• 산업경영시스템학회지
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• 제43권3호
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• pp.21-28
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• 2020

Aftermarket refers to a market in which a company sells complementary goods, replacements of parts, and upgrade or maintenance services to consumers after selling them main durable goods. Intuitively, consumers who purchase main durable goods become major potential customers in subsequent aftermarket. Thus the existence of the aftermarket has a significant impact on pricing of the main durable goods as well as the aftermarket products. In this study, we analyze the effect of aftermarket on the pricing strategy for a company selling both main durable goods and aftermarket products. To do this we first divided the market into markets where the aftermarket products are indispensable and optional. Based on the proposed market types, the profit maximizing solutions are derived using two-period model, and the impacts of consumers' undervaluation of aftermarket product prices on pricing strategy are analyzed. The results can be summarized as follows : (1) Regardless of the market type, the total profits were found to be inversely proportional to the consumer's awareness accuracy of product prices in the aftermarket. This is in line with marketing efforts that sales companies have made intuitively to make consumers underestimate the cost of the aftermarket. (2) If aftermarket product is indispensable, only revenue from the aftermarket is sought. On the other hand, if aftermarket product is optional, revenue from the main durable good as well as the aftermarket product will be sought simultaneously. (3) Moreover, when aftermarket product is optional, the lower the awareness accuracy of consumers, the higher the price and profit of the main durable goods, while the lower the price and profit of the aftermarket products. This is contrary to the intuition that the lower the consumer's valuation of the costs of aftermarket, the more advantageous it would be to rely on aftermarket products rather than on main durable goods.

• 산업공학
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• 제2권2호
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• pp.63-73
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• 1989

The present paper determines the equilibrium price function of used goods and their carry-over age when there are heterogeneous firms with different factor prices. It is shown that the used good market enables more efficient use of durable goods and thereby gains from trades. It is also shown that firms with a lower interest rate and a higher wage rate specialize in using newer goods.

• 유통과학연구
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• 제11권5호
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• pp.25-31
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• 2013

Purpose - This study aims to determine the effects of marketing factors on the long-term purchasing behavior regarding industrial goods, using data from wholesalers and retailers. Research design, data, and methodology - We used multiple regression analysis and 3-step regressions to investigate causality. We used 177 questionnaires targeting wholesalers and retailers of industrial goods. Results - First, long-term purchasing behavior is positively related only with advertising and marketing factors. Second, the relationship between marketing factors and brand value show that the physical environment, word-of-mouth advertising, and publicity are positively related, except advertising and sales promotion, respectively. Third, brand value and long-term purchasing behavior are positively related. Finally, brand value is not a mediator between marketing factors and long-term purchasing behavior. Conclusion - This study suggests that industrial goods providers should use marketing strategies that are different from those used in the consumer market. Further, if they want to maintain long-term relationships, they should increase their brand value.

• 한국산학기술학회논문지
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• 제16권11호
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• pp.7485-7493
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• 2015

한류의 활성화에 따라 한류 관광객을 위한 문화 상품의 중요성이 부각되고 있다. 그러나 현존하는 상품들은 연예인 캐릭터의 생활용품이 주를 이루고 있으며, 실용성이 가미된 의류제품의 문화상품은 현저히 그 수가 적다. 특히 아동복과 관련된 문화상품은 거의 개발되지 않았으며, 소수의 상품은 기본 티셔츠에 그래픽 또는 전통한복이 주를 이루었다. 이러한 상황에서 중국인들의 소비 패턴과 한류 문화상품을 적용시켜 볼 때, 한류 문화 상품으로써의 아동복이 개발 된다면 한류의 활성화 및 국내 패션시장에도 도움이 될 것으로 사료된다. 이에 본 연구에서는 한류 문화상품으로써의 아동복 디자인을 개발하여 실증적인 연구 결과물을 제시하고자 하며 다음의 연구목적을 수행하고자 한다. 첫째, 한류 문화상품의 개념을 파악하고 이들의 현황을 분석하여 현 시점의 한류 문화상품 개발을 위한 데이터를 구축하고자 함이며 둘째, 디자인 개발을 통한 실물작품을 제작하여 한류 문화 상품 시장에 실증적 자료로 제공하고자 함이다. 연구방법 및 내용으로는 선행연구 리뷰 및 질적 연구를 위한 일대일 심층 면접, 시장조사와 작품 개발의 실증적 연구로 진행하였으며, 최종 연구결과물인 4벌의 작품을 통해 소비자 니즈를 만족할 수 있는 한류 문화상품 아동복을 실증적 자료로 제시하였다. 본 연구는 국내 패션 시장 및 문화상품 시장에 기초자료로 활용될 수 있으며 중국 소비자 니즈 분석을 위한 참고자료로 그 의의가 있다.

• 한국유통학회지:유통연구
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• 제1권2호
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• pp.199-220
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• 1996

Our courtry's distribrtion business is on the luring point by opening the market to foreign countries from this year. It can be said that industrial goods are intermediated goods for the production of other goods or service So it requires quality and specialty than any other things. But the lack of understanding, small scale and classification by non-productive industry by government bring about difficulty to the distribution itself and other fields. Industrial goods have a long distribution channel. This distribution stracture can be reduce the channel by establishment of distribution complex. Establishment of distribution complex will strengthen the role of quality management and go far toward quality improvement. This study examine the distribution status of industrial goods, problems and study the extablishment of complex and expected affect.

• 무역상무연구
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• 제48권
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• pp.127-155
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• 2010

The international transactions of capital goods such as industrial plant exports, overseas constructions, and shipbuilding exports, are so huge that tremendous amount of funds are required, and that most of the loans are long-term credits of over five years. In the export of huge capital goods, financing is more crucial than technology itself. Some of the importing countries are developing ones that are politically and economically unstable. Therefore the financing mechanism for these transactions is conclusive in winning these projects. Global financial market instability caused by US sub-prime mortgage financial crisis expanded all over the world, and the international transactions have been decreased due to global credit crisis. This indicates how much influential the financing market is in international transactions. The financing schemes are classified into supplier credit and buyer credit by who provides the financing. A supplier credit is a credit extended by an exporter(seller) to an importer(buyer) as part of an export contract. Cover for this transaction may be extended by an export credit agency('ECA') to the exporter. In a sales contract a seller shall provide fund required to manufacture goods, and in a construction contract a contractor shall provide fund required to complete a construction. A buyer credit is an arrangement in which an exporter enters into a contract with an importer, which is financed by means of a loan agreement A Comparative Study on a Supplier Credit and a Buyer Credit in International Transactions of Capital Goods 155 where the borrower is the importer. In a sales contract a buyer shall provide fund required to manufacture and procure the goods, and in a construction contract an owner shall provide fund required to complete a construction. Therefore an exporter is paid on progressive payment method. A supplier credit and a buyer credit have their own advantages and disadvantages in the respect of the parties respectively. These two financing methods are selectively used considering financing conditions such as funding cost, importer's and/or exporter's financial conditions, importing country's political risk.

• 디지털산업정보학회논문지
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• 제18권1호
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• pp.151-162
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• 2022

LX Hausys, a leading manufacturer of building materials in South Korea is engaging in the interior business where it is critical to balance between the needs of end-users (B2C) and the needs of corporate consumers (B2B) in an effective manner. Therefore, it is utmost important for the company to ensure that customer communication takes place in two directions based on correct market segmentation strategies, which in turn require a deep understanding of current as well as potential consumers. To accomplish this, LX Hausys conducted both quantitative and qualitative studies to establish a market segmentation strategy which is genuinely different from "general" consumer goods market segmentation strategies. As a result, especially since 2018, its brand (LX Z:IN) began to move up to 1st or 2nd place in a variety of brand rankings. This paper aims to look closely into various characteristic aspects of LXH's market segmentation strategy, and also shows how it is implemented in the real world.

• 산업경영시스템학회지
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• 제35권3호
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• pp.7-15
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• 2012

Recently, 'Social Commerce' has shown such a rapid growth along with the development of social media such as 'Twitter' and 'Facebook.' Yet, with the quantitative growth, some problems regarding consumer dissatisfaction has constantly occurred. It is essential for the enterprises to study and reflect a customer satisfaction about goods and service they provide regarding the characteristic of the social commerce scientifically and actively. So, this study measures service quality of social commerce market using SERVQUAL model which was established by Parasuraman (1985). The impact on customer satisfaction was analysed using multiple regression analysis. As a result of the analysis, we found that the tangibility and empathy are important factors for service quality in the social commerce market.

• 산업융합연구
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• 제18권4호
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• pp.87-92
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• 2020

최근 COVID-19로 인한 생활 속 거리두기의 영향으로 여러 스포츠 이벤트들이 취소 또는 연기되거나 무관중 경기로 진행되고 있다. 이에 스포츠 상품 관련 시장이 침체되어 많은 이들이 어려움을 겪고 있다. 이를 극복하기 위해 스포츠 시장 관련자들은 온라인 팬 서비스나 온라인 판매 등 여러 방법을 모색하고 있다. 따라서 본 연구에서는 스포츠 관련 상품의 진품 정보를 관리할 수 있는 방안을 제안하였다. 그에 맞춰 블록 구조, 시스템 흐름, 네트워크 모델을 설계하고 프로토타입을 개발하였다. 이에 도출된 방안을 통하여 전문가를 초빙하여 표적 집단 면접(FGI)을 진행하여 거래과정의 신뢰도와 안정성, 결제의 신뢰도와 안정성, 사고 추적, 시스템의 신뢰도와 안정성을 평가하였다. 본 연구를 통하여 소비자들이 굿즈, 애장품, 싸인볼 등의 스포츠 관련 제품을 거래할 때 신뢰성을 가질 수 있게 할 수 있다.

• 대한안전경영과학회지
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• 제18권1호
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• pp.159-166
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• 2016

Logistics had only been perceived as a supporting means or auxiliary of corporate activity, but is now surfacing as a priority sector for competitiveness in the infinite competition of the global market. This study looks into the current status of logistics and sets forth the improvement tasks by analyzing the problems of the returned goods logistics. In order to improve the manual process of returned goods, the POS system (point-of-sales system) was implemented and DAS (Digital Assorting System) and SORTER System were synchronized for utilization, which cut the prime cost of the once expensive returned goods logistics, and analyzed the efficiency of establishing automated logistics system for efficiency of returned goods logistics in the aspects of one-stop BPR (Business Process Re-engineering).