• Title/Summary/Keyword: Importance and Utility

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UTILITY-BASED PERFORMANCE MEASUREMENT SYSTEM (UBPMS) FOR COMPARISON OF CONSTRUCTION PROJECTS

  • Ki-Hyun Kim;Hee-Sung Cha;Ju-Yeoun Han;Il-Han Yu
    • International conference on construction engineering and project management
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    • 2009.05a
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    • pp.1509-1514
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    • 2009
  • CII BM&M(Benchmarking & Metrics) in USA and DTI(Department of Trade and Industry) in UK have built up systems that enable performance measuring and made the results of performance measurement comparable between projects to utilize them as benchmarking tools. By comparing the results of performance measurement, it is possible to grasp the success level of project management and to establish the direction of management. However, construction projects are much diversified and even those projects with the same work type have different attributes. Therefore, simply comparing the results of project performance measurement without considering the characteristics of projects is not justifiable and affects the reliability of the benchmarking results. Therefore, to solve this problem, this study presents a methodology that makes it possible to compare the individual construction projects considering various characteristics. The benefits and importance of project characteristics to overall project performance will be quantitatively expressed and they will be reflected on the results of performance management. By maximally converting multiple projects with different characteristics into the same projects through a new methodology to convert different projects into the same level utilizing such utility-bases and comparing the performances of those projects, project performance results can be utilized in project management as a tool for more accurate decision making and as a robust benchmarking tool.

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An Empirical Study on the Clothing Merchandise Purchase Motivation and Behavior of Foreign Visitors in South Korea (방한 외래관광객의 의류상품 구매동기와 구매행동에 관한 실증적 연구)

  • Suh, Chul-Hyun;Cho, Ji-Hyun
    • Korean Journal of Human Ecology
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    • v.11 no.4
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    • pp.367-380
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    • 2002
  • This study tries to search and analyze empirically the clothing merchandise purchase motivation and behavior made by foreign visitors who bought clothes as tour memorials in South Korea. To make a empirical study we made survey research and evaluated 30 items for the survey of clothing purchase motivation and 25 items for the survey of the importance and satisfaction revealed at the time of purchase with the standard of Likert 5 point. We had chosen 614 sample participants including 176 English speakers, 211 Japanese speakers, and 277 Chinese speakers among those foreign tourists who had purchased clothing materials at the Dongdaemun Shopping Mall. The result of analysis is as follows : As the result of factor analysis about the clothing merchandise purchase, we had 6 factors. They are (1)impulse, (2)utility, (3)fashionableness, (4)tour commemoration (5)psychology (6)economy. As the result of cluster analysis based on the standard of selected 6 factors of clothing merchandise purchase motivation, we could divide three groups such as (1)the pursuit type of clothing merchandise purchase, (2)the pursuit type of recreation of feeling (3)the pursuit type of tour memorial. As the result of analysis on the items of purchased clothing merchandise, the highest frequency of purchase was made by T-shirt, then by the order of sweater, blouse, and aloha shirt, pants, and jacket. In regard to the importance of items related to clothing merchandise, the highest importance was made by design, then by the order of price, size, color and utility, and style. In regard to the items related to the service of shopping mall, the highest satisfaction was made by the convenience of business hour. Meanwhile, the lowest satisfaction was made by the inconvenience of fitting room, the speaking and by ability of foreign languages by sales agents.

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Conjoint Measurement of Tourists' Preferences for Dolsan Leaf Mustard Kimchi(Brassica juncea) across Gender (남녀 관광객의 돌산 갓김치에 대한 선호도에 미치는 영향 요인의 컨조인트 평가)

  • Kang Jong-Heon;Jeong Hang-Jin
    • Journal of the East Asian Society of Dietary Life
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    • v.16 no.3
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    • pp.242-250
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    • 2006
  • The purpose of this study was to identify tourist product factor combinations which confer the highest utility to tourists and to establish the relative importance of factors in terms of their contribution to total utility across gender. Among 250 questionnaires, 230 questionnaires were utilized for the analysis. $X^2$ analysis, Conjoint model, Max. Utility model, BTL model, Logit model, K-means cluster analysis, and one-way anova analysis were used for this study. The findings from this study were as follows. First, the Pearson's R and Kendall's tau statistics showed that the model fitted the data well across gender. Second, it was found that total respondents and three clusters regarded taste price as the very important factor across gender. Third, it was found that the male and female tourists most preferred product with light red color, shaped package, and highly pungent taste sold at a cheap price in factory. Fourth, it was found that the male tourists most preferred simulation product with light red color, shaped package, and highly pungent taste sold at a cheap price in factory. The female tourists most preferred simulation product with light red color, shaped package, and mild taste sold at a cheap price in factory. Finally, the results of the study provide some insights into the types of effective product designs that can be successfully developed by marketers.

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Dyeing Research of Silk Color Code for Efficient Color Management in Silk (실크산업의 효율적인 색채관리를 위한 실크 컬러코드의 염색 연구)

  • Lee, Kyung-Hee
    • Fashion & Textile Research Journal
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    • v.6 no.6
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    • pp.785-798
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    • 2004
  • Silk has always been coveted as the finest and richest of all fibers woven into cloth. The earlist woven silk fragments found to date come from the third century B.C. The filament created and spun into cocoon by the larva of the silk moth, silk was exported from China to Europe from as early as the third century B.C. Silk industry is export leading industry that guide national textile industry development after the 1960s in Korea. Korean silk industry reached to peak at 1975 is displaying appearance that export scale is decreased recently. Various kinds methods can be proposed for high value added in silk industry, the research about color is essential. The importance of color is increasing in modern textile and fashion industry. Color is important factor of textile and fashion industry because color affects strong influence in human's sensitivity. Silk fabric can give high added value developing high sensitivity color because dye ability is superior. In this study I planned the "Utility Silk Color Code 288" for efficient color management in silk industry. "Utility Silk Color Code 288" are attached the Munsell notation and dyeing data which can reappear the color when needed. This research constructs for insufficient domestic color infrastruction and expect that basic role to develop the competitive power for Korean silk industry.

A multi-attribute index for evaluating of national nuclear R&D prniects in Korea: multi-attribute utility analysis (다속성 효용분석을 이용한 원자력연구개발과제 사후평가지표 개발)

  • 곽승준;유승훈;김찬준
    • Journal of Korea Technology Innovation Society
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    • v.5 no.1
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    • pp.90-109
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    • 2002
  • The national nuclear R&D projects have been implemented for the purpose of supply of nuclear power which was proved to be safety and stability. Evaluating the national nuclear R&D projects has critical importance in nu-clear energy management aspect. This paper employs multi-attribute utility analysis as a basis for obtaining an evaluation index to assess the national nuclear R&D projects using a specific case study of Korea. To structure and quantify basic values for the evaluation, we elicited important attributes, then refined and structured them into a hierarchy. A multi-attribute index is constructed as a multi-attribute utility function, based on value judgments provided by a group of technical experts, policy makers, and faculties. As a result, the objective of attainment of a proposed object is given the highest priority, followed by appropriateness of project and research strategy, utilization of research output, within attribute ranges defined for the attributes. We found that the work and results of this study can provide valuable insights and decision opportunities for virtually all major decision making in evaluation of the national nuclear R&D projects in Korea.

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The Effect of Yearly Purchase Price Pattern in Electricity Transaction Between Utility and IPPs (IPP와의 전력거래에서 연도별 요금지불 구조의 영향)

  • 김창수;진병문;권영한
    • Journal of Energy Engineering
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    • v.8 no.2
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    • pp.265-271
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    • 1999
  • In recent years, the electric utility industry in Korea has undergone fast change. Private power generation has been introduced by competitive bidding to improve economic efficiency and to strengthen the competitive generation market. In these private generation projects, the yearly pattern of purchase price between the utility and IPPs is very important. Currently, the levelized payment schedule is applied to capacity payment, and price escalation rates are reflected to energy payment. In this paper, we Proposed different patterns of payment and analyzed the outcomes. As a result, we found possibility of applying the partial front-loading pattern in Korean market to share the risk of the long-term business. And, the importance of discount rate is also found.

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Utility scale solar power development in Nepal

  • Adhikari, Rashmi
    • Bulletin of the Korea Photovoltaic Society
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    • v.6 no.1
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    • pp.86-91
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    • 2020
  • Nepal is among the richest in terms of water resource availability and it is one of the most important natural resources of the country. Currently, 72% of the population is electrified through the national grid system. The power generation mix into the grid is hydro dominated with minor shares generated from solar and thermal (accounts for less than 1%). To achieve sustainable development in the power sector it is essential to diversify power generation mix into the grid. Knowing the facts, the government has a plan to achieve a 5-10% share of power generation from solar and mix it into the grid system. Solar is the second most abundant, prominent and free source of renewable in the context of Nepal. This study mainly focuses on the grid-connected solar system, its importance, present status, government efforts, and its need. It is based on the review of literature, news published in national newspaper online news and international organization's report.

Assessing Preference for Leaf Mustard Kimchi using Conjoint Model (돌산지역 갓김치의 관광 상품에 대한 관광객의 선호도에 미치는 영향 요인 평가)

  • Jeong, Hang-Jin;Kang, Jong-Heon
    • Culinary science and hospitality research
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    • v.12 no.2 s.29
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    • pp.137-150
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    • 2006
  • The aim of this study was to determine the relative importance of a set of attributes which influence purchase decision of leaf mustard kimchi such as color, package, taste, availability and price, and to identify tourist product factor combinations which confer the highest utility to tourists of each age group. Conjoint model was used for this study. The findings from this study were as follows. First, it was found that all age groups regarded taste and price as the very important factor. Second, it was found that the products with different attribute levels were preferred by age groups. Third, it was found that the most preferred product in each age group was significantly different by cluster. Finally, it was found that the most preferred simulation product was different by age groups.

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Priority Decision Making for Planning A Long-term Sustainable High-speed Rail Network using Multi-Attribute Utility Theory (지속가능한 고속철도망 계획을 위한 투자우선순위 선정에 관한 연구 : 다원-속성 효용이론을 이용하여)

  • Park, Jin-Kyung;Eom, Jin-Ki;Lee, Jun
    • Journal of the Korean Society for Railway
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    • v.11 no.1
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    • pp.45-53
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    • 2008
  • With the growing international consensus regarding sustainable development of transportation, the plan of transportation infrastructure needs to meet various requirements toward enhancing environmental conditions. Accordingly, the upcoming long-term plan of high-speed rail network has to be reflecting the sustainability of transportation systems. In this paper, we demonstrate an application of methodologies based on multi-attribute utility theory for determining priorities of sustainable high-speed rail investment. The proposed methodologies identify indicators for sustainable transportation systems such as economic, environmental, and social ones and then, evaluate priority for planning a long-term sustainable high-speed rail network by comparing the relative importance among indicators. This will help transportation agencies to prioritize high-speed rail investment toward sustainable transportation systems.

Measuring the Effect of Foodservice on Tourist Preference (관광객 선호도에 미치는 음식 서비스의 영향 평가)

  • Lee, Jae-Kon
    • Culinary science and hospitality research
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    • v.13 no.3
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    • pp.33-43
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    • 2007
  • The purpose of this study was to measure the importance of attributes: area, food quality, food type, price, service quality, which influence tourist preference of foodservice. It also identifies foodservice attributes' level combinations which confer the highest utility to tourists. Conjoint model was used for this study. The findings from this study were as follows. First, it was found that all tourists regarded food type and price as very important factors. Second, it was found that the foodservices with different attribute levels were preferred across cluster. Third, it was found that the most preferred foodservice was significantly different by cluster. Finally, the implications of the study and proposal of future study were outlined.

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