• Title/Summary/Keyword: Impulsive behavior

Search Result 186, Processing Time 0.023 seconds

Comparative Analysis of Consumer's Impulse Buying Behavior with Different Household Incomes : Empirical Evidence from Faisalabad

  • Mehmood, Sana;Hamid, Kashif
    • East Asian Journal of Business Economics (EAJBE)
    • /
    • v.5 no.2
    • /
    • pp.38-47
    • /
    • 2017
  • In today's highly unpredictable marketing environment, where the consumer demands and behaviors are continuously and rapidly changing therefore various factors of consumer impulse buying behavior are proving to be challenging for the existing and new business organizations. Shopping has become a relaxing and rejoicing activity for the consumers making impulsive buying as a socially acceptable and common practice. So by taking into account all these aspects, the objective of this study was to understand the factors affecting impulse buying behavior of the consumer. Store atmosphere and fashion involvement were selected as independent variables while consumer impulse buying behavior was taken as dependent variable for this study. Likewise, impulse buying behavior of consumers with different monthly household income was also analyzed in this study. Primary data was collected through a questionnaire from 250 respondents of district Faisalabad, and then it was analyzed by using various statistical techniques. The results indicated a significant positive impact of store atmosphere and fashion involvement on consumer impulse buying behavior. The study also revealed that among consumer groups with different household incomes; at least one group differed from others in impulse buying behavior. These results were consistent with previous literature. These results could provide information to the marketers and retailers for planning and execution of various marketing techniques. Moreover, educators could expand on the findings by developing new studies examining consumer impulse buying behavior.

Analysis of Rebound Behavior of Blast-Resistant Door Subjected to Blast Pressure (폭압 작용에 의한 방폭문의 반발거동 해석)

  • Shin, Hyun-Seop
    • Journal of the Computational Structural Engineering Institute of Korea
    • /
    • v.34 no.6
    • /
    • pp.371-383
    • /
    • 2021
  • Steel-concrete single-leaf blast-resistant doors, having steel box and slab inside, are installed on the wall using supporting members such as hinges and latches. Several studies have been conducted on their deflection behavior in the same direction as that of the blast pressure, but studies on their deflection behavior in the opposite direction, that is, studies on negative deflection behavior are relatively insufficient. In this study, we conducted a parameter analysis using finite element analysis on blast-resistant doors, on their rebound behavior in the negative deflection phase. Results revealed that the plastic deformation of the door, and the change in momentum and kinetic energy during rebound, were major factors influencing the rebound behavior. Greater rebound force was developed on the supporting members in the impulsive region, than in the quasi-static region; due to the characteristics in the impulsive region, where the kinetic energy developed relatively greater than the strain energy. In the design process, it is necessary to consider excessive deformation that could occur in the supporting members as the rebound behavior progresses. Additionally, it was found that in the case of steel-concrete blast doors, the rebound force increased relatively more, when the effects of both rebound and negative blast pressure contributed to the negative deflection of the door. Since conditions for the occurrence of this superposition effect could vary depending on structural characteristics and explosion conditions, further investigation may be required on this topic.

A Study on Cosmetics Purchasing Behavior of Male College Students by Clothing Involvement (남자 대학생의 의복 관여에 따른 화장품 구매행동에 관한 연구)

  • 구양숙;권현주;이승민
    • The Research Journal of the Costume Culture
    • /
    • v.8 no.2
    • /
    • pp.183-196
    • /
    • 2000
  • The purpose of this study was to identify cosemetics purchasing behavior of male college students by clothing involvement. A questionnaire was administered to 246 male collage students living in Taegu and Seoul during September of 1999. Data were analyzed by using frequency, cross tabulation, t-test, χ²-test and factor analysis. The results of this study were as follows : First, the consumers are classified into two categories by clothing involvement ; 65.5% of the highly involved consumers and 34.5% of the lowly involved consumers. Second, the factors of selecting cosmetics were fragrance, quality and price. Third, the major information sources of cosmetics are TV, magazines, outdoor advertisements, newspapers, subway, radio and internet in order of importance. Fourth, high clothing involved group was more fashion oriented and showed more impulsive purchasing attribute.

  • PDF

The Effect of Indirect Advertisement to Consumers' Clothing Purchase Behavior -Focusing on Clothing Sponsorship of Television Drama- (의류제품의 우회광고가 소비자의 구매행동에 미치는 영향 -TV드라마 의상협찬을 중심으로-)

  • 이은정;이은영
    • Journal of the Korean Society of Costume
    • /
    • v.52 no.4
    • /
    • pp.141-154
    • /
    • 2002
  • The purpose of this study was to define 'sponsorship' as a kind of advertising tool, and to describe its effects on consumer brand attitude and actual purchase behavior. From previous research results, clothing sponsorship was defined as 'indirect advertisement', which has common ad traits as well as the uncommon ad traits, such as indirectness, emotional affinity, and symbolism. Results from empirical research using 1,227 data collected in Seoul and Kyounggi Areas were as follows ; (1) Television drama clothing sponsorship was proved to have effects on brand image, emotional & rational brand attitudes, decision making process, and actual purchase behavior. (2) Each of drama clothing sponsorship factors, such as 'drama', 'role', and 'actress', had different effects on brand memory and attitudes. (3) Consumer decision making process initiated by drama clothing sponsorship followed two different processes, which were called 'rational' and 'heuristic'. The rational process followed every steps of EKB model, which explained consumer's rational shopping, but heuristic model was closer to emotional and impulsive shopping.

Housing Values and Condominium Purchasing Behavior Among Married Women (주거가치에 따른 아파트구매행동 연구)

  • 하정순;윤재웅
    • Journal of Families and Better Life
    • /
    • v.21 no.6
    • /
    • pp.97-106
    • /
    • 2003
  • This study explored the relationship between housing values and condominium purchasing behavior. The participants of this study were married women who had bought a condominium at least once and who also were dwelling in one. Survey questionnaires were conducted on 1103 married women from three residential areas in Daegu. The analytical methods used in this study were frequency, mean, standard deviation, factor analysis, 1-test, one-way ANOVA, post-hoc estimation (Scheff test), and correlation analysis. The results show that the more the women were oriented toward convenience, education, and investment, the more likely they were to make a rational purchase. Also, the more the women's values were oriented toward conspicuous consumption and investment, the more they were likely to make an investment and ostentatious purchase. The women who valued ostentation and location tended to rely on other people's opinions and advertisement more, and were more likely to be impulsive shoppers. Women who valued convenience, education, and location, made their purchase decisions based on the housing prices.

Analysis of Optimal Dynamic Absorbing System considering Human Behavior induced by Transmitted Force

  • Kim, Hyo-Jun;Choe, Eui-Jung
    • International Journal of Precision Engineering and Manufacturing
    • /
    • v.4 no.6
    • /
    • pp.38-43
    • /
    • 2003
  • In this study, the optimal dynamic absorbing system for the gas operated HIF (high implusive force) device has been investigated. For this purpose, firstly, the dynamic behavior of human body induced by impulsive disturbances has been analyzed through a series of experimental works using the devised test setup. The characteristics of linear impulse has been compared under some conditions of support system. In order to design the optimal dynamic absorbing system, the parameter optimization process has been performed based on the simplified isolation system model under constraints of moving displacement and transmitted force. Finally, the performance of the designed dynamic absorbing system has been evaluated by simulation in the actual operating condition.

The Relationships Among Early Childhood Teachers' Resilience, Difficulty in Emotional Regulation, and Teaching Strategies for Children with Behavior Problems (유아교사의 회복탄력성, 정서조절 어려움, 유아 문제행동 지도전략 간의 관계)

  • Kim, Su Jin;Kwon, Jeong Yoon
    • Korean Journal of Childcare and Education
    • /
    • v.14 no.3
    • /
    • pp.59-76
    • /
    • 2018
  • Objective: The purpose of this study was to examine the relationships among teachers' resilience, difficulty in emotional regulation, and teaching strategies for behavior problems of children. Methods: A total of 200 day care and kindergarten teachers were surveyed. The collected data were analyzed by Pearson's correlation and multiple regression. Results: First, teachers' resilience, difficulty in emotional regulation and teaching strategies for children with behavior problems were significantly related. Teachers' resilience showed a positive correlation with teachers' positive prevention and reaction strategies but showed a negative correlation with teachers' negative reaction strategies. Among the teachers' difficulty in emotional regulation, the factor of difficulty for impulsive control and lack of attention showed negative correlations with teachers' prevention and positive reaction strategies. Second, teachers' resilience and difficulty in emotional regulation significantly explained the teaching strategies for children with behavior problems. Teachers' resilience was found to be the most important variable explaining teaching strategies for children with behavior problems. Conclusion/Implications: This study revealed that teachers' resilience and difficulties in emotional regulation were important psychological and emotional characteristics for teachers when teaching children with behavior problems.

Use of Beauty Products and their Consumption: A Behavioral Research in the Higher Grades of Elementary schools (초등학교 고학년의 뷰티제품 사용실태와 소비행동)

  • Barng, Keejung;Kim, Youn
    • Journal of Fashion Business
    • /
    • v.20 no.4
    • /
    • pp.172-188
    • /
    • 2016
  • This study is conducted in grades 4, 5, and6 of Elementary schools located in Seoul. The results would be recognized by the Consumer Behavior Survey and the Use of Beauty. Students in the higher grades of elementary schools are exposed to beauty products for the first time. This is a crucial age, where they start becoming interested in their appearance. This behavior is being exploited to increase the desire to use beauty products. Although the initial use is self-motivated, choosing a quality product is highly influenced by peers, reasonable pricing, and internet impact. The higher the grade of the elementary school, we observed an increase in this trust and impulsiveness in the consumer behavior. More than 2 million students spent considerable amounts of money, and showed trends of consumer behavior of the impulsive type. The results of this study can provide a significant base to further study trends of beauty usage in higher grades of elementary schools, and give an indication of the consumer behavior based on the beauty culture and use of health products.

Chaotic Response of a Spherical Shell to Impulsive Loading (충격력을 받는 구형 쉘의 혼돈거동 해석)

  • 이재영;강영철
    • Computational Structural Engineering
    • /
    • v.10 no.3
    • /
    • pp.167-174
    • /
    • 1997
  • Engineers must be aware of possible sources of chaotic behavior. They may render conventional design predictions untrustworthy and potentially unsafe because of the sensitivity to initial conditions. Dynamic responses of a spherical shell subjected to impulsive loading which act on the center are analyzed using the finite element method. The chaotic responses are identified by the standard methods, such as displacement-time histories, Poincare maps, and phase diagrams. The responses are chaotic, but, not so sensitive to the initial conditions, and the characteristics of responses are not changed with time, in contrast to the case of the responses of beam. The Poincare points scattered in the limited area represent that the responses are chaotic, but do not show the geometric structures. The snap-through phenomena of the shell to the side of the direction of the load or of the opposite direction, is analysed by using the energy diagram.

  • PDF