• 제목/요약/키워드: Impulsive behavior

검색결과 186건 처리시간 0.028초

충격성 잡음에 강인한 코렌트로피 기반 블라인드 알고리듬의 성능분석 (Performance Analysis of Correntropy-Based Blind Algorithms Robust to Impulsive Noise)

  • 김남용
    • 한국통신학회논문지
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    • 제40권12호
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    • pp.2324-2330
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    • 2015
  • 충격성 잡음하의 블라인드 신호처리 분야에서 최대 상호 코렌트로피 알고리듬 (MCC)이 MSE 기반의 알고리듬에 비해 우수한 성능을 보인다. 그러나 MCC 알고리듬에 대한 최적 가중치 조건들이나 충격성 잡음에 대한 내성과 관련된 특성들은 아직 충분히 연구되지 못한 상태이다. 이 논문에서는 MSE기반의 LMS 알고리듬과 비교를 통해 MCC의 최적 가중치의 성질을 분석하여 MCC 알고리듬의 최적 가중치가 MSE기반의 LMS 알고리듬과 같다는 보인다. 또한 MCC의 최적 가중치가 충격성 잡음 하에서도 동요 없이 안정을 유지하는 요인이 입력 크기 조정에 있다는 것을 시뮬레이션을 통해 입증하였다.

Effects of Busy Mindset and Self-Worth on Impulsive Buying: In the Category of Hedonic Products

  • LINH, Le Thu Khanh;RHEE, Hyongjae
    • 유통과학연구
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    • 제18권9호
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    • pp.55-65
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    • 2020
  • Purpose: The research aims to examine whether perception about busyness can affect the way people view themselves and then make an impact on purchase decision-making. Based on a proposed theoretical framework, the current research examines whether or not perception about busyness affects perceived self-worth and has an impact on impulsive buying. Research design, data, and methodology: The paper conducted a survey in which two scenarios are used for manipulating degree of busy mindset. For analyzing data, analysis of variance and regression analysis are applied, in conjunction with analysis of moderating effects. Results: Busy mindset has a positive effect on perceived self-worth. The effect of busy mindset on perceived self-worth is greater in the group of high perceived social mobility. In the category of hedonic products, perceived self-worth has a positive effect on impulsive buying intention. Conclusions: These results imply that a sense of self-worth can affect impulsive buying behavior on the basis that people sometimes buy things on impulse as a way of self-indulgence or self-reward for their efforts. Managerial implications of the results suggest a busy appeal to consumers would be more effective for hedonic products.

상호 정보 에너지와 델타함수를 이용한 알고리즘의 충격성 잡음에 대한 강인성 (Robustness to Impulsive Noise of Algorithms based on Cross-Information Potential and Delta Functions)

  • 김남용
    • 인터넷정보학회논문지
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    • 제17권2호
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    • pp.11-17
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    • 2016
  • 이 논문에서는 델타함수와 상호 정보 에너지(cross information-potential with the delta functions, CIPD)에 기반한 블라인드 등화 알고리즘의 최적 가중치를 유도하고 충격성 잡음에 대해 가지는 강인성에 대해 분석하였다. CIPD 알고리즘의 입력에 대한 크기조절 기능이 정상상태 가중치를 충격성 잡음으로부터 안정되게 유지하는 주된 역할을 하는 것으로 분석되었으며 시뮬레이션 결과를 통하여, CIPD 알고리즘의 정상상태 가중치는 MSE 성능기준의 최적해를 가지면서도, 충격성 잡음에서 MSE에 기반한 LMS 알고리즘과 달리, 안정된 값을 유지함을 보였다.

패션제품 강박구매행동에 영향을 미치는 심리적 변인 연구 (Psychological Factors affecting Compulsive Buying Behavior on Fashion Products)

  • 이승희;신초영
    • 한국의류학회지
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    • 제28권5호
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    • pp.658-667
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    • 2004
  • The purpose of this study was to examine factors affecting compulsive buying behavior purchasing behavior. Four hundred female college students who have purchased fashion products via Internet shopping or TV home shopping were surveyed. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression analysis were used. As the results, 16.3% of respondents were revealed as compulsive buyers. For materialism instrument, four factors of materialism were found and labeled as 'material'. 'consumption', 'happiness', and 'economic value' factors. Also, two factors of entertainment pursuit were also identified as 'change' and 'adventure' pursuit. There were statistically significant differences between compulsive buyers and non-compulsive buyers in terms of materialism, success, and change pursuit, self-esteem, compensation, impulsive purchasing, and binge eating. Compulsive consumption scores were correlated to higher materialism, compensatory, impulsive purchasing, binge eating, shifting, entertainment pursuit, and lower self-esteem. Also, results of multiple regression revealed that compensatory, binge eating, and happiness pursuit were significantly to related to compulsive buying.

라이프스타일에 따른 색조화장 표현도와 색조화장품 구매행동에 관한 연구 (A Study on the Make-up Expression and Purchasing Behavior Make-up Cosmetics Based on the Lifestyle)

  • 홍성순;오은정
    • 대한가정학회지
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    • 제39권7호
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    • pp.85-100
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    • 2001
  • A Study on the make-up expression and purchasing behavior of make-up cosmetics based on the lifestyle. The intention of this study is to classily the consumer group based on the lifestyle, to research the characteristics and desire of the each group, and to find out the differences of the make-up expression and purchasing behavior of make-up cosmetics among each group. The result of this study are as follow; 1. We have obtained seven factors out of twenty six lifestyle items by using AIO lifestyle measurement. The seven factors are make-up high involvement factor, brand loyal factor, make-up bases factor, economical and natural beauty oriented factor, impulsive consumption oriented factor, stubborn choice factor, sensitive to others view factor 2. We have formed four groups based on the seven factors. The four groups are impulsive consumption type, professional make-up type, intentional make-up type, basic type. 3. It was examined that women want to express smart, ellegant and intelligent images form the make-up 4. According to the examination of the differences of the purchsing behavior, only the purchase motive, information source and cosmetics purchase amount per month was differentiate among the groups.

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인터넷 환경에서의 충동구매 의사결정과정에 관한 연구 (A Study on Decision Making Process of Impulsive Buying on the Internet)

  • 오종철;윤성준
    • 한국IT서비스학회지
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    • 제7권4호
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    • pp.1-19
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    • 2008
  • This study began with the proposition that, compared to the impulse buying in the conventional offline market, consumers will exhibit a different process of decision-making for impulse buying on the Internet as it has become easier to acquire information and purchase goods which are offered online like digital contents goods. To verify this roposition, this study attempted to find out the external and internal factors as that affect the impulse buying behavior by incorporating Theory of Planned Behavior In addition, this study seeks to confirm the role of alternative's attractiveness in terms of mediating between internal and internal factors affecting impulse buying. The major purpose of this study was to understand Impulse Buying Intention(IBI) for digital contents on the internet. The results of the this study showed that the behavior of impulse buying can be explained with the information searching in which the external factors for the marketing of digital contents affect the internal stimulation factors. It was also found that the impulse buying of digital contents on the Internet starts with non-planned impulse at the problem recognition stage, but planned decision-making will take over when it is proven to be effective with information searching.

Global Attractivity and Oscillations in a Nonlinear Impulsive Parabolic Equation with Delay

  • Wang, Xiao;Li, Zhixiang
    • Kyungpook Mathematical Journal
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    • 제48권4호
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    • pp.593-611
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    • 2008
  • Global attractivity and oscillatory behavior of the following nonlinear impulsive parabolic differential equation which is a general form of many population models $$\array{\{{{\frac {{\partial}u(t,x)}{{\partial}t}=\Delta}u(t,x)-{\delta}u(t,x)+f(u(t-\tau,x)),\;t{\neq}t_k,\\u(t^+_k,x)-u(t_k,x)=g_k(u(t_k,x)),\;k{\in}I_\infty,}\;\;\;\;\;\;\;\;(*)$$ are considered. Some new sufficient conditions for global attractivity and oscillation of the solutions of (*) with Neumann boundary condition are established. These results no only are true but also improve and complement existing results for (*) without diffusion or impulses. Moreover, when these results are applied to the Nicholson's blowflies model and the model of Hematopoiesis, some new results are obtained.

인터넷 쇼핑 충동구매성향과 개인성향의 관계 연구 (Study of the Relationship between Impulsive Internet Shopping Tendency and Personality)

  • 양문희
    • 한국콘텐츠학회논문지
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    • 제16권5호
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    • pp.710-719
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    • 2016
  • 충동구매는 대표적인 부정적인 쇼핑성향으로 특히 인터넷 쇼핑의 경우에는 충동구매가 더욱 쉽게 발생할 수 있다. 본 연구는 인터넷 쇼핑 충동구매에 대한 이해를 넓히고자 한다. 이를 위해 인터넷에서 활발하게 쇼핑활동을 하고 있는 대학생들의 인터넷 쇼핑 충동구매성향에 영향을 미치는 요인을 살펴보았다. 분석 결과, 대학생들이 가장 즐겨 이용하는 패션제품의 충동구매성향은 '기분전환', '비계획', '구매자/제품자극', '판촉자극'의 네 가지 요인으로 구분되었다. 인터넷 패션제품 충동구매성향 유형에 영향을 미치는 개인성향을 분석한 결과, 감각추구성향, 인지욕구, 체면민감성, 자아존중감 모두 충동구매성향에 영향을 미치는 것으로 나타났다. 특히, 자아존중감이 낮고 체면민감성이 강할수록 충동구매 성향이 높아지는 것으로 보인다. 각각의 충동구매성향 유형과 개인성향의 관계에 대해서 논의하였다.

CATV 홈쇼핑에서의 충동구매 자극 요인과 구매 경험과의 관련성 (The Relationship between Impulsive Buying Stimulus and Buying Experience in Cable TV Home Shopping)

  • 서미정;김혜선
    • 대한가정학회지
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    • 제42권3호
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    • pp.105-118
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    • 2004
  • Cable TV Home Shopping is one of the popular distribution channels in modem society because of purchasing convenience and saving in shopping time. However, in spite of these advantages, there are some problems because of marketing strategies of many Cable TV shopping companies which stimulate impulse purchases. This study is aimed to find the relationship between buying experience and reaction to impulsive buying stimulus. This study can give a valuable insight in consumer education regarding impulsive purchase behavior in Cable TV home shopping. Study results can also give useful information on the direction of consumer campaign and consumer protection policies. The data was collected by using a questionnaire and the final 496 cases were analyzed by SPSS Win 10.0 program. The major finding were that: 1. Younger, more educated and unmarried consumers tend to response more to impulsive purchasing stimulus. 2. consumers with higher response to impulsive purchasing stimulus had more buying experience, higher shopping frequencies and spent more money in Cable TV home shopping than consumers with lower response. These study results showed that there are some relationship between impulse purchasing stimulus and buying experience in Cable TV home shopping. Therefore, Cable TV Home Shopping companies should provide correct information to the consumers, so they can make resonable decisions. And the consumers should also try to restrain themselves from purchasing impulsively. A law that will regulate all false or exaggerated ads should be provided. To reach righteous and beneficial home shopping culture for both consumer and companies, all these means should be cooperated.