• Asia Marketing Journal
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• v.14 no.2
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• pp.157-176
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• 2012

Brand switching data frequently used in market structure analysis is adequate to analyze non- durable goods, because it can capture competition between specific two brands. But brand switching data sometimes can not be used to analyze goods like automobiles having long term duration because one of main assumptions that consumer preference toward brand attributes is not changed against time can be violated. Therefore a new type of data which can precisely capture competition among durable goods is needed. Another problem of using brand switching data collected from actual purchase behavior is short of explanation why consumers consider different set of brands. Considering above problems, main purpose of this study is to analyze market structure for durable goods with consideration set. The author uses exploratory approach and latent class clustering to identify market structure based on heterogeneous consideration set among consumers. Then the relationship between some factors and consideration set formation is analyzed. Some benefits and two demographic variables - age and income - are selected as factors based on consumer behavior theory. The author analyzed USA automotive market with top 11 brands using exploratory approach and latent class clustering. 2,500 respondents are randomly selected from the total sample and used for analysis. Six models concerning market structure are established to test. Model 1 means non-structured market and model 6 means market structure composed of six sub-markets. It is exploratory approach because any hypothetical market structure is not defined. The result showed that model 1 is insufficient to fit data. It implies that USA automotive market is a structured market. Model 3 with three market structures is significant and identified as the optimal market structure in USA automotive market. Three sub markets are named as USA brands, Asian Brands, and European Brands. And it implies that country of origin effect may exist in USA automotive market. Comparison between modal classification by derived market structures and probabilistic classification by research model was conducted to test how model 3 can correctly classify respondents. The model classify 97% of respondents exactly. The result of this study is different from those of previous research. Previous research used confirmatory approach. Car type and price were chosen as criteria for market structuring and car type-price structure was revealed as the optimal structure for USA automotive market. But this research used exploratory approach without hypothetical market structures. It is not concluded yet which approach is superior. For confirmatory approach, hypothetical market structures should be established exhaustively, because the optimal market structure is selected among hypothetical structures. On the other hand, exploratory approach has a potential problem that validity for derived optimal market structure is somewhat difficult to verify. There also exist market boundary difference between this research and previous research. While previous research analyzed seven car brands, this research analyzed eleven car brands. Both researches seemed to represent entire car market, because cumulative market shares for analyzed brands exceeds 50%. But market boundary difference might affect the different results. Though both researches showed different results, it is obvious that country of origin effect among brands should be considered as important criteria to analyze USA automotive market structure. This research tried to explain heterogeneity of consideration sets among consumers using benefits and two demographic factors, sex and income. Benefit works as a key variable for consumer decision process, and also works as an important criterion in market segmentation. Three factors - trust/safety, image/fun to drive, and economy - are identified among nine benefit related measure. Then the relationship between market structures and independent variables is analyzed using multinomial regression. Independent variables are three benefit factors and two demographic factors. The result showed that all independent variables can be used to explain why there exist different market structures in USA automotive market. For example, a male consumer who perceives all benefits important and has lower income tends to consider domestic brands more than European brands. And the result also showed benefits, sex, and income have an effect to consideration set formation. Though it is generally perceived that a consumer who has higher income is likely to purchase a high priced car, it is notable that American consumers perceived benefits of domestic brands much positive regardless of income. Male consumers especially showed higher loyalty for domestic brands. Managerial implications of this research are as follow. Though implication may be confined to the USA automotive market, the effect of sex on automotive buying behavior should be analyzed. The automotive market is traditionally conceived as male consumers oriented market. But the proportion of female consumers has grown over the years in the automotive market. It is natural outcome that Volvo and Hyundai motors recently developed new cars which are targeted for women market. Secondly, the model used in this research can be applied easier than that of previous researches. Exploratory approach has many advantages except difficulty to apply for practice, because it tends to accompany with complicated model and to require various types of data. The data needed for the model in this research are a few items such as purchased brands, consideration set, some benefits, and some demographic factors and easy to collect from consumers.

• Journal of the Korean Home Economics Association
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• v.42 no.10 s.200
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• pp.11-22
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• 2004

The purpose of this study was to examine the structure of financial risk components of households. The financial risk of households was assumed to be composed of risk knowledge, risk attitude and risk management behavior. For this study, a questionnaire was developed and distributed to 700 households in Seoul and Kwangju, and there were 495 responses with usable data. The findings showed that income stability had a positive relationship with the level of risk knowledge and risk attitude. Income stability, household debt, age of the youngest child and risk knowledge were found to have direct effects on risky vs. non-risky asset ratio. Income stability, savings, age of the youngest child and risk knowledge also had significant effects on the number of risky assets owned by households. Risk knowledge was the most important determinant of risk management behavior.

• Journal of the Korean Home Economics Association
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• v.44 no.6 s.220
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• pp.129-140
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• 2006

In this study, the various financial management systems practiced by modem dual-income families were assessed by in-depth interviews with 6 people, 3 practicing integrated financial management and 3 practicing individual financial management. The results indicated significant differences between the two financial management methods regarding family structure, individual values, and family finances. Families that practiced individual financial management consisted of weekend couples without children who showed an individual-centered value tendency and seemed to take a positive attitude towards their future economic situation due to possession of their on stabilized financial assets. Based on these results, we can expect more families to adopt methods of individual financial management and show a wider variety in their financial planning tools which will require adequate and efficient countermeasures and strategies suitable for each financial management practice.

• Management & Information Systems Review
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• v.10
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• pp.117-133
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• 2002

In December 1999, the AICPA introduced WebTrust, a electronic commerce assurance service of ensuring safe trading on the web, in order to effect consumer confidence into electronic commerce. Shortly afterwards, CPA associations of other advanced nations, such as Canada, Australia, also adopted this service. This study focuses on introduction of electronic commerce assurance service of ensuring safe trading on the web. WebTrust assurance service expected to be the international standard in electronic commerce in the near future and not only as a source of income for domestic accounting firms, which have simpler income structure than the international counterparts, but also as catalyst for stimulating electronic commerce. The findings of the study are expected to contribute to accounting practice, academy of accounting and electronic commerce firms in the following ways. Domestically, as Korea is considering using the electronic commerce assurance service, this study will help promote adoption of WebTrust assurance service. This study has shown, in the midst of declining income of accounting firms by audit, a way to increase their audit boundary.

• KIEAE Journal
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• v.10 no.1
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• pp.11-18
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• 2010

Permanent rental housing complex is subjected to both an increase in the crime rate due to its residential population structure and social, economic isolation for insecurd income of the residents. It should be considered that the densely populated area with low-income group of the city causing many problems related with the community. This study focused on the Man-soo 7 housing estate in Incheon with the area's average scale and ratio is made as an effort to include the residents who live in the permanent rental housing area among the members of the healthy community. The result of the research suggests the method of housing improvement to establish the successful support institution for self-sufficiency of the low income inhabitants analazying the demand of the residents through a survey categorized into resident support system, public workplace and inhabitant participation.

• Journal of the Korean Home Economics Association
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• v.41 no.1
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• pp.39-58
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• 2003

This study investigated the effects of the householder's age as a proxy for the family life cycle stage variable and the householder's occupation on the household financial structures. Household financial structures are analyzed by the components of two financial statements(the income and expense statement and the balance sheet statement) and selected financial ratios. The data came from the 1998 Korean Household Panel Study. It was found that the age profiles of household finances such as household income, expenditure, savings and consumption rate, financial assets, real assets and home ownership, debt and net worth usually vary according the householder's occupation. The ratios of debt repayment and the liquidity ratios also vary in part as age changes for each occupational group.

• Journal of the Korean Home Economics Association
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• v.40 no.9
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• pp.175-189
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• 2002

The purpose of this study was to test a structural model about family income as causally related to family hardiness, pile-up stress, communication, and family adaptation in families of children with disabilities. 250 families of children with disabilities participated as subjects. The models were developed on the basis of confirmatory factor analysis and compared using covariance structure modeling(LISREL). Adequate fitness of the model was observed. Family income showed negative effect on pile-up stress and positive effect on family adaptation. Pile-up stress showed negative effect on family hardiness. Family hardiness showed positive effect on family communication, and family communication showed positive effect on family adaptation.

• Korean Journal of Organic Agriculture
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• v.15 no.3
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• pp.257-275
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• 2007

The objectives of this study were to analysis the farmer's attitude on agriculture and rural area where is developed Environmentally Friendly Agriculture (EFA). To analysis satisfaction level and prospect about EFA, famer's survey were conducted. The sample size of the survey was 176 respectively. Of the famers surveyed, 85.9% thought their income is higher than general farmer in the same area. However, when asked how the future income change, 40.7% responded that will be decreasing step by step. 89.2% of the farmer respondent thought that they want dwelling in rural area and continuing agriculture in the future. However, 29.9% of the farmer respondent thought that rural area is not proper to their children as the future residence. In order to training of new lamer, it is very important to set up stable income structure, improving of welfare facilities, medical facilities and education infra and so on. In addition, it need to develop and spread of environmentally friendly agri-technology, price preservation of environmentally friendly agri-product and supply extension of environmentally friendly agri-material etc.

• Nutrition Research and Practice
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• v.2 no.2
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• pp.100-106
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• 2008

We examined dietary habits, food intakes, health status, and school and community life of meal skipping children, and investigated factors predicting meal skipping of children. A sample was composed of 944 children in low-income families who were provided with public meal service. The sample was obtained from the Survey of Meal Service for Poor Children conducted by the Korea Institute for Health and Social Affairs in 2007. Meal skipping was significantly associated with a lower nutrition and health status, and poor school performance of children, as hypothesized. The school age of child, family structure, region, job of caretaker, concern about diet, and the child's visit to welfare center significantly predicted frequency of meal skipping. We suggested a few implications for community practice to reduce meal skipping of children.

• Journal of Families and Better Life
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• v.16 no.4
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• pp.221-232
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• 1998

The purpose of this study is to understand asset management behaviors and unearth the equity in marital relations examining empirically the tendency and characteristics of marital role-structure in the process of asset management. The dta of this study was collected from 370 housewives living in Seoul. The findings are as follows. 1) Marital role-structure was proved different according to the stage of asset management 2) Considering all stages of asset management process marital role structure are classified into 7 types. The 7 types was differently shown according to wives' age occupation of husbands income of husbands real estates wives' marital role-attitude and asset management knowledge.