• 한국콘텐츠학회논문지
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• 제15권6호
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• pp.499-508
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• 2015

본 연구는 Pine and Gilmore가 제안한 엔터테인먼트 체험, 현실도피 체험, 미적 체험, 교육체험인 4가지 체험영역을 바탕으로 테마파크 방문객의 몰입에 어떤 영향을 미치는지, 그리고 몰입경험이 테마파크 재방문 및 구전의도에 어떠한 영향을 미치는지 살펴보고자 한다. 실증분석을 위해 테마파크를 방문한 고객을 대상으로 설문조사를 실시하였다. 연구가설을 검증하기 위해 SPSS 18.0과 AMOS 18.0 프로그램을 활용하여 통계분석을 실시하였다. 연구결과를 요약하면 다음과 같다. 첫째, 테마파크 내 미적 체험요소, 교육 체험요소, 엔터테인먼트 체험요소, 현실도피체험요소는 방문객의 몰입에 영향을 미치고 있었다. 둘째, 체험에 대한 방문객의 몰입경험이 증가할수록 재방문/구전의도에 긍정적 영향을 미치는 것으로 나타났다. 셋째, 체험요소는 몰입을 통해 재방문/구전의도에 간접적인 영향을 미치고 있었다. 이런 연구결과를 바탕으로 테마파크가 일회성 방문이 아닌 재방문객을 꾸준히 유치하기 위해서는 테마파크에서의 체험의 극대화를 통한 방문객의 몰입도 제고에 더욱 신경 써야 함을 알 수 있다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제7권5호
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• pp.1213-1235
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• 2013

In this paper, we investigated the factors affecting the intention to use smartphone banking with a research model based on the Technology Acceptance Model (TAM) extended to include security risk, trust, and self-efficacy. With analysis after controlling factors such as age, gender, and previous experience of smartphone banking that may have effects, we conclude that perceived usefulness, perceived ease of use, security risk, and trust have direct effect on the intention to use smartphone banking, and self-efficacy has indirect effect on the intention to use through mediation of perceived ease of use. We performed a study to check the validity of TAM in the context of smartphone banking, and confirmed that perceived ease of use has both direct and indirect effect on the intention to use.

• 경영과학
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• 제28권2호
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• pp.93-103
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• 2011

This paper has aimed to identify marketing variables which affect physicians' prescription of drug. Based on a literature review this paper derives the three factors (indirect commercial source, direct commercial source, academic information source) of information sources that physicians rely on for medicines, the three factors (research supporting activity, marketing supporting activity, medicine information supporting activity) of promotion activities physicians prefer, and the four factors (indirect quality of medicine, direct quality of medicine, experience of using medicine, price and design of medicine) of prescription criteria physicians use. Then it investigates using canonical correlation analysis whether or not physicians' prescriptions are affected by the information sources, the promotion activities, and the type of physicians. From the canonical correlation analysis this paper derives the meaningful three canonical functions of prescription for drugs. The first function explains the prescription which is insensitive to marketing activities, the second function does the prescription which is sensitive to them, and the final function does the prescription which is not affected by them.

• 지식경영연구
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• 제17권3호
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• pp.23-44
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• 2016

This study examined the cause-and-effect relationships among developmental network characteristics, developmental functions, and career identity. The study analyzed the data of employees with more than two years of experience and a college degree or over qualifications, from domestic companies. For analysis, the structural equation model was applied. Most of all, it was substantiated that the structural relationships among the developmental network characteristics, developmental functions, and career identity. The specific results were as follows. First, tie strength had a positive effect on all of developmental functions but psychosocial support mediated the relationship between the tie strength and career identity. Second, an indirect relationship between indicators of network diversity and identity was not found or the indirect relationship was very weak.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2000년도 하계학술대회 논문집 D
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• pp.2283-2286
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• 2000

Sliding control is a powerful approach to controlling nonlinear and uncertain systems. Conventional sliding mode control suffer' from high control gain and chattering problem. also it needs mathematic! modeling equations for control systems. A Fuzzy controller is endowed with control rules and membership function that are constructed on the knowledge of expert, as like intuition and experience. but It is very difficult to obtain the exact values which are the membership function and consequent parameters. In this paper, without mathematical modeling equations, the plant parameters in sliding mode are estimated by the indirect adaptive fuzzy method. the proposed algorithm could analyze the system's stability and convergence behavior using Lyapunov theory. so sliding modes are reconstructed and decreased tracking error. moreover convergence time took a short. An example of inverted pendulum is given for demonstration of the robustness of proposed methodology.

• 한국노년학
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• 제38권4호
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• pp.905-922
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• 2018

본 연구는 은퇴 후 부부를 대상으로 여가활동 경험, 생성감, 자아통합감, 생활만족 간의 관계에서 구조적 관계를 밝히고 생성감과 자아통합감의 매개효과를 검증하는데 목적을 두고 있다. 연구방법은 SPSS for window 21.0프로그램과 AMOS 18.0을 이용하여 먼저 변인들 간의 관계를 알아보기 위하여 주요 변인들 간 상관분석을 실시하였다. 다음으로, 확인적 요인분석과 가설모형의 적합도를 확인하였다. 마지막으로 간접효과의 유의성을 검증하기 위하여 부트스트래핑 절차를 실시하였다. 본 연구에서 도출된 주요 연구결과는 다음과 같다. 첫째, 여가활동 경험과 생활만족, 생성감, 자아통합감은 각각 정적 상관을 나타내었다. 둘째, 연구모형에서 은퇴 후 부부의 여가활동 경험과 생활만족에서 생성감 및 자아통합감이 이중매개효과가 있는 것으로 나타났고 은퇴 후 부부의 생활만족에 영향을 주는 직접효과보다 생성감과 자아통합감의 매개를 통해 생활만족에 영향을 주는 간접효과가 더 큰 것으로 나타났다. 본 연구에서는 은퇴 후 부부를 같이 조사한 것이 아니라 은퇴 경험이 있는 당사자나 은퇴한 남편을 둔 부인을 대상으로 자료를 수집함에 있어 한계가 있다. 이에 부부와 각자의 배우자가 생활만족을 느끼는 데 차이가 있고 이에 따른 변인 간의 경로 간 유의성에도 차이를 보일 수 있어 후속연구에서는 아내와 남편으로 해서 분석할 필요성이 있다.

• 한국산업보건학회지
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• 제31권1호
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• pp.38-49
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• 2021

Objectives: This study was conducted to analyze the impact of safety/health managers' experience of trauma case on their post traumatic stress disorder and the mediation effects of job stress and the moderated mediation effects of social support. Method: Using a structured questionnaire, data were collected from 241 workplace safety/health managers with experience in trauma case. The collected data were analyzed using SPSS(IBM. Ver.26.0) and verified through SPSS PROCESS Macro (Ver. 3.4). Results: The trauma case experience and the job stress, which is a mediation variable, had a statistically significant positive effect on post-traumatic stress disorder, and the job stress had a positive mediation effect in the relationship between the trauma case experience and post-traumatic stress disorder. Social support had a statistically significant negative moderation effect in the relationship between the trauma case experience and job stress; social support had a moderated mediation effect on the indirect effect of a job stress on the post-traumatic effect through a trauma case experience. Conclusion: The above findings suggest that work-related job stress management is important in order to reduce safety/health managers' post-traumatic stress disorder caused by the experience of trauma case, and that social support is essential to reduce the job stress, which can later be used as a basis for further studies.

• 지식경영연구
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• 제16권3호
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• pp.41-63
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• 2015

This paper investigated main determinants of purchase intention for VOD contents by employing an extended technology acceptance model. The findings showed that 'user activeness' is the critical external variable influencing five perceived belief variables, namely perceived usefulness, perceived playfulness, perceived quality, perceived complexity and perceived cost. Regarding consumer satisfaction for free VOD service, it had no direct effect but indirect effect on the purchase behavior, meaning that the satisfaction causes purchase intention for VOD contents via the cognitive attitude. Also, the moderating e!ect of use experience on the relationship between the belief variables and the purchase intention was confirmed. Users with much experience showed a higher perception for usefulness and quality, whereas users with less experience placed a higher value on the hedonic factors and costs. In contrast to previous studies on IPTV that mainly focused on determinant of IPTV subscription, this paper analyzed VOD that is a killer application of IPTV in identification of key factors for the acceptance. The findings provide IPTV operators some strategies to create customer value and improve profitability.

• 임상간호연구
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• 제20권1호
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• pp.64-74
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• 2014

Purpose: Purpose of this study was to identify the factors influencing forensic nursing performance role of Emergency Department(ED) nurses. Methods: The study was conducted with 120 ED nurses from Busan. Data were collected during July, 2013 and analyzed using SPSS Win 19.0 program. Results: There were positive correlations between awareness of the forensic nursing role and forensic interest (r=.29, p=.001), between awareness of the forensic nursing role and forensic nursing performance role (r=.54, p<.001), and between forensic experience and forensic nursing performance role (r=.26, p=.004). Awareness of forensic nursing role (${\beta}=.50$, p<.001) and experience in forensics (${\beta}=.24$, p<.001) were significant predictors of forensic nursing role performance and explained 35.9% of the variance. Conclusion: To improve forensic experience, medical institutions should provide education and training for ED nurses to increase their indirect experience. Periodic assessment should also be done. Nurses with training assigned to the ED will enhance the forensic nursing role performance.

• 한국콘텐츠학회논문지
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• 제17권3호
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• pp.643-653
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• 2017

본 연구는 트랜스미디어의 관점에서 브랜드 경험이 브랜드 이미지, 브랜드 선호도, 구매의도에 미치는 영향을 분석하는 것을 목적으로 한다. 트랜스미디어 경험이란 여러 매체를 넘나들며 자신이 필요한 콘텐츠를 향유하는 행동을 말하는데 현재 디지털 컨버전스 환경에 따라 다양한 브랜드 경험 커뮤니케이션 활동이 펼쳐지고 있다. 이에 본 연구는 대표적인 트랜스미디어 사례인 박카스 셀프 스캐너 체험자 119명을 대상으로 Smart PLS를 이용하여 구조방정식 모형으로 분석하였다. 분석결과, 첫째 브랜드 경험은 브랜드 선호도와 브랜드 이미지, 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 브랜드 이미지는 브랜드 선호도와 구매의도에 정(+)의 영향을 미치는 것으로 나타났으며, 셋째, 브랜드 선호도는 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구 결과는 브랜드 경험이 브랜드 이미지, 브랜드 선호도의 매개적 효과뿐만 아니라 직접 효과로서 구매의도에 영향을 미친다는 점과 브랜드 이미지가 브랜드 선호도와 구매의도에 영향을 미칠 수 있음을 실증적으로 증명했다는 점에서, 향후 브랜드 경험과 브랜드 이미지에 관한 전략적 시사점을 제공해줄 수 있을 것이다.