 36 practitioners working in product development. While the students preferred the balanced teaching of all the subject categories, the practitioners suggested planning and concept development be taught with high importance; 6 subjects (product development strategy, customer needs identification, market research, concept generation method, design ideation method, and ergonomic design) received high ratings of preference and importance. The students preferred the mix of various pedagogical methods (lecture, discussion, presentation, practice, and case study) and provided needs on each pedagogical method. Lastly, the students wanted an opportunity of learning through industry-academia collaboration and the practitioners provided ideas for mutual benefits between industry and academia. The needs of students and practitioners identified in the study can be effectively applied to develop a better IPD education curriculum.