• Journal of Communication Design
• /
• v.39
• /
• pp.82-90
• /
• 2012

The present study is focused on investigating the subjective viewpoint of users favoring Galaxy phones as an element for emotional experience designs, and Q methodology used for the study of subjectivity has revealed 3 types. The first type is a type pursuing reasoned actions with high expectations for the emotional quality through direct and indirect experiences of Galaxy phones. They were shown to place an emphasis on portability and usability while having a low preference for the shape of external forms and materials. The second type is a type pursuing planned actions with an emphasis on individual subjective perceptions as well as both of physical sensation and usability. They were distinguished as a type preferring pleasure and efficiency experienced by its use. The third type is a type pursuing differentiated personalities with an emphasis on messages they want to deliver to other people through the products owned by an individual. They were identified as a type emphasizing display of personalities through differentiation in aesthetic elements.

• Asia Marketing Journal
• /
• v.25 no.2
• /
• pp.84-98
• /
• 2023

A salient identity influences individuals' judgment on products. The current research investigates why identity salience sometimes produces asymmetric effects on an individual's judgment such that a salient identity often influences judgment on identity-congruent products only or identity-incongruent products only. Across two experiments, this research proposes and shows that the valence of identity-incongruent and identity-congruent attributes determines the direction of the asymmetric identity salience effects. Specifically, when an attribute of an identity-incongruent product is positively- (negatively-) valenced, identity salience influences judgment through a decreased (increased) preference for the identity-incongruent (identity-congruent) product.

• Journal of Cadastre & Land InformatiX
• /
• v.46 no.1
• /
• pp.3-21
• /
• 2016

This study analyzes the key factors of 3D spatial information in accordance with the establishment of aerial and ground equipment fusion, and the quality improvement solutions are delivered from the preference survey. Furthermore, it investigates the factors affecting the quality of the individual technical elements through the establishment of three-dimensional spatial information. It is for identifying the priority which needs to be improved, and this data will be used to identify the evaluation for factors, the technology development and its application. For this purpose, the presence or absence of equality is judged by the quantitative techniques through the preference survey of the gap between the experts of spatial information and survey and the general users who have experiences on 3D spatial information.

• Journal of the Korean Home Economics Association
• /
• v.40 no.3
• /
• pp.137-153
• /
• 2002

This research tried to examine how the love style is changed as the psychological tendency specifying individual personality types that other domestic and foreign researches have overlooked all this while. The subjects of this study were the college students and white and blue-collar employees. The instruments used in this study were the Love Attitude Scale and the MBTI (Myers-Briggs Type Indicator). When applying the MBTI and the Love Attitude Scale, 474 people were analyzed. To get the result, the data from the survey were processed by the statistical program, SPSS/PC$^+$. Specifically, the statistical methods employed in this study were frequency, percentile, mean, standard deviation, factor analysis and chi-square. The major findings are as follows: 1. The most frequent love style among single men and women in this study was the Eros (46.6%). The next frequent love style was the Storge (40.3%). The Ludus occupied the least portion (13.1%) among single men and women. 2. The personality types over 10% among 16 personality types of MBTI were ISTJ (Introverted Sensing Type) (19.4%), ESTJ (Extroverted Sensing Type) (13.1%), and ISTP (Introverted Thinking Type) (12.4%). 3. As a result of observing the relationship of the love stymie and the psychological tendency among single men and women, the love style was found to have relationship with TF preference (Judgement function) and JP preference (Life Style). However, there were no relationships with the love style and EI preference (focus of Energy), SN preference (Perception Function).

• Journal of the Korea Furniture Society
• /
• v.28 no.4
• /
• pp.340-354
• /
• 2017

Currently, the global furniture market can not overlook environmental problems due to changes in environmental regulations. In order to grow into a global corporation, environmentally friendly design became essential. In addition, domestic and foreign consumers are increasingly interested in and spending on children's furniture, and demand for environment - friendly furniture for children's health and emotional development is increasing. In the era of universal consumer tastes due to massive mass production, it has been changed into a multi-product small-volume production period that reflects the preferences of various consumers, so that various types of furniture that meet individual preferences are required. Therefore, in this study, we investigated various personal opinions, perception, preference, propensity to use furniture, purchasing points, etc. for environmentally friendly children's furniture, and provided basic data for environmentally friendly children's furniture development that reflects consumer preference and requirements. Accordingly, 243 parents who have more than one child living in Seoul, Gyeonggi, and Incheon were surveyed about the use of children's furniture and the perception and preference of environmentally friendly children's furniture. According to the survey results, 64.57% of the respondents knew about eco - friendly children's furniture and the most popular way to get to know eco-friendly furniture was Internet advertising (49.48%). The rate of recognizing eco-friendly furniture as healthy furniture with no emission of hazardous substances was high as 56.16%. The purchase intention of eco-friendly children's furniture was very high at 86.01% and the most important factor in purchasing was the harmlessness to the human body (56.88%). 59.50% said that it is not possible to distinguish environmentally friendly furniture, which means that there is not much information to consumers yet. In addition, the preferred price range is 500~1000 thousand won, and the preference for the rest furniture is high. In the preferred form type, unit type modular furniture is 36.13%, in the material, wood is 72.35%, in the color, the color of wood with wood grain is high as 45.56%.

• Korean Journal of Fisheries and Aquatic Sciences
• /
• v.30 no.4
• /
• pp.634-639
• /
• 1997

In order to obtain the basic knowledges for the effective seed production of Perinereis aibuhitensis, sediment preference, burrow shape and behavior with in burrow were investigated in the laboratory. The highest value in both sediment preference and survival rate of P. aibuhitensis were shown at fine sand below 0.10 mm in the mean diameter. The worm made various types of burrows, such as J, L, O, Y and I shapes. Generally, only one individual inhabits in a burrow with head-up, but when excreting, it positions up-side down.

• Journal of KIISE:Software and Applications
• /
• v.35 no.8
• /
• pp.522-528
• /
• 2008

Topic map typically provide information to user through the selection of topics, that is using only topic, association, occurrence on the first topicmap which is made by domain expert without regard to individual interests or context, for the purpose of supplementation for the weakness which is providing personalized topic map information, personalization has been studied for supporting user preference through preseting of customize, filtering, scope, etc in topic map. Nevertheless, personalization in current topicmap is not enough to user so far. In this paper, we propose a design of PTRS(personalized topicmap ranking system) & algorithm, using both user profile(click through data) and basic element of topic map(topic, association) on knowledge layer in specific domain topicmap, therefore User has strong point that is improvement of personal facilities to user through representation of ranked topicmap information in consideration of user preference using PTRS.

• Journal of Korean Society of Transportation
• /
• v.20 no.3
• /
• pp.83-92
• /
• 2002

Freight mode choice models are essential to the analysis of many areas of transport research. However, observations of actual market choices have only been made in a limited number of situations. Therefore, stated preference(SP) techniques have emerged as an alternative source of actual market choices to be used for estimating freight mode choice models. Considerable confidence exists about SP data, but little consideration has been given to the potential for estimation bias. This paper has been motivated by the theoretical side of estimating SP discrete choice models, focusing on a case study of freight mode choice. Recently developed simulation methods are used to construct inherent random heterogeneity legit models, which consider individual heterogeneity, its inheritance to the next choices and overcome the independence from irrelevant alternatives (IIA) property. This Paper contributes to the development of models dealing with heterogeneity and its inheritance, and sheds light on the heterogeneity of freight transport.

• Journal of Korea Multimedia Society
• /
• v.7 no.4
• /
• pp.592-600
• /
• 2004

A recommendation system, which is an application area of e-CRM in e-commerce environment, provides individualized goods recommendation service that meets the demand of individual users. In general, existing recommendation systems require extensive historic user information in application domains. However, the method of recommendation based on static historic user information needs to respond flexibly to users'demand that changes rapidly and sensitively over time and in domains including a variety of users. In addition, it is difficult to recommend for new users who are not fall into any of existing domains. To overcome such limitations and provide flexible recommendation service, this study designed and implemented CPAR (Customer Preference Analysis Recommender) system that supports customer preference analysis and filter management. The filtering management capacity of the present system eases the necessity of extensive information about new users. In addition, CPAR system was implemented in XML-based wireless Internet environment for recommendation service independent from platforms and not limited by time and place.

• Journal of the Korea Convergence Society
• /
• v.7 no.5
• /
• pp.181-188
• /
• 2016

This study investigated consumer convergence preferences for healthcare information service in social media using the multi-attribute utility theory. The multi-attribute utility theory is an approach for compositional modeling attributes wherein researchers compute the overall service utility by aggregating the evaluation results for attribute values. We found that healthcare information service consumers in social media evaluate the service preference through the multi attributes - Update, Cost, Usefulness, Usability, Reliability. And the study shows that individual preference by estimating weight of each attribute in the services influences the service use intention. So we believe that estimating preferences with multi-attribute utility theory will predict business success of the services in a new media, and for a successful business of the social media services marketers should assess the consumer's preference using the multi-attributes.