• 제목/요약/키워드: Importance of Service

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유통업체의 고객서비스에 관한 연구 -의류제품을 중심을- (A Study on the Consumer Service of Retailing - focusing on the Apparel Product -)

  • 이은숙
    • 한국의상디자인학회지
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    • 제4권2호
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    • pp.31-45
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    • 2002
  • The purpose of this study was designed to investigate if self-monitoring variable among various individual trait theories and demographic variable would be variables which can explain about the importance differences of consumer service level of retailing in the garment product. The survey was conducted from Feb, 6 to 16, 2002. For this survey, the 118 data were analysed with spss window 9.0 version and Cronbach's, Factor analysis, one-way ANOVA, Duncan test, Frequency, mean, percentage were applied. The results of this study were as follows; 1. Consumer service was classified in attitude/confidence/expert knowledge of salesperson, product display, product information, product assortment, shopping environment, lighting setup. 2. As a result of analyzing the importance differences per consumer service dimension depending on self-monitoring levels, it was not significant differences. 3. As a result of analyzing the importance differences per consumer service dimension depending on demographic variables, it was not significant differences.

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고교급식의 서비스품질에 대한 중요도와 만족도에 관한 연구 - 경주지역을 중심으로 - (Importance & Satisfaction of Students on Service Quality of High School Foodservice: Focused on Kyungjoo City)

  • 이연정
    • 한국식생활문화학회지
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    • 제21권2호
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    • pp.154-160
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    • 2006
  • This study examines the service satisfaction rate on high school students(637) in order to provide the basic data for marketing direction by analyzing the importance and satisfaction rate of the service quality. In IPA for the service quality, as the following properties are high in expectation as well as satisfaction they needed to maintain. They are the taste, scent, saltiness, proper temperature of the food, the quantity main food, nutritional value, the degree of freshness, and the smell of dining room. The following properties need the excessive efforts. They are the number of side dishes, eating place, the shape and material quality of dish, the costume of dining workers. As the following showed low importance degrees as well as satisfaction degrees, they don't need concentrated efforts. They are the harmony of color and shape, the interior design of the dining room, the arrangement of tables and chairs, the atmosphere of dining room, and the effect of nutrition instruction. As the education of nutrition is compulsory among the school group meal, the analysis based on the response of questioned students is supposed to be more careful. The items showing low satisfaction degrees while high importance degrees are considered to make an operational plans for the improvement through a variety of menu, the quality of food, the quantity for side-dishes, health control, the cleanness of dishes, the kindness of cooks, the performance of nutritionists, the charge of school meal, and meal time.

단체급식 서비스품질에 대한 고객사와 위탁급식회사 중요도-수행도 비교 연구 (A Comparative Study on Importance-Performance Analysis of Perceived Foodservice Quality between the Contractor and the Contractee)

  • 김홍근
    • 동아시아식생활학회지
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    • 제23권6호
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    • pp.850-861
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    • 2013
  • This study aimed at investigating any differences perceived between the contractor and the contractee based on an importance-performance analysis (IPA) of foodservice quality attributes. Questionnaires were distributed to 200 personnel concerned in the Busan, Ulsan and Kyungnam areas and a total of 134 valid responses were used for analysis. Of the 23 foodservice quality attributes, the factors of 'food quality', 'employee service', 'hygiene and safety', 'customer orientation' and 'operation quality' were induced from a scale purification process through the exploratory factor analysis. The level of importance (p<0.01) of the 'hygiene and safety' factor and 'employee service' factor was not found to be significantly different between the groups. In the level of performance, the factors of 'food service', 'employee service', 'customer orientation' and 'operation quality' were found to be perceived significantly lower than expected by the contractor group. In the importance level, 'food quality', 'employee service', 'hygiene and safety', 'customer orientation' and 'operation quality' were rated by the contractor as 4.03, 4.30, 4.27, 4.01 and 4.12 points, respectively. In contrast, in the performance level, perceived 'food quality', 'employee service', 'hygiene and safety', 'customer orientation' and 'operation quality' were evaluated as 3.57, 3.94, 4.06, 3.83 and 3.95 points, respectively.

서울시내 일부 근로자들의 치과 선택요인에 관한 연구 (A study on the factors related to the choice of dental clinics for worker in Seoul)

  • 정상희;정화영;김은희
    • 한국치위생학회지
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    • 제11권4호
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    • pp.427-439
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    • 2011
  • Objectives : The purpose of this study was to examine the awareness of company employees. The importance of the selection factors of dental clinics by demographic characteristics. Methods : The subjects of this study was 218 employees. In this study, structured were used. Results : As for perception of the importance of traffic convenience by general characteristics, the company employees who were male, who were married, who had children, who continued to work for a longer period and who were better paid placed more significance on traffic convenience among the selection factors of dental institutions, and the gaps between them and their counterparts were significant. Regarding perception of the importance of the physical environments of dental institutions by general characteristics, those who were in their 20s and in their 50s and up, who were less educated, who worked for a smaller period and who were less paid gave more weight on the importance of physical environments, and the gaps between them and their counterparts were significant. As to perception of the importance of the image of dental institutions by general characteristics, monthly pay made a significant difference to that. Concerning the external qualifications of dental personnels, they took a significantly different view according to their age and monthly pay. In relation to perception of the importance of dental service by general characteristics, the women attached more importance to dental service than the men, and the intergroup gap was significant. In regard to perception of the importance of the basic components of dental institutions by general characteristics, those who were in their 40s and up, who had children, who were better paid and who were assistant directors were significantly different from their counterparts in their opinions on the importance of the basic components of dental institutions. Conclusions : The findings of the study suggest that dental institutions should make efforts to provide patients with the best medical service to gain their confidence.

과학기술 정보서비스품질에 대한 만족도와 중요도 인식이 이용자 충성도에 미치는 영향 (Impact of Science and Technology Information Service Quality Satisfaction and Perceived Importance on User Loyalty)

  • 이선희;김완종
    • 한국도서관정보학회지
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    • 제47권3호
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    • pp.365-382
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    • 2016
  • 본 연구는 과학기술정보서비스의 품질 향상 방안을 모색하고자 이용자 만족도와 중요도 인식이 충성도에 미치는 영향력을 연구하였다. 서비스품질 변수들 간의 영향력을 분석하고자 연구문제와 가설을 설정하고 641건의 설문조사 답변을 대상으로 통계분석을 실시하였다. 서비스품질 항목들에 대한 만족도와 중요도 인식에 대한 항목들의 상관관계를 분석한 결과 모든 항목이 높은 상관관계를 가지고 있었다. 서비스품질 항목별 만족도가 전반적 만족도에 영향을 주고 있는지를 다중회귀분석을 통하여 검증하였다. 그 결과 7개 중 5개 항목이 통계학적으로 유의미한 영향을 주고 있었다. 각 항목에 관한 중요도 인식과 충성도와의 관계도 다중회귀분석으로 검증하였더니 7개 중에서 4개 항목이 유의미한 영향을 주고 있었다. 또한 전반적 만족도는 충성도에 유의미한 영향을 미치고 있음을 단순회귀분석으로 검증하였다.

어린이급식관리지원센터의 위생교육 프로그램이 영유아 보육교사의 배식위생 수행도 및 영유아 급식소 배식환경 개선에 미치는 효과 -대전 동구, 중구 지역을 중심으로- (Effects of an Education Program on Sanitation Status at Centers for Children's Food Service Management - Focusing on Jung-gu and Dong-gu regions of Daejeon Metropolitan City -)

  • 서유진;전민선
    • 대한지역사회영양학회지
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    • 제20권6호
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    • pp.447-459
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    • 2015
  • Objectives: This study aimed to assess the improvement of teachers' sanitation performance and food distribution environment at Centers for children's food service management after a sanitation education program. Methods: The subjects were 119 teachers working at child care centers registered in the Daejeon Center for Children's Foodservice Management in Dongu and Jung-gu, Daejeon. The sanitation education was provided three times from March to August in 2014, and the survey questionnaires were distributed before and after the education. The sanitation status of food service environment of the centers was examined by ATP(adenosine-5'-triphosphate) bioluminescence. Results: After the sanitation education, the teachers showed higher levels of sanitation knowledge. Also, sanitation performance and recognition level of the importance of it significantly improved after the education program. The mean variation scores of importance and performance after the education were 0.14 and 0.23. According to the Importance-Performance Analysis (IPA) results of 26 sanitation attributes about the food service environment, the selection attributes with relatively low performance and importance were mostly distributed in the children's and distributer's personal hygiene management area. However, all attributes except using a personal water bottle and cup were moved to high performance and importance level. Also, the ATP examination results showed that the sanitation status of the food service environment was improved after the education program. Conclusions: The sanitation education program was effective in improving the recognition of the importance of sanitation and its performance with regard to food service management.

계층적 분석 과정을 이용한 학교급식 운영 품질 평가 분야의 중요도 분석 (Analytic Hierarchy Process Approach to Estimate Weights of Evaluation Categories for School Food Service Program in Korea)

  • 이민아;양일선;이보숙;김현아;박소현
    • Journal of Nutrition and Health
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    • 제39권1호
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    • pp.74-83
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    • 2006
  • The purposes of this study were to (1) identify the evaluation categories, areas, attributes, and criteria of the school food service program using both a qualitative and a quantitative analyses, (2) define the relative importance of the evaluation categories, areas, attributes, and criteria of the school food service program using analytic hierarchy process, (3) organize the evaluation system to improve quality of the school food service in Korea. A survey was conducted from August to October 2004 to collect data from 172 dietitians, 15 school food service officials at the educational board, 10 professionals of school food service. Statistical analyses were performed on the data utilizing the SPSS 12.0 for Windows and Excel, such as Descriptive statistics and analytic hierarchy process was performed. The result of the analytic hierarchy process indicated that relative importance of evaluation category was 0.4319 (food service manage ment), 0.2369 (nutrition education), 0.1455 (satisfaction) and 0.0912 (parent involvement program). 'Sanitation, safety and facility (0.1739)' was the most important area among the subcategories of food service management, followed by nutrition management (0.1581), procurement (0.1375), production (0.1345), organization and personnel management (0.0662), planning (0.0644), food service evaluation (0.0585), financial accountability (0.0555), and information management (0.0554). There existed a relative importance on the three areas of the nutrition program and satisfaction evaluation category: students (0.5281, 0.6221), parents (0.1812, 0.1491), and teachers (0.1838, 0.1618). In the parent involvement program evaluation category, relative importance of committee and monitoring management was 0.4658 and information communication was 0.3724. The quality of food and service to school children can be improved by the appropriate application of the developed evaluation tool for the school food service program.

서비스 목적에 따른 대기관리 영향요인 - 병원서비스를 중심으로 - (A Study on the Service Waiting - Focus on Medical Services -)

  • 김상철
    • 유통과학연구
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    • 제7권2호
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    • pp.45-61
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    • 2009
  • 서비스 기업에서 이루어지는 서비스는 그 특성상 대기가 발생할 수밖에 없다. 그리고 이러한 대기는 고객의 서비스 품질이나 고객만족에 부정적 요인으로 작용하고 기업의 경쟁력을 약화시키는 원인이 된다. 이를 위해 고객의 서비스 대기 영향요인을 병원서비스 이용목적 고객별로 분류하여 그 차이를 분석하고, 고객의 지각된 서비스 대기에 영향을 미치는 요인으로 새롭게 고객만족을 추가하여 분석하였다. 분석결과 질병치료의 고객과 질병예방을 위한 건강검진을 목적으로 병원을 방문하는 고객 간에는 서비스 이용에 대한 대기비용과 거래의 중요도에서 유의한 차이를 보이고 있었다. 또한 대기시간에 유의한 영향을 미치는 변수는 대기비용, 지속성, 거래중요도 등도 확인할 수 있었지만, 본 연구에서 도출한 고객만족이 대기시간에 영향을 미치는 주요한 변수라는 사실은 기존 연구에서 다루지 않은 내용으로 실질적인 고객의 지각된 대기시간을 관리하는데 시사하는 바가 있다고 판단한다.

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서비스 무역(貿易)과 그 유형(類型) (Service Trade and its Patterns)

  • 김우규
    • 무역상무연구
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    • 제13권
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    • pp.681-698
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    • 2000
  • As volume of international trade is growing importance for service business and service trade are also increasing. Increasing importance of service trade in Korea is also a reflection of such international trading. In this treatise this writer did not address various topics in relation to international trade arising from service trade. But confined the topic to study of concept of service and concept and patterns of service trade. Depending on scholars concept of service may be varied and this holds true also with concept of service trade which also lends itself to various classification. Among them if the focus is concentrated to tax standard in international trade then it can be classified into service transaction. In other words classification can be made according to service trade separated from commodities transaction with embodiment of service and service trade accompanying commodities transaction. In this treatise this writer confined the topic to introduction of international service trade but issues arising in relation to such trade internationally are varied. For this reason more study on such topics will be required in future.

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방문요양서비스 이용자가 지각한 서비스의 질 측정을 통한 중요도와 성과도 분석 (An analysis on the importance and performance of home help service through measuring service quality perceived by its users)

  • 변도화
    • 한국산학기술학회논문지
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    • 제14권1호
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    • pp.247-256
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    • 2013
  • 본 논문은 방문요양서비스를 이용하고 있는 대상자 중심의 서비스 평가를 바탕으로 중요도와 성과도 분석을 통해 관리전략을 제시하였다. 연구대상은 강원도 S시에 소재한 3개소의 재가장기요양기관에서 서비스를 받고 있는 대상자로 하였으며, 자료 분석은 SPSS 12.0을 이용하여 기초통계, 신뢰도분석, 요인분석을 실시하였다. 분석결과 방문요양서비스 중요도는 총5점 만점에 4.55점으로 나타났고, 성과도는 4.26점으로 나타났다. 집중개선영역은 '신속한 서비스 제공'과 '안심하고 서비스 제공'으로 나타났고, 유형성의 4개 속성, 신뢰 확신성의 4개 속성, 대응 공감성의 1개 속성은 개선고려 영역으로 나타났으며, 신뢰 확신성의 3개 속성, 대응 공감성의 5개 속성은 강점유지영역으로 나타났다. 결론적으로 방문요양서비스 질을 높이기 위해서는 우선적으로 집중개선영역의 성과향상이 필요하며, 서비스 제공자의 지속적인 교육과 훈련을 통한 전문성의 확보와 규칙적인 대상자 중심의 서비스 평가를 통한 관리가 필요할 것으로 사료된다.