• Title, Summary, Keyword: Impression Management

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Stranger in a Foreign Land. How to Impress and how to be Impressed. A Comprehensive Review on the Differences of Impression Management Behavior between Two Culture: Jamaica and South Korea (경영학적 관점의 국가 간 인상관리 : 자메이카 VS 한국 -)

  • Harris, Deonna;Cha, Yunsuk
    • The Journal of the Korea Contents Association
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    • v.17 no.10
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    • pp.140-148
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    • 2017
  • This study examines the differences in the use of self promoting, ingratiating and defensive impression management behavior between Jamaica and South Korea. Previous researches on impression management behavior and culture suggests that differences in culture will determine the type of impression management behavior one uses. This study, therefore aimed to determine which of the two will be more motivated to engage in impression management behavior and does the use of impression management behavior differs based on the differences in culture. Analysis of 102 individuals from Jamaica and South Korea, through the use of questionnaire survey, shows both similarities and differences in the use of impression management behavior. Although there were a few limitations to this research, our findings do highlight some cross-cultural significant differences in the use of impression management behavior between both countries. Results showed that South Korean will be more likely than Jamaican to be motivated to engage in impression management. In addition, South Korean respondents reported higher use of self promoting and ingratiating impression management behavior while Jamaican respondents reported a higher use of defensive impression management behavior.

Mobile Phone Menu Design Based on Impression Engineering (인상공학에 의한 이동통신기기의 메뉴설계)

  • 김성택;손소영
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • pp.417-420
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    • 2000
  • The purpose of this paper is to design the menu of mobile phone based on the impression engineering. Free response survey analysis was used to collect impression data on mobile phone functions with time interval. Simultaneity analysis was applied to finding the relationship among selected impression. We cluster the related impression so as to design the menu of a mobile phone accordingly. This research is expected to contribute to the improvement of customer satisfaction by reflecting customer's impression in the process of product design.

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Knowledge sharing under perceived risk: Altruistic or goal-oriented motives? (위험 지각에 따른 지식공유: 이타적인 행동인가, 속셈이 있는 행동인가?)

  • Kim, Hayeon;Kang, Dae-seok;Won, So Jung
    • Knowledge Management Research
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    • v.15 no.4
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    • pp.35-56
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    • 2014
  • This study examined the effect of perceived risk, an under-explored area in the knowledge sharing literature. We proposed that employee perceptions of risk relate positively with their knowledge sharing behaviors (donating and collecting), and examined the mediating role of impression management strategies in the hypothesized relationships. We also explored the moderating effect of leader-member exchange (LMX) in the relationship between perceived risk and impression management strategies. Valid and reliable self-report and supervisory evaluation measures were collected from a sample of 251 railroad employees in safety-sensitive positions. The results indicate that perceived risk was not significantly associated with knowledge sharing, but rather the risk perception impacts were indirect through impression management strategies such as exemplification and supplication. The study also found that LMX has no moderating effect on the perceived risk and impression management strategies. In discussing these results, we present significant insights in terms of subjective risk judgment as a potential mechanism which can encourage organizational politics.

Information Suppression and Projection Strategies Depending on Personality Traits: Using Social media for Impression Management (사용자의 성격에 따른 정보의 통제와 투사 전략: 인상관리를 위한 소셜미디어의 활용)

  • Yun, Haejung;Lee, Hanbyeol;Lee, Choong C.
    • Knowledge Management Research
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    • v.18 no.3
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    • pp.147-162
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    • 2017
  • As social media started to work as important communication tools, social media users have tried to manage their image, identity, and impression through social media. Social media service providers have been interested in providing various functions effectively disclosing users' emotion, such as posting, commenting, and sharing content; on the other hand, relatively few efforts have been made to provide social media functions for information suppression. In this study, therefore, we attempt to examine the relationship between Facebook users' personality and impression management behaviors. Personal traits of users including public self-consciousness, positive self-expression, and honest self-expression were considered as independent variables. Impression management behaviors are composed of two variables, which are suppression and projection. The survey was conducted, targeting 230 Facebook users. The research findings show that public self-consciousness and positive self-expression are positively associated with information suppression while both positive and honest self-expression is positively associated with information projection.

A Joker's Image: Humor, Work Impressions, and Culture in Korean Workplaces (유머러스한 기업 구성원: 유머, 문화, 그리고 인상관리)

  • Kim, HeeSun
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.397-413
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    • 2020
  • Humor is often considered as a positive phenomenon, and thus frequently employed as an impression management technique for individuals. However, humor may create unexpected outcomes in terms of impression management. This study investigates the relationship between humor and impression management of individuals within three South Korean organizations. A qualitative methodology is employed and data collected through participant observation and semi-structured interviews. Findings suggest that humor may be used more frequently by workers in superior positions, and it may be dangerous for individuals in subordinate positions to initiate humor, as negative impressions such as lack of professionalism and work competence may be crafter through humor. In particular, traditional Confucian values and expectations may lead to perceptions that humor is inappropriate and even rude when it is used by individuals in subordinate positions. However, humor may help to craft an independent identity, and help alter user's impressions as desired. This suggests that while perceptions towards humor as an impression management tool may embed significant risks, humor may help individuals to influence their impressions and diverge from a stereotypical expectations and impressions of workers(according to their hierarchical status), which may be interpreted in multiple ways. This implies that organizations should be careful in encouraging workers to use humor as an impression management tactic, as the relational outcomes may be complex, depending on the cultural understanding of hierarchy and relationships between communicators.

The Effects of Fashion Behaviors and Impression Management Behaviors on Career Success of Male Office Workers -Applying PLS Structural Equation Modeling- (직장남성의 패션행동 및 인상관리행동이 경력성공에 미치는 영향 -PLS 구조방정식 모형을 적용하여-)

  • Ryu, Eun Suk;Ryu, Eun Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.1
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    • pp.131-147
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    • 2016
  • This study investigated the relationship between fashion behavior, impression management behavior, and career success. A conceptual model and hypotheses were established based on theoretical linkages between the constructs. Thereafter, empirical data were collected using a set of questionnaires. For this reason, the sample was taken from 720 office workers' who worked at 14's Korea Enterprise, 697 of which was used for an empirical analysis (sample: men over 30 years of age and more than three years continuous service). This study conducted an exploratory factor analysis and confirmatory factor analysis for the validity test. Cronbach's alpha test is used for the reliability test. Moreover, PLS structural equation modeling (SEM) was employed to test hypothesized relationships in the conceptual model (SPSS 20.0 window/Smart PLS 3.0). This study shows that the proposed model is reasonably fit to the actual data. The following results were obtained from the analyses. First, fashion behavior and impression management behavior is positively related to career success. The result shows that economics of the fashion behaviors sub-types were statistically more significant to influence career success. The self-focused of the impression management behavior sub-types were more than statistically significant to influence career success. This finding has great implications to understand self-management behavior and the career success of male office workers.

The Effect of Supervisor-Focused Impression Management Behavior of the Cabin Crew on Perceived Customer Empathy

  • LEE, Sung-Heun;HWANG, Hee-Joong
    • Journal of Distribution Science
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    • v.18 no.10
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    • pp.77-87
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    • 2020
  • Purpose: This study was done to analyze the effect of supervisor-focused impression management behavior of the airline cabin crew on perceived customer empathy. It focused on verifying dual meanings of the crew's emotional expression divided into surface acting and deep acting. Research design, data and methodology: The survey was conducted on cabin crews of two major Korean airlines. The reliability and validity of each variable used in the questionnaire were verified. Then, each hypothesis was analyzed through multiple regression analysis. Results: Firstly, the crew's supervisor-focused impression management behavior had a significant effect only on surface acting of the crew's emotional labor behavior. Among the crew's supervisor-focused IM behaviors, verbal IM behavior had a greater influence on surface acting than non-verbal IM behavior. Secondly, there was no relationship between the crew's supervisor-focused IM behavior and the crew's deep acting. Thirdly, the crew's emotional labor behavior (surface acting & deep acting) had a significant effect on perceived customer empathy. Fourth, the crew's deep acting had a greater influence on perceived customer empathy than surface acting. Conclusions: Cabin crews receive double evaluation from their immediate supervisors and customers. As a result, it was confirmed that the crew's supervisor-focused IM behavior, the crew's emotional labor behavior, and perceived customer empathy were connected process.

A Study on Development of Lottery Site to Maximize Network Advertisement Effect (네트워크 광고 효과 극대화를 위한 복권 사이트 개발에 관한 연구)

  • 이희남;이창호;이공섭
    • Proceedings of the Safety Management and Science Conference
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    • pp.55-60
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    • 2000
  • In recent dates, Internet advertising effects are expanded by the steep increment of the Internet users and the extension of the advertising market will be accelerated through Internet. This paper indicates the importance of Internet advertising and suggests the solution of a network advertising service. The system Is divided into an Advertise Server, an Advertiser and a Web Publisher. This study proposes both the collection and the analysis of traffic data in real time. Also, the banner advertising frames are smoothed for the impression using the solution for the banner exchange engine and are developed using various impression methods, that is, Fixed/variable Banner, Scheduling Banner, Multi-Impression Banner, and Frame Remote Control to increase the advertising effect. And then to increase the advertising effect web publisher, which is specialized in lottery site, is constructed using the network advertising service and various advertising technology.

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A Study on Development of Site to Maximize Network Advertisement Effect (네트워크 광고 효과 극대화를 위한 사이트 개발에 관한 연구)

  • 이공섭
    • Journal of the Korea Safety Management & Science
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    • v.2 no.2
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    • pp.177-185
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    • 2000
  • In recent dates, Internet advertising effects are expanded by the steep increment of the Internet users and the extension of the advertising market will be accelerated through Internet. This paper indicates the importance of Internet advertising and suggests the solution of a network advertising service. The system is divided into an Advertise Server, an Advertiser and a Web Publisher. This study proposes both the collection and the analysis of traffic data in real time. Also, the banner advertising frames are smoothed for the impression using the solution for the banner exchange engine and are developed using various impression methods, that is, Fixed/variable Banner, Scheduling Banner, Multi-Impression Banner, and Frame Remote Control to increase the advertising effect. And then to increase the advertising effect web publisher, which is specialized in lottery site, is constructed using the network advertising service and various advertising technology.

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Exploratory analysis of 3D stereoscopic video measurement (3D 영상 평가를 위한 탐색적 분석)

  • Chung, Dong Hun;Yang, Ho Cheol
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.6 no.4
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    • pp.225-235
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    • 2010
  • People are getting more interested in 3D stereoscopic movie, but due to the sudden concern, there is less research how 3D stereoscopic movie influence on people. The present research aims at developing 3D stereoscopic movie measurement. For this, we tested three variables which are perceived functionality, impression, and presence. Perceived functionality is defined as how people perceive functions of 3D stereoscopic movie for instance depth, and impression is defined as how people integrate various information as a total image. Finally, presence is a psychological state that individual's perception fails to accurately acknowledge the role of the technology in the experience. As a result, perceived functionality consists of four factors, impression consists of eight factors, and presence consists of three factors. As an exploratory research, we cannot guarantee the validity of the measurement, but as a seminal research it is worthwhile to pay attention.