• Title/Summary/Keyword: Individual Preference

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IS Continuance of Hedonic Information Systems (헤도닉 정보시스템의 지속적인 사용에 관한 연구: UCC를 중심으로)

  • Seo, Ho-Cheol;Ahn, Joong-Ho;Yang, Ji-Youn
    • Asia pacific journal of information systems
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    • v.17 no.3
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    • pp.25-53
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    • 2007
  • The Expectation Confirmation Model (ECM) of information systems investigates the continued information systems usage behavior. This paper expands the original post-adoption beliefs and searches the applications in the emerging hedonic information systems. Previous IS researches focused on the organizational environments. However as the information technology (especially internet) evolves, information systems have not only emerged for the organizations but also for the individual users, such as internet portals, internet communities, on-line games etc. These information systems so called Hedonic Information Systems aims to provide self-fulfilling value rather than instrumental value to the users. Researches in other disciplines, including marketing and consumer behavior research, illustrate that the hedonic and utilitarian perspective of goods and services have different influence on the consumer behavior. Goods and services used to be classified into either hedonic or utilitarian aspect but now they may belong to both aspects simultaneously. Moreover consumer's goals or tasks have both hedonic utilitarian aspects. When a consumer makes a decision to purchase or repurchase goods or services, he/she compares the hedonic and utilitarian perspectives of goods to find most suitable ones to satisfy their goals/tasks. Finally, consumer's behavior is determined by the trade-off between what the goods can provide to the consumers and in what extent the goods fulfill consumer's purchase behavior. Consumer also shows that the salience of hedonic perspective is relatively greater when consumer decides which of several items to give up (forfeiture choices) than the time when they decide which item to acquire (acquisition choices). Some researches in MIS discipline have found out that the information systems also have both hedonic and utilitarian perspectives. The decision process of whether to use information systems or not is similar to that of a consumer's decision of purchasing or repurchasing goods or services. However most of researches in MIS tend to focus on the extrinsic motivation variables which only cover the utilitarian perspective of information systems. It is only recent that researches start to investigate the intrinsic motivation variable - Perceived Enjoyment - for the hedonic perspective. Considering the consumer's purchasing decision process, users of information systems evaluate the systems through balancing between intrinsic (hedonic) and extrinsic (utilitarian) variables according to their main tasks or tendencies. This paper proposes a model that is based on the ECM of IS Continuance model modified from Expectation Confirmation Model to fit into the continued usage of information system. It first started from the decision process regarding hedonic and utilitarian perspectives in the consumer behavior literatures. The model deals with continued usage of information systems beyond the mere technology adoption as in most of the previous MIS researches. This research is particularly important to the hedonic information systems, because their business model depends on the frequent usages rather simple adoption at the beginning. Because the basic model only considered the extrinsic motivations (perceived usefulness) to explain the users' behavior and as the information systems can have both hedonic and utilitarian dimensions, it should consider both perspectives. Therefore, this newly proposed model considers intrinsic variable (perceived enjoyment) as well. Since the individual user can have a preference on either aspects that is between the hedonic and utilitarian perspective depending on his/her main tasks or goals, some variables (Hedonic Orientation and Utilitarian Orientation) meaning the extents of users' pursuing from the information system were additionally studied.

Features of Problem-Finding and Problem-Solving of the Secondary Gifted Students in the Context of STEAM Convergent Problems (STEAM 문제 상황에서 중등 영재반 학생들이 나타낸 문제의 발견과 해결 특성)

  • Lee, Eunseon;Sim, Jaeho
    • Journal of Science Education
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    • v.45 no.1
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    • pp.23-41
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    • 2021
  • This study is to investigate the characteristics of problem-finding and problem-solving abilities demonstrated by the secondary gifted students in the context of STEAM convergent problems. For this, using the STEAM convergence problem solving ability test, we qualitatively and quantitatively compared and analyzed the workbook outputs written in the process of finding and solving problems for each student in the gifted class. The results are as follows: First, we found that the speciality of the major of the proposed activity paper influenced the preference for questions and pattern of finding problems. Second, it was found that the difference in the ability to find and solve problems for a specific task was not by the major of the gifted class, but by the composition of the group. Third, in finding and solving the STEAM convergent problem, the individual creativity and the cooperative creativity of the group were more significant than the major. These results suggest that it is necessary to include the affective factors of gifted students and the concept of cooperation in problem-finding and problem-solving ability evaluation, and there is a need to develop a teaching and learning strategy that can improve cooperative problem-solving skills so that group creativity can be exhibited well.

Differences in Attitudes Toward Society and Politics Between Liberals and Conservatives (한국 사회와 정부에 대한 태도에서 진보·보수 집단 간 차이)

  • Hyejeong Ahn;Minju Lee;Taeyun Jung
    • Korean Journal of Culture and Social Issue
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    • v.19 no.4
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    • pp.529-552
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    • 2013
  • This study examines how individual attitudes towards government and society are affected by political conservatism and liberalism. With survey data from 533 adults(M=249, F=284) who live in Seoul and surrounding areas, we examine the general attitudes towards society, expectation on general government and differences in attitudes towards the Roh Moo-hyun Gov't and the Lee Myung-bak Gov't between liberals and conservatives. Results show that liberals and conservatives vary by age and residence, whereas attitudes towards the general government and society are not. By contrast, liberals and conservatives are distinctly different evaluating governments with specific political tendency. Liberals are more positive to the Roh Moo-hyun Gov't than conservatives whereas the evaluation appears conversely on the Lee Myung-bak Gov't. These differences of attitudes are more distinctive when dividing liberals and conservatives by subjective judgement and political party preference than conceptual measurement of political ideology. These findings suggest that political conservatism and liberalism is the factor that has powerfully affected individual attitudes in the specific political context rather than a consistent ideological framework in Korean society.

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Analysis of the impact of learner characteristics on the achievement of programming (학습자 특성이 프로그래밍 성취도에 미치는 영향 분석)

  • Yu, ByeongGeon;Kim, JaMee;Lee, WonGyu
    • The Journal of Korean Association of Computer Education
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    • v.17 no.5
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    • pp.15-24
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    • 2014
  • It has been reported that programming education has a positive effect on 'improvement of problem solving skills' within the domain of information subject. Improvement of problem solving skills through education programming was confirmed through various variables, such as gender and programming method. This study aims to investigate the proper programming method of each learner by dividing the characteristics of learners according to their characteristics. To achieve our goal, we chose 62 S high school students enrolled in a programming class as the subjects of our study. The results of this study conveyed that project preference and gender can affect the achievement of the individual, whereas programming experience can affect the achievement of the team. This study provides suggestions of how to pursue a programming class according to learner characteristics as well as indicate which characteristics we should take into account.

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Hand Biometric Information Recognition System of Mobile Phone Image for Mobile Security (모바일 보안을 위한 모바일 폰 영상의 손 생체 정보 인식 시스템)

  • Hong, Kyungho;Jung, Eunhwa
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.319-326
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    • 2014
  • According to the increasing mobile security users who have experienced authentication failure by forgetting passwords, user names, or a response to a knowledge-based question have preference for biological information such as hand geometry, fingerprints, voice in personal identification and authentication. Therefore biometric verification of personal identification and authentication for mobile security provides assurance to both the customer and the seller in the internet. Our study focuses on human hand biometric information recognition system for personal identification and personal Authentication, including its shape, palm features and the lengths and widths of the fingers taken from mobile phone photographs such as iPhone4 and galaxy s2. Our hand biometric information recognition system consists of six steps processing: image acquisition, preprocessing, removing noises, extracting standard hand feature extraction, individual feature pattern extraction, hand biometric information recognition for personal identification and authentication from input images. The validity of the proposed system from mobile phone image is demonstrated through 93.5% of the sucessful recognition rate for 250 experimental data of hand shape images and palm information images from 50 subjects.

Fashion Style and Sensibility Fusion Effect of Fashion Icons in the 21th Century (21세기 패션아이콘의 패션 스타일과 감성적 융합작용)

  • Park, Song-Ae
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.3
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    • pp.109-118
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    • 2013
  • Fashion icons of 21st century are not only the fashion leaders that show fashion trend but also the typical fashion signs or symbols that show visually changes in sensibility trends. The purpose of this study was to analyze the framework of 21st century fashion by the public to recognize through these changes. In this study, the background of the occurrence of various 21st century fashion icons and their characteristics were investigated and the changes of revealed features and symbolic meanings were examined compared with them of 20th century. The 24 celebrities which have been called as the bests of fashion icons since year 2000 were selected by searching the most popular search engines such as daum, yahoo and google, and 13 of them were picked as the highest in preference and awareness by surveying 50 students majoring in fashion. And then their fashion styles, backgrounds, and influence on the public fashion were studied. As a result, the 21st century fashion icons reflecting the cultural characteristics such as convergence and exaggeration and the sensitivities of fusion, collaboration, hybrid sensibility in art were powerful enough to create innovative styles destroying the era and the standard. Their styles have constantly created new looks. The exposed new individual sensitivities on media-fusion of two or more sensibility and coordination techniques without being tied to the existing anchorage system-were as influential as high fashion and leaded the imitation and reproduction by dazzling the public. As the media become more powerful, the influence of fashion icons interacted more closely with the public and has been evolved through the sensitivity of the reversal, cultural, economic, visual, or temporal fusions. To sum up, it is shown that the outstanding fashion styles suggested by the leading fashion designers have approach to the public more closely by the fashion icons.

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Spatial-temporal distribution of carabid beetles in wetlands

  • Do, Yu-No;Jo, Hyun-Bin;Kang, Ji-Hoon;Joo, Gea-Jae
    • Journal of Ecology and Environment
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    • v.35 no.1
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    • pp.51-58
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    • 2012
  • In this study, we investigated carabid beetles residing in the wetlands to understand their ecological adaptation and strategy selection associated with restricted resources and habitat limitation. The species richness, abundance, seasonal activity, and spatial distribution of the carabid beetles between the Mujechi Wetlands (wetland sites) and Mt. Jeongjok (mountain sites) have been compared. A total of 1,733 individual beetles from 30 species were collected and classified at the studied sites. The wetland sites were identified as having lower species richness and abundance for carabid beetles when compared with the adjacent mountain sites, whereas these beetles were observed to be dominant in the wetland sites than in the adjacent mountain sites. Calosoma inquisitor cyanescens, Carabus sternbergi sternbergi, and Carabus jankowskii jankowskii species were dominant in both the wetland and mountain sites. These species showed significantly different seasonal activity patterns in the wetland sites relative to the mountain sites. Although the three listed carabid species were observed to be widely distributed throughout the wetland sites, they still showed preference for drier sites, which clearly shows a distinction in their habitats. The results of the spatial-temporal distribution of carabid beetles in the wetland sites reflect their special strategies regarding space and time partitioning for maintaining their population. The distribution patterns of carabid beetles in the wetland sites also showed the desiccation gradient and environmental changes prevalent in wetlands. Ecological surveys, which use carabid beetles in the wetlands, can then be performed when restoring wetlands and for establishing management practices for improving the habitat quality.

Development of Nutrition Education Program for Hypertension Based on Health Belief Model, Applying Focus Group Interview (건강신념 모델을 적용한 고혈압 영양교육 프로그램 개발 -포커스그룹 인터뷰에 기초하여-)

  • Park, Seoyun;Kwon, Jong-Sook;Kim, Cho-il;Lee, Yoonna;Kim, Hye-Kyeong
    • Korean Journal of Community Nutrition
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    • v.17 no.5
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    • pp.623-636
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    • 2012
  • Health Belief Model is a socio-psychological theory of decision making to individual health-related behaviors. This study was aimed to develop an effective education program for hypertension based on health belief model. The main factors of health belief model were investigated by focus group interview (FGI) with 23 hypertensive or prehypertensive subjects aged over fifty years. 'Perceived susceptibility' to hypertension was family history, neglect of health care, preference for salty food, broth of soup and stew. Lifelong medication, complications, and medical costs were reported as 'perceived severity' of hypertension. 'Perceived benefits' of hypertension management were decrease of medicinal dose, reduction of medical costs, and healthy eating habits of the family, while 'perceived barriers' were lack of palatability of low salt diet, convenience-oriented dietary habits, and limited choice of foods when eating out. Subjects mentioned TV health programs, public health center programs, and advice from doctors and family as 'cues to action' of hypertension management. These qualitative information provided basis for developing a nutrition education program for hypertension which could be implemented in the public health center. Eight week program was composed of understanding hypertension, risk factor management (eating habits, weight), low salt diet (principles, cooking), advanced management for healthy diet in 2 sessions, and summary. Each session was designed to alert the susceptibility and severity, to emphasize the benefits, and to reduce the barriers by providing dietary monitoring, practical advice, and action tips.

The Nutritive Value of Rice Straw in Relation to Variety, Urea Treatment, Location of Growth and Season, and its Prediction from in Sacco Degradability

  • Soebarinoto, Soebarinoto;Chuzaemi, Siti;van Bruchem, Jaap;Hartutik, Hartutik;Mashudi, Mashudi
    • Asian-Australasian Journal of Animal Sciences
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    • v.10 no.2
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    • pp.215-222
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    • 1997
  • Ten rice varieties were planted at two locations (lowland and highland), during the wet and dry seasons of different years. In vivo digestibility and voluntary intake of the straw, were determined in groups of fat-tail sheep, supplemented with $18g{\cdot}kg^{-0.75}$ concentrate DM, containing ~20% crude protein. Voluntary intake of digestible straw organic matter (DOMI) consistently varied from 15.2 to $20.9g{\cdot}kg^{-0.75}$ between straw varieties, averaged over locations, years and seasons, despite considerable variation between individual batches. This variation in the nutritive value of the straw was independent of straw and grain yield, so it would seem that there is scope for selection of rice varieties with straw of higher nutritive value. The variation in DOMI of straw among location of growth, year and season, was of a magnitude similar to the improvement brought about by urea-ammoniation. The in sacco degradation characteristics and digestibility of rice straw residues were superior to those of the offered straw. This can be attributed to a preference for rice straw leaves relative to stems. Averaged over location of growth, year and season, characteristics of in sacco degradation, i.e. the rate of fermentative degradation and the truly undegradable fraction, emerged as accurate predictors of the nutritive value of rice straw.

A Study on Faculty's Perceptions on Convergence Education in N-University (N-대학의 융합교육에 대한 교수의 인식조사 연구)

  • Jun, Soo Koung;Chang, Ik Jun;Park, Eun Sook
    • Korean Educational Research Journal
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    • v.41 no.2
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    • pp.55-70
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    • 2020
  • The purpose of this study was to investigate the perceptions of faculty as a foundation for establishing a convergence education model at N-University. In September 2019, a survey was conducted using an online survey system, and a total of 80 responses were obtained. SPSS 23 was used for analysis, and a t-test, ANOVA, and multiple regression analysis were performed. First, the female faculty were significantly more positive about linked-major expansion than were the male faculty. Second, assistant faculty were significantly more positive about convergence curriculum establishment than were associate faculty. Third, as a result of the multiple regression analysis, the preference for multimajor expansion was the most significant and positively influencing factor on the convergence curriculum establishment. Universities must provide various incentives to form a consensus among university faculty. The Ministry of Education must support individual universities through the establishment of clearer guidelines and a kind of convergence education support center.

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