• 한국콘텐츠학회논문지
• /
• 제10권3호
• /
• pp.355-363
• /
• 2010

본 연구의 목적은 이론적 배경과 선행연구를 통해 호텔직원의 근로가치관이 직무몰입에 미치는 영향을 살펴보는 것이다. 본 연구를 위해 회귀분석이 이용되었는데, 연구결과는 내적근로가치관이 직무애착, 직무책임감, 직무중요성에 유의한 영향을 주었고, 외적근로가치관도 직무애착, 직무책임감, 직무중요성에 유의한 영향을 주었다. 이 연구는 개인의 태도와 행동에 영향을 주는 근로가치관에 대한 이해와 분석, 활용을 통하여 조직목표 달성을 위한 조직구성원들의 행동관리의 효과를 높일 수 있을 뿐 아니라 가치관에 대한 분석을 통해 조직 내에 서로 다른 가치관을 소유하고 있는 조직구성원들의 문제를 이해하고 해결하는데 직접적으로 활용할 수 있을 것이다.

• 디지털산업정보학회논문지
• /
• 제18권1호
• /
• pp.139-149
• /
• 2022

The study aims to understand the impact the consumption value changed by COVID-19 has on the purchasing behavior of industry foodservices dietitians and to provide baseline data in setting the marketing strategies for the food materials distribution companies in the future. The main survey was conducted for eight days from May 13th to 20th 2021 and 260 copies were collected and analyzed. Through the results of the study, the following conclusion elicited. First, consumption values that impact purchasing behaviors of industry foodservices dietitians are functional value and situational value. Second, for dietitians working at directly managed foodservice establishments, the higher the functional value of the food materials is, the higher the purchasing behavior. But such correlation was not found in the case of dietitians at consignment establishments. Third, compared to before and after COVID-19, the importance of functional value of food materials decreased, while the importance of situational value increased. Therefore, it is assumed that establishing marketing strategies differentiated by direct and consignment management will contribute to the energetic sales of the food material companies in the era of post COVID-19.

• 유통과학연구
• /
• 제13권1호
• /
• pp.105-118
• /
• 2015

Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusions - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

• The Korean Journal of Ecology
• /
• 제2권1호
• /
• pp.1-8
• /
• 1978

Epiphytic lichens were sampled quantitatively on the cherry trees (Prunus serrulata) at Jeonju and Hadong along both north and south exposures of tat trees. Coverage of lichens was determinated for each species by 10*20cm quadrat. Lichen species diversities such as total diversity (D), mean diversity (D), Shannon diversity (D') and redundancy (R) were estimated according to Brillouin and Shannon equation. The importance value of lichen species was meassured by niche preemption model, The importance value transformed into some fraction k of the niche space. The value of k was compared with aggregation of lichens communities in to areas. The ten most important awariensis, Parmelia incurva, Parmelia crinita, Dirinaria applanta, Parmelia wallichiana, Parmelia austrosinensis and Cetraria platyphylla. The mean coverage epiphytic lichens on north side of tree was higher than of south side in two areas. The species diversities of epiphytic lichen of two areas shows that a change in the value of D' along vertical was not paralled with the D and R. In Kumsan-sa, D, D and D' increased upward along the tree of north exposure, but did not follow this trend in south, However in Sangge-sa, D, D and D' of both sides increased.

• 한국의상디자인학회지
• /
• 제15권3호
• /
• pp.119-135
• /
• 2013

The purpose of this study was to investigate the relationship between consumption values of preschooler clothing and purchasing satisfaction, company brand loyalty and involvement of preschooler clothing with the mothers of preschoolers. An online survey was adapted as methodology of this study. The collected 323 questionnaires were collected and statistically analyzed. The nine consumption value of preschooler clothing(vicarious satisfaction value, social value, functional value, convenient value, economic value, coordination value, aesthetic value, distinctive value, and fashionable value) resulted from the analysis of survey. Purchasing satisfaction, company brand loyalty, involvement of preschooler clothing was Uni-dimensional. Statistical analysis was performed with frequency analysis, descriptive statistics, exploratory factor analysis, multi-group analysis, confirmatory factor analysis, bivariate correlation analysis, distribution, structural equation, cluster analysis, independent sample t-test, one-way analysis of variance. The results of this study are as follows. In the consumption value of preschooler clothing influencing on the purchasing satisfaction was evaluated depending on the involvement of preschooler clothing group (high-involvement group, low-involvement group). In the low-involvement group, the most significant consumption value of preschooler clothing are economic value, convenient value, social value in order of importance; though in the high-involvement group, aesthetic value, social value, economic value in order of importance. Also the brand royalty was more affected by the purchasing satisfaction in the high-involvement group than in the low-involvement group. In conclusion, the relations of consumption value of preschooler clothing with purchasing satisfaction, company brand loyalty, involvement of preschooler clothing was established in study. The significances of this study is to provide the market segmentation strategy depending on the characteristics of preschooler clothing consumers and establish the information and direction to increase the company brand royalty and purchasing satisfaction.

• 한국조리학회지
• /
• 제12권1호
• /
• pp.173-187
• /
• 2006

This study explored the quality of menu and customer value and satisfaction in Italian restaurants. From the result of the research, the menu and the quality of hotel restaurants had an important effect on the customer satisfaction, and the menu and its quality were closely related to each other. Specially, the price of the menu had an effect on the customer satisfaction directly. The customer value has a more direct effect than Italian menu and the importance of the menu perceived by the customers in Italian restaurants had a relatively less effect than the importance of menu information. In the result of the factor analysis, the more the menu was perceived appropriately, the better the customer value was. It was approved that Italian menu had positive (+) influence on the customer satisfaction. The more the quality of Italian cooking was perceived, the higher the customer value was. And the higher the customer value was, the better customer satisfaction was.

• 산업경영시스템학회지
• /
• 제44권1호
• /
• pp.71-78
• /
• 2021

Recently the meaning of the road name address is expended as an information through the revision of the Road Name Address Act. As this revision, the address of things (AoT) become more important indicating the possibility for the expansion to the related business. However, recent study about AoT does not concern how the current priority system works from the first research. In this study, we analyze perception about addressable object between AoT experts and public using AHP analysis. We structured the importance of addressable objects as two categories; urgency and value creation. The necessity in emergency or daily, accessibility and welfare conform the urgency index. Meanwhile, public value creation in public domain or profitability in the business area and economics conform value creation index. We conducted survey for total of 89 of experts and public. The results of this study indicate the relative importance of AoT measured by experts and public. Generally, public tend to concern more about accessibility conforming the urgency index than experts. Moreover, the public WiFi and the sports complex scored the high priority among the remain addressable objects, in respect of the urgency and the value creation. This result could be implemented for the activation of the smart city industry base on the geospatial information including AoT.

• 복식
• /
• 제64권3호
• /
• pp.93-107
• /
• 2014

This study examines the differences in store service quality and relationship benefits according to clothing consumption values. This study has collected data from adult consumers in their 20s to 60s via offline and online surveys. A total of 459 survey responses were used for the final analysis. The results of this study were as follows. First, clothing consumption values were composed of 4 factors: emotional, conspicuous, individuality, and practical value. In light of the tendency of consumers' clothing consumption values, consumers have been grouped into 3 consumption groups: hedonic, practical, and practical symbolic. Second, consumers considered price policy product quality, salesperson, product assortment promotion, and convenience of store service quality in the order of importance. Regarding the relationship benefit, consumers considered psychological benefit, economic benefit, informative benefit and social benefit in the order of importance. Third, regarding the importance in service quality for clothing consumption value group, practical symbolic consumption group and practical consumption group considered price policy quality service more important than hedonic consumption group, and practical symbolic consumption group considered product assortment quality, promotion service, salesperson service, convenience of store service more important than other groups. Fourth, regarding the importance of relationship benefits for the clothing consumption value groups, practical symbolic consumption group considered informative benefit and social benefit more important than other groups. The practical symbolic consumption group and practical consumption group considered psychological benefit more important than the hedonic consumption group.

• Current Research on Agriculture and Life Sciences
• /
• 제23권
• /
• pp.9-18
• /
• 2005

Vegetation composition and structure of forest community at Mt. Bislsan, Dalseung-Gun, Daegu in Korea, were studied using a qualitative with a quantitative approach and its vegetation types and various ecological characteristics such as the importance values, species diversity of the major component species analyzed. The forest vegetation were classified into 2 community group, 14 community, 6 group, and total of 18 vegetation units. Pinus densiflora distributed mainly from lower at the sea level, while Quercus mongolica tended to distributed upper altitude in Physiognomical vegetation. the species diversity values showed mostly 0.8 and Quercus dentata, Quercus serrato and Cornus controversa Community and so on highly showed to 1.0 and 1.1. According to the results of importance value analysis, the I.V. of pinus densiflora and Quercus mongolica highly showed in the tree and subtree layer, and Rhododendron mucronulatum and Lindera obtusiloba and so on highly showed in the shrub.

• 해양환경안전학회지
• /
• 제28권1호
• /
• pp.91-99
• /
• 2022

해운산업은 선박이라는 재화를 이용하여 화물을 운송하고 운임을 수취하여 사업을 영위하는 서비스산업이다. 따라서 선박운영을 위해 대규모 자본투자가 필요한 환경 속에서 선박의 가치가 불확실하다면 해운경영상의 리스크는 클 수 밖에 없다. 본 연구는 선박가치 변화에 영향을 미치는 변화요인을 파악하고 각 변화요인에 대한 중요도를 분석하고자 하였다. 이를 위해 텍스트마이닝과 토픽모델링 기법을 활용하여 선박가치 변화요인을 추출하고 구조화하여 3개의 주요인과 12개의 보조요인으로 계층적 구조를 설정하였다. 이를 대상으로 AHP분석을 통해 연구를 진행하여 각 요인별 상대적 중요도를 분석하였다. 분석 결과 선박가치 변화에 가장 큰 영향을 미치는 주요요인은 Shipping Factor였으며, 그 뒤를 Investment Factor와 Environment Factor가 차지하였다. 보조요인 가운데는 Volatility of Shipping Market와 Volatility of Shipping Freight 등 해운시장의 변동성과 관련된 요인들이 가장 큰 영향을 미치는 것으로 분석되었다.