• 제목/요약/키워드: Importance Factor

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중요도-성취도 분석에 의한 백화점 의류점포속성 평가 (Evaluation of the Clothing Store Attributes in the Department Using Importance-Performance Analysis)

  • 양리나
    • 한국생활과학회지
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    • 제17권6호
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    • pp.1167-1180
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    • 2008
  • The purpose of this study was to take the gauge of the importance-performance of the clothing store attribute in the department store. The survey was administered to customers of department stores in Deajeon city and frequency analysis, factor analysis, reliability analysis, and importance-performance analysis were used to analyze the data of 37 clothing store attributes. The findings of this study were as bellows: 1. 8 factors were distracted from 37 clothing store attributes by factor analysis (Factor 1: goods, Factor 2; store's facility and environment, Factor 3; salesman and service, Factor 4; brand, Factor 5; price, Factor 6; store's atmosphere, Factor 7; convenience of the transportation and access, Factor 8; promotion and advertisement) 2. as results of importance-performance analysis, 10 attributes were shown in area I (high importance and high performance) which needed a strategy of Keep Up the Good Work, 6 attributes in area II (low importance but high performance) fitted a strategy of Possible Overkill, 12 attributes in area III (high importance but low performance) corresponded to a strategy of Concentrate Here, and finally a strategy of Low Priority was needed to 9 attributes in area IV (low importance and low performance).

에스닉 푸드 레스토랑 선택속성의 중요도가 전반적 만족도에 미치는 영향 (The Influence of Importance Factors Affecting Ethnic Food Restaurant Selection upon Overall Satisfaction)

  • 김은희;김지현;홍완수
    • 한국식품조리과학회지
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    • 제30권3호
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    • pp.360-367
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    • 2014
  • This study analyzed the Importance-Performance Analysis of selective attributes of Ethnic Food Restaurant. A total of 369 questionnaires were analyzed. Five factors were obtained from factor analysis of Importance variance of selective attributes of Ethnic food restaurant: Factor 1 "Quality", Factor 2 "Service", Factor 3 "Physical environment", Factor 4 "Uniqueness", Factor 5 "Health". Also, "Quality", "Physical environment", "Uniqueness" factors influenced overall satisfaction. In addition, according to the IPA results, selective attributes with low satisfaction and high importance in the second quadrant were 'Sanitation that comfort hospitality', 'Level of service' and 'Price'. These results suggest that when customers select Ethnic food restaurant, they consider 'food price' and 'food quality'. Therefore, manager of ethnic food restaurant should take these improvement factors into consideration in order to meet consumer's expectations.

스마트폰 구매결정 요인의 중요도와 만족도에 관한 연구 : 중국 소비자를 중심으로 (A Study on the Importance and Satisfaction of Purchase Decision Factor of Smart Phone : Focusing on Chinese Consumers)

  • 한려화;안종창
    • 한국IT서비스학회지
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    • 제13권3호
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    • pp.275-298
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    • 2014
  • The purpose of this study is to verify the difference between the importance level and the satisfaction level of each purchase decision factor of smart phone. Through review of literatures about purchase decision factors, we have derived about attributes of 6 factors. T-test, importance performance analysis (IPA), and regression analysis were conducted to identify priorities among the details of the importance and satisfaction and to analyze the effect relationship between satisfaction of each factor and overall satisfaction. Looking at a few high-priority order, battery capacity, memory capacity, fast and accurate repair, the adequacy of the repair cost, and processor in the top five factors were shown to be an important factor when purchasing smart phones. The results of this study can provide the marketing strategies for smart phone suppliers. In addition, these results imply what factors of smart phones should be more considered before launching into chinese smart phone market.

애고점포에 따른 명품브랜드 소비자의 쇼핑성향 및 점포속성중요도 (A Study on the Shopping Orientation and the Importance of Store Attributes of Luxury Brand Consumer according to Patronage Store)

  • 신수연;나현정
    • 복식문화연구
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    • 제11권4호
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    • pp.474-486
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    • 2003
  • The purpose of this study is to investigate on the shopping orientation and the importance of store attributes of luxury brand consumer. A questionnaire survey was administered to 350 female consumers over twenties who live in Seoul metropolitan area and Kyung-ki area. 324 data were analyzed by factor analysis, chi-square, ANOV A, correlation, and t-test. The results were as follows. 1) As a result of factor analysis, five dimensions were identified for shopping orientation: pursuit of ostentation and fashion, pursuit of pleasure, pursuit of economy, pursuit of personality, and pursuit of store convenience. 2) According to the factor analysis, the importance of store attributes were categorized in three factors: product and store service-conscious, price-conscious, and buying convenience-conscious. 3) Regarding the relation between shopping orientation and importance of store attributes, significant differences were found. 4) There were significant differences in according to demographic variables in terms of shopping orientation and importance of store attributes and store patronage.

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목포시의 거주환경의 만족도와 어메니티 의식의 관계 (Relations between Amenity Awareness and Satisfaction of Residential Environment in Mokpo City)

  • 한명호;오양기;주문기
    • KIEAE Journal
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    • 제9권2호
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    • pp.43-52
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    • 2009
  • The aim of this study is to find out the solutions for an improvement of residential environment through the relation between satisfaction of residential environment and amenity awareness of the local residents in Chonnam Mokpo city. For this purpose, it is conducted a questionnaire survey of 203 local residents on the attributes of residential environment. The satisfaction factors of residential environment consist of 8 types of factors such as housing structure, stability, green tract of an avenue, convenience, housing environment, sanitary conditions, waterside facilities, and familiarity. It is analyzed that there is a great difference of the satisfaction between new town dwellers and old town dwellers in three satisfaction factors of a housing structure, convenience, and housing environment. The attributes of amenity awareness consist of 6 types of factors such as fitness, comfort, intimacy, vitality, naturalness, and brilliance. The new town dwellers have a high satisfaction in fitness and vitality factors, and the old town dwellers have a high satisfaction in naturalness factors. Through the analysis to the importance on the satisfaction factors of residential environment related to amenity awareness, it is founded that intimacy factor have importance in order of stability, familiarity, green tract of an avenue and sanitary conditions. Naturalness factor have importance in order of stability, waterside facilities, familiarity and green tract of a avenue. Fitness factor have importance in order of housing structure and sanitary conditions. Comfort factor have importance in order of stability, housing environment and sanitary conditions. And vitality factor have importance in order of housing environment, convenience and green tract of an avenue. Therefore, it is needed that the development plan of residential environment take into consideration in accordance with the importance on the satisfaction of residential environment in Mokpo city.

부산지역 외국인 유학생의 대학급식 이용실태 및 급식 품질 속성에 대한 중요도-만족도 조사 (An Evaluation on the Attitudes and Importance-Satisfaction on Service Quality of University Foodservice among International Students in Busan)

  • 홍경희;이현숙
    • 대한지역사회영양학회지
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    • 제24권3호
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    • pp.208-222
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    • 2019
  • Objectives: This study examined the usage status and the degree of satisfaction of university foodservice (UF) perceived by international students in Busan. Methods: A questionnaire survey was conducted on the utilization of UF, improvement requirements, preference type and recipe, as well as the importance and satisfaction of UF quality attributes as perceived by international students (n=604) at universities in the Busan area between April and June 2017. Results: UF was 'generally satisfied' or 'very satisfied' in about 35.4% of the study population, and 'not very satisfied' or 'not satisfied at all' in approximately 11.5%. Approximately 21.7% said that UF contributed to dietary life 'very much' or 'quite significantly' and 36.4% said 'not very much' or 'not at all'. The largest demand for improvement of UF was 'variety of menu' (52.0%). The most leftover food in UF was kimchi (30.3%) and broth/stew (19.2%), and the major reason for having leftover was 'not to one's taste' (27.8%). After dividing the foodservice quality attributes into 5 factors - food quality and price, sanitation, convenience, physical environment, and service environment - and analyzing the importance and satisfaction of each factor, it was shown that satisfaction was generally lower than the degree of importance. Sanitation factor was high for both importance and satisfaction of UF, while convenience factor was high for the importance but low for satisfaction of UF. Four variables in the food quality and price factor ('food taste', 'freshness of food', 'nutritive value of food', and 'reasonable price') and 3 variables in the convenience factor ('variety of menu', 'prompt food service', and 'display of the meals for the day') had high importance but low satisfaction, showing the need for an improvement on these areas. Conclusions: Based on the study results, it is necessary to improve the food quality, as well as the price and convenience factors, and to provide various menus to increase the satisfaction of UF in international students.

중소기업의 ERP 시스템 도입요인에 대한 중요도 분석 (The Importance Analysis on SME's ERP System Introduction Factors)

  • 오상권;이선규
    • 한국콘텐츠학회논문지
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    • 제15권4호
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    • pp.490-499
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    • 2015
  • 본 연구에서는 선행연구에서 제시된 ERP시스템의 도입 요인들에 대해서 델파이 기법과 계층화 의사결정법(AHP)을 이용하여 각 도입 요인들에 대한 중요도를 분석하였다. 1차 계층의 도입 요인들에 대한 중요도를 분석한 결과 혁신요인, 정보기술요인, 사용자 요인, 공급사 요인 중 중요도가 가장 높은 요인은 공급사 요인으로 분석되었고, 1차 계층의 중요도를 고려한 2차 계층에 대한 가중치 분석에서는 공급사 요인의 표준업무 모델의 적합성 요인이었으며, 혁신요인의 최고경영층의 참여 요인(.086)이 2번째로 중요한 도입요인으로 분석되었다. 이러한 분석 결과는 국내 중소기업의 입장에서는 이미 개발된 ERP 시스템을 도입하여 운영을 하여야 하기 때문에 해당 기업의 특성이나 경영전략 등이 잘 적용된 시스템을 선정하여 도입하기를 희망하고 있는 것으로 판단할 수 있었으며, 이 과정에서 최고 경영자의 참여 역시 매우 중요한 요인임을 알 수 있었다.

건설현장 추락재해의 위험요인 중요도 분석 연구 (A study on the Importance of Risk Factor for Falling Accident in Construction Site)

  • 김도수;신윤석
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2018년도 추계 학술논문 발표대회
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    • pp.63-64
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    • 2018
  • The construction industry is one of the most prolific disaster-prone industries, particularly those that suffer from falling disasters compared to other industries. The safety accident at the construction site leads to social problems caused by massive loss of life and property, so it needs to be extra careful. The reason why falls are the most frequent accidents of the types of construction accidents is due to the analysis of the risk factors of safety accidents and the development of various construction methods. Therefore, in this study, the accident case for the fallen victims of construction site was analyzed and the risk factor was selected. Based on the safety expert survey, an importance analysis was performed. In conclusion, this study analyzes various risk factors that affect the occurrence of falls, identifies the importance of each factor, and presents basic data for safety accident prevention activities.

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일본 중국 유학생의 한식당의 서비스 품질 요인에 관한 중요도 및 만족도 (Importance and Satisfaction with the Service of Korean Restaurants for Japanese and Chinese Students in Korea)

  • 서경화;신민자
    • 동아시아식생활학회지
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    • 제16권6호
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    • pp.753-762
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    • 2006
  • The purpose of this research is to analyze the importance and satisfaction level with the service of Korean restaurants for Japanese and Chinese students in Korea. Self adminstered guestionnaires were collected from 204 Japanese and Chinese students in Korea. The data was statistically analysed using t-tests, one-way ANOVA, reliability test, factor analysis and regression test. The average values of importance-factor and satisfaction-factor were significantly different. Based on analyses of the 20 service level factors, satisfaction level was significantly lower than importance level. Satisfaction-factors such as quality of food, hygiene of restaurant and employees, service level, and atmospheres, significantly influenced the overall satisfaction level of Korean food and restaurants.

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도심재생계획 평가요인 도출에 관한 연구 -광주광역시의 설문조사내용을 중심으로- (A Study on the Derivation of Valuation Factor in Urban Regeneration Plan -Focused on he Questionnaire of Gwangju Metropolitan City-)

  • 배영남;신남수
    • 한국주거학회논문집
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    • 제19권5호
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    • pp.37-46
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    • 2008
  • The purpose of this study is to derive and adapt the Valuation Factor of urban regeneration scientifically and synthetically, which is the basis of developing a rational plan for urban revitalization. For this, we have selected 37 factors relating to urban regeneration as outlined in preceding studies and inquiry about importance of factors. we analysed he Valuation factors influencing he importance of urban revitalization through a questionnaire which was completed by inhabitants and expert groups in Gwangju Metropolitan City. From he results of he Factor analysis using SPSSWIN(VER.14.0), it was found that the factors which influence the importance of urban regeneration are Environment, Function, Resources and Policy Factors. Environment Factor comprises amenity, culture, beauty and convenience, The while the Function Factor comprises interchange, information, complexity and security. This classification has credibility because of the high factor loading through the Varimax Factor Analysis and is due to a high Cronbach's coefficient. There is a strong correlation between the classified factors through correlation analysis. Finally, through AMOS (Analysis of Moment Structure) 16.0 it was found that the upper classification is credible because main suitability index confirms recommending an admission standard.