• Title/Summary/Keyword: Individual Customers

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Study on Consumer Dissatisfaction and Complaint Behavior of Online Shopping Mall (온라인 쇼핑몰 이용자의 불만과 불평행동에 관한 연구)

  • Jun, Byoung Ho;Kang, Byung Goo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.1
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    • pp.231-244
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    • 2012
  • Consumer dissatisfaction and complaints make it difficult for online shopping mall to maintain existing customers and attract new customers, which may result in a direct profit loss. The primary purpose of this study is to investigate the relationship between customer dissatisfaction in terms of product-complaints and website complaints and complaint behaviors in terms of individual, public, and 3rd party complaint behaviors. Th results indicate that product-dissatisfaction is significantly related to the public and 3rd party complaint behaviors, but not the individual complaint behavior. Website dissatisfaction was not found to be significantly related to any complaint behavior. The moderate effect of sex and individual attitude on the relationship between customer dissatisfaction and complaint behaviors was also not considerable.

Assessment of Interruption Costs for Residential Customers (주택용 수용가 정전비용 평가)

  • Choi, Sang-Bong;Nam, Ki-Young;Kim, Dae-Kyeong;Jeong, Seong-Hwan;Rhoo, Hee-Seok;Lee, Jae-Duk
    • Proceedings of the KIEE Conference
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    • 2003.11a
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    • pp.196-198
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    • 2003
  • The impacts of electric service interruption to customers depend on customer and interruption characteristics. Customer characteristics include demographic aspects(residential type, and number of household members) and power supply types whereas interruption characteristics include frequency, duration, time, and day of interruption. Accordingly evaluation of these customer interruption costs is very complicated and subjective. For residential customers, customer survey method seems most appropriate because interruption impact to residential customers is intangible. In other words, the value of housework or lost leisure due to interruption is individual. Accordingly, this paper selected the customer survey method to assess the interruption costs for residential customers.

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A Method of Fashion Recommender in Coordination with Individual Physical Features (개인의 신체적 특성에 맞춘 의류 추천 방법)

  • Kim, Jung-In
    • Journal of Korea Multimedia Society
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    • v.14 no.8
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    • pp.1061-1069
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    • 2011
  • With the development of information technology, online commercial transactions have been steadily increasing. However it is not easy to recommend the clothes in coordination with individual physical features. This paper presents a fashion coordination recommender system for women's clothes. The system includes the functionality of recommending clothes best-suited for customers in consideration of their individual physical features. It has also been designed to recommend clothes in vogue for those who are fashion-sensitive by considering the fashion trend of the times. Operated in an optional or coupling way, these functionalities of our system result in an intelligent fashion coordination system which recommends dress items to customers in various ways.

A Qualitative Study on Customer Management and Response of Apparel Shop Masters

  • Jang, Eun Young
    • Journal of Fashion Business
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    • v.12 no.3
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    • pp.167-174
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    • 2008
  • The purpose of this study was to categorize customers types in accordance with current shop masters' perception of difficult customers and to identify their responding techniques and know-hows in dealing with those customers in detail, a qualitative study is carried out by conducting thorough interviews with the shop masters. The interview contained questions on occupational hold-ups of shop masters, types of hard-to-handle customers, techniques in handling difficult customers, their know-hows in customer managements and what they perceived as the qualities of a shop master. T The results were as follows: 1) Customers who are perceived as difficult by shop masters are categorized into six types, making unreasonable demands, pointing out product defects, disregarding salespersons, making no purchase after testing products, having no personality and having no response. 2) Responding techniques for difficult customers were categorized into three types, 'active response', 'standby' and 'polite refusal'. 3)The result from the question on know-hows of shop masters in customer management can be divided into 4 groups, providing special treatment or information, building one-to-one relationship with the customer, suggesting garments in accordance with the customer's taste and providing friendly customer service. 4) For the question on perceived qualities as a shop master, individual quality, customer management capacity, work experience and occupational knowledge were answered.

Effect of Personality and Social Motive on Franchise Customers' Citizenship Behavior

  • Sthapit, Anesh;Oh, Min-Jung;Hwang, Yoon-Yong
    • Journal of Distribution Science
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    • v.13 no.10
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    • pp.35-44
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    • 2015
  • Purpose - This study focuses on the voluntary performance of franchise customers as a result of inherent social motives. It examines the interplay between traits and motives, and their influence on customer citizenship behavior (CCB). Research design, data, and methodology - Empirical evidence from the responses of 288 university students, validates that individual traits are related to social motives, which provides a basis for CCB. The results suggest that social motives do influence an individual's intention to provide feedback, advocate, help, or tolerate. Structural Equation Modeling using AMOS 22 was employed to test the concept. Results - This research illustrates that extraversion has a dominant influence on affiliation motive, and agreeableness is a strong predictor of the altruism motive among franchise customers. Conclusion - All three traits have positive influence on the power motive. Power and altruism motives were found to be the main determinants of CCB in a social setting. The power motive was a better predictor of advocacy and tolerance. The altruism motive significantly predicted helping and tolerance. Feedback was only positively predicted by the affiliation motive.

An analysis on the M/G/1 queueing model with multi-phase service (다중단계 서비스의 M/G/1 대기행렬에 대한 분석)

  • Kim, Jeong-Hyun;Hur, Sun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.24 no.66
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    • pp.11-18
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    • 2001
  • In this paper, we analyze an M/G/1 two-phase gated service model with threshold. We consider compound Poison arrival Process and general service time, where the server fives two different modes of services in order, batch and individual services. Server starts his service when the number of arrived customers reaches the predetermined threshold . We find the PGF of the number of customers in system and LST of waiting time, with which we obtain the means of them.

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Design and Implementation of an Automatic Design Edit System by Lisp Language

  • Park, Hong-Seok;Lee, Chun-Keun;Yeo, Jeong-Mo
    • Journal of Korea Multimedia Society
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    • v.6 no.4
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    • pp.714-722
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    • 2003
  • Men's clothing has been recently giving higher market shares to the ready-made clothes rather than the custom-tailored clothes. With many active studies on the human body and design, the ready-made clothes win popularity due to their rapid repairing, various design, and cheap prices, though they are not perfect suitable for some people. Therefore the ready-made has a weak point unable to consider all of the individual physical characteristics. However the custom-tailored clothes ate able to make clothing perfectly suitable lot their customers, though they require longer time-taking and expensive costs. In this context, this paper is design and implementation an automatic design edit system to provide a rapid and cheap service for customers on the ground of the custom-tailored clothes. In other words, this paper intended to use computer systems lot rapidly and precisely providing design dependent on the individual physical characteristics including a distorted bodies, types of the leg, and a height of the shoulder. To do so, the paper using not only studies on the human body and the custom-tailored clothes but also technical know-hows planned design for each individual body by LISP language and automatically process the design through CAD system. Consequently, the rapid and precise processing has reduced inventories and production costs, leading to supplying high quality clothes at lower prices.

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A Study on Route Decision for Multimodal Transportation : From Viewpoint of Service Factors (복합운송경로 선정에 관한 연구 - 서비스요인 중심으로 -)

  • Kim, So-Yeon;Choi, Hyung-Rim;Kim, Hyun-Soo;Park, Nam-Kyu;Park, Yong-Sung;Jung, Jae-Un
    • Journal of Korea Society of Industrial Information Systems
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    • v.11 no.5
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    • pp.170-180
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    • 2006
  • The increase in international logistics market and various customer demands emphasize the importance of Multimodal Transportation, and that market is continuously keeping growing. In order to ensure competitive superiority in a market of such infinite competition, service that can satisfy each individual customer by considering various customer characteristics, has become an issue. Thus, through the aspect of service, in order to improve customer satisfaction, growing factors of Multimodal Transportation Route was studied in this research. For this research, first of all main service factors that affect the growth of Multimodal Transportation were seized by literature survey and positive research. Then, by using these factors a methodology that enables individual customers to assess Multimodal Transportation Route was studied. Through this research, individual customers can acquire objective assessment data and Multimodal Transportation companies can seize what factors are considered as important by their customers.

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A Study on Route Decision for Multimodal Transportation - From Viewpoint of Service Factors (복합운송경로 선정에 관한 연구-서비스요인 중심으로)

  • Kim, So-Yeon;Choi, Hyung-Rim;Kim, Hyun-Soo;Park, Nam-Kyu;Park, Yong-Sung;Jung, Jae-Un
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.1
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    • pp.251-259
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    • 2006
  • The increase in international logistics market and various customer demands emphasize the importance of Multimodal Transportation, and that market is continuously keep growing. In order to ensure competitive superiority in a market of such infinite competition, service that can satisfy each individual customer by considering various customer characteristics, has become an issue. Thus, through the aspect of service, in order to improve customer satisfaction, growing factors of Multimodal Transportation Route on was studied in this research. For this research, first of all main service factors that affect the growth of Multimodal Transportation were seized by literature survey and positive research. The, by using these factors a methodology that enables individual customers to assess Multimodal Transportation Route was studied. Through this research, individual customers can acquire objective assessment data and Multimodal Transportation companies can seize what factors are considered as important by their customers.

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A Study on the Relationship between Customer Quality and Service Quality of Hotel Foods & Beverages (고객의 질과 호텔 식음료의 서비스 품질 간의 관계에 관한 연구)

  • Kim, Jong-Ok;Kim, Young-Ok
    • Culinary science and hospitality research
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    • v.10 no.1
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    • pp.14-31
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    • 2004
  • The purposes of this study are to find influential factors on relations between customer quality and service quality of hotel foods & beverages, to find out factors influencing on customers' intention to revisit, to understand suggestive points in the side of operation of hotel's foods & beverages, and to offer basal materials for establishing marketing for hotel operators. The study results were proved followings; in factors of customer quality, the higher factors of customers' manner·etiquette, the higher pleasantness, trust, kindness, among factors of service quality of hotel foods & beverages. The higher factor of customers' social status, the higher typicalness, pleasantness, trust, kindness, among factors of service quality of hotel foods & beverages. The higher customers' economic level, the higher pleasantness, trust, kindness. The higher customers' manner·etiquette, customers' social status, customers' economic level, at corners selling foods & beverages in hotels, the higher typicalness, pleasantness, trust, kindness, among factors of service quality of hotel foods & beverages, the higher customers' intention to revisit. Therefore, in order to improve services of corners selling foods & beverages in hotels, customer quality must improve, and marketing strategies proper for maintaining improved customer quality. As customers think much of hotel employees' service quality, kindness, and care, kind and skillful employees need be distributed in hotels. In order to elevate quality of employees working at corners selling foods & beverages in hotels, which is adequate for images of hotels, supervisors of companies or relevant departments must implement the reward system to encourage hotel employees to work at parts adequate for employees' individual ability as well as get feeling of accomplishment, in order for employees to keep liveliness and self-confidence.

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